social media strategy
August 2, 2022
The 4 Answers Financial Marketers Need to Make the Case for Social Selling
Are you ready to advocate for an integrated social media marketing strategy? Answer these 4 questions for decision makers to unlock more budget.
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July 5, 2022
How to Marry Organic and Paid Social Media Advertising Strategies
How can financial institutions use organic strategies with paid campaigns in their social media advertising strategies to reap the highest return?
financial institutions, social media strategy, social media marketing strategy, paid social media ads, increase your reach on social media, social selling strategy, paid ad strategy
May 12, 2022
Authenticity Reigns at Social Media Week: Here’s What You Need to Know
At Social Media Week, the Denim Social team learned that authenticity is essential to the future of digital marketing strategy.
Social media, social media manager, social media marketing goals, denim social news, social media trends, social media strategy
May 3, 2022
Use Social Media To Guide Customers Along The Digital Buying Journey
When creating a marketing strategy for financial services, use social media to guide customers along the digital buying journey and align business goals.
social media strategy, full-funnel marketing strategy, digital customer journey, paid social media advertising, digital marketing, digital marketing in financial services
April 5, 2022
Case Study: Improving Social Media Performance With Evolve Bank & Trust
Learn how Denim Social helped Evolve Bank and Trust build and execute a social strategy that drove big results at the brand and branch levels, even with limited resources.
Denim Social Case Study, Social Selling, Social Media Strategy, Social Media for Banks
February 1, 2022
What to Expect from Social Media Networks in 2022
Change happens fast in the social media sphere, so what should financial marketers look for this year? We’re drilling down into each network to look at social media trends to watch in 2022.
social media, social media trends, social media strategy, denim social webinar
November 16, 2021
News Article Social Media Posts: How to Avoid Promoting Competitors
Choosing third-party news content for your social media feeds can be a challenge for a number of reasons, but the last thing you want is to give your competitors love in your post. There’s no hard and fast rule for deciding if an article is good to post, but here are a few general guidelines we share with our Denim Social customers.
curated content for social media, bank social media posts, third-party news content, social media strategy
November 1, 2021
Holiday Social Media Posting: Best Practices for Posts this Holiday Season
Your holiday social media posting strategy is an opportunity to be meaningful and creative. Learn how you can make an impact this holiday season.
holiday social media posting, social media manager, social media, social media strategy
September 7, 2021
How Does Your Social Media Strategy Measure Up to Other Financial Services Organizations?
We analyzed 150,000 financial institution social media posts to help you shape your digital marketing strategy. Here's what our benchmark report found.
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July 13, 2021
Top 3 Social Media Opportunities for Financial Services
Financial services marketers use Facebook often but underuse Instagram, LinkedIn, and Twitter. Here's how to extend your social media strategy.
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July 1, 2021
4 ways to reach a larger social media audience
Gone are the days of sharing helpful, compliant content organically from your bank’s social media profile and seeing significant reach and engagement...
banking, marketing leader, social media, social media manager
June 8, 2021
Setting the Right Social Media Marketing Goals for Financial Services
For your financial institution to advance its social media marketing goals, implement a social media strategy that will increase conversion rates.
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management, social media strategy for financial services, social media marketing goals, increase social media conversions, social media strategy
June 1, 2021
Why Organic vs. Paid Social Media Is the Wrong Question
Organic and paid social media are complementary tools. To combine them for the highest-impact social media marketing strategy, follow these four steps.
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management, organic vs. paid social media, social media marketing, social media strategies, social media strategy
May 24, 2021
Why Conversion Is Not the End Goal of Your Social Media Marketing Strategy
Conversion is not the end goal of social media marketing strategies for financial services. Here’s what you need for a post-conversion strategy.
banking, insurance, marketing leader, mortgage, social media, social media manager, social selling, wealth management, social media conversion, social media marketing strategy, social media marketing strategies, social media strategy for financial services, built customer loyalty, social media marketing strategies for financial institutions, social media strategy
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