November 30, 2020

Up-to-Date Social Media Sizing & Resource Guide for 2021

Make the most of your social media presence by optimizing your images and including essential information about your business on each platform. By giving your customers an optimal digital experience, you will be able to broaden your reach and provide better customer service through your digital platforms.

Facebook

IMAGE SIZING:

Profile picture: 180 x 180px

Cover photo: 840 x 312px

Keep the main content of your image centered. On a desktop the photo will display as 840x312px, but on mobile will size down to 640x360px.

Facebook post image: 1200 x 630px

The ideal width for a Facebook post image is 1200px, but height can vary based on what type of device the image display is optimized for. We recommend keeping it at the recommended size to keep consistency on all devices.

When creating a Facebook Ad graphic, any text should not take up more than 20% of the photo. You can find a cheat sheet here: https://www.facebook.com/ads/tools/text_overlay.

Facebook Link Image: 1200 x 628px

Make sure to claim ownership of your links for the ability to change the link preview photo. You can find more info on that here: https://www.facebook.com/business/help/528858287471922?id=708699556338610.

Carousel Post: 600 x 600px

Carousel posts are a great way to display multiple services that you offer to your customers. When placing a Facebook ad you can link each carousel photo to a different link, making it easy for people to navigate to your specific products.

Facebook Story: 1080 x 1920px

Make the most of your stories by using all of your space and creating a fullscreen experience.

IMPORTANT PAGE INFORMATION:

Page name:

This is where you can name your Facebook Page, but be sure to keep it shorter than 75 characters.

Page username:

Customize your page URL by adding a username, making it easier for people to locate and navigate people from other digital platforms. Your Facebook URL can include up to 50 characters.

Page call to action:

Facebook gives you a variety of choices on calls to action. For example, if you’d like customers to contact you by email, you can set up a “Send Email” button with your email address connected and ready to go.

LinkedIn

IMAGE SIZING:

Profile picture: 400 x 400px

Upload your business logo here to personalize your profile. If this page is for an individual, this is where you will upload their headshot.

Cover Photo: 1584 x 396px

Having a personalized business cover photo will make your profile look more professional and give you the opportunity to provide page visitors with more of the look and feel of your business. This can include an image related to your business or a graphic with information on services you provide or your business slogan. Be sure to center your main content to give your mobile viewers a an optimized experience.

LinkedIn post photo: 1200 x 628px (Optimized for mobile)

When targeting an audience on both desktop and mobile, make sure that you optimize for mobile to give people the best experience.

1200 x 1200 px (optimized for desktop)

When you are specifically targeting views on desktop, this is the ideal size image to use.

LinkedIn Link Photo: 1200 x 628px

Providing an image with your link preview can help give viewers a better idea of article content and also communicate your brand look and feel.

IMPORTANT PAGE INFORMATION

Page name:

This is where your business name is located, as well as your company industry, location, and number of followers.

Page description:

Add your business slogan, mission, or short description to tell people what your company can do.

Twitter

IMAGE SIZING

Profile picture: 400 x 400px

Upload your business logo or headshot to personalize your profile.

Cover photo: 1500 x 500px

Be sure to center your content to give your followers an optimized experience on mobile.

Twitter post photo: 1200 x 675px (16:9 ratio)

Allow your followers to see the entirety of the photo in their feed by adhering to this sizing guideline.

IMPORTANT PAGE INFORMATION

Underneath your profile photo, your company name and username will be displayed.

Write a short bio to tell people more about your business.

Instagram

IMAGE SIZING

Profile photo: 110 x 110px

Your profile picture will be small, so be sure your image is sized correctly and centered. This is a great place for your company logo.

Profile thumbnail: Displays as 161 x 161px (recommended 1080 width)

This is a preview of your large image post, but looks best when the photo posted is square.

Highlight Cover: 1080 x 1920px

Your cover photos should have centered images to give your highlight reel a balanced look. You can also name your highlights, but be concise as they can only be 15 characters long.

Instagram Feed Photo: 1080 x 1080px

The recommended width for all Instagram feed photos is 1080px, but the height can vary. To optimize for your feed display within your profile, we recommend using the sizing listed above and keep your image square.

Instagram Feed Ad Photo: 1080 x 1080px

Your ad photo will display the same as a normal feed photo, but with a link attached. When creating an ad in Ads Manager, you’ll be able to upload a separate photo for Instagram to keep your photos optimized for the user experience.

Instagram Story: 1080 x 1920px

Make the most of your stories by using all of your space and creating a fullscreen experience.

RESOURCES

LEARN
November 30, 2020

Up-to-Date Social Media Sizing & Resource Guide for 2021

Make the most of your social media presence by optimizing your images and including essential information about your business on each platform. By giving your customers an optimal digital experience, you will be able to broaden your reach and provide better customer service through your digital platforms.

Facebook

IMAGE SIZING:

Profile picture: 180 x 180px

Cover photo: 840 x 312px

Keep the main content of your image centered. On a desktop the photo will display as 840x312px, but on mobile will size down to 640x360px.

Facebook post image: 1200 x 630px

The ideal width for a Facebook post image is 1200px, but height can vary based on what type of device the image display is optimized for. We recommend keeping it at the recommended size to keep consistency on all devices.

When creating a Facebook Ad graphic, any text should not take up more than 20% of the photo. You can find a cheat sheet here: https://www.facebook.com/ads/tools/text_overlay.

Facebook Link Image: 1200 x 628px

Make sure to claim ownership of your links for the ability to change the link preview photo. You can find more info on that here: https://www.facebook.com/business/help/528858287471922?id=708699556338610.

Carousel Post: 600 x 600px

Carousel posts are a great way to display multiple services that you offer to your customers. When placing a Facebook ad you can link each carousel photo to a different link, making it easy for people to navigate to your specific products.

Facebook Story: 1080 x 1920px

Make the most of your stories by using all of your space and creating a fullscreen experience.

IMPORTANT PAGE INFORMATION:

Page name:

This is where you can name your Facebook Page, but be sure to keep it shorter than 75 characters.

Page username:

Customize your page URL by adding a username, making it easier for people to locate and navigate people from other digital platforms. Your Facebook URL can include up to 50 characters.

Page call to action:

Facebook gives you a variety of choices on calls to action. For example, if you’d like customers to contact you by email, you can set up a “Send Email” button with your email address connected and ready to go.

LinkedIn

IMAGE SIZING:

Profile picture: 400 x 400px

Upload your business logo here to personalize your profile. If this page is for an individual, this is where you will upload their headshot.

Cover Photo: 1584 x 396px

Having a personalized business cover photo will make your profile look more professional and give you the opportunity to provide page visitors with more of the look and feel of your business. This can include an image related to your business or a graphic with information on services you provide or your business slogan. Be sure to center your main content to give your mobile viewers a an optimized experience.

LinkedIn post photo: 1200 x 628px (Optimized for mobile)

When targeting an audience on both desktop and mobile, make sure that you optimize for mobile to give people the best experience.

1200 x 1200 px (optimized for desktop)

When you are specifically targeting views on desktop, this is the ideal size image to use.

LinkedIn Link Photo: 1200 x 628px

Providing an image with your link preview can help give viewers a better idea of article content and also communicate your brand look and feel.

IMPORTANT PAGE INFORMATION

Page name:

This is where your business name is located, as well as your company industry, location, and number of followers.

Page description:

Add your business slogan, mission, or short description to tell people what your company can do.

Twitter

IMAGE SIZING

Profile picture: 400 x 400px

Upload your business logo or headshot to personalize your profile.

Cover photo: 1500 x 500px

Be sure to center your content to give your followers an optimized experience on mobile.

Twitter post photo: 1200 x 675px (16:9 ratio)

Allow your followers to see the entirety of the photo in their feed by adhering to this sizing guideline.

IMPORTANT PAGE INFORMATION

Underneath your profile photo, your company name and username will be displayed.

Write a short bio to tell people more about your business.

Instagram

IMAGE SIZING

Profile photo: 110 x 110px

Your profile picture will be small, so be sure your image is sized correctly and centered. This is a great place for your company logo.

Profile thumbnail: Displays as 161 x 161px (recommended 1080 width)

This is a preview of your large image post, but looks best when the photo posted is square.

Highlight Cover: 1080 x 1920px

Your cover photos should have centered images to give your highlight reel a balanced look. You can also name your highlights, but be concise as they can only be 15 characters long.

Instagram Feed Photo: 1080 x 1080px

The recommended width for all Instagram feed photos is 1080px, but the height can vary. To optimize for your feed display within your profile, we recommend using the sizing listed above and keep your image square.

Instagram Feed Ad Photo: 1080 x 1080px

Your ad photo will display the same as a normal feed photo, but with a link attached. When creating an ad in Ads Manager, you’ll be able to upload a separate photo for Instagram to keep your photos optimized for the user experience.

Instagram Story: 1080 x 1920px

Make the most of your stories by using all of your space and creating a fullscreen experience.

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SIMILAR POSTS:

Temps may be on the rise, but interest rates are still historically low. Combined with vaccine-fueled reopenings, the spring 2021 real estate market is hotter than ever. Mortgage loan officers are reaping the rewards of the fast-moving market, but they’re also seeing fierce competition. 

So how does a loan officer stand out and catch the attention of homebuyers? Social media is the answer. Social media has already become an essential part of the mortgage lending business and consumers expect technology to be part of the homebuying process too. 

