April 27, 2021

Employee Feature: Kylie Panke

Our employees are an important part of our awesome culture here at Denim Social, and we want you to learn more about them! Check out some of the fun and unique facts about Kylie from our Customer Success team.

Role @ Denim Social:

Customer Success Specialist

How long have you worked at Denim Social?

I have been at Denim Social for 5 months.

What is your favorite project you’ve worked on? or What is your favorite thing you’ve accomplished?

Troubleshooting issues and coming up with lasting solutions for our customers that ensure their success.

Favorite place to travel?

I have never been there, but I just know it would be Scotland.

Best advice you’ve received?

Do what makes you happy. You’re not here to please anyone else, you’re responsible for your own happiness.

What’s something that most people don’t know about you?

I’ve been struck by lightning.

What motivates you?

Being the best version of myself I can be. And Beyonce.

Hidden talent?

I can play guitar solos on the clarinet

Favorite quote?

“I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself.” - Beyonce

RESOURCES

LEARN
April 27, 2021

Employee Feature: Kylie Panke

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Our employees are an important part of our awesome culture here at Denim Social, and we want you to learn more about them! Check out some of the fun and unique facts about Kylie from our Customer Success team.

Role @ Denim Social:

Customer Success Specialist

How long have you worked at Denim Social?

I have been at Denim Social for 5 months.

What is your favorite project you’ve worked on? or What is your favorite thing you’ve accomplished?

Troubleshooting issues and coming up with lasting solutions for our customers that ensure their success.

Favorite place to travel?

I have never been there, but I just know it would be Scotland.

Best advice you’ve received?

Do what makes you happy. You’re not here to please anyone else, you’re responsible for your own happiness.

What’s something that most people don’t know about you?

I’ve been struck by lightning.

What motivates you?

Being the best version of myself I can be. And Beyonce.

Hidden talent?

I can play guitar solos on the clarinet

Favorite quote?

“I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself.” - Beyonce

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SIMILAR POSTS:

Make the most of your social media presence by optimizing your images and including essential information about your business on each platform. By giving your customers an optimal digital experience, you will be able to broaden your reach and provide better customer service through your digital platforms.

Facebook

IMAGE SIZING:

Profile picture: 170 x 170px (desktop), 128 x 128px (smartphones)

Cover photo: 820 x 312px (desktop), 640 x 360px (smartphones)

Keep the main content of your image centered. On a desktop the photo will display as 840x312px, but on mobile will size down to 640x360px.

Facebook post image: 1200 x 630px

The ideal width for a Facebook post image is 1200px, but height can vary based on what type of device the image display is optimized for. We recommend keeping it at the recommended size to keep consistency on all devices.

When creating a Facebook Ad graphic, any text should not take up more than 20% of the photo. You can find a cheat sheet here: https://www.facebook.com/ads/tools/text_overlay.

Facebook Video: 1280 x 720px

The optimal length for a short-form video on Facebook is 15 seconds to 1 minute; for a long-form video, it is 3 minutes. The maximum file size is 10GB.

Facebook Link Image: 1200 x 630px

Make sure to claim ownership of your links for the ability to change the link preview photo. You can find more info on that here: https://www.facebook.com/business/help/528858287471922?id=708699556338610.

Carousel Post: 1080 x 1080px

Carousel posts are a great way to display multiple services or features that you offer to your customers. When placing a Facebook ad you can link each carousel photo to a different link, making it easy for people to navigate to your specific products.

Facebook Story: 1080 x 1920px

Make the most of your stories by using all of your space and creating a fullscreen experience.

IMPORTANT PAGE INFORMATION:

Page name:

This is where you can name your Facebook Page, but be sure to keep it shorter than 75 characters.

Page username:

Customize your page URL by adding a username, making it easier for people to locate and navigate people from other digital platforms. Your Facebook URL can include up to 50 characters.

Page call to action:

Facebook gives you a variety of choices on calls to action. For example, if you’d like customers to contact you by email, you can set up a “Send Email” button with your email address connected and ready to go.

LinkedIn

IMAGE SIZING:

Profile picture: 400 x 400px

Upload your business logo here to personalize your profile. If this page is for an individual, this is where you will upload their headshot.

Cover Photo: 1584 x 396px

Having a personalized business cover photo will make your profile look more professional and give you the opportunity to provide page visitors with more of the look and feel of your business. This can include an image related to your business or a graphic with information on services you provide or your business slogan.

LinkedIn post photo: 1200 x 628px (mobile), 1200 x 1200px (desktop)

When targeting an audience on both desktop and mobile, make sure that you optimize for mobile to give people the best experience.

LinkedIn Link Photo: 1200 x 628px (mobile), 1200 x 1200px (desktop)

Providing an image with your link preview can help give viewers a better idea of article content and also communicate your brand look and feel.

LinkedIn Link Video: 4096 x 2304px maximum, 256 x 144 pixels minimum

The optimal video length for LinkedIn is 30-90 seconds and the maximum file size is 5GB.

IMPORTANT PAGE INFORMATION

Page name:

This is where your business name is located, as well as your company industry, location, and number of followers.

Page description:

Add your business slogan, mission, or a short description that tells people what your company, products, and services can do for them.

Twitter

IMAGE SIZING

Profile picture: 400 x 400px

Upload your business logo or headshot to personalize your profile.

Cover photo: 1500 x 500px

Be sure to center your content to give your followers an optimized experience on mobile.

Twitter post photo: 1200 x 675px

Allow your followers to see the entirety of the photo in their feed by adhering to this sizing guideline. The maximum file size is 5MB.

Twitter video: 1280 x 720px (desktop, recommended), 720 x 720px (mobile)

The optimal video length for Twitter is 20-45 seconds and the maximum file size is 512MB.

IMPORTANT PAGE INFORMATION

Underneath your profile photo, your company name and username will be displayed.

Write a short bio to tell people more about your business.

