November 8, 2022

Social Media Trend Report: A Marketer’s Guide to Social Selling in the Coming Year

As financial marketers look to the coming year, most are wondering, “what’s next?” While no one can say for sure, our team of experts here at Denim Social are keeping a pulse on what’s new in digital marketing for financial institutions on social media. This guide will not only educate you on the latest trends, but help you make the case for increased investment in social selling and digital marketing strategies at your institution.

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November 8, 2022

Social Media Trend Report: A Marketer’s Guide to Social Selling in the Coming Year

By
Denim Social

As financial marketers look to the coming year, most are wondering, “what’s next?” While no one can say for sure, our team of experts here at Denim Social are keeping a pulse on what’s new in digital marketing for financial institutions on social media. This guide will not only educate you on the latest trends, but help you make the case for increased investment in social selling and digital marketing strategies at your institution.

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As a financial marketer, you know that the past 12 months have been a prime time for social selling. Social media usage has been on trajectory to rise 7.8% in 2022, with steady growth expected to continue over the next five years. This growth is fueled by consumers increasingly consulting social media for help making decisions — a habit that offers big opportunities for financial institutions.

As the new year rapidly approaches, it’s a great time to plan your future social selling strategies with the latest social media trends in mind. Wondering what’s popular on social networks? How should trends inform your social selling strategy in the coming year? Here’s what you need to know as you plan for 2023 and beyond:

1. Video content is taking over.

Videos, particularly shorter clips, are having a major moment on YouTube, TikTok, and Instagram Reels. Social users are increasingly consuming short-form (call it “snackable”) content, even on legacy social networks. For example, bite-sized videos earned 57% of YouTube views in the second quarter of 2022, versus just 21% the year before.

Many of these videos attract viewers by seamlessly blending education and entertainment. Financial concepts are perfect for the “edutainment” treatment, too. Think about it: With more than 89% of TikTok users actively trying to learn more about finance, it only makes sense to add financial video “edutainment” into your social selling strategy.

That said, not every social selling post needs to contain a video, and not every video needs to be a highly produced affair. Easy-to-consume content is the name of the game, so think short and concise. Quick, pithy videos such as selfie commentaries or quick tips from your social sellers can make your content feel more authentic. No matter what video style you pursue, short clips will stop scrollers and make them more likely to engage with your intermediaries’ posts.

2. Financial advice influencer culture opens up social selling opportunities.

Social media probably seems like the last place most people would turn to for advice about money, yet finance-focused influencers are attracting lots of interest, particularly from younger social media consumers. Gen Zers are five times likelier than older Millennials and Generation Xers to get their money management suggestions on social media. With consumers seeking answers to their business and personal questions via online influencer personalities, you can’t afford not to put your intermediaries on social media to engage these audiences thirsty for (and often unable to find) credible information.

If you haven’t already, plan to empower your producers (agents, loan officers, financial advisors, and other rock stars at your organization) to share their expert advice on social media. When they do, your social sellers’ audiences can build up their financial literacy with insights from qualified professionals. Those prospects’ and customers’ lives will improve, and their loyalty will grow.

Note that your social selling team members don’t have to become superstar influencers for this strategy to work, either. Micro-influencers in their communities also gain plenty of loyalty — and sales as a result. Because social algorithms favor individuals over brands, it’s time to get more of your brand representatives to highlight their expertise on social channels.

3. Social networks as search engines enhances discoverability.

Social is the new search engine. Almost 40% of Generation Z searchers go to apps such as Instagram and TikTok first for search capabilities. In other words, they bypass Google in favor of social networks. That’s huge. And we at Denim Social think this online behavior is sure to catch on across generations. We also think the best way to make use of this trend is to have social sellers active on social media. When more of your employees are on social networks, you’re more discoverable.

Another surefire way to take advantage of the social search trend is to make sure your social selling strategies include both organic and paid tactics. When organic and paid elements work together, you can be where consumers need you at the time they need you.

Otherwise, optimizing for search on social isn’t much different from any other SEO work you’ve encountered. A fast way to enhance the discoverability of social selling copy is to ensure that it incorporates strategic hashtags, including nods to trending topics. Remember, it’s fine for social posts to include numerous hashtags, as long as they all make sense. SEO keywords can also fit nicely into social selling content and ad copy, just as they do in website copy and blog posts. All that optimization drives the social media search engine, ensuring users find your content when they’re seeking information that could lead them to decisions.