Now is the time for financial institutions to unlock the power of loan officers on social media. Here’s where to start: 

  1. ACTIVATE LOAN OFFICERS ON SOCIAL MEDIA. Social is all about human connections and audiences pay more attention to individual people on social media than to brands. That’s why a social selling approach, in which individual loan officers share branded messages on their own social media profiles, is essential. Marketers might bristle at the idea of loan officers posting, but the right tools can keep individual postings on strategy, on brand and in compliance.
  1. DRIVE INTEREST WITH PAID SOCIAL MEDIA. We all remember the early days of social media when good organic content was all it took to breakthrough, but the platforms and algorithms have changed -- and your strategy should too. Luckily social media advertising is low budget and high return. Whether it’s proximity-based ads or amplifying posts from your loan officers, paid advertising can ensure your content is served to the right people at the right time.
  1. USE CONTENT TO EDUCATE AND ENGAGE. Your institution’s content is an opportunity for your loan officers to establish trust through social media. Arm them with articles, guidebooks, blog posts, and more to help educate audiences on the unique opportunities in today’s market and how they can save a lot of money.
  1. DRIVE CONVERSIONS WITH A POST-CLICK EXPERIENCE. Don’t create a digital dead end on social media. Instead, build landing pages on your website to correspond with each of your social campaigns and create forms to capture followers’ contact information in exchange for a download. This arms your loan officers with interested leads and the details they need to take the next step. 

With these strategies social media can help your loan officers stand out and stay competitive. Overwhelmed? Tools from Denim Social can help mortgage marketers maximize efficiency and stay compliant.



The pandemic has brought about a lot of change in every industry, but perhaps the most noteworthy trend for property-casualty companies to consider is the renewed emphasis on trust. A 2020 Edelman study revealed that 88% of consumers consider trust a significant factor in their decisions about which brands to buy or use.

At the same time, traditional marketing strategies are growing obsolete. Nearly 70% of respondents in the same Edelman study said they consciously avoid advertising — an increase of five points from 2018. Further compounding the issue is that traditional face-to-face interactions — once so vital to trust-building in the property-casualty sphere — are now mostly off the table during a time of gathering restrictions.

So when customers don’t want to see your ads and your agents can’t meet with them in person, what’s a property-casualty company to do to build trust in this day and age? The following steps can help.


1. Mobilize agents to get active on social media.

While consumer trust in brands might be low, nearly half (45%) of consumers in the Edelman study did say they consider brand employees to be credible. It makes sense: People can relate to other people more than brand names and large companies. If property-casualty companies want to boost trust in their brand name, employees are the best place to start.

Consumers are communicating online more than ever during COVID-19, which means in order for you to meet them where they are with what they want to see, you’ll need to activate your individual agents to speak on behalf of your brand on social media. Consumers don’t want to see sales pitches and promotions from brands on social media; they want to see relatable connection points from real human beings. What’s more, employees have greater reach and can drive stronger engagement than brand pages alone.

If your agents aren’t already using social media professionally, however, mobilizing them to get active can be a challenge, especially for those agents who aren’t digital natives. Your marketing department can make it easier on them by creating a solid social media policy outlining exactly what they can and can’t do on social.

Hold trainings to go over the policy, and highlight all of the ways in which you’ll make social media an easy, effective strategy for agents to begin using. For example, marketers can create preapproved content libraries from which agents can simply choose articles to share on their profiles or with relevant individuals in their networks. Once agents realize that social media can truly be a low-effort, high-return approach, they are likely to warm up to the idea.


2. Give them the right tools to create personalized customer journeys.

Getting your agents to share and engage organically on social media is a necessary first step, and it sets a solid foundation for trust-building connections to come. However, social media algorithms are constantly changing. It’s more difficult today for branded posts to cut through the noise and get in front of intended audiences. What’s more, consumers are largely abandoning traditional means of advertising in search of more targeted, relevant experiences.

Putting money behind your social media strategy can help you break through with more tailored messages. With paid social media ads, you can ensure that agents get in front of exactly the right people in the right place at the right time. Consumers will be happy to see directly useful, relevant content that’s tailored to their personal, specific needs, and agents and marketers can both rest easy knowing their efforts (and advertising dollars) on social media aren’t wasted on the wrong audience.


3. Consider the post-click experience.

Paid social advertising can help get the right audience’s attention on social media, but creating an engaging and personal digital experience doesn’t stop there. To further customize the journey, build mobile-friendly landing pages to lead users from both organic and paid social posts.

Landing pages can be designed around specific services and offerings to give prospects all the information they need in one easily accessible place with videos, infographics, or whitepapers. You can also include an easy way for visitors to set up one-on-one conversations with agents right from the landing page, such as a call-to-action button.

A digital strategy starts with getting people’s attention with relevant, targeted social media, but don’t forget that you must then hold onto that attention until you reach a point of conversion if you want to see a return on your investment. Focus on personalizing the digital customer journey at every touchpoint.


4. Centralize digital marketing controls.

Of course, activating individual agents on social media, creating paid campaigns, and overseeing the whole social strategy can be difficult for marketing departments to handle at scale. But marketers in the property-casualty industry need to have the oversight to ensure every post and interaction is consistently compliant and aligned with the brand’s voice.

One easy way you can help your marketing team maintain control is by centralizing social media controls through social media management software. A solution that can create efficient and smooth workflows and automate approval processes can help take some pressure off your marketing team, freeing up more of their resources to think about creating personalized digital strategies.

The right software can also store a bank of pre-approved content that agents can pull from, making posting relevant, consistent content a breeze. Plus, a tool that features a data dashboard can allow marketing teams to review the performance of different types of content and adjust messaging as necessary to build trust with customers.

Like most of the world, property-casualty agents have found themselves between a rock and a hard place: Thanks to COVID-19 safety restrictions, the face-to-face business-building they’ve long relied on is off the table, and their traditional marketing strategies aren’t able to serve them as well as they once did. The good news is that a thoughtful and humanized digital engagement strategy can not only help agents meet customer demands, but also provide them with greater insight and actionability for a personalized approach with each prospect and client.

Property-casualty companies that arm their agents with everything they need to prosper in a digital world will reap the rewards in high ROI and heightened brand trust.


Doug’s Something Extra: The notion of intellectual curiosity. “This looks like digging deeper and not presuming that you know the answer. Always ask for the one last ‘why.'”

Facebook boasts a user count of 2.6 billion, making it the most used social media platform worldwide. Chances are, many of your current and future customers are using Facebook frequently throughout the day and it's important to have your brand established within your network. And while having a presence on Facebook is important, knowing how to make the most out of this tool can help you capitalize on growing your network. Check out these best practices to make the most of your Facebook marketing efforts and start achieving real results.

Establish your professional brand

Start by making sure that the page you’re using is a Facebook Business Page. Moving away from your personal page will allow you to better optimize for business specific marketing. Next, carefully check your settings to ensure that your privacy settings are up to date and that the right people can find your page. Continue your page set-up by adding images and information about your business. 

Optimize your profile picture and cover photo:

Update your Facebook Business Page ‘About’ section with this information:

  • Add your NMLS# (if applicable),  website URL, contact information, location and operating hours
  • Create a username that is easily searchable and consistent across networks
  • Add a description 
  • Company information
  • Write a summary containing your value, results, and a call-to-action

A helpful way to engage new visitors is to pin a Welcome Post to the top of your page to let visitors know what to expect on your business.

Build a community and create human connections

A good starting place is inviting your friends and family to like and engage with your business page. You can continue to grow your network by engaging with your audience and other parts of your community by:

  • Staying up to date with notifications and responding where necessary.  
  • Tagging any partners that helped during the process
  • Sharing posts for community events 

You can also create more opportunities for engagement by using hashtag. To learn more about how them implement them into your social strategy visit our blog post: ‘What’s in a #Hashtag?’ for more information. You can also check out this blog post for even more helpful tips: ‘4 Tips for Building a Facebook Business Page Following.’

Consistently post relevant and insightful content

Ask your audience questions to spark comments and interact with them. By gaining insight into pressing problems customers face it can be a help you create educational resources for them.

Find relevant content by checking your Denim Social content library, or search for topics in the Facebook search bar to find inspiration from others in your field. Something to also keep in mind are the best times to post for optimal engagement:

  • Best time: Thursday-Sunday between 1-4pm
  • Single best time: Sunday at 3 pm. 
  • Worst time: Tuesday

Check out our guide in the Help Center for more information.

Best Practices: 

Jumpstart your Facebook business optimization by adding a 30-minute weekly recurring meeting on your calendar to do the following:

  • Schedule content for the week using the 4-1-1 approach
  • Engage with your audience’s content
  • Seek recommendations from customers & share success stories

Now that you've started marketing your business on Facebook, you can continue your growth by creating a follow-up loop and check your page regularly to respond to questions, comments, messages. For a quick reference of these tips, bookmark this infographic.


The insurance industry has historically thrived on face-to-face interactions. A year ago, U.S. life insurance brokers told McKinsey that 90% of their sales conversations and even 70% of their customer follow-ups happened in person. Of course, those numbers plummeted during the pandemic: By May 2020, a follow-up McKinsey survey revealed that in-person interactions had dropped to less than 5%.

To maintain regular interactions with prospects that feel as meaningful and personal as formerly in-person conversations, insurance companies must turn to social media to meet audiences where they’re socializing during the pandemic.