Instagram

IMAGE SIZING

Profile photo: 110 x 110px

Your profile picture will be small, so be sure your image is sized correctly and centered. This is a great place for your company logo.

Profile thumbnail: Displays as 161 x 161px

This is a preview of your large image post, but looks best when the photo posted is square.

Highlight Cover: 1080 x 1920px

Your cover photos should have centered images to give your highlight reel a balanced look. You can also name your highlights, but be concise as they can only be 15 characters long.

Instagram Feed Photo: 1080 x 1080px (square), 1080 x 1350 (portrait), 1080 x 566 (landscape)

The recommended width for all Instagram feed photos is 1080px, but the height can vary. To optimize for your feed display within your profile, we recommend using the sizing listed above to keep your image square.

Instagram Feed Video:  1080 x 1080px (square), 1080 x 1350 (portrait), 1080 x 566 (landscape)

The optimal length for an Instagram video is 30-60 seconds and the max file size is 650MB.

Instagram Feed Ad Photo: 1080 x 1080px

Your ad photo will display the same as a normal feed photo, but with a link attached. When creating an ad in Ads Manager, you’ll be able to upload a separate photo for Instagram to keep your photos optimized for the user experience.

Instagram Story: 1080 x 1920px (portrait), 1080 x 601 (landscape)

Make the most of your stories by using all of your space and creating a fullscreen experience. The maximum length of the story is 15 seconds.

Instagram Reels & Live: 1080 x 1920px

Reels can be used to offer tutorials, demos, or service features. These will be saved under your profile page for viewers to go back and watch at their leisure. The maximum length for Reels is 30 seconds. For Live, this can be used for announcements, events, or other Q&A sessions. These can also be saved for later viewing, and can last up to 4 hours.

Smart financial marketers know social media and social selling are essential  to effectively reach and build trust with today’s consumers. But how does your digital marketing strategy measure up against competitors?

Denim Social is here to help. We collected social media data from 177 institutions across banking, mortgage, wealth management and insurance to help you get the pulse on the social media performance. Take a look and see how your institution stacks up.

Ready to learn how you can adopt these trends? Book a demo to learn more.

The power of social media is undeniable. The ability of banks to engage with and influence customers and prospects via digital channels is essential to modern marketing strategies. Gone are the days when it was “nice to have” a presence on platforms such as Facebook, LinkedIn, Twitter and Instagram. Today, these pathways are helping banks to build relationships that were historically cultivated by tirelessly walking up and down Main Street, shaking hands and leaving behind business cards.

Unsurprisingly, the vast majority of banks are active on social media, and at least 7 in 10 have been for five or more years. Banks understand that engaging on social media is table stakes. They have to be there, but how they do it will vary. Being active and being effective are often two separate things. A key question for banks today is how to move beyond using social media to promote and strengthen their brand, and harness these platforms to foster sales.

In this case study, Denim Social and American Bankers Association show how banks are using social media to ramp up digital engagement and build sales. Download your copy here.

Whether you’re in banking, wealth management, insurance or mortgage, relationships are the bedrock of your business. 

Considering clients in these industries are handing over the keys to their personal kingdoms, it’s no surprise that trust and connection matter. That’s why successful sales strategies for these industries are focused on building long-term, trusted relationships. While this has traditionally been done in person for financial services, the digital landscape offers endless possibilities for relationship building. 

By now marketers and business leaders are familiar with social media and see the opportunity to build their brand, but most have only scratched the surface. To truly unleash the potential of social, financial institutions need to use social media as a sales tool. It’s called social selling and it works.

Click below to get started on your social selling journey:

How To Launch A Social Selling Program For A Financial Institution

Whether you’re in banking, wealth management, insurance or mortgage, relationships are the bedrock of your business.

Considering clients in these industries are handing over the keys to their personal kingdoms, it’s no surprise that trust and connection matter. That’s why successful sales strategies for these industries are focused on building long-term, trusted relationships.

To truly unleash the potential of social, financial institutions need to use social media as a sales tool. It’s called social selling and it works.

The power of social media is undeniable. The ability of banks to engage with and influence customers and prospects via interactive digital channels is an essential tool and a cornerstone of marketing. Gone are the days when it was “nice to have” a presence on platforms such as Facebook, LinkedIn, Twitter and Instagram. Today, these pathways are helping banks to build relationships that were historically cultivated by tirelessly walking up and down Main Street, shaking hands and leaving behind business cards.

In this case study by Denim Social and American Bankers Association, we take a look at how banks are using social media to ramp up digital engagement and build sales.

Connect & Convert on Social

Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
Book a Demo
GUIDES

Employee Feature: Kylie Panke

Our employees are an important part of our awesome culture here at Denim Social, and we want you to learn more about them! Check out some of the fun and unique facts about Kylie from our Customer Success team.

Role @ Denim Social:

Customer Success Specialist

How long have you worked at Denim Social?

I have been at Denim Social for 5 months.

What is your favorite project you’ve worked on? or What is your favorite thing you’ve accomplished?

Troubleshooting issues and coming up with lasting solutions for our customers that ensure their success.

Favorite place to travel?

I have never been there, but I just know it would be Scotland.

Best advice you’ve received?

Do what makes you happy. You’re not here to please anyone else, you’re responsible for your own happiness.

What’s something that most people don’t know about you?

I’ve been struck by lightning.

What motivates you?

Being the best version of myself I can be. And Beyonce.

Hidden talent?

I can play guitar solos on the clarinet

Favorite quote?

“I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself.” - Beyonce

Thank you! Your submission has been received!
Download Guide
Oops! Something went wrong while submitting the form.
ALL GUIDES:

BOK Financial is a financial services partner for consumers, businesses and wealth clients with more than 150 users on the Denim Social platform.

In addition to building brand credibility and establishing loan officer expertise, Denim Social enables their mortgage loan officers to cultivate relationships in social media and organically source leads.

