bank marketer

A solid thought leadership strategy through social selling helps banks solidify their brands and establish lending officers as industry experts.

Omnichannel bank marketing is the future—bank marketers meeting people on the channel of their choice, and that means investing in social media. Here's how to do it.

No financial marketer can communicate in every digital channel consumers might use. Yet by following four practical steps, banks and credit unions can counteract the increasing tendency of consumers to fragment their banking relationships, and move customers down the sales funnel in the process.