Social media has changed the game for marketing and has made person-to-person communication (and selling!) an essential strategy. As with any social media strategy, being up to date on trends is critical for social selling success. Guiding your intermediaries to add short videos, credible advice, and search-boosting features to content will strengthen your social selling strategy for 2023.

A financial conversation is already happening online, and your institution needs to be part of it. It’s time to launch a social selling program if you haven’t already. And if you have, let these trends be a clear sign that it’s time to expand your efforts. People are choosing to work with financial professionals they find on social media, and your intermediaries can meet them there. Want more insider knowledge about applying social selling techniques? Download our exclusive 2023 Denim Social Trend Report today.

Smart financial marketers know social media and social selling are essential  to effectively reach and build trust with today’s consumers. But how does your digital marketing strategy measure up against competitors?

Denim Social is here to help. We collected social media data from 177 institutions across banking, mortgage, wealth management and insurance to help you get the pulse on the social media performance. Take a look and see how your institution stacks up.

Ready to learn how you can adopt these trends? Book a demo to learn more.

Whether you’re in banking, wealth management, insurance or mortgage, relationships are the bedrock of your business. 

Considering clients in these industries are handing over the keys to their personal kingdoms, it’s no surprise that trust and connection matter. That’s why successful sales strategies for these industries are focused on building long-term, trusted relationships. While this has traditionally been done in person for financial services, the digital landscape offers endless possibilities for relationship building. 

By now marketers and business leaders are familiar with social media and see the opportunity to build their brand, but most have only scratched the surface. To truly unleash the potential of social, financial institutions need to use social media as a sales tool. It’s called social selling and it works.

Click below to get started on your social selling journey:

How To Launch A Social Selling Program For A Financial Institution

Whether you’re in banking, wealth management, insurance or mortgage, relationships are the bedrock of your business.

Considering clients in these industries are handing over the keys to their personal kingdoms, it’s no surprise that trust and connection matter. That’s why successful sales strategies for these industries are focused on building long-term, trusted relationships.

To truly unleash the potential of social, financial institutions need to use social media as a sales tool. It’s called social selling and it works.

In today's market, building and maintaining strong relationships with your connections is more important than ever. Your business and customer relationships can also help you make new connections, building your referral network and sales pipeline.

Listen in as FinLocker President and COO, Brian Vieaux and Denim Social CEO, Doug Wilber, discuss how in a tough market, mortgage loan officers have an opportunity to use their social media influence to reach the right people at the right time and how you can get started with a social selling program to drive sales.

Interested in learning more about social selling for mortgage loan officers? Check out our guidebook: Helping Mortgage Loan Officers Achieve Success with Social Media Marketing

For financial services to successfully connect with their customers on social media, authenticity is essential. It is more important than ever for customers to feel genuinely connected to brands, and brands should stay true to their values and communicate in a way that is welcoming and personal. Customers support businesses that resonate on social media, and authenticity is key to strengthening that brand-customer relationship. Leading with a personalized approach on social media is the perfect opportunity to be a source of trust and reliability for financial customers. How can banks, mortgage offices, wealth management firms, and insurance agencies incorporate authenticity into their strategy? Start with these approaches: 

  1. Rely on user-generated content. User generated content is 12x more trusted than product descriptions, and brands see a 25% increase in conversion with organic images versus overly-curated ones. Through social selling, financial institutions can look to their own employees and customers to help produce authentic content to support the brand. Consider how you can activate your employees to engage in social selling, and leverage customer relationships to provide testimonials, user experiences, and more. 
  1. Incorporate video content into your mix. To meet customers where they are, it’s essential to use video as a tool in your social media strategy. With younger generations spending up to 4 hours per day on social networks, video is only going to grow in popularity. With video, customers can see for themselves what a business does every day, giving them a visualization to connect with. To make it more authentic, don’t over-edit and use storytelling to define the brand. Keep it short, though; attention spans on social media are shorter, and marketers only have a couple seconds to capture audiences.
  1. Keep audience experience top of mind. Brand loyalty among consumers continues to decrease given the surplus of choices that digital media and social networks provide. Customers are loyal to brands that they like and that they feel are authentic and care about them. Sixty-one percent of consumers switched business from one brand or provider to another in the past year, demonstrating a need to listen to customers on social networks. Businesses that can listen to customers and translate that into an authentic message or piece of content will see more success than those that push content out for the sake of it.
  1. Always offer value with content. When creating a healthy and balanced marketing mix for social media networks, don’t forget to be mindful of how to engage viewers. This is a great way for a financial brand to be authentic to what it does and how it helps customers. Social media offers endless opportunities to provide brand information, educate through thought leadership, and give insight into company values and missions. Customers want to feel that they are along for the ride with a brand, being welcomed rather than pursued. While content can be fun and entertaining, also remember to add value through content that is practical, useful, and enticing. 