As financial marketers look to the coming year, most are wondering, “what’s next?” While no one can say for sure, our team of experts here at Denim Social are keeping a pulse on what’s new in digital marketing for financial institutions on social media. This guide will not only educate you on the latest trends, but help you make the case for increased investment in social selling and digital marketing strategies at your institution.

Whether you’re in banking, wealth management, insurance or mortgage, relationships are the bedrock of your business.

Considering clients in these industries are handing over the keys to their personal kingdoms, it’s no surprise that trust and connection matter. That’s why successful sales strategies for these industries are focused on building long-term, trusted relationships.

To truly unleash the potential of social, financial institutions need to use social media as a sales tool. It’s called social selling and it works.

The power of social media is undeniable. The ability of banks to engage with and influence customers and prospects via interactive digital channels is an essential tool and a cornerstone of marketing. Gone are the days when it was “nice to have” a presence on platforms such as Facebook, LinkedIn, Twitter and Instagram. Today, these pathways are helping banks to build relationships that were historically cultivated by tirelessly walking up and down Main Street, shaking hands and leaving behind business cards.

In this case study by Denim Social and American Bankers Association, we take a look at how banks are using social media to ramp up digital engagement and build sales.

As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

  • Scale your social selling program
  • Plan your content strategy
  • Train your loan officers

AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

Instant Download

Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

So how can marketers ensure that their loan officers stand out? The answer is social media.

Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

Every Mortgage Marketer Should Ask Themselves

Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Read this guide if you’re asking yourself:

  • Is my social media policy current and comprehensive?
  • How do I ensure social media compliance during M&A?
  • What do I need to consider for direct messaging compliance?

In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Every Financial Services Marketer Should Ask Themselves

Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

Stronger Customer Relationships on Instagram

Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

How 6 Financial Marketers Are Creating Value in Social Media

Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

Download this guidebook to learn how 3 mortgage lenders are using social media to:

  • Position themselves in a place the community is already looking ... their social media
  • Empower loan officers to engage in local conversations
  • Turn their institution's loan officers into the voice of their brand
  • Build trust within the community

Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

  • Who does what
  • The right structure to execute strategy
  • How compliance software can help

Enjoy!

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

ABA Study: The Current State of Social Media

See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here
    GUIDES

    Employee Feature: Kylie Panke

    Our employees are an important part of our awesome culture here at Denim Social, and we want you to learn more about them! Check out some of the fun and unique facts about Kylie from our Customer Success team.

    Role @ Denim Social:

    Customer Success Specialist

    How long have you worked at Denim Social?

    I have been at Denim Social for 5 months.

    What is your favorite project you’ve worked on? or What is your favorite thing you’ve accomplished?

    Troubleshooting issues and coming up with lasting solutions for our customers that ensure their success.

    Favorite place to travel?

    I have never been there, but I just know it would be Scotland.

    Best advice you’ve received?

    Do what makes you happy. You’re not here to please anyone else, you’re responsible for your own happiness.

    What’s something that most people don’t know about you?

    I’ve been struck by lightning.

    What motivates you?

    Being the best version of myself I can be. And Beyonce.

    Hidden talent?

    I can play guitar solos on the clarinet

    Favorite quote?

    “I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself.” - Beyonce

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    Download Guide
    ALL GUIDES:

    BOK Financial is a financial services partner for consumers, businesses and wealth clients with more than 150 users on the Denim Social platform.

    In addition to building brand credibility and establishing loan officer expertise, Denim Social enables their mortgage loan officers to cultivate relationships in social media and organically source leads.

    As financial marketers look to the coming year, most are wondering, “what’s next?” While no one can say for sure, our team of experts here at Denim Social are keeping a pulse on what’s new in digital marketing for financial institutions on social media. This guide will not only educate you on the latest trends, but help you make the case for increased investment in social selling and digital marketing strategies at your institution.

    Whether you’re in banking, wealth management, insurance or mortgage, relationships are the bedrock of your business.

    Considering clients in these industries are handing over the keys to their personal kingdoms, it’s no surprise that trust and connection matter. That’s why successful sales strategies for these industries are focused on building long-term, trusted relationships.

    To truly unleash the potential of social, financial institutions need to use social media as a sales tool. It’s called social selling and it works.

    The power of social media is undeniable. The ability of banks to engage with and influence customers and prospects via interactive digital channels is an essential tool and a cornerstone of marketing. Gone are the days when it was “nice to have” a presence on platforms such as Facebook, LinkedIn, Twitter and Instagram. Today, these pathways are helping banks to build relationships that were historically cultivated by tirelessly walking up and down Main Street, shaking hands and leaving behind business cards.

    In this case study by Denim Social and American Bankers Association, we take a look at how banks are using social media to ramp up digital engagement and build sales.

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

    • Scale your social selling program
    • Plan your content strategy
    • Train your loan officers

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here
    GUIDES

    Employee Feature: Kylie Panke

    Our employees are an important part of our awesome culture here at Denim Social, and we want you to learn more about them! Check out some of the fun and unique facts about Kylie from our Customer Success team.

    Role @ Denim Social:

    Customer Success Specialist

    How long have you worked at Denim Social?

    I have been at Denim Social for 5 months.

    What is your favorite project you’ve worked on? or What is your favorite thing you’ve accomplished?

    Troubleshooting issues and coming up with lasting solutions for our customers that ensure their success.

    Favorite place to travel?

    I have never been there, but I just know it would be Scotland.

    Best advice you’ve received?

    Do what makes you happy. You’re not here to please anyone else, you’re responsible for your own happiness.

    What’s something that most people don’t know about you?

    I’ve been struck by lightning.

    What motivates you?

    Being the best version of myself I can be. And Beyonce.

    Hidden talent?

    I can play guitar solos on the clarinet

    Favorite quote?

    “I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself.” - Beyonce

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    Download Guide
    ALL GUIDES:

    BOK Financial is a financial services partner for consumers, businesses and wealth clients with more than 150 users on the Denim Social platform.

