Mortgage Bankers Association
April 28, 2022
In a Tough Market, Mortgage Lenders Must Compete on Social Media
Spring has long been a competitive season for both homebuyers and lenders, but this spring is different for mortgage loan officers. Social media can help a lender stand out, but they must humanize their brand, amplify their reach and work to initiate robust digital experiences.
mortgage bankers association, mortgage, mortgage marketing, social media for mortgage, social media for mortgage loan officers, digital customer journey, social selling, paid social media advertising
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