social media strategy

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August 2, 2022

The 4 Answers Financial Marketers Need to Make the Case for Social Selling

Are you ready to advocate for an integrated social media marketing strategy? Answer these 4 questions for decision makers to unlock more budget.
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July 5, 2022

How to Marry Organic and Paid Social Media Advertising Strategies

How can financial institutions use organic strategies with paid campaigns in their social media advertising strategies to reap the highest return?
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May 12, 2022

Authenticity Reigns at Social Media Week: Here’s What You Need to Know

At Social Media Week, the Denim Social team learned that authenticity is essential to the future of digital marketing strategy.
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May 3, 2022

Use Social Media To Guide Customers Along The Digital Buying Journey

When creating a marketing strategy for financial services, use social media to guide customers along the digital buying journey and align business goals.
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September 7, 2021

How Does Your Social Media Strategy Measure Up to Other Financial Services Organizations?

We analyzed 150,000 financial institution social media posts to help you shape your digital marketing strategy. Here's what our benchmark report found.
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July 13, 2021

Top 3 Social Media Opportunities for Financial Services

Financial services marketers use Facebook often but underuse Instagram, LinkedIn, and Twitter. Here's how to extend your social media strategy.
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June 8, 2021

Setting the Right Social Media Marketing Goals for Financial Services

For your financial institution to advance its social media marketing goals, implement a social media strategy that will increase conversion rates.
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June 1, 2021

Why Organic vs. Paid Social Media Is the Wrong Question


Organic and paid social media are complementary tools. To combine them for the highest-impact social media marketing strategy, follow these four steps.
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May 24, 2021

Why Conversion Is Not the End Goal of Your Social Media Marketing Strategy

Conversion is not the end goal of social media marketing strategies for financial services. Here’s what you need for a post-conversion strategy.
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