    In addition to building brand credibility and establishing loan officer expertise, Denim Social enables their mortgage loan officers to cultivate relationships in social media and organically source leads.

    As financial marketers look to the coming year, most are wondering, “what’s next?” While no one can say for sure, our team of experts here at Denim Social are keeping a pulse on what’s new in digital marketing for financial institutions on social media. This guide will not only educate you on the latest trends, but help you make the case for increased investment in social selling and digital marketing strategies at your institution.

    Whether you’re in banking, wealth management, insurance or mortgage, relationships are the bedrock of your business.

    Considering clients in these industries are handing over the keys to their personal kingdoms, it’s no surprise that trust and connection matter. That’s why successful sales strategies for these industries are focused on building long-term, trusted relationships.

    To truly unleash the potential of social, financial institutions need to use social media as a sales tool. It’s called social selling and it works.

    The power of social media is undeniable. The ability of banks to engage with and influence customers and prospects via interactive digital channels is an essential tool and a cornerstone of marketing. Gone are the days when it was “nice to have” a presence on platforms such as Facebook, LinkedIn, Twitter and Instagram. Today, these pathways are helping banks to build relationships that were historically cultivated by tirelessly walking up and down Main Street, shaking hands and leaving behind business cards.

    In this case study by Denim Social and American Bankers Association, we take a look at how banks are using social media to ramp up digital engagement and build sales.

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

    • Scale your social selling program
    • Plan your content strategy
    • Train your loan officers

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here
    GUIDES

    Employee Feature: Kylie Panke

    Our employees are an important part of our awesome culture here at Denim Social, and we want you to learn more about them! Check out some of the fun and unique facts about Kylie from our Customer Success team.

    Role @ Denim Social:

    Customer Success Specialist

    How long have you worked at Denim Social?

    I have been at Denim Social for 5 months.

    What is your favorite project you’ve worked on? or What is your favorite thing you’ve accomplished?

    Troubleshooting issues and coming up with lasting solutions for our customers that ensure their success.

    Favorite place to travel?

    I have never been there, but I just know it would be Scotland.

    Best advice you’ve received?

    Do what makes you happy. You’re not here to please anyone else, you’re responsible for your own happiness.

    What’s something that most people don’t know about you?

    I’ve been struck by lightning.

    What motivates you?

    Being the best version of myself I can be. And Beyonce.

    Hidden talent?

    I can play guitar solos on the clarinet

    Favorite quote?

    “I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself.” - Beyonce

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    ALL GUIDES:

    BOK Financial is a financial services partner for consumers, businesses and wealth clients with more than 150 users on the Denim Social platform.

    In addition to building brand credibility and establishing loan officer expertise, Denim Social enables their mortgage loan officers to cultivate relationships in social media and organically source leads.

    As financial marketers look to the coming year, most are wondering, “what’s next?” While no one can say for sure, our team of experts here at Denim Social are keeping a pulse on what’s new in digital marketing for financial institutions on social media. This guide will not only educate you on the latest trends, but help you make the case for increased investment in social selling and digital marketing strategies at your institution.

    Whether you’re in banking, wealth management, insurance or mortgage, relationships are the bedrock of your business.

    Considering clients in these industries are handing over the keys to their personal kingdoms, it’s no surprise that trust and connection matter. That’s why successful sales strategies for these industries are focused on building long-term, trusted relationships.

    To truly unleash the potential of social, financial institutions need to use social media as a sales tool. It’s called social selling and it works.

    The power of social media is undeniable. The ability of banks to engage with and influence customers and prospects via interactive digital channels is an essential tool and a cornerstone of marketing. Gone are the days when it was “nice to have” a presence on platforms such as Facebook, LinkedIn, Twitter and Instagram. Today, these pathways are helping banks to build relationships that were historically cultivated by tirelessly walking up and down Main Street, shaking hands and leaving behind business cards.

    In this case study by Denim Social and American Bankers Association, we take a look at how banks are using social media to ramp up digital engagement and build sales.

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

    • Scale your social selling program
    • Plan your content strategy
    • Train your loan officers

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here

    RESOURCES

    NEWS
    April 27, 2021

    Employee Feature: Kylie Panke

    Our employees are an important part of our awesome culture here at Denim Social, and we want you to learn more about them! Check out some of the fun and unique facts about Kylie from our Customer Success team.

    Role @ Denim Social:

    Customer Success Specialist

    How long have you worked at Denim Social?

    I have been at Denim Social for 5 months.

    What is your favorite project you’ve worked on? or What is your favorite thing you’ve accomplished?

    Troubleshooting issues and coming up with lasting solutions for our customers that ensure their success.

    Favorite place to travel?

    I have never been there, but I just know it would be Scotland.

    Best advice you’ve received?

    Do what makes you happy. You’re not here to please anyone else, you’re responsible for your own happiness.

    What’s something that most people don’t know about you?

    I’ve been struck by lightning.

    What motivates you?

    Being the best version of myself I can be. And Beyonce.

    Hidden talent?

    I can play guitar solos on the clarinet

    Favorite quote?

    “I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself.” - Beyonce

    Subscribe to our newsletter and get the latest sent to your inbox.
    Thank you for subscribing!
    Oops! Something went wrong while submitting the form.
    OTHER NEWS:

    For many financial marketers and social sellers, Twitter is something of an enigma. It has a different format and structure than other popular social media networks, so it can be difficult to create the right social selling strategy. 

    However, it is still a great place to connect with customers and share thought leadership, service offerings, and authentic, real-time content. 

    Follow these Twitter best practices to drive results and show up in a meaningful way. 

    Need more social media content? Check out our guidebook on social media trends for financial services.

    Instagram is a great way for financial institutions to showcase their authenticity and highlight the human side of the business, but have you incorporated best practices into your social selling strategy?

