social media strategy

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September 5, 2023

Top 3 Social Media Opportunities for Financial Services

Financial services marketers use Facebook often but underuse Instagram, LinkedIn, and Twitter. Here's how to extend your social media strategy.
Digital Marketer, Marketing Leader, Use Social Media in Financial Services, Social Media Strategy for Financial Services, Financial Services Marketers, Social Media Strategy, Social Media Marketing, Social Media Marketing Strategy, Best Social Media Platform for Marketing
August 9, 2023

How To Plan Your LinkedIn Social Media Content

To leverage the full potential of LinkedIn, intermediaries should create a strong social media content and post strategy.
linkedin best practices, social selling, social media strategy, financial institution
July 25, 2023

3 Ways To Use AI For Your Social Media Strategy

If you’re hesitant to adopt AI in your social media strategy, consider these three ways that it can make your content stronger than ever.
ai assisted, ai for social selling, social media strategy, social selling program
February 14, 2023

A Financial Marketer's Complete Guide to Social Selling

A complete guide to social selling for every financial marketer's social media marketing strategy.
social media compliance, social selling, social media management platform, social media, social media strategy, social selling best practices, social media resources, social selling resources, financial marketer, social selling strategy, social media trends, financial institution social media, financial services marketers, social media metrics, social media in financial services, social media guide, social selling program, social media marketing for financial institutions
October 11, 2022

The Complete Guide to Social Advertising for Financial Institutions

If you’re a marketer at a large financial institution, winning new customers is your goal. The addition of paid social advertising can help reach that.
paid social advertising, social selling, how to advertise financial services, social marketing, social media strategy, paid online advertising, advertising tracking
September 27, 2022

Social Media Strategy Best Practices for Financial Institutions

Marketers looking to adopt social media strategy best practices for financial institutions should consider a unique approach to each network.
social media strategy, social media strategy for financial services, financial services social media, social selling
September 2, 2022

Social Media Analytics Enhance Your Financial Institution's Marketing Strategy

As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics....
social media strategy
August 2, 2022

The 4 Answers Financial Marketers Need to Make the Case for Social Selling

Are you ready to advocate for an integrated social media marketing strategy? Answer these 4 questions for decision makers to unlock more budget.
strong social media strategy, social media strategy, social media in financial services, social media marketing ROI, fintech partner, fintech partners, social media strategy for financial services, social media compliance for financial institutions, social media compliance
July 5, 2022

How to Marry Organic and Paid Social Media Advertising Strategies

How can financial institutions use organic strategies with paid campaigns in their social media advertising strategies to reap the highest return?
financial institutions, social media strategy, social media marketing strategy, paid social media ads, increase your reach on social media, social selling strategy, paid ad strategy
May 12, 2022

Authenticity Reigns at Social Media Week: Here’s What You Need to Know

At Social Media Week, the Denim Social team learned that authenticity is essential to the future of digital marketing strategy.
Social media, social media manager, social media marketing goals, denim social news, social media trends, social media strategy
May 3, 2022

Use Social Media To Guide Customers Along The Digital Buying Journey

When creating a marketing strategy for financial services, use social media to guide customers along the digital buying journey and align business goals.
social media strategy, full-funnel marketing strategy, digital customer journey, paid social media advertising, digital marketing, digital marketing in financial services
April 5, 2022

Improving Social Media Performance With Evolve Bank & Trust

Learn how Denim Social helped Evolve Bank and Trust build and execute a social strategy that drove big results at the brand and branch levels, even with limited resources.
Denim Social Case Study, Social Selling, Social Media Strategy, Social Media for Banks
February 1, 2022

What to Expect from Social Media Networks in 2022

Change happens fast in the social media sphere, so what should financial marketers look for this year? We’re drilling down into each network to look at social media trends to watch in 2022.
social media, social media trends, social media strategy, denim social webinar
November 16, 2021

News Article Social Media Posts: How to Avoid Promoting Competitors

Choosing third-party news content for your social media feeds can be a challenge for a number of reasons, but the last thing you want is to give your competitors love in your post. There’s no hard and fast rule for deciding if an article is good to post, but here are a few general guidelines we share with our Denim Social customers.
curated content for social media, bank social media posts, third-party news content, social media strategy
November 1, 2021

Holiday Social Media Posting: Best Practices for Posts this Holiday Season

Your holiday social media posting strategy is an opportunity to be meaningful and creative. Learn how you can make an impact this holiday season.
holiday social media posting, social media manager, social media, social media strategy
September 7, 2021

How Does Your Social Media Strategy Measure Up to Other Financial Services Organizations?

We analyzed 150,000 financial institution social media posts to help you shape your digital marketing strategy. Here's what our benchmark report found.
best social media platform for marketing, instagram marketing strategy, financial institution social media, bank social media posts, financial services marketers, social media strategy
July 1, 2021

4 Ways To Reach A Larger Social Media Audience

Gone are the days of sharing helpful, compliant content organically from your bank’s social media profile and seeing significant reach and engagement...
banking, marketing leader, social media, social media manager
June 8, 2021

Setting the Right Social Media Marketing Goals for Financial Services

For your financial institution to advance its social media marketing goals, implement a social media strategy that will increase conversion rates.
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management, social media strategy for financial services, social media marketing goals, increase social media conversions, social media strategy
June 1, 2021

Why Organic vs. Paid Social Media Is the Wrong Question


Organic and paid social media are complementary tools. To combine them for the highest-impact social media marketing strategy, follow these four steps.
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management, organic vs. paid social media, social media marketing, social media strategies, social media strategy
May 24, 2021

Why Conversion Is Not the End Goal of Your Social Media Marketing Strategy

Conversion is not the end goal of social media marketing strategies for financial services. Here’s what you need for a post-conversion strategy.
banking, insurance, marketing leader, mortgage, social media, social media manager, social selling, wealth management, social media conversion, social media marketing strategy, social media marketing strategies, social media strategy for financial services, built customer loyalty, social media marketing strategies for financial institutions, social media strategy
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