Over the last few years, however, the algorithms that govern organic content’s performance on social media have shifted to make breaking through more difficult for brands. After all, social media platforms exist to make money, and their primary revenue stream is advertising dollars. Insurance companies that used to see engagement simply by posting on their business pages must now begin investing in paid advertising campaigns if they hope to achieve anything resembling earlier organic results.

Unfortunately, this trend is solidifying at a time when most insurance associates — indeed, most people in general — are stretched thin. Life insurance companies are busy handling a significant increase in demand for their services, and property and casualty areas are busy helping customers navigate changes in policies such as low mileage rebates.

Agents simply don’t have the time to focus on marketing themselves right now. In this environment, insurance companies must support them by focusing on social media marketing efforts and examining ways to help agents cut through the noise and foster real, human connections online. These three strategies are excellent places to start.

1. First, equip agents with social selling.

To maximize a paid social strategy, agents need to be engaging with prospects and clients organically on social media first. Enable your agents to practice social selling — which means sharing branded content from their own profiles to their own networks.

A company’s social accounts might offer some brand visibility, but associates have a far greater reach than your brand, and their followers trust their content much more than your company’s content. When agents share helpful information that highlights their expertise, their networks will already begin to see them as trusted resources. This lays a solid foundation for launching a paid campaign with individual agents.

Of course, the last thing any insurance company wants to do is add more demands to their agents’ already full plates. If you want employees to build their social presence organically, you have to make it as easy as possible. Marketing teams can build clear, comprehensive social media policies and train agents on them. Then, they can provide agents with a steady stream of engaging, curated content that aligns with the brand and interests agents’ followers.

2. Then, tailor social selling with paid advertising.

Paid social should absolutely be a part of your 2021 advertising plans, but you should still incorporate elements of your organic social selling strategy — namely, the agents. Put your individual agents front and center in the ads targeted to the audiences in their respective geographic regions.

Consumers today expect this level of personalization. One report found that 72% of consumers will engage only with marketing messaging that’s tailored to their interests, and Accenture confirmed that most are willing to share the data necessary for a more customized experience.

Ultimately, it’s human nature to seek out person-to-person connections. People trust other people more than companies and brand names. Insurance companies should take every step possible to build, maintain and reinforce the human relationships that were the cornerstone of the industry pre-COVID-19, and getting individual agents in front of the right people on social media is a great way to highlight the human element.

3. Use software to control and expand your efforts.

Insurance companies can no longer rely on mass channels and one-size-fits-all campaigns to establish trust and convert clients. Personalized marketing efforts are increasingly complex, and they’re best handled by marketers with central authority.

As agents deal with the same changes that are rocking the broader industry, they’re relying on marketers to implement complex paid campaigns at the brand, branch and agent levels. That’s a lot for one marketing team to handle, but social media management software exists to make it easier. The right tool can streamline and automate workflows, making sure no ad ever publishes without the correct approvals. This helps ensure each post is compliant and in line with your brand’s style and voice. Software can also allow marketing teams to reach more people on more platforms with simultaneous multi-Personal Connections Via Social Media platform features, allowing campaigns to scale with ease.

With the operational details of executing a social strategy taken care of, marketers can focus more on arming agents with everything they need to create the types of meaningful, human connections that will foster trust and set the stage for strong relationships to come.

The insurance industry upheaval brought on by COVID-19 has necessitated a stark shift in the industry’s approach to advertising. Organizations must strive to build personal relationships and connections from a distance, but a branded organic strategy won’t meet social advertising needs as algorithms evolve. Instead, the insurance companies that pivot to social selling, human content and solutions at scale will rise to the top of the news feed in the coming year.

Denim Social was present at the creation of what now constitutes St. Louis' tech-startup ecosystem. 

The software company, then called Gremln, was among the first tenants in the original T-Rex technology incubator. It was an inaugural participant in the Capital Innovators accelerator program, and the first St. Louis investment made by financial-technology fund SixThirty. It was also an early investment for venture fund Cultivation Capital

Now, after nearly a decade of being nurtured and molded by local investors and institutions, Denim Chief Executive Doug Wilber says the software company has reached a point where it could grow rapidly. 

Its revenue jumped 60% last year, fueled by an acquisition and $4 million of new capital. Wilber said he expects to raise more money within a year and will add to the 20-person staff, about half of whom work at the downtown St. Louis headquarters. 


Denim's software helps banks, insurance companies and other regulated firms manage their employees' social media posts. It's a tough industry to break into: A handful of larger, better-funded software firms have the biggest banks locked into multi-year contracts. 

Recently, Denim has won a couple of head-to-head competitions against those big rivals. “If we get an opportunity to compete, which is our biggest challenge right now, we tend to win more than our share,” Wilber said. 

One selling point is that Denim is the only social media management platform endorsed by the American Bankers Association. Another is that its software includes a compliance function to make sure posts don't run afoul of regulations. 

Paul Lewis, chief marketing officer at Commerce Trust Co., said his company used to tell its financial advisers to avoid social media. It was too difficult to police whether an offhand remark about the stock market might violate some rule. 

Now, using Denim's software, 75 Commerce trust officers and advisers are posting regularly on LinkedIn. Each reaches hundreds or thousands of clients and potential clients. 

“What excites us is that it allows us to streamline our advisers' sharing of compliance-approved content with their own networks,” Lewis said. “I also like the fact that it's easy to use.” 

West Community Credit Union, based in O'Fallon, Missouri, recently signed its mortgage loan officers up with Denim. “We really want to grow our social media engagement,” said Koren Greubel, vice president of marketing, “but there are a significant number of regulations that tie in with any mortgage advertising.” 

Benjamin F. Edwards & Co., a Clayton-based brokerage, found social media — and Denim — especially important during the coronavirus pandem

“We wanted to make it easy for advisers to stay connected with their clients,” said Doug Rubenstein, the firm's chief operating officer. “With Denim Social, advisers could get subject matter up almost immediately. It was great for them to be able to stay connected when they weren't meeting face to face.” 

Wilber, a veteran payments industry executive, moved to St. Louis from Chicago seven years ago and became Denim's CEO in 2018. He's been impressed, he said, by the resources available to early-stage companies here, and Denim has taken advantage of many of them. 

Wilber believes St. Louis' roster of large companies, from Reinsurance Group of America to Mastercard to Edward Jones, make it an especially good place to launch a financial technology company. “We're a poster child for what happens when you get a fin-tech embedded into the financial services community at a very early stage,” he said. 

This article was originally published by the St. Louis Post Dispatch.

GUIDES

Up-to-Date Social Media Sizing & Resource Guide for 2021

Make the most of your social media presence by optimizing your images and including essential information about your business on each platform. By giving your customers an optimal digital experience, you will be able to broaden your reach and provide better customer service through your digital platforms.

Facebook

IMAGE SIZING:

Profile picture: 180 x 180px

Cover photo: 840 x 312px

Keep the main content of your image centered. On a desktop the photo will display as 840x312px, but on mobile will size down to 640x360px.

Facebook post image: 1200 x 630px

The ideal width for a Facebook post image is 1200px, but height can vary based on what type of device the image display is optimized for. We recommend keeping it at the recommended size to keep consistency on all devices.

When creating a Facebook Ad graphic, any text should not take up more than 20% of the photo. You can find a cheat sheet here: https://www.facebook.com/ads/tools/text_overlay.

Facebook Link Image: 1200 x 628px

Make sure to claim ownership of your links for the ability to change the link preview photo. You can find more info on that here: https://www.facebook.com/business/help/528858287471922?id=708699556338610.

Carousel Post: 600 x 600px

Carousel posts are a great way to display multiple services that you offer to your customers. When placing a Facebook ad you can link each carousel photo to a different link, making it easy for people to navigate to your specific products.

Facebook Story: 1080 x 1920px

Make the most of your stories by using all of your space and creating a fullscreen experience.

IMPORTANT PAGE INFORMATION:

Page name:

This is where you can name your Facebook Page, but be sure to keep it shorter than 75 characters.

Page username:

Customize your page URL by adding a username, making it easier for people to locate and navigate people from other digital platforms. Your Facebook URL can include up to 50 characters.

Page call to action:

Facebook gives you a variety of choices on calls to action. For example, if you’d like customers to contact you by email, you can set up a “Send Email” button with your email address connected and ready to go.

LinkedIn

IMAGE SIZING:

Profile picture: 400 x 400px

Upload your business logo here to personalize your profile. If this page is for an individual, this is where you will upload their headshot.

Cover Photo: 1584 x 396px

Having a personalized business cover photo will make your profile look more professional and give you the opportunity to provide page visitors with more of the look and feel of your business. This can include an image related to your business or a graphic with information on services you provide or your business slogan. Be sure to center your main content to give your mobile viewers a an optimized experience.

LinkedIn post photo: 1200 x 628px (Optimized for mobile)

When targeting an audience on both desktop and mobile, make sure that you optimize for mobile to give people the best experience.

1200 x 1200 px (optimized for desktop)

When you are specifically targeting views on desktop, this is the ideal size image to use.

LinkedIn Link Photo: 1200 x 628px

Providing an image with your link preview can help give viewers a better idea of article content and also communicate your brand look and feel.

IMPORTANT PAGE INFORMATION

Page name:

This is where your business name is located, as well as your company industry, location, and number of followers.

Page description:

Add your business slogan, mission, or short description to tell people what your company can do.