    There’s no doubt that this highly visual social media network is a great place to reach audiences and connect with customers, especially for social sellers like insurance agents, mortgage loan officers, and financial advisors. 

    As you plan content and interact with followers, be sure to follow these best practices for a better Instagram marketing strategy.

    Need more Instagram inspiration? Download our guidebook, Stronger Customer Relationships on Instagram.

    Algorithm updates from nearly every social media network — including Twitter, TikTok, and Instagram — have frustrated their share of users over the years, consumers included. If you fall into that group, it’s time to make peace with them. Social media algorithm changes don’t have to ruin your day — or your organic reach. You just have to know how to peacefully coexist with them as a digital marketer.

    We all have to accept and expect that social media networks will change their algorithms over time. Whether the latest LinkedIn update is messing with your reach or Apple iOS update is suddenly upending your paid advertising strategy, you must be ready to pivot and adapt. Sure, it’s frustrating to see your Facebook reach drop by 5% practically overnight, even if your marketing peers are in the same boat. But it’s important to remember that even with algorithm changes, integrated digital strategies provide incredible opportunities to reach the right target audiences at the right time with the right messages— all to drive business results.

     With an attitude of willingness to listen to the data, your team can navigate changes and optimize your strategies accordingly. Knowledge is power when it comes to optimizing the algorithm. Understanding social network changes is also an important consideration as you socialize results internally and advocate for a budget for your marketing efforts. You must be able to pinpoint how and when algorithmic changes impacted your results, so you can prove that it’s not a failure of your strategy but rather an opportunity to evolve.

    Ready to overcome today’s algorithm obstacles? Try these strategies:

    1. Drive greater reach and stronger engagement with social selling.

    When algorithm changes tank your brand’s organic social media reach and engagement, don’t waste time wishing you could turn back the clock. Take updates as a sign (and one of many!) that your institution should be empowering your intermediaries (think agents, loan officers, advisors, etc.) through social selling. The practice of social selling is just as it sounds: Using social media to sell a product or service. But social selling starts with relationship building, showcasing thought leadership, and building trust on social media through the voices of the folks driving business in their local communities.

    Social selling can simultaneously foster loyalty, humanize your brand, and supercharge your metrics in the face of algorithmic headwinds. Why? Employees’ social media accounts have 10 times the reach and drive double the engagement compared to their employers’ brand pages. Plus, sales reps who regularly share content are 57% more likely to generate leads. Social media networks prioritize content from individuals versus brands so that social selling can help your team bust through algorithmic barriers.

    2. Complement organic social selling with paid social advertising.

    All those algorithm changes might be causing engagement headaches. The cure is more straightforward than you might have assumed: paid social advertising. Paid social media advertisements, like in a PPC campaign, are terrific for funneling leads back to your landing pages. Once your ads are in place, you can target the audiences that matter most to your social sellers.

    By doubling up on organic and paid marketing tactics, you get a double-whammy effect that mitigates social media algorithm updates. Organic posts create a solid foundation for your social sellers, building credibility and reaching people who already follow your social sellers. Paid social media ads enable your team to strategically engage new audiences, filling your sales pipeline. Organic and paid work hand in hand to help your team break through on social.

    3. Make the most of every social media post.

    Every. Post. Counts. Although not every single thing you share on social will get the engagement you hoped for, being intentional and authentic is key. There are also three things you can do to make the most of each post that will play nice with algorithms, too:

    • First, include an image whenever you can. Social media posts with images often get more engagement. 
    • Second, schedule posts to publish at the ideal time for your desired audience. (Our team can tell you more about this!) 
    • Third, craft copy that encourages two-way communication, such as asking open-ended questions, soliciting feedback, or publishing polls. Thought-provoking copy encourages comments, and that’s where social selling really comes to life!

    Don’t forget that social posts should be the beginning of a digital journey for your followers. Not every post needs to include a direct call to action, but thoughtfully linking your followers to meaningful resources eventually paves the way for conversions. Whether it’s organic or paid, a social post can open the door to a digital journey that is beneficial for the customer and the intermediary looking to build that relationship.

    Algorithm updates might keep you on your toes, but they don’t have to ruin your marketing outcomes. You’ve got this! If you’re interested in further education about how organic and paid social work together, you’ll appreciate reading “How to Marry Organic and Paid Social Media Advertising Strategies.”

    Is your institution following  Facebook best practices?

    As the long-standing most popular social network, using Facebook is an important way for financial marketers and social sellers to reach a wide audience with timely content. Taking time to check for accuracy, updates, and more will go a long way in putting your best social selling  foot forward.

    Don’t forget these Facebook best practices as you build out a social selling program. 

    Want more social media ideas? Download our guidebook, Social Media Trends for Financial Institutions.

    Is your institution following LinkedIn best practices?

    For financial marketers looking to build a strong social selling program, LinkedIn is one of the best ways to authentically engage customers and prospects. . However, it’s important to make sure that all profiles and content are tailored correctly. Knowing the right way to show up can help brands and their social sellers maintain appearances and optimize strategy.

    Be sure to follow these best practices when it comes to posting on the professional social network.

    Want more social selling content? Download our Social Selling Playbook for Financial Marketers.

    Make the most of your social media presence by optimizing your images and including essential information about your business on each platform. By giving your customers an optimal digital experience, you will be able to broaden your reach and provide better customer service through your digital platforms.

    Facebook

    IMAGE SIZING:

    Profile picture: 170 x 170px (desktop), 128 x 128px (smartphones)

    Cover photo: 820 x 312px (desktop), 640 x 360px (smartphones)

    Keep the main content of your image centered. On a desktop the photo will display as 840x312px, but on mobile will size down to 640x360px.

    Facebook post image: 1200 x 630px

    The ideal width for a Facebook post image is 1200px, but height can vary based on what type of device the image display is optimized for. We recommend keeping it at the recommended size to keep consistency on all devices.