Customers want real and authentic content on social media, and this presents opportunities for financial services to connect. The best practice is to keep content professional and on brand, but feel free to have fun and show that your organization is keeping up with the times as the industry continues to change and grow. Social media management platforms like Denim Social can help financial institutions to create and publish organically, and gives businesses the ability to manage posts at the brand and user level. The ability to show up and resonate with audiences on social media will be a winning strategy every time. Book a demo to see how publishing can work for you, and check out our existing social media resources for inspiration.  

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GUIDES

Social Media Trend Report: A Marketer’s Guide to Social Selling in the Coming Year

As financial marketers look to the coming year, most are wondering, “what’s next?” While no one can say for sure, our team of experts here at Denim Social are keeping a pulse on what’s new in digital marketing for financial institutions on social media. This guide will not only educate you on the latest trends, but help you make the case for increased investment in social selling and digital marketing strategies at your institution.

Thank you! Your submission has been received!
Download Guide
Oops! Something went wrong while submitting the form.
ALL GUIDES:

BOK Financial is a financial services partner for consumers, businesses and wealth clients with more than 150 users on the Denim Social platform.

In addition to building brand credibility and establishing loan officer expertise, Denim Social enables their mortgage loan officers to cultivate relationships in social media and organically source leads.

Whether you’re in banking, wealth management, insurance or mortgage, relationships are the bedrock of your business.

Considering clients in these industries are handing over the keys to their personal kingdoms, it’s no surprise that trust and connection matter. That’s why successful sales strategies for these industries are focused on building long-term, trusted relationships.

To truly unleash the potential of social, financial institutions need to use social media as a sales tool. It’s called social selling and it works.

The power of social media is undeniable. The ability of banks to engage with and influence customers and prospects via interactive digital channels is an essential tool and a cornerstone of marketing. Gone are the days when it was “nice to have” a presence on platforms such as Facebook, LinkedIn, Twitter and Instagram. Today, these pathways are helping banks to build relationships that were historically cultivated by tirelessly walking up and down Main Street, shaking hands and leaving behind business cards.

In this case study by Denim Social and American Bankers Association, we take a look at how banks are using social media to ramp up digital engagement and build sales.

As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

  • Scale your social selling program
  • Plan your content strategy
  • Train your loan officers

AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

Instant Download

Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

So how can marketers ensure that their loan officers stand out? The answer is social media.

Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

Every Mortgage Marketer Should Ask Themselves

Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Read this guide if you’re asking yourself:

  • Is my social media policy current and comprehensive?
  • How do I ensure social media compliance during M&A?
  • What do I need to consider for direct messaging compliance?

In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Every Financial Services Marketer Should Ask Themselves

Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

Stronger Customer Relationships on Instagram

Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

How 6 Financial Marketers Are Creating Value in Social Media

Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

Download this guidebook to learn how 3 mortgage lenders are using social media to:

  • Position themselves in a place the community is already looking ... their social media
  • Empower loan officers to engage in local conversations
  • Turn their institution's loan officers into the voice of their brand
  • Build trust within the community

Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

  • Who does what
  • The right structure to execute strategy
  • How compliance software can help

Enjoy!

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

ABA Study: The Current State of Social Media

See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here
    GUIDES

    Social Media Trend Report: A Marketer’s Guide to Social Selling in the Coming Year

    As financial marketers look to the coming year, most are wondering, “what’s next?” While no one can say for sure, our team of experts here at Denim Social are keeping a pulse on what’s new in digital marketing for financial institutions on social media. This guide will not only educate you on the latest trends, but help you make the case for increased investment in social selling and digital marketing strategies at your institution.

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    Download Guide
    ALL GUIDES:

    BOK Financial is a financial services partner for consumers, businesses and wealth clients with more than 150 users on the Denim Social platform.

    In addition to building brand credibility and establishing loan officer expertise, Denim Social enables their mortgage loan officers to cultivate relationships in social media and organically source leads.

    Whether you’re in banking, wealth management, insurance or mortgage, relationships are the bedrock of your business.

    Considering clients in these industries are handing over the keys to their personal kingdoms, it’s no surprise that trust and connection matter. That’s why successful sales strategies for these industries are focused on building long-term, trusted relationships.

    To truly unleash the potential of social, financial institutions need to use social media as a sales tool. It’s called social selling and it works.

    The power of social media is undeniable. The ability of banks to engage with and influence customers and prospects via interactive digital channels is an essential tool and a cornerstone of marketing. Gone are the days when it was “nice to have” a presence on platforms such as Facebook, LinkedIn, Twitter and Instagram. Today, these pathways are helping banks to build relationships that were historically cultivated by tirelessly walking up and down Main Street, shaking hands and leaving behind business cards.

    In this case study by Denim Social and American Bankers Association, we take a look at how banks are using social media to ramp up digital engagement and build sales.

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

    • Scale your social selling program
    • Plan your content strategy
    • Train your loan officers

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here
    GUIDES

    Social Media Trend Report: A Marketer’s Guide to Social Selling in the Coming Year

    As financial marketers look to the coming year, most are wondering, “what’s next?” While no one can say for sure, our team of experts here at Denim Social are keeping a pulse on what’s new in digital marketing for financial institutions on social media. This guide will not only educate you on the latest trends, but help you make the case for increased investment in social selling and digital marketing strategies at your institution.

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    Download Guide
    ALL GUIDES:

    BOK Financial is a financial services partner for consumers, businesses and wealth clients with more than 150 users on the Denim Social platform.

    In addition to building brand credibility and establishing loan officer expertise, Denim Social enables their mortgage loan officers to cultivate relationships in social media and organically source leads.

    Whether you’re in banking, wealth management, insurance or mortgage, relationships are the bedrock of your business.

    Considering clients in these industries are handing over the keys to their personal kingdoms, it’s no surprise that trust and connection matter. That’s why successful sales strategies for these industries are focused on building long-term, trusted relationships.

    To truly unleash the potential of social, financial institutions need to use social media as a sales tool. It’s called social selling and it works.

    The power of social media is undeniable. The ability of banks to engage with and influence customers and prospects via interactive digital channels is an essential tool and a cornerstone of marketing. Gone are the days when it was “nice to have” a presence on platforms such as Facebook, LinkedIn, Twitter and Instagram. Today, these pathways are helping banks to build relationships that were historically cultivated by tirelessly walking up and down Main Street, shaking hands and leaving behind business cards.

    In this case study by Denim Social and American Bankers Association, we take a look at how banks are using social media to ramp up digital engagement and build sales.

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

    • Scale your social selling program
    • Plan your content strategy
    • Train your loan officers

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here
    GUIDES

    Social Media Trend Report: A Marketer’s Guide to Social Selling in the Coming Year

    As financial marketers look to the coming year, most are wondering, “what’s next?” While no one can say for sure, our team of experts here at Denim Social are keeping a pulse on what’s new in digital marketing for financial institutions on social media. This guide will not only educate you on the latest trends, but help you make the case for increased investment in social selling and digital marketing strategies at your institution.

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    ALL GUIDES:

    BOK Financial is a financial services partner for consumers, businesses and wealth clients with more than 150 users on the Denim Social platform.

    In addition to building brand credibility and establishing loan officer expertise, Denim Social enables their mortgage loan officers to cultivate relationships in social media and organically source leads.

    Whether you’re in banking, wealth management, insurance or mortgage, relationships are the bedrock of your business.

    Considering clients in these industries are handing over the keys to their personal kingdoms, it’s no surprise that trust and connection matter. That’s why successful sales strategies for these industries are focused on building long-term, trusted relationships.

    To truly unleash the potential of social, financial institutions need to use social media as a sales tool. It’s called social selling and it works.

    The power of social media is undeniable. The ability of banks to engage with and influence customers and prospects via interactive digital channels is an essential tool and a cornerstone of marketing. Gone are the days when it was “nice to have” a presence on platforms such as Facebook, LinkedIn, Twitter and Instagram. Today, these pathways are helping banks to build relationships that were historically cultivated by tirelessly walking up and down Main Street, shaking hands and leaving behind business cards.