Twitter

IMAGE SIZING

Profile picture: 400 x 400px

Upload your business logo or headshot to personalize your profile.

Cover photo: 1500 x 500px

Be sure to center your content to give your followers an optimized experience on mobile.

Twitter post photo: 1200 x 675px (16:9 ratio)

Allow your followers to see the entirety of the photo in their feed by adhering to this sizing guideline.

IMPORTANT PAGE INFORMATION

Underneath your profile photo, your company name and username will be displayed.

Write a short bio to tell people more about your business.

Instagram

IMAGE SIZING

Profile photo: 110 x 110px

Your profile picture will be small, so be sure your image is sized correctly and centered. This is a great place for your company logo.

Profile thumbnail: Displays as 161 x 161px (recommended 1080 width)

This is a preview of your large image post, but looks best when the photo posted is square.

Highlight Cover: 1080 x 1920px

Your cover photos should have centered images to give your highlight reel a balanced look. You can also name your highlights, but be concise as they can only be 15 characters long.

Instagram Feed Photo: 1080 x 1080px

The recommended width for all Instagram feed photos is 1080px, but the height can vary. To optimize for your feed display within your profile, we recommend using the sizing listed above and keep your image square.

Instagram Feed Ad Photo: 1080 x 1080px

Your ad photo will display the same as a normal feed photo, but with a link attached. When creating an ad in Ads Manager, you’ll be able to upload a separate photo for Instagram to keep your photos optimized for the user experience.

Instagram Story: 1080 x 1920px

Make the most of your stories by using all of your space and creating a fullscreen experience.

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ALL GUIDES:

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Every Mortgage Marketer Should Ask Themselves

Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

Stronger Customer Relationships on Instagram

Financial Services companies should be advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

ABA Study: The Current State of Social Media

See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    RESOURCES

    NEWS
    November 30, 2020

    Up-to-Date Social Media Sizing & Resource Guide for 2021

    Make the most of your social media presence by optimizing your images and including essential information about your business on each platform. By giving your customers an optimal digital experience, you will be able to broaden your reach and provide better customer service through your digital platforms.

    Facebook

    IMAGE SIZING:

    Profile picture: 180 x 180px

    Cover photo: 840 x 312px

    Keep the main content of your image centered. On a desktop the photo will display as 840x312px, but on mobile will size down to 640x360px.

    Facebook post image: 1200 x 630px

    The ideal width for a Facebook post image is 1200px, but height can vary based on what type of device the image display is optimized for. We recommend keeping it at the recommended size to keep consistency on all devices.

    When creating a Facebook Ad graphic, any text should not take up more than 20% of the photo. You can find a cheat sheet here: https://www.facebook.com/ads/tools/text_overlay.

    Facebook Link Image: 1200 x 628px

    Make sure to claim ownership of your links for the ability to change the link preview photo. You can find more info on that here: https://www.facebook.com/business/help/528858287471922?id=708699556338610.

    Carousel Post: 600 x 600px

    Carousel posts are a great way to display multiple services that you offer to your customers. When placing a Facebook ad you can link each carousel photo to a different link, making it easy for people to navigate to your specific products.

    Facebook Story: 1080 x 1920px

    Make the most of your stories by using all of your space and creating a fullscreen experience.

    IMPORTANT PAGE INFORMATION:

    Page name:

    This is where you can name your Facebook Page, but be sure to keep it shorter than 75 characters.

    Page username:

    Customize your page URL by adding a username, making it easier for people to locate and navigate people from other digital platforms. Your Facebook URL can include up to 50 characters.

    Page call to action:

    Facebook gives you a variety of choices on calls to action. For example, if you’d like customers to contact you by email, you can set up a “Send Email” button with your email address connected and ready to go.

    LinkedIn

    IMAGE SIZING:

    Profile picture: 400 x 400px

    Upload your business logo here to personalize your profile. If this page is for an individual, this is where you will upload their headshot.

    Cover Photo: 1584 x 396px

    Having a personalized business cover photo will make your profile look more professional and give you the opportunity to provide page visitors with more of the look and feel of your business. This can include an image related to your business or a graphic with information on services you provide or your business slogan. Be sure to center your main content to give your mobile viewers a an optimized experience.

    LinkedIn post photo: 1200 x 628px (Optimized for mobile)

    When targeting an audience on both desktop and mobile, make sure that you optimize for mobile to give people the best experience.

    1200 x 1200 px (optimized for desktop)

    When you are specifically targeting views on desktop, this is the ideal size image to use.

    LinkedIn Link Photo: 1200 x 628px

    Providing an image with your link preview can help give viewers a better idea of article content and also communicate your brand look and feel.

    IMPORTANT PAGE INFORMATION

    Page name:

    This is where your business name is located, as well as your company industry, location, and number of followers.

    Page description:

    Add your business slogan, mission, or short description to tell people what your company can do.

    Twitter

    IMAGE SIZING

    Profile picture: 400 x 400px

    Upload your business logo or headshot to personalize your profile.

    Cover photo: 1500 x 500px

    Be sure to center your content to give your followers an optimized experience on mobile.

    Twitter post photo: 1200 x 675px (16:9 ratio)

    Allow your followers to see the entirety of the photo in their feed by adhering to this sizing guideline.

    IMPORTANT PAGE INFORMATION

    Underneath your profile photo, your company name and username will be displayed.

    Write a short bio to tell people more about your business.

    Instagram

    IMAGE SIZING

    Profile photo: 110 x 110px

    Your profile picture will be small, so be sure your image is sized correctly and centered. This is a great place for your company logo.

    Profile thumbnail: Displays as 161 x 161px (recommended 1080 width)

    This is a preview of your large image post, but looks best when the photo posted is square.

    Highlight Cover: 1080 x 1920px

    Your cover photos should have centered images to give your highlight reel a balanced look. You can also name your highlights, but be concise as they can only be 15 characters long.

    Instagram Feed Photo: 1080 x 1080px

    The recommended width for all Instagram feed photos is 1080px, but the height can vary. To optimize for your feed display within your profile, we recommend using the sizing listed above and keep your image square.

    Instagram Feed Ad Photo: 1080 x 1080px

    Your ad photo will display the same as a normal feed photo, but with a link attached. When creating an ad in Ads Manager, you’ll be able to upload a separate photo for Instagram to keep your photos optimized for the user experience.

    Instagram Story: 1080 x 1920px

    Make the most of your stories by using all of your space and creating a fullscreen experience.

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    OTHER NEWS:

    Facebook boasts a user count of 2.6 billion, making it the most used social media platform worldwide. Chances are, many of your current and future customers are using Facebook frequently throughout the day and it's important to have your brand established within your network. And while having a presence on Facebook is important, knowing how to make the most out of this tool can help you capitalize on growing your network. Check out these best practices to make the most of your Facebook marketing efforts and start achieving real results.

    Establish your professional brand

    Start by making sure that the page you’re using is a Facebook Business Page. Moving away from your personal page will allow you to better optimize for business specific marketing. Next, carefully check your settings to ensure that your privacy settings are up to date and that the right people can find your page. Continue your page set-up by adding images and information about your business. 

    Optimize your profile picture and cover photo:

    Update your Facebook Business Page ‘About’ section with this information:

    • Add your NMLS# (if applicable),  website URL, contact information, location and operating hours
    • Create a username that is easily searchable and consistent across networks
    • Add a description 
    • Company information
    • Write a summary containing your value, results, and a call-to-action

    A helpful way to engage new visitors is to pin a Welcome Post to the top of your page to let visitors know what to expect on your business.

    Build a community and create human connections

    A good starting place is inviting your friends and family to like and engage with your business page. You can continue to grow your network by engaging with your audience and other parts of your community by:

    • Staying up to date with notifications and responding where necessary.  
    • Tagging any partners that helped during the process
    • Sharing posts for community events 

    You can also create more opportunities for engagement by using hashtag. To learn more about how them implement them into your social strategy visit our blog post: ‘What’s in a #Hashtag?’ for more information. You can also check out this blog post for even more helpful tips: ‘4 Tips for Building a Facebook Business Page Following.’

    Consistently post relevant and insightful content

    Ask your audience questions to spark comments and interact with them. By gaining insight into pressing problems customers face it can be a help you create educational resources for them.

    Find relevant content by checking your Denim Social content library, or search for topics in the Facebook search bar to find inspiration from others in your field. Something to also keep in mind are the best times to post for optimal engagement:

    • Best time: Thursday-Sunday between 1-4pm
    • Single best time: Sunday at 3 pm. 
    • Worst time: Tuesday

    Check out our guide in the Help Center for more information.

    Best Practices: 

    Jumpstart your Facebook business optimization by adding a 30-minute weekly recurring meeting on your calendar to do the following:

    • Schedule content for the week using the 4-1-1 approach
    • Engage with your audience’s content
    • Seek recommendations from customers & share success stories

    Now that you've started marketing your business on Facebook, you can continue your growth by creating a follow-up loop and check your page regularly to respond to questions, comments, messages. For a quick reference of these tips, bookmark this infographic.


    Known as the professional social networking platform, LinkedIn is a powerful tool for fostering strategic customer relationships and building credibility. An important part of your online brand, your LinkedIn profile is a key source of information for people looking to learn more about you. 

    A strong LinkedIn profile creates opportunities for meaningful connections and interactions with other professionals. But how do you make LinkedIn a successful part of your marketing strategy? Well, for starters, you need to build trust. Use the following best practices to do just that.

    1. Add professional profile and cover photos. According to LinkedIn, a professional headshot makes your profile 21x more likely to be viewed, and profiles with photos get a 40% better InMail response rate. For best results, upload JPEG or PNG images sized as follows:
    • Profile photo: 400x400 pixels
    • Cover photo: 1584x396 pixels

    Pro Tip: Bookmark our Up-to-Date Social Media Sizing & Resource Guide to optimize your images on every social media platform.

    1. Write a compelling headline and summary. Your headline and summary should clearly and succinctly state who you are and why someone should connect with you.
    • Headline: More than simply your job title, your headline should answer these two questions: 
    • Who do you help?
    • How do you help?
    • Summary: Use the following framework to write a compelling professional summary:
    • Paragraph 1: In three sentences or less, what is your value prop to your prospective customers? Reiterate your purpose from your headline.
    • Paragraph 2: In three sentences or less, how do you help customers achieve results?
    • Paragraph 3: In three sentences or less, what is your call-to-action for the prospective customer?

    Pro Tip: In your headline and summary, be sure to include keywords prospective customers might search for.

    1. Engage frequently and consistently. Every week, apply consistent effort to LinkedIn to build credibility and keep content relevant and valuable for customers. Below is checklist of activities we recommend performing on a weekly basis:
    • Post relevant content: Check your content library or search for trending topics in the LinkedIn search bar. You can find some great recent inspiration from others in your field.
    • Post/schedule content at the right time: Generally, the best time to post on LinkedIn is Tuesday through Thursday between 10 and 11 a.m. Content posted in the evenings and on weekends tends to get less engagement. Check out this guide in our Help Center for more information on when to post on various social media channels.
    • Seek recommendations from customers and share success stories: What’s better than telling your networks how great you are? Someone else saying it for you! Positive testimonials, endorsements and reviews go a long way in building your credibility.
    • Check likes, follows, shares, hashtags and comments. Be sure to engage and respond as appropriate. Set weekly or monthly goals for growth and track progress.
    • Grow your network: Join relevant groups in your industry to gain customer insights about needs and interests, follow influencers and connect with others.

    Pro tip: Add a 30-minute weekly recurring event on your calendar to go through the above checklist. 

    If you’re still questioning the value of LinkedIn, consider this success story. According to Fortune, an advisor at financial services firm Guardian Life picked up 35 referrals from just one client using LinkedIn. The advisor’s business has more than doubled since he started prospecting on social networks. So what are you waiting for? Start building trust and credibility on LinkedIn today.

    Looking for a quick reference for all of this information? Check out this infographic.

    We recently wrote an article on getting started with Instagram advertising. Now it’s time to take your ads to the next level. Keep the following best practices in mind to get more from your Instagram ads.

    1. Design your ad based on your desired result.

    As with any marketing strategy, the first step is to determine the goal, or desired result, of your Instagram ad campaign.

    Instagram offers several campaign objectives you can select from — and the objective you choose will influence how your ads are optimized and how you pay for them. For example, if your goal is to get more followers, click-throughs on your ad will be less of a priority. Instead, you may choose to focus on your ad’s reach and frequency

    If you’re unsure where to start, go back to Marketing 101 and brush up on the sales funnel. A great way to get a cold audience into your funnel is to begin with an awareness or reach campaign. These campaigns are lower in cost and can be a great way to expand your visibility.

    As you move down the funnel, test out consideration stage campaign objectives. These may cost slightly more than awareness campaigns, but the results are of higher value, and drives users from Instagram to your website or app.

    Finally, as you’re targeting warmer audiences, perhaps in a retargeting campaign, test out a conversion campaign objective for the final push to drive sales (more on this in #6, below).

    2. A/B test.

    One of the best ways to improve your ad results — and gain insights to inform your strategy going forward — is to set up an A/B test. The most important thing to remember with an A/B test is something you learned in middle school science: Choose one variable to test and keep everything else about the two ads the same.

    These test variables could be many things, but some common options include ad copy, call to action, imagery and other creative elements or audiences being targeted.

    A big benefit of an A/B test is the ability to re-allocate your budget to the better performing ad after a certain period of testing time. Smart Campaigns, a solution exclusively from Denim Social, is the first-ever solution to test campaign variables across multiple locations and automatically allocate your budget to top-performing ads in every location.

    3. Personalize audiences.

    Instagram ads allow all the same targeting options as Facebook ads, including targeting based on location, demographics, interests, behavior and more. As you would expect, the more targeted your ads are to the right audience, the better chance they have of achieving your campaign objective.

    You also have the option to create a Custom Audience by uploading a list to reach your current customers or other consumers who have already interacted with your business. From there, you can also create a Lookalike Audience to expand your reach and get your ad in front of consumers who are similar to your most valuable customers.

    4. Optimize your content.

    When considering your ad content and creative elements, think about your objective, who you’re trying to reach and what kind of message and tone will motivate them to engage with your ad.

    Different formats are available based on the campaign objective you chose. The basic Instagram ad formats are photo ads, carousel ads, video ads and Stories ads. When building a photo or carousel ad, be sure to use engaging, high-resolution images that will appeal to the audience you’re targeting. Instagram video ads can be up to 60 seconds long; however, for best results, we recommend keeping videos to 15 seconds or less.

    5. Personalize the post-click experience.

    Be sure to give thought to what happens when an Instagram user clicks on your ad. Is your call-to-action clear so users know exactly what they will get after they click? If you are driving them off of Instagram to your website or somewhere else, is it a consistent experience?

    Pages from Denim Social helps financial services marketers increase conversion rates with post-click landing page experiences that are aligned with pre-click expectations. Create hundreds of code-free, personalized landing pages on behalf of local advisors in a matter of minutes.

    6. Retarget.

    Retargeting is one of the most effective ways to convert leads in today’s digital space. By adding the Facebook Pixel to your website or landing page (remember, Instagram is owned by Facebook), you can easily create an audience of Instagram users who have previously engaged with your brand and shown interest in what you have to offer.

    Try to create these audiences based on the action you want them to take with your ad. For example, if you are creating an Instagram ad about a specific product, consider targeting users who have visited that product’s page on your website in the last 30 days.

    With Denim Pages, we’ve made the process of adding the Facebook Pixel and seamlessly retargeting consumers a breeze.
    For help creating a strategy to reach more customers on Instagram, access our Guide to Building Stronger Customer Relationships on Instagram.

    What’s in a #Hashtag?
    November 30, 2020

    Before 2007 the hashtag symbol was simply known as the “pound” or “number” symbol, but now by putting this symbol in front of words and short phrases in a social media post, they become a “hashtag” – which creates deeper meaning. Hashtags may seem arbitrary because of how widely they are used, but they can add a lot of value to your content strategy if you’re intentional about where you use them. The many benefits of hashtags can include content awareness, community building, SEO influence, and more.

    Content Strategy

    Hashtags bring together content that has shared subject matter that otherwise may never be associated. This gives the reader the opportunity to view content that other people have created around a hashtag and use it to influence your strategy moving forward. For example: If you are interested in creating a social media campaign around “financial freedom,” searching the hashtag #financialfreedom will open the door for you to find questions people have, social posts that have been utilized with this topic, and what other businesses are saying. You may find that someone else has already done a similar social campaign, and it would make sense to change some of your content ideas to differentiate yourself in the market. Getting an understanding of how your content will fit into the conversation can help provide value and drive clicks back to your website.

    Community Building

    Are you hosting an event, wanting to create synergy between people, or looking for community input on a specific topic? A hashtag is a great way to group together information and  conversations in one easily searchable place. By creating a hashtag unique to your project or event and promoting it for people to use, you’ll be able to find related posts in one feed. For example: you’re planning a mortgage conference and want people to be able to snap a photo of themselves in attendance, then post it to social media. By asking them to include a hashtag – including the name of your conference and year (#MidwestMortgageConference2020) –you’ll be able to see all of the posts from attendees in one place and potentially further connect with attendees in the future.

    Is there a trending hashtag related to your business or community? Utilize this hashtag to join the conversation and bring recognition to content you are creating or already have published around a topic. With all posts relevant to a hashtag pulled into one feed, you can easily respond to others and create relationships based on shared interests or topics. For example: Mortgage rates are at an all time low and #homebuying is a trending topic on Twitter. As a mortgage business or loan officer this is a great opportunity to be a part of the conversation and offer insight into how you can bring value to potential homebuyers.

    SEO Influence

    LinkedIn recently had an important platform update that is now changing the game for hashtags related to SEO by including the first three hashtags in a published post within the URL. This improves where you show up in a Google search related to those topics, therefore driving traffic back to your post (and ultimately website!). Using hashtags can also bolster your content visibility as they essentially act as keywords on social media platforms. If someone searches for a hashtag and finds your content to be valuable, they may share it, potentially giving you more link clicks and improving visibility. It’s important that you use hashtags that are not only relevant to your content, but also likely to be found by people searching.

    Best Practices

    It’s important to remember that your post should consist of content that gives context to the hashtags you’re using. A post with only hashtags will likely be confusing and won’t offer any value to your followers. It’s also good to note that using more hashtags isn’t always advantageous. It’s in your best interest to

    Remember that each social media platform handles hashtags differently:

    1. Twitter, the birthplace of the hashtag, continues to place value in their use and uses them to help you learn about what’s trending on their platform. Get involved in conversations happening on the platform around trending topics by including the hashtag in your post. Click on a hashtag to find a single feed of all posts that have recently added it to their post.
    2. Instagram groups together posts that utilize the same hashtag in one image feed, showing you both recent and most popular posts. Using a hashtag on Instagram can help people discover your content and increase your following. It may also lead to content shares and profile visits, potentially increasing website traffic.
    3. LinkedIn as stated above is now allowing you to boost your SEO when you use hashtags within their platform. Knowing what hashtags people are using and searching for commonly will give you an advantage in knowing what types of content to post. LinkedIn also turns hashtags into clickable links that allow you to see a single feed of posts using the same hashtags.
    4. Using a hashtag on Facebook will provide viewers with a clickable link that takes them to more content they may be interested in. Facebook users are generally less likely to be searching for hashtags, but they still provide value in organizing content in one easy to find place.

    Hashtags are not going anywhere anytime soon and can bring more depth to your social media posts when used correctly. You can start and participate in conversations, build community & event awareness, gain insight into content strategy, and improve your SEO all by adding the # in front of the keywords within your posts. With all of the benefits of hashtags, why not try including them in your next campaign strategy? Who knows, you just might end up trending!

    Imagine knowing what your customers think about you. What they really think about you — the good, the bad and the ugly. Now imagine how that information would impact your marketing strategy, product development efforts and the customer service you provide.

    Well, stop imagining and start listening. Social listening.

    What is social listening?

    Social listening is the practice of tracking social media platforms for mentions and conversations happening about your brand and industry, and then using those insights to take action.

    It’s the taking action part that starts to separate social listening from its counterpart social media monitoring. While social media monitoring looks at metrics like engagement rate and number of mentions, social listening looks beyond the numbers to consider the sentiment behind the data. In other words, monitoring tells you what; listening tells you why.

    Why should I be social listening?

    Social listening enables you to make better decisions and provide your customers with more relevant and timely information and experiences. Consider the following opportunities.

    • Improve customer service. It’s no surprise that people use social media to share their complaints and customer service issues — often before (or instead of) contacting customer service. And, although they report complaints, ask questions and provide feedback on social media, they don’t always tag the company, making it difficult to respond. Social listening changes that by monitoring social media channels for mentions, products and keywords. Armed with that information, you can spot trends and address concerns before they become bigger issues. Simply replying to a satisfied customer or providing a solution to an unhappy one can go a long way in strengthening your reputation.
    • Understand what your customers are saying. Knowing what’s being said about your brand not only allows you to provide better customer service, but the insights can also be used to enhance your product development efforts, marketing strategy and more. Do the insights spur a new product idea? Can you tweak an existing product or add a feature to resolve the problems people are talking about? If you do, be sure to tell people about it with a targeted marketing campaign.
    • Track your competition. Social listening can also help you understand how you stack up against your competition. What’s the latest buzz about other brands in your industry? Are they launching new products and services? Creating new marketing campaigns? Dealing with customer service issues? Social listening gives you insights into these opportunities and threats in real-time so you can respond with competitive product, marketing and customer service strategies.
    • Monitor relevant industry conversations. Another way to get a leg up on the competition and remain relevant to your audience is to pick up on industry trends… before they even become trends. By monitoring hashtags or discussions within your industry, you can get a better sense of where your market is headed — excellent intel as you go into 2021 strategic planning.

    How do I get started?

    Getting started with social listening is easier than you might think. The first step is to decide what you want to monitor. Common places to start include your brand, product and service names; competitor brand, product and service names; industry keywords and buzzwords; and branded hashtags.

    Once you know what you want to track, you will need a system that makes it easy for you to monitor the conversations and take action. To learn more about how Denim Social’s Listening can help you stay on top of online mentions with customizable alerts, monitor and respond to customer feedback, track your competition and more, contact us today.

    Instagram boasts 130 million monthly active users in the U.S., and it’s one of two social media networks that has experienced the biggest uptick in usage this year. More than half of the Instagram user population is younger than 34 years old, and 60% say they discover new products on the platform.

    For brands looking to connect Millennials with their products and services, Instagram is a great place to start. But where exactly do you start? You’ve come to the right place.

    What are Instagram ads?

    Instagram ads are photo or video posts or Stories that businesses pay to promote to targeted audiences.

    While it’s important for businesses to have a presence on Instagram, sharing organic content may not be the best strategy for many organizations, including those in financial services. Organic posts tend to have low reach, and because you can’t include a hyperlink, they don’t generate click-thrus.

    Instagram ads, on the other hand, feature audience targeting options and the ability to include a call-to-action button to drive traffic or conversions. They can look just like regular Instagram posts, but are always identified by a “Sponsored” label.

    Who are Instagram ads delivered to?

    A variety of audience targeting options make it easy to deliver your Instagram ads to the right consumer at the right time.

    • Location: Target people based in specific locations like states, cities or countries. (Denim Social takes the guesswork out of location-based targeting by delivering ads to consumers within a certain radius around advisors’ office locations.)
    • Demographics: Narrow your audience based on information like age, gender and languages.
    • Interests: Reach people based on interests like apps they use, ads they click and accounts they follow.
    • Behaviors: Define your audience by activities they do on and off of Instagram and Facebook.
    • Custom Audiences: Run ads to customers you already know based on their email addresses or phone numbers.
    • Lookalike Audiences: Find new people who are similar to your existing customers.

    What are the different types of Instagram ads?

    A number of different Instagram ad formats are available to meet your needs and connect with your audiences in relevant ways.

    • Stories Ads: Instagram Stories are photos and videos up to 15 seconds long that are delivered to a “Story” (published separately from the photos and videos delivered to a feed). Globally, 500 million Instagram accounts use Instagram Stories every day. Because they make full use of the mobile screen, Stories Ads are a great way to capture your audience’s attention.
    • Photo Ads: This type of ad lets you tell your story through a clean, simple image in square or landscape format, delivered to a user’s Instagram feed.
    • Video Ads: Also delivered to a user’s feed but with the added power of sight, sound and motion, video ads offer the ability to captivate your audience with a video up to 120 seconds long.
    • Carousel Ads: These ads bring another layer of depth to your ad by allowing users to swipe to view additional photos or videos in a single ad.

    How do I measure the effectiveness of Instagram ads?

    It’s important to measure the results of Instagram ads to refine your strategy, improve future campaigns and get the most out of your advertising spend. Exactly what you measure will depend on your campaign objective (e.g., awareness, consideration, conversion). However, below are a few important metrics to keep an eye on:

    • Reach: Understand how many people are seeing your content.
    • Clicks, likes and comments: Get a sense for how engaging your content is.
    • Engagements per follower: Track overall performance trends and the types of content that resonate with your audience. To calculate, divide total engagements by your follower count and multiply by 100.
    • Stories metrics: Learn how effective your Stories Ads are by tracking Story Replies, Story Taps Back and Forward, Story Exits and Impressions, etc.
    • Follower growth: If your advertising is effective, you should see steady growth in your Instagram follower count.

    To learn how Denim Social gives you access to real-time, easy-to-understand engagement analytics and enables you to automatically optimize ads across multiple locations, sign up for a personalized demo.

    RESOURCES

    VISION
    November 30, 2020

    Up-to-Date Social Media Sizing & Resource Guide for 2021

    Make the most of your social media presence by optimizing your images and including essential information about your business on each platform. By giving your customers an optimal digital experience, you will be able to broaden your reach and provide better customer service through your digital platforms.

    Facebook

    IMAGE SIZING:

    Profile picture: 180 x 180px

    Cover photo: 840 x 312px

    Keep the main content of your image centered. On a desktop the photo will display as 840x312px, but on mobile will size down to 640x360px.

    Facebook post image: 1200 x 630px

    The ideal width for a Facebook post image is 1200px, but height can vary based on what type of device the image display is optimized for. We recommend keeping it at the recommended size to keep consistency on all devices.

    When creating a Facebook Ad graphic, any text should not take up more than 20% of the photo. You can find a cheat sheet here: https://www.facebook.com/ads/tools/text_overlay.

    Facebook Link Image: 1200 x 628px

    Make sure to claim ownership of your links for the ability to change the link preview photo. You can find more info on that here: https://www.facebook.com/business/help/528858287471922?id=708699556338610.

    Carousel Post: 600 x 600px

    Carousel posts are a great way to display multiple services that you offer to your customers. When placing a Facebook ad you can link each carousel photo to a different link, making it easy for people to navigate to your specific products.

    Facebook Story: 1080 x 1920px

    Make the most of your stories by using all of your space and creating a fullscreen experience.

    IMPORTANT PAGE INFORMATION:

    Page name:

    This is where you can name your Facebook Page, but be sure to keep it shorter than 75 characters.

    Page username:

    Customize your page URL by adding a username, making it easier for people to locate and navigate people from other digital platforms. Your Facebook URL can include up to 50 characters.

    Page call to action:

    Facebook gives you a variety of choices on calls to action. For example, if you’d like customers to contact you by email, you can set up a “Send Email” button with your email address connected and ready to go.

    LinkedIn

    IMAGE SIZING:

    Profile picture: 400 x 400px

    Upload your business logo here to personalize your profile. If this page is for an individual, this is where you will upload their headshot.

    Cover Photo: 1584 x 396px

    Having a personalized business cover photo will make your profile look more professional and give you the opportunity to provide page visitors with more of the look and feel of your business. This can include an image related to your business or a graphic with information on services you provide or your business slogan. Be sure to center your main content to give your mobile viewers a an optimized experience.

    LinkedIn post photo: 1200 x 628px (Optimized for mobile)

    When targeting an audience on both desktop and mobile, make sure that you optimize for mobile to give people the best experience.

    1200 x 1200 px (optimized for desktop)

    When you are specifically targeting views on desktop, this is the ideal size image to use.

    LinkedIn Link Photo: 1200 x 628px

    Providing an image with your link preview can help give viewers a better idea of article content and also communicate your brand look and feel.

    IMPORTANT PAGE INFORMATION

    Page name:

    This is where your business name is located, as well as your company industry, location, and number of followers.

    Page description:

    Add your business slogan, mission, or short description to tell people what your company can do.

    Twitter

    IMAGE SIZING

    Profile picture: 400 x 400px

    Upload your business logo or headshot to personalize your profile.

    Cover photo: 1500 x 500px

    Be sure to center your content to give your followers an optimized experience on mobile.

    Twitter post photo: 1200 x 675px (16:9 ratio)

    Allow your followers to see the entirety of the photo in their feed by adhering to this sizing guideline.

    IMPORTANT PAGE INFORMATION

    Underneath your profile photo, your company name and username will be displayed.

    Write a short bio to tell people more about your business.

    Instagram

    IMAGE SIZING

    Profile photo: 110 x 110px

    Your profile picture will be small, so be sure your image is sized correctly and centered. This is a great place for your company logo.

    Profile thumbnail: Displays as 161 x 161px (recommended 1080 width)

    This is a preview of your large image post, but looks best when the photo posted is square.

    Highlight Cover: 1080 x 1920px

    Your cover photos should have centered images to give your highlight reel a balanced look. You can also name your highlights, but be concise as they can only be 15 characters long.

    Instagram Feed Photo: 1080 x 1080px

    The recommended width for all Instagram feed photos is 1080px, but the height can vary. To optimize for your feed display within your profile, we recommend using the sizing listed above and keep your image square.

    Instagram Feed Ad Photo: 1080 x 1080px

    Your ad photo will display the same as a normal feed photo, but with a link attached. When creating an ad in Ads Manager, you’ll be able to upload a separate photo for Instagram to keep your photos optimized for the user experience.

    Instagram Story: 1080 x 1920px

    Make the most of your stories by using all of your space and creating a fullscreen experience.

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    SIMILAR POSTS:

    Temps may be on the rise, but interest rates are still historically low. Combined with vaccine-fueled reopenings, the spring 2021 real estate market is hotter than ever. Mortgage loan officers are reaping the rewards of the fast-moving market, but they’re also seeing fierce competition. 

    So how does a loan officer stand out and catch the attention of homebuyers? Social media is the answer. Social media has already become an essential part of the mortgage lending business and consumers expect technology to be part of the homebuying process too. 

    Now is the time for financial institutions to unlock the power of loan officers on social media. Here’s where to start: 

    1. ACTIVATE LOAN OFFICERS ON SOCIAL MEDIA. Social is all about human connections and audiences pay more attention to individual people on social media than to brands. That’s why a social selling approach, in which individual loan officers share branded messages on their own social media profiles, is essential. Marketers might bristle at the idea of loan officers posting, but the right tools can keep individual postings on strategy, on brand and in compliance.
    1. DRIVE INTEREST WITH PAID SOCIAL MEDIA. We all remember the early days of social media when good organic content was all it took to breakthrough, but the platforms and algorithms have changed -- and your strategy should too. Luckily social media advertising is low budget and high return. Whether it’s proximity-based ads or amplifying posts from your loan officers, paid advertising can ensure your content is served to the right people at the right time.
    1. USE CONTENT TO EDUCATE AND ENGAGE. Your institution’s content is an opportunity for your loan officers to establish trust through social media. Arm them with articles, guidebooks, blog posts, and more to help educate audiences on the unique opportunities in today’s market and how they can save a lot of money.
    1. DRIVE CONVERSIONS WITH A POST-CLICK EXPERIENCE. Don’t create a digital dead end on social media. Instead, build landing pages on your website to correspond with each of your social campaigns and create forms to capture followers’ contact information in exchange for a download. This arms your loan officers with interested leads and the details they need to take the next step. 

    With these strategies social media can help your loan officers stand out and stay competitive. Overwhelmed? Tools from Denim Social can help mortgage marketers maximize efficiency and stay compliant.



    The pandemic has brought about a lot of change in every industry, but perhaps the most noteworthy trend for property-casualty companies to consider is the renewed emphasis on trust. A 2020 Edelman study revealed that 88% of consumers consider trust a significant factor in their decisions about which brands to buy or use.

    At the same time, traditional marketing strategies are growing obsolete. Nearly 70% of respondents in the same Edelman study said they consciously avoid advertising — an increase of five points from 2018. Further compounding the issue is that traditional face-to-face interactions — once so vital to trust-building in the property-casualty sphere — are now mostly off the table during a time of gathering restrictions.

    So when customers don’t want to see your ads and your agents can’t meet with them in person, what’s a property-casualty company to do to build trust in this day and age? The following steps can help.


    1. Mobilize agents to get active on social media.

    While consumer trust in brands might be low, nearly half (45%) of consumers in the Edelman study did say they consider brand employees to be credible. It makes sense: People can relate to other people more than brand names and large companies. If property-casualty companies want to boost trust in their brand name, employees are the best place to start.

    Consumers are communicating online more than ever during COVID-19, which means in order for you to meet them where they are with what they want to see, you’ll need to activate your individual agents to speak on behalf of your brand on social media. Consumers don’t want to see sales pitches and promotions from brands on social media; they want to see relatable connection points from real human beings. What’s more, employees have greater reach and can drive stronger engagement than brand pages alone.

    If your agents aren’t already using social media professionally, however, mobilizing them to get active can be a challenge, especially for those agents who aren’t digital natives. Your marketing department can make it easier on them by creating a solid social media policy outlining exactly what they can and can’t do on social.

    Hold trainings to go over the policy, and highlight all of the ways in which you’ll make social media an easy, effective strategy for agents to begin using. For example, marketers can create preapproved content libraries from which agents can simply choose articles to share on their profiles or with relevant individuals in their networks. Once agents realize that social media can truly be a low-effort, high-return approach, they are likely to warm up to the idea.


    2. Give them the right tools to create personalized customer journeys.

    Getting your agents to share and engage organically on social media is a necessary first step, and it sets a solid foundation for trust-building connections to come. However, social media algorithms are constantly changing. It’s more difficult today for branded posts to cut through the noise and get in front of intended audiences. What’s more, consumers are largely abandoning traditional means of advertising in search of more targeted, relevant experiences.

    Putting money behind your social media strategy can help you break through with more tailored messages. With paid social media ads, you can ensure that agents get in front of exactly the right people in the right place at the right time. Consumers will be happy to see directly useful, relevant content that’s tailored to their personal, specific needs, and agents and marketers can both rest easy knowing their efforts (and advertising dollars) on social media aren’t wasted on the wrong audience.


    3. Consider the post-click experience.

    Paid social advertising can help get the right audience’s attention on social media, but creating an engaging and personal digital experience doesn’t stop there. To further customize the journey, build mobile-friendly landing pages to lead users from both organic and paid social posts.

    Landing pages can be designed around specific services and offerings to give prospects all the information they need in one easily accessible place with videos, infographics, or whitepapers. You can also include an easy way for visitors to set up one-on-one conversations with agents right from the landing page, such as a call-to-action button.

    A digital strategy starts with getting people’s attention with relevant, targeted social media, but don’t forget that you must then hold onto that attention until you reach a point of conversion if you want to see a return on your investment. Focus on personalizing the digital customer journey at every touchpoint.


    4. Centralize digital marketing controls.

    Of course, activating individual agents on social media, creating paid campaigns, and overseeing the whole social strategy can be difficult for marketing departments to handle at scale. But marketers in the property-casualty industry need to have the oversight to ensure every post and interaction is consistently compliant and aligned with the brand’s voice.

    One easy way you can help your marketing team maintain control is by centralizing social media controls through social media management software. A solution that can create efficient and smooth workflows and automate approval processes can help take some pressure off your marketing team, freeing up more of their resources to think about creating personalized digital strategies.

    The right software can also store a bank of pre-approved content that agents can pull from, making posting relevant, consistent content a breeze. Plus, a tool that features a data dashboard can allow marketing teams to review the performance of different types of content and adjust messaging as necessary to build trust with customers.

    Like most of the world, property-casualty agents have found themselves between a rock and a hard place: Thanks to COVID-19 safety restrictions, the face-to-face business-building they’ve long relied on is off the table, and their traditional marketing strategies aren’t able to serve them as well as they once did. The good news is that a thoughtful and humanized digital engagement strategy can not only help agents meet customer demands, but also provide them with greater insight and actionability for a personalized approach with each prospect and client.

    Property-casualty companies that arm their agents with everything they need to prosper in a digital world will reap the rewards in high ROI and heightened brand trust.


    Doug’s Something Extra: The notion of intellectual curiosity. “This looks like digging deeper and not presuming that you know the answer. Always ask for the one last ‘why.'”

    Facebook boasts a user count of 2.6 billion, making it the most used social media platform worldwide. Chances are, many of your current and future customers are using Facebook frequently throughout the day and it's important to have your brand established within your network. And while having a presence on Facebook is important, knowing how to make the most out of this tool can help you capitalize on growing your network. Check out these best practices to make the most of your Facebook marketing efforts and start achieving real results.

    Establish your professional brand

    Start by making sure that the page you’re using is a Facebook Business Page. Moving away from your personal page will allow you to better optimize for business specific marketing. Next, carefully check your settings to ensure that your privacy settings are up to date and that the right people can find your page. Continue your page set-up by adding images and information about your business. 

    Optimize your profile picture and cover photo:

    Update your Facebook Business Page ‘About’ section with this information:

    • Add your NMLS# (if applicable),  website URL, contact information, location and operating hours
    • Create a username that is easily searchable and consistent across networks
    • Add a description 
    • Company information
    • Write a summary containing your value, results, and a call-to-action

    A helpful way to engage new visitors is to pin a Welcome Post to the top of your page to let visitors know what to expect on your business.

    Build a community and create human connections

    A good starting place is inviting your friends and family to like and engage with your business page. You can continue to grow your network by engaging with your audience and other parts of your community by:

    • Staying up to date with notifications and responding where necessary.  
    • Tagging any partners that helped during the process
    • Sharing posts for community events 

    You can also create more opportunities for engagement by using hashtag. To learn more about how them implement them into your social strategy visit our blog post: ‘What’s in a #Hashtag?’ for more information. You can also check out this blog post for even more helpful tips: ‘4 Tips for Building a Facebook Business Page Following.’

    Consistently post relevant and insightful content

    Ask your audience questions to spark comments and interact with them. By gaining insight into pressing problems customers face it can be a help you create educational resources for them.

    Find relevant content by checking your Denim Social content library, or search for topics in the Facebook search bar to find inspiration from others in your field. Something to also keep in mind are the best times to post for optimal engagement:

    • Best time: Thursday-Sunday between 1-4pm
    • Single best time: Sunday at 3 pm. 
    • Worst time: Tuesday

    Check out our guide in the Help Center for more information.

    Best Practices: 

    Jumpstart your Facebook business optimization by adding a 30-minute weekly recurring meeting on your calendar to do the following:

    • Schedule content for the week using the 4-1-1 approach
    • Engage with your audience’s content
    • Seek recommendations from customers & share success stories

    Now that you've started marketing your business on Facebook, you can continue your growth by creating a follow-up loop and check your page regularly to respond to questions, comments, messages. For a quick reference of these tips, bookmark this infographic.


    The insurance industry has historically thrived on face-to-face interactions. A year ago, U.S. life insurance brokers told McKinsey that 90% of their sales conversations and even 70% of their customer follow-ups happened in person. Of course, those numbers plummeted during the pandemic: By May 2020, a follow-up McKinsey survey revealed that in-person interactions had dropped to less than 5%.

    To maintain regular interactions with prospects that feel as meaningful and personal as formerly in-person conversations, insurance companies must turn to social media to meet audiences where they’re socializing during the pandemic.

    Over the last few years, however, the algorithms that govern organic content’s performance on social media have shifted to make breaking through more difficult for brands. After all, social media platforms exist to make money, and their primary revenue stream is advertising dollars. Insurance companies that used to see engagement simply by posting on their business pages must now begin investing in paid advertising campaigns if they hope to achieve anything resembling earlier organic results.

    Unfortunately, this trend is solidifying at a time when most insurance associates — indeed, most people in general — are stretched thin. Life insurance companies are busy handling a significant increase in demand for their services, and property and casualty areas are busy helping customers navigate changes in policies such as low mileage rebates.

    Agents simply don’t have the time to focus on marketing themselves right now. In this environment, insurance companies must support them by focusing on social media marketing efforts and examining ways to help agents cut through the noise and foster real, human connections online. These three strategies are excellent places to start.

    1. First, equip agents with social selling.

    To maximize a paid social strategy, agents need to be engaging with prospects and clients organically on social media first. Enable your agents to practice social selling — which means sharing branded content from their own profiles to their own networks.

    A company’s social accounts might offer some brand visibility, but associates have a far greater reach than your brand, and their followers trust their content much more than your company’s content. When agents share helpful information that highlights their expertise, their networks will already begin to see them as trusted resources. This lays a solid foundation for launching a paid campaign with individual agents.

    Of course, the last thing any insurance company wants to do is add more demands to their agents’ already full plates. If you want employees to build their social presence organically, you have to make it as easy as possible. Marketing teams can build clear, comprehensive social media policies and train agents on them. Then, they can provide agents with a steady stream of engaging, curated content that aligns with the brand and interests agents’ followers.

    2. Then, tailor social selling with paid advertising.

    Paid social should absolutely be a part of your 2021 advertising plans, but you should still incorporate elements of your organic social selling strategy — namely, the agents. Put your individual agents front and center in the ads targeted to the audiences in their respective geographic regions.

    Consumers today expect this level of personalization. One report found that 72% of consumers will engage only with marketing messaging that’s tailored to their interests, and Accenture confirmed that most are willing to share the data necessary for a more customized experience.

    Ultimately, it’s human nature to seek out person-to-person connections. People trust other people more than companies and brand names. Insurance companies should take every step possible to build, maintain and reinforce the human relationships that were the cornerstone of the industry pre-COVID-19, and getting individual agents in front of the right people on social media is a great way to highlight the human element.

    3. Use software to control and expand your efforts.

    Insurance companies can no longer rely on mass channels and one-size-fits-all campaigns to establish trust and convert clients. Personalized marketing efforts are increasingly complex, and they’re best handled by marketers with central authority.

    As agents deal with the same changes that are rocking the broader industry, they’re relying on marketers to implement complex paid campaigns at the brand, branch and agent levels. That’s a lot for one marketing team to handle, but social media management software exists to make it easier. The right tool can streamline and automate workflows, making sure no ad ever publishes without the correct approvals. This helps ensure each post is compliant and in line with your brand’s style and voice. Software can also allow marketing teams to reach more people on more platforms with simultaneous multi-Personal Connections Via Social Media platform features, allowing campaigns to scale with ease.

    With the operational details of executing a social strategy taken care of, marketers can focus more on arming agents with everything they need to create the types of meaningful, human connections that will foster trust and set the stage for strong relationships to come.

    The insurance industry upheaval brought on by COVID-19 has necessitated a stark shift in the industry’s approach to advertising. Organizations must strive to build personal relationships and connections from a distance, but a branded organic strategy won’t meet social advertising needs as algorithms evolve. Instead, the insurance companies that pivot to social selling, human content and solutions at scale will rise to the top of the news feed in the coming year.

    Denim Social was present at the creation of what now constitutes St. Louis' tech-startup ecosystem. 

    The software company, then called Gremln, was among the first tenants in the original T-Rex technology incubator. It was an inaugural participant in the Capital Innovators accelerator program, and the first St. Louis investment made by financial-technology fund SixThirty. It was also an early investment for venture fund Cultivation Capital

    Now, after nearly a decade of being nurtured and molded by local investors and institutions, Denim Chief Executive Doug Wilber says the software company has reached a point where it could grow rapidly. 

    Its revenue jumped 60% last year, fueled by an acquisition and $4 million of new capital. Wilber said he expects to raise more money within a year and will add to the 20-person staff, about half of whom work at the downtown St. Louis headquarters. 


    Denim's software helps banks, insurance companies and other regulated firms manage their employees' social media posts. It's a tough industry to break into: A handful of larger, better-funded software firms have the biggest banks locked into multi-year contracts. 

    Recently, Denim has won a couple of head-to-head competitions against those big rivals. “If we get an opportunity to compete, which is our biggest challenge right now, we tend to win more than our share,” Wilber said. 

    One selling point is that Denim is the only social media management platform endorsed by the American Bankers Association. Another is that its software includes a compliance function to make sure posts don't run afoul of regulations. 

    Paul Lewis, chief marketing officer at Commerce Trust Co., said his company used to tell its financial advisers to avoid social media. It was too difficult to police whether an offhand remark about the stock market might violate some rule. 

    Now, using Denim's software, 75 Commerce trust officers and advisers are posting regularly on LinkedIn. Each reaches hundreds or thousands of clients and potential clients. 

    “What excites us is that it allows us to streamline our advisers' sharing of compliance-approved content with their own networks,” Lewis said. “I also like the fact that it's easy to use.” 

    West Community Credit Union, based in O'Fallon, Missouri, recently signed its mortgage loan officers up with Denim. “We really want to grow our social media engagement,” said Koren Greubel, vice president of marketing, “but there are a significant number of regulations that tie in with any mortgage advertising.” 

    Benjamin F. Edwards & Co., a Clayton-based brokerage, found social media — and Denim — especially important during the coronavirus pandem

    “We wanted to make it easy for advisers to stay connected with their clients,” said Doug Rubenstein, the firm's chief operating officer. “With Denim Social, advisers could get subject matter up almost immediately. It was great for them to be able to stay connected when they weren't meeting face to face.” 

    Wilber, a veteran payments industry executive, moved to St. Louis from Chicago seven years ago and became Denim's CEO in 2018. He's been impressed, he said, by the resources available to early-stage companies here, and Denim has taken advantage of many of them. 

    Wilber believes St. Louis' roster of large companies, from Reinsurance Group of America to Mastercard to Edward Jones, make it an especially good place to launch a financial technology company. “We're a poster child for what happens when you get a fin-tech embedded into the financial services community at a very early stage,” he said. 

    This article was originally published by the St. Louis Post Dispatch.