    When creating a Facebook Ad graphic, any text should not take up more than 20% of the photo. You can find a cheat sheet here: https://www.facebook.com/ads/tools/text_overlay.

    Facebook Video: 1280 x 720px

    The optimal length for a short-form video on Facebook is 15 seconds to 1 minute; for a long-form video, it is 3 minutes. The maximum file size is 10GB.

    Facebook Link Image: 1200 x 630px

    Make sure to claim ownership of your links for the ability to change the link preview photo. You can find more info on that here: https://www.facebook.com/business/help/528858287471922?id=708699556338610.

    Carousel Post: 1080 x 1080px

    Carousel posts are a great way to display multiple services or features that you offer to your customers. When placing a Facebook ad you can link each carousel photo to a different link, making it easy for people to navigate to your specific products.

    Facebook Story: 1080 x 1920px

    Make the most of your stories by using all of your space and creating a fullscreen experience.

    IMPORTANT PAGE INFORMATION:

    Page name:

    This is where you can name your Facebook Page, but be sure to keep it shorter than 75 characters.

    Page username:

    Customize your page URL by adding a username, making it easier for people to locate and navigate people from other digital platforms. Your Facebook URL can include up to 50 characters.

    Page call to action:

    Facebook gives you a variety of choices on calls to action. For example, if you’d like customers to contact you by email, you can set up a “Send Email” button with your email address connected and ready to go.

    LinkedIn

    IMAGE SIZING:

    Profile picture: 400 x 400px

    Upload your business logo here to personalize your profile. If this page is for an individual, this is where you will upload their headshot.

    Cover Photo: 1584 x 396px

    Having a personalized business cover photo will make your profile look more professional and give you the opportunity to provide page visitors with more of the look and feel of your business. This can include an image related to your business or a graphic with information on services you provide or your business slogan.

    LinkedIn post photo: 1200 x 628px (mobile), 1200 x 1200px (desktop)

    When targeting an audience on both desktop and mobile, make sure that you optimize for mobile to give people the best experience.

    LinkedIn Link Photo: 1200 x 628px (mobile), 1200 x 1200px (desktop)

    Providing an image with your link preview can help give viewers a better idea of article content and also communicate your brand look and feel.

    LinkedIn Link Video: 4096 x 2304px maximum, 256 x 144 pixels minimum

    The optimal video length for LinkedIn is 30-90 seconds and the maximum file size is 5GB.

    IMPORTANT PAGE INFORMATION

    Page name:

    This is where your business name is located, as well as your company industry, location, and number of followers.

    Page description:

    Add your business slogan, mission, or a short description that tells people what your company, products, and services can do for them.

    Twitter

    IMAGE SIZING

    Profile picture: 400 x 400px

    Upload your business logo or headshot to personalize your profile.

    Cover photo: 1500 x 500px

    Be sure to center your content to give your followers an optimized experience on mobile.

    Twitter post photo: 1200 x 675px

    Allow your followers to see the entirety of the photo in their feed by adhering to this sizing guideline. The maximum file size is 5MB.

    Twitter video: 1280 x 720px (desktop, recommended), 720 x 720px (mobile)

    The optimal video length for Twitter is 20-45 seconds and the maximum file size is 512MB.

    IMPORTANT PAGE INFORMATION

    Underneath your profile photo, your company name and username will be displayed.

    Write a short bio to tell people more about your business.

    Instagram

    IMAGE SIZING

    Profile photo: 110 x 110px

    Your profile picture will be small, so be sure your image is sized correctly and centered. This is a great place for your company logo.

    Profile thumbnail: Displays as 161 x 161px

    This is a preview of your large image post, but looks best when the photo posted is square.

    Highlight Cover: 1080 x 1920px

    Your cover photos should have centered images to give your highlight reel a balanced look. You can also name your highlights, but be concise as they can only be 15 characters long.

    Instagram Feed Photo: 1080 x 1080px (square), 1080 x 1350 (portrait), 1080 x 566 (landscape)

    The recommended width for all Instagram feed photos is 1080px, but the height can vary. To optimize for your feed display within your profile, we recommend using the sizing listed above to keep your image square.

    Instagram Feed Video:  1080 x 1080px (square), 1080 x 1350 (portrait), 1080 x 566 (landscape)

    The optimal length for an Instagram video is 30-60 seconds and the max file size is 650MB.

    Instagram Feed Ad Photo: 1080 x 1080px

    Your ad photo will display the same as a normal feed photo, but with a link attached. When creating an ad in Ads Manager, you’ll be able to upload a separate photo for Instagram to keep your photos optimized for the user experience.

    Instagram Story: 1080 x 1920px (portrait), 1080 x 601 (landscape)

    Make the most of your stories by using all of your space and creating a fullscreen experience. The maximum length of the story is 15 seconds.

    Instagram Reels & Live: 1080 x 1920px

    Reels can be used to offer tutorials, demos, or service features. These will be saved under your profile page for viewers to go back and watch at their leisure. The maximum length for Reels is 30 seconds. For Live, this can be used for announcements, events, or other Q&A sessions. These can also be saved for later viewing, and can last up to 4 hours.

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo

    RESOURCES

    VISION
    April 27, 2021

    Employee Feature: Kylie Panke

    No items found.

    Our employees are an important part of our awesome culture here at Denim Social, and we want you to learn more about them! Check out some of the fun and unique facts about Kylie from our Customer Success team.

    Role @ Denim Social:

    Customer Success Specialist

    How long have you worked at Denim Social?

    I have been at Denim Social for 5 months.

    What is your favorite project you’ve worked on? or What is your favorite thing you’ve accomplished?

    Troubleshooting issues and coming up with lasting solutions for our customers that ensure their success.

    Favorite place to travel?

    I have never been there, but I just know it would be Scotland.

    Best advice you’ve received?

    Do what makes you happy. You’re not here to please anyone else, you’re responsible for your own happiness.

    What’s something that most people don’t know about you?

    I’ve been struck by lightning.

    What motivates you?

    Being the best version of myself I can be. And Beyonce.

    Hidden talent?

    I can play guitar solos on the clarinet

    Favorite quote?

    “I don’t like to gamble, but if there’s one thing I’m willing to bet on, it’s myself.” - Beyonce

    Subscribe to our newsletter and get the latest sent to your inbox.
    Thank you for subscribing!
    Oops! Something went wrong while submitting the form.
    SIMILAR POSTS:

    For many financial marketers and social sellers, Twitter is something of an enigma. It has a different format and structure than other popular social media networks, so it can be difficult to create the right social selling strategy. 

    However, it is still a great place to connect with customers and share thought leadership, service offerings, and authentic, real-time content. 

    Follow these Twitter best practices to drive results and show up in a meaningful way. 

    Need more social media content? Check out our guidebook on social media trends for financial services.

    Customer relationship-building is one of the greatest value drivers for insurance agents. A benchmark analysis from McKinsey & Co. found agents with deeper customer relationships have higher product density than those lacking in relationships — often cross-selling three or more products per customer.

    With that in mind, it’s essential that agents understand how to best leverage their humanity and personality to truly connect with their audiences. In today’s age, this extends to how agents present themselves and connect online.

    When prospective clients meet an agent for the first time, they’re asking themselves, “Is this person likable? Can I trust them?” Clients want to feel an authentic connection that gives them peace of mind and assures them that someone has their best interests at heart.

    This desire for connection isn’t limited to the insurance industry. In fact, 88% of consumers say that authenticity is a key factor when deciding the brands they like and support, and that trust is vitally important to entering working relationships. That desire for trust grows exponentially when it comes to insurance sales because the business is built around protecting clients’ futures.

    Insurance agents have a head start on this — their businesses have always been rooted in authenticity. But as digital transformation in the insurance industry continues, it’s more important than ever that agents assert themselves through authenticity on social media. It’s no different from what agents and other insurance professionals have been doing in person for years. It’s about conveying expertise, building trust, and showcasing industry knowledge — except now it’s within the digital universe. Social media provides a new platform for staying top of mind with customers and prospects alike.

    So, how should agents be more authentic on social media? Same as they would offline — with relationships.

    Good selling starts with genuinely listening to clients and being authentic, no matter what. Insurance agents are there to identify clients’ life needs and build a solution to protect them against loss. They must genuinely care about clients’ needs to find the right solutions and demonstrate that level of care to earn trust.

    Here’s how agents can bring that energy to social media:

    View social media as an opportunity to provide value. Marketers and agents alike already know that authenticity is important to customer acquisition. That same authenticity should show up in social media activity.

    Agents should still be themselves, just on digital channels. After all, in the insurance business, agents are selling a promise that a consumer may or may not ever see delivery on. If the client never has an accident, they’ll never make a claim.

    This means a lot of time can pass between a point of sale and delivery of promise.

    With the rise of social media, however, there is a growing opportunity to deliver value in the long term. Whether it’s sharing thought-leadership articles, checking in with clients on social media, or providing digital tools to help educate clients, the digital landscape provides ample opportunity to reinforce proof of agent value on an ongoing basis. Including both paid and organic social media marketing for insurance agents in the mix of sales practices is critical.

    This won’t replace traditional tools like phone, email and in-person meetings, but having a mix of organic and paid content alongside them will complement other relationship-building efforts, keep agents top of mind, and continually provide value to clients and prospects.

    Lean into the power of real-life experience. There’s a good chance that agents live and work in the communities they serve. Agents should use that advantage with prospective clients when building their authentic brands. Showing on social media what’s happening in their communities and their offices will help foster a sense of belonging and drive interest among followers.

    Need more marketing ideas for insurance agents? Look to everyday experiences. If an agent runs into someone at a local event, they should take a selfie and tag the person on Instagram, Facebook or LinkedIn. If a client drops off cookies, the agent should post a photo and a heartfelt message about what it meant to the team. Social media followers will connect with those real-life moments far more than they would with a branded post.

    Embrace storytelling. Too often, social media marketing for insurance agents consists only of market statistics or limited-time promotions. While this type of content can absolutely be useful and helpful, it’s not enough on its own. Think about the brands you follow: Would statistics and discounts be enough to get you engaged?

    Social media is about creating a narrative, not just posting facts or promotions.

    Agents should share the true picture of what it’s been like to grow a practice. Tell client stories about how they’ve benefited from your insurance products (with permission and privacy in mind, of course). When agents share authentically, they build trust with clients and prospects.

    Be themselves. If agents are only professional and stuffy, audiences won’t connect. Agents and marketers alike shouldn’t be afraid to let a little personality shine through on social media. Thought leadership can create credibility and demonstrate expertise, and it’s always better received when served up by a real-life person.

    That’s what social selling is all about.

    Posting is only one part of the strategy. Agents should also comment on and engage with clients’ posts as appropriate. Two-way communication is critical to building authenticity. Think about it as if you were having an in-person conversation; there would be plenty of back-and-forth throughout the discussion. Did a client become a grandparent? Their agent should congratulate them. Social selling is all about creating conversation, just like in real life.

    Engagement provides the added benefit of personalization. Customers don’t want to feel like marketing collateral. When agents engage with them honestly and authentically, they’re well on their way to creating deep, lasting consumer relationships.

    Building authenticity through social media is similar in principle to building authenticity in real life; it’s just using a different medium to do so. When intermediaries share personal stories and helpful content with clients in a way that reflects their true personalities, they’ll build lasting relationships both online and offline that will serve as the foundation of future sales.

    *This article was originally published in Insurance Journal.

    Instagram is a great way for financial institutions to showcase their authenticity and highlight the human side of the business, but have you incorporated best practices into your social selling strategy?

    There’s no doubt that this highly visual social media network is a great place to reach audiences and connect with customers, especially for social sellers like insurance agents, mortgage loan officers, and financial advisors. 

    As you plan content and interact with followers, be sure to follow these best practices for a better Instagram marketing strategy.

    Need more Instagram inspiration? Download our guidebook, Stronger Customer Relationships on Instagram.

    Algorithm updates from nearly every social media network — including Twitter, TikTok, and Instagram — have frustrated their share of users over the years, consumers included. If you fall into that group, it’s time to make peace with them. Social media algorithm changes don’t have to ruin your day — or your organic reach. You just have to know how to peacefully coexist with them as a digital marketer.

    We all have to accept and expect that social media networks will change their algorithms over time. Whether the latest LinkedIn update is messing with your reach or Apple iOS update is suddenly upending your paid advertising strategy, you must be ready to pivot and adapt. Sure, it’s frustrating to see your Facebook reach drop by 5% practically overnight, even if your marketing peers are in the same boat. But it’s important to remember that even with algorithm changes, integrated digital strategies provide incredible opportunities to reach the right target audiences at the right time with the right messages— all to drive business results.

     With an attitude of willingness to listen to the data, your team can navigate changes and optimize your strategies accordingly. Knowledge is power when it comes to optimizing the algorithm. Understanding social network changes is also an important consideration as you socialize results internally and advocate for a budget for your marketing efforts. You must be able to pinpoint how and when algorithmic changes impacted your results, so you can prove that it’s not a failure of your strategy but rather an opportunity to evolve.

    Ready to overcome today’s algorithm obstacles? Try these strategies:

    1. Drive greater reach and stronger engagement with social selling.

    When algorithm changes tank your brand’s organic social media reach and engagement, don’t waste time wishing you could turn back the clock. Take updates as a sign (and one of many!) that your institution should be empowering your intermediaries (think agents, loan officers, advisors, etc.) through social selling. The practice of social selling is just as it sounds: Using social media to sell a product or service. But social selling starts with relationship building, showcasing thought leadership, and building trust on social media through the voices of the folks driving business in their local communities.

    Social selling can simultaneously foster loyalty, humanize your brand, and supercharge your metrics in the face of algorithmic headwinds. Why? Employees’ social media accounts have 10 times the reach and drive double the engagement compared to their employers’ brand pages. Plus, sales reps who regularly share content are 57% more likely to generate leads. Social media networks prioritize content from individuals versus brands so that social selling can help your team bust through algorithmic barriers.

    2. Complement organic social selling with paid social advertising.

    All those algorithm changes might be causing engagement headaches. The cure is more straightforward than you might have assumed: paid social advertising. Paid social media advertisements, like in a PPC campaign, are terrific for funneling leads back to your landing pages. Once your ads are in place, you can target the audiences that matter most to your social sellers.

    By doubling up on organic and paid marketing tactics, you get a double-whammy effect that mitigates social media algorithm updates. Organic posts create a solid foundation for your social sellers, building credibility and reaching people who already follow your social sellers. Paid social media ads enable your team to strategically engage new audiences, filling your sales pipeline. Organic and paid work hand in hand to help your team break through on social.

    3. Make the most of every social media post.

    Every. Post. Counts. Although not every single thing you share on social will get the engagement you hoped for, being intentional and authentic is key. There are also three things you can do to make the most of each post that will play nice with algorithms, too:

    • First, include an image whenever you can. Social media posts with images often get more engagement. 
    • Second, schedule posts to publish at the ideal time for your desired audience. (Our team can tell you more about this!) 
    • Third, craft copy that encourages two-way communication, such as asking open-ended questions, soliciting feedback, or publishing polls. Thought-provoking copy encourages comments, and that’s where social selling really comes to life!

    Don’t forget that social posts should be the beginning of a digital journey for your followers. Not every post needs to include a direct call to action, but thoughtfully linking your followers to meaningful resources eventually paves the way for conversions. Whether it’s organic or paid, a social post can open the door to a digital journey that is beneficial for the customer and the intermediary looking to build that relationship.

    Algorithm updates might keep you on your toes, but they don’t have to ruin your marketing outcomes. You’ve got this! If you’re interested in further education about how organic and paid social work together, you’ll appreciate reading “How to Marry Organic and Paid Social Media Advertising Strategies.”

    Denim Social, a leading provider of social selling software for the mortgage industry, is proud to announce it has joined The Mortgage Collaborative. Together, the two organizations will educate mortgage lenders on the power of social selling and help them elevate their social selling programs to increase mortgage loan officer success. 

    The Mortgage Collaborative empowers mortgage lenders across the country with better financial execution, reduced costs, enhanced expertise and improved compliance. As consumer behavior shifts online and in a highly competitive marketplace, The Mortgage Collaborative also helps members reach and access prospective clients. 

    “Social selling is an essential tool for today’s mortgage lenders,” said Tom Gallucci, Senior Vice President of Business Development at The Mortgage Collaborative. “Partners like Denim Social will help our members build trust online, stay compliant and, most importantly, close more deals.”

    Members of The Mortgage Collaborative and customers of Denim Social will have access to member only pricing, resources and training. 

    “We’re excited to be a part of The Mortgage Collaborative – an organization that so many of our customers gain great value from already. We’re looking forward to collaborating with TMC on special content and resources, as well as forging deeper connections with members,” said Doug Wilber, CEO of Denim Social. 

    Click here to learn more about Denim Social and the Mortgage Collaborative’s partnership.

    Is your institution following  Facebook best practices?

    As the long-standing most popular social network, using Facebook is an important way for financial marketers and social sellers to reach a wide audience with timely content. Taking time to check for accuracy, updates, and more will go a long way in putting your best social selling  foot forward.

    Don’t forget these Facebook best practices as you build out a social selling program. 

    Want more social media ideas? Download our guidebook, Social Media Trends for Financial Institutions.

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
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    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo