social media strategy
September 7, 2021
How Does Your Social Media Strategy Measure Up to Other Financial Services Organizations?
We analyzed 150,000 financial institution social media posts to help you shape your digital marketing strategy. Here's what our benchmark report found.
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July 13, 2021
Top 3 Social Media Opportunities for Financial Services
Financial services marketers use Facebook often but underuse Instagram, LinkedIn, and Twitter. Here's how to extend your social media strategy.
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July 1, 2021
4 ways to reach a larger social media audience
Gone are the days of sharing helpful, compliant content organically from your bank’s social media profile and seeing significant reach and engagement...
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June 8, 2021
Setting the Right Social Media Marketing Goals for Financial Services
For your financial institution to advance its social media marketing goals, implement a social media strategy that will increase conversion rates.
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June 1, 2021
Why Organic vs. Paid Social Media Is the Wrong Question
Organic and paid social media are complementary tools. To combine them for the highest-impact social media marketing strategy, follow these four steps.
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May 24, 2021
Why Conversion Is Not the End Goal of Your Social Media Marketing Strategy
Conversion is not the end goal of social media marketing strategies for financial services. Here’s what you need for a post-conversion strategy.
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