    In this case study by Denim Social and American Bankers Association, we take a look at how banks are using social media to ramp up digital engagement and build sales.

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

    • Scale your social selling program
    • Plan your content strategy
    • Train your loan officers

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here

    RESOURCES

    NEWS
    November 8, 2022

    Social Media Trend Report: A Marketer’s Guide to Social Selling in the Coming Year

    By
    Denim Social

    As financial marketers look to the coming year, most are wondering, “what’s next?” While no one can say for sure, our team of experts here at Denim Social are keeping a pulse on what’s new in digital marketing for financial institutions on social media. This guide will not only educate you on the latest trends, but help you make the case for increased investment in social selling and digital marketing strategies at your institution.

    Subscribe to our newsletter and get the latest sent to your inbox.
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    OTHER NEWS:

    BOK Financial is a financial services partner for consumers, businesses and wealth clients with more than 150 users on the Denim Social platform.

    In addition to building brand credibility and establishing loan officer expertise, Denim Social enables their mortgage loan officers to cultivate relationships in social media and organically source leads.

    Whether you’re in banking, wealth management, insurance or mortgage, relationships are the bedrock of your business.

    Considering clients in these industries are handing over the keys to their personal kingdoms, it’s no surprise that trust and connection matter. That’s why successful sales strategies for these industries are focused on building long-term, trusted relationships.

    To truly unleash the potential of social, financial institutions need to use social media as a sales tool. It’s called social selling and it works.

    The power of social media is undeniable. The ability of banks to engage with and influence customers and prospects via interactive digital channels is an essential tool and a cornerstone of marketing. Gone are the days when it was “nice to have” a presence on platforms such as Facebook, LinkedIn, Twitter and Instagram. Today, these pathways are helping banks to build relationships that were historically cultivated by tirelessly walking up and down Main Street, shaking hands and leaving behind business cards.

    In this case study by Denim Social and American Bankers Association, we take a look at how banks are using social media to ramp up digital engagement and build sales.

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

    • Scale your social selling program
    • Plan your content strategy
    • Train your loan officers

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo

    RESOURCES

    VISION
    November 8, 2022

    Social Media Trend Report: A Marketer’s Guide to Social Selling in the Coming Year

    By
    Denim Social

    As financial marketers look to the coming year, most are wondering, “what’s next?” While no one can say for sure, our team of experts here at Denim Social are keeping a pulse on what’s new in digital marketing for financial institutions on social media. This guide will not only educate you on the latest trends, but help you make the case for increased investment in social selling and digital marketing strategies at your institution.

    Subscribe to our newsletter and get the latest sent to your inbox.
    Thank you for subscribing!
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    SIMILAR POSTS:

    Independent agents are taking over the scene — 62% of property and casualty premiums in the U.S. were written by independent agents in 2021 — so competition is fiercer than ever. Independent agents who want to stand out need to build up their personal brands online to reach customers and keep relationships strong. When agents use their personal social networks to find prospects, build relationships, and grow their thought leadership, they’re using one of the most powerful strategies available to them: social selling.

    Social selling might be a familiar strategy for captive agents who have their carriers’ built-in marketing support, but independent agents must create their business (and relationships) from scratch. More and more, those relationships are built over social media. That’s the challenge for agents in this new landscape, but it’s also the big opportunity. People buy from people, and building personal relationships is what insurance agents have always done best. They just need to translate those rapport-building skills into modern digital spaces with a few key strategies.

    Adopt social selling as a go-to strategy.

    Social selling unifies sales and marketing, transforming social media into a revenue driver by giving agents an avenue to showcase their thought leadership, engage with potential and existing customers, and build trust and relationships in the process. It is similar to offline selling: Build trust with customers, get to know them, and explain how your product helps solve their problems. But it proves even more powerful — 78% of social sellers outsell their peers who don’t use social media.

    To get ahead in social selling, agents must harness the power in their relationships and personal networks. Research shows that content shared by employees gets eight times more engagement than content shared by a brand. A social selling strategy can not only help agents reach more people, but also can also help them humanize their own work and brand.

    For independent agents, personal branding can make all the difference. Agents shouldn’t be afraid to be unique and show their authentic selves on social media. From sharing personal photos to comments on client posts, the more clients see agents as personal friends and unique people, the more engaged they will be.

    Why does letting personality show matter for agents? Credibility has become increasingly important for customers, with 88% of consumers citing authenticity as a key factor in deciding what brands they like and support. Clients want to know they can trust their agents, especially when making decisions that majorly affect their families and lives, so social selling content should reflect authenticity and relatability.

    Understand and accept agents’ evolving roles in the changing landscape of digital insurance.

    The sales process has gone digital in many ways, but that does not change the value of human guidance from an insurance advisor — the role of the trusted insurance advisor isn’t going anywhere.

    Human connection remains a meaningful part of the insurance transaction. When people’s lives change, their relationships with their agents matter, and the work that agents have put into fostering trust and strong relationships will pay off.

    Social media is a crucial tool in keeping intermediaries connected in this digital age and agents need to be comfortable using modern social media marketing and sales strategies.

    Don’t go it alone — look for trusted support resources.

    When independent agents are active in social selling, they shouldn’t go it alone. The resources agents have been consulting for years often have active blogs and social accounts from which they can source content. Many carriers and insurance industry thought leaders also offer curated social content that is ready to share and can typically be personalized by the agent.

    A social selling strategy powered by a thoughtful content mix can help independent agents not only reach more people, but also reinforce the thought leadership and trust-building they’ve been demonstrating to clients outside of social media for years.

    Find the right tools.

    Curating content, creating a regular cadence of posting, monitoring multiple social channels — there are a lot of moving pieces in an independent agent’s social selling strategy. Social selling is just one of the many things an independent agent has in their sales repertoire. This makes it so important to have technology built for social selling specifically. The less time agents spend on the organizational aspects of social selling, the more time they have to build customer relationships, communicate authentically and, ultimately, build trust online.

    This article was originally published in Insurance Journal.

    It’s that time of year again. Nope, not Christmas (not yet, anyway). Instead, it’s time for marketers everywhere to reflect on the past year and plan their social media strategies for the year ahead. As consumer expectations for personalization rise, meeting customers’ needs for connection is no longer just a “nice to have.” It’s essential for building trusting business relationships. The financial services industry already understands the power of personal connection through intermediaries. That’s why empowering them through social selling — helping them forge connections with customers and prospects alike — should take center stage in your 2023 marketing strategy.  

    Need some extra convincing? First, consider that social media has become entrenched in consumers’ lives and wallets. Accenture expects social commerce to grow to $1.2 trillion in just three years, with Millennials and Gen Zers propelling most of that growth. And their spending power continues to skyrocket. Most important? They’re using social media like search engines when researching financial products and services. In fact, about 40% of Gen Zers said they’d sooner use TikTok and Instagram for search than Google. Whether you’re in insurance, banking, or mortgage, both your brand and your individual experts need to be discoverable on the channels that matter, building trust with authentic and educational content.

    With that in mind, here are three tips for building a successful 2023 social selling strategy:

    1. Expand to Short-Form Video

    Short-form video is taking over social channels such as YouTube and Instagram — not to mention the meteoric rise of TikTok. Now more than ever, social users expect their feeds to include short, easy-to-watch clips that educate and entertain them. It’s called “edutainment,” and it can be a powerful (and authentic) tool in a social selling strategy. Whether you’re planning to adopt TikTok or post content on an existing network such as Instagram, your social selling strategy for 2023 can include video to set up your intermediaries as experts who can influence their prospects and customers.

    Need content ideas? Empower your social sellers to provide financial planning ideas or market trend analyses, for example, to get the wheels turning for prospects and customers. Your marketing team should ask themselves questions such as: What topics confuse your target audiences? What questions do prospects and customers have? How can your intermediaries break down these confusing topics into “snackable” content? Younger audiences are looking to channels such as Instagram to find personalized content like this. Your social sellers should meet them there, ready to engage (and entertain!) with authenticity and empathy.

    2. Combine Organic and Paid for Maximum Impact

    If 2022 taught us anything, it should be that it’s a matter of when — not if — social media algorithms change, so you need to be ready to adapt your marketing strategy accordingly. For instance, as social networks continue to show a preference for individuals over brands, you can and should funnel more resources into social selling for your intermediaries. However, investing in paid social media advertising is also a good idea, especially as search-driven social behavior accelerates.

    You cannot control the organic algorithm, but with paid social advertising, you can manage who you reach and with what message. Don’t worry, your social sellers don’t need to become paid social experts. We recommend marketers execute paid on behalf of their social sellers. This allows you to maintain control of your budget and frees up intermediaries to engage with their audiences through their organic posting or leads generated from paid. Be sure to advocate for your social sellers as you negotiate your paid social budget for the year. Consider redirecting brand funds or advocating for additional spend for your intermediaries. (Need help marrying your organic and paid strategies? We have resources for that!)

    3. Keep It Consistent

    Your social selling strategy will only be as impactful as it is consistent. Maintaining a consistent posting cadence is absolutely paramount. For one thing, it will help you overcome some of those tricky algorithmic changes. Plus, if your social sellers aren’t posting at least a few times a week, their audience engagement will quickly peter out as other content fills the void.

    Consistency in messaging is just as — if not more — important. Your social sellers should stay on message for the brand or brands they represent, but staying compliant in a regulated industry is also crucial. The good news is that Denim Social makes consistency and compliance easy. For example, our content approval workflows ensure that nothing goes live without your team’s permission, protecting your brand voice and keeping your intermediaries compliant. On top of that, our shared libraries of preapproved and customizable content mean your intermediaries’ social feeds stay full. The result? You’ll never face content logjams again, and your intermediaries’ audiences will remain engaged.

    The 2023 tea leaves are clear: You’d be wise to invest your resources in social selling to connect with and serve an engaged online audience. Want to build your 2023 social selling strategy but don’t know where to start? Check out the Denim Social 2023 Trend Report.

    Geographically dispersed across midwest and southwest, BOK Financial saw an opportunity to use loan officer social media to build their regional presence and community relationships. Recognizing the potential in a local-focused strategy, BOK Financial wanted hyper-local custom content to inspire follower engagement.

    In this case study, we'll look at how BOK Financial and Denim Social teamed up to get loan officers active on social and more engaged with their local communities.

    Click below to learn how they did it.

    BOK Financial is a financial services partner for consumers, businesses and wealth clients with more than 150 users on the Denim Social platform.

    In addition to building brand credibility and establishing loan officer expertise, Denim Social enables their mortgage loan officers to cultivate relationships in social media and organically source leads.

    Personal relationships are the bedrock of the financial advice industry. Nearly 75 percent of investors prioritize personal relationships when evaluating investment providers, Deloitte found. That’s why providers—even online brokers and robo-advisory firms—are taking care to preserve the human touch. Even with a growing trend toward digital automation to streamline trades and more, human connection is still paramount.

    Bank marketers should reflect that by personalizing the digital experiences that they create for wealth management clients and prospects. Investors are accustomed to receiving personalized content online, including from their favorite retailers. They expect the same levels of customization from their service providers.

    The benefits of customer personalization are mutual for investors and banks. When customers receive content tailored to their needs and financial situations, they understand their investment opportunities better and feel empowered to make the right financial decisions. And when they see wealth advisors addressing their specific needs—such as estate, retirement or education planning—they will naturally feel like those advisors understand their needs and can help them.

    By contrast, when banks and advisors neglect personalization, they risk what Bain and Company calls “hidden defection,” or customers buying high-margin products such as loans, investments, and credit cards from competitors. Even if investors do not leave, they will go elsewhere to place their investments and purchase new financial products. Many customers who defect are attracted by personalized direct offers. That said, almost 80 percent of customers surveyed by Bain said they would have bought from their primary financial institutions if the banks had made equivalent offers.

    It is clear that by creating improved digital experiences, banks can retain their clients’ business and even gain wallet share. So, how can they adjust their bank marketing strategies to prioritize customer personalization and build relationships?

    1. Embrace a social selling strategy.

    Whether financial advisors like it or not, their digital profiles affect how prospects view them. Almost 50 percent of investors say social media impacts whom they hire as a financial professional. And 33 percent report they seek financial advice online, according to Financial Advisor reporting on a Hartford Funds survey. Wealth advisors need to use social media to build rapport (and trust) with clients and prospects. When they demonstrate their value routinely, they’re more likely to be top of mind when customers are ready to purchase. That’s how strong digital profiles lay the foundation for social selling.

    Social selling adheres to the same core principles as in-person selling: building relationships with customers, demonstrating knowledge, educating them and helping solve their problems. It all just happens online. Social selling empowers financial advisors to add value for customers through digital means when they wouldn’t have had the opportunity otherwise. Ultimately, sales reps who regularly share content are 45% more likely to exceed their quotas. So it is worth wealth advisors’ time to beef up their social profiles and engage with contacts.

    2. Join customers on their preferred channels.

    Investors are getting their information somewhere. it is essential to find out where that information comes from and to meet investors where they are.

    Then, financial advisors should create profiles on those channels and organically engage with prospective clients. Why? Twenty percent of investors told Hartford Funds that a wealth advisor’s social media was their sole deciding factor when evaluating a financial professional.

    For older investors, this might be traditional news channels’ Twitter or Facebook feeds. For younger investors, this could be newer channels such as TikTok. More than one-third of Gen Z Americans say they get financial advice from TikTok, and only 24 percent of investors in this age group get advice from financial advisors, according to a recent Vericast survey. That represents a big opportunity for financial advisors to win young investors’ business by meeting them through these channels. The key is to make any engagement enjoyable and authentic so that clients don’t feel like financial advisors are just trying to sell to them.

    3. Create connected customer journeys.

    Posting on social media is a great start, but if bank marketers want to drive ROI, they must create more robust digital journeys. The key to connected investor journeys is to avoid digital dead ends and always offer clear next steps.

    At the start of the journey, wealth advisors must interact and create two-way dialogue online with existing audiences. They should then expand their audiences through tactics such as paid social media advertising, which can help them reach investors similar to their current customers or new target audiences.

    In their social posts, financial advisors can drive audiences to content-driven landing pages that contain resources to download in exchange for contact information, which can help capture leads. Every step of the way, investors need to see the value, whether through educational content that wealth advisors share, access to more in-depth resources or complimentary consultations.

    Banks benefit when they embrace customer personalization in their marketing strategies to keep customers engaged, build rapport and ultimately close more sales. That starts with giving wealth advisors access to the right processes and technology to deliver personalized education and offers. Once properly empowered, advisors can meet clients where they are, establish themselves as trustworthy, generate more leads and reduce the risk of “hidden defection” over time.

    This article was originally published in ABA Bank Marketing.

    Denim Social is excited to share that its platform will now offer integrated customer relationship management (CRM) capabilities through a new integration with award-winning CRM, lead management, and engagement platform, Insellerate. Denim Social users can now automatically capture leads generated from Denim Social Pages in the Insellerate platform.

    Social selling is a non-negotiable to drive a modern marketing strategy, but without the right tools, loan officers struggle to connect social media activity to real life opportunity. Together with Denim Social, Insellerate users can track and automate social media leads, taking prospects from click to contract.

    “People buy from people. In this environment, relationships matter more than ever,” said Doug Wilber, CEO of Denim Social. “Together, Denim Social and Insellerate can help loan officers transform social media relationships into deals closed.”

    Here’s how the integration works:

    • Mortgage marketers who use both Denim Social and Insellerate can connect the platforms.
    • When a prospective borrowers or industry contact completes a form on a Denim Social landing page, the lead will be automatically distributed to track in Insellerate and trigger engagement via automation.
    • With the Denim Social integration, Insellerate records will be created, updated, assigned, and marketing automations triggered – no emails or manual updates needed.

    “We know the right tools can empower loan officers to engage more effectively with industry professionals and borrowers alike,” said Josh Friend, CEO and founder of Insellerate. “When every deal counts, social selling with the Denim Social integration can help Insellerate users increase conversion rates, lower costs and, of course, close more deals.”  

    Homestead Funding, a multi-state licensed mortgage lender, actively uses the Denim Social platform to reach and engage prospects. The Insellerate integration was developed to meet the needs of Homestead’s team.

    Denim Social is invested in the financial industry, bringing valuable tools and unique expertise to our partnership,” said Daniela Bigalli, SVP sales and marketing Homestead Funding Corp. “When we approached Denim Social and Insellerate with our overall vision they were collaborative and excited to build an integration that was tailored to our team’s needs. Working together we feel confident that we can achieve our goals of a streamlined and efficient user experience for our loan originators.”

    Ready to maximize your social selling and fire up leads in your CRM? Connect with a Denim Social or Insellerate representative to activate the integration.

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo