May 23, 2023
The Value To Loan Officers of Social Selling
A solid thought leadership strategy through social selling helps banks solidify their brands and establish lending officers as industry experts.
bank marketer, social media for mortgage loan officers, social media thought leadership
August 30, 2022
What does omnichannel marketing look like for banks?
Omnichannel bank marketing is the future—bank marketers meeting people on the channel of their choice, and that means investing in social media. Here's how to do it.
omnichannel marketing, bank marketer, ABA bank marketing, american bankers association endorsed solution, paid advertising
August 23, 2022
How Integrated Digital Marketing Can Reduce Attrition at Banks
No financial marketer can communicate in every digital channel consumers might use. Yet by following four practical steps, banks and credit unions can counteract the increasing tendency of consumers to fragment their banking relationships, and move customers down the sales funnel in the process.
digital marketing, financial marketer, bank marketer, banking channel experience, omnichannel marketing, social selling, social selling strategy
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