Social Media

The insurance industry is built on relationships — so much so that, before the pandemic, 90% of sales conversations and 70% of ongoing customer conversations happened face-to-face. Things today look quite different: Only 5% of agents say they’re talking to customers in person...

Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives...

In speaking with friends, co-workers and bankers, I have come across many reasons why more of us are not effectively using social media: not enough time, concerns about compliance and lack of knowledge top the list...

The insurance sales environment has been rocked by COVID-19. What was once an industry built on face-to-face relationships is now going through rapid digital transformation...

As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever...

You can’t just call yourself a “thought leader.” Thought leadership is earned, and you earn it by having a powerful voice in your domain...

Our employees are an important part of our awesome culture here at Denim Social, and we want you to learn more about them! Check out some facts about Kylie from our Customer Success team...

The pandemic has been a catalyst for quick shifts in the financial services industry, and many of those changes have created more challenges when it comes to compliance...

Temps may be on the rise, but interest rates are still historically low. Combined with vaccine-fueled reopenings, the spring 2021 real estate market is hotter than ever. Mortgage loan officers are reaping the rewards of the fast-moving market, but they’re also seeing fierce competition...

The pandemic has brought about a lot of change in every industry, but perhaps the most noteworthy trend for property-casualty companies to consider is the renewed emphasis on trust...

The insurance industry has historically thrived on face-to-face interactions...

Denim Social was present at the creation of what now constitutes St. Louis' tech-startup ecosystem...

Does your financial institution struggle with social media content curation? You’re not alone...

Social media is an important tool for financial institutions to reach and connect with consumers, but it’s only the first step in a larger digital journey...

Known as the professional social networking platform, LinkedIn is a powerful tool for fostering strategic customer relationships and building credibility...

As the pandemic has limited insurance agents’ ability to build relationships with and market themselves...

Proximity-based social media marketing is an easy way for insurance marketers to...

Ignoring the digital experience is not an option for banks...

Check out our latest perspective in American Banker.

When insurance companies incorporate individual agents into their social media strategies, they engage in a tactic known as social selling...

After months of negotiation, Congress has enacted a third round stimulus package, including $284 billion for small businesses through the Payment Protection Program (PPP)....

COVID-19 has impacted many areas of property-casualty insurance, but perhaps the most challenging is that it has fundamentally changed the way agents must meet and engage with prospects...

As the pandemic has necessitated social distancing and limited face-to-face interaction...

Where do financial advisers add value for investors? Three ways to connect with clients.

Social media is an excellent listening tool in the insurance industry.

We recently wrote an article on getting started with Instagram advertising. Now it’s time to...

The effects of the COVID-19 pandemic have been profound, reaching far beyond the spread of the virus itself. 

Make the most of your social media presence by optimizing your images and including essential information about your business on each platform...

Before 2007 the hashtag symbol was simply known as the “pound” or “number” symbol.

Connecting with customers and prospects on social media is a natural extension of the insurance industry becoming more digital.

Imagine knowing what your customers think about you, what they really think about you...

For insurance marketers, figuring out how to connect to digital natives is a must.

Last year, Accenture surveyed nearly 50,000 banking and insurance customers and discovered that 73% want their bank or insurer to communicate with them in novel ways.

Instagram boasts 130 million monthly active users in the U.S...

In the midst of the coronavirus pandemic, when business travel remains a rarity...

“If you build it, they will come.” While this advice may work in fictional baseball movies, it’s a bad strategy for building your Facebook business page following.

Denim Social CEO, Doug Wilber, joined the American Banker’s Association podcast to break down social selling for banks..

It’s been quite a year for commercial lenders. Nearly overnight, thousands of community banks began processing Paycheck Protection Program loan applications; since then, small businesses have been in great need of trusted, reliable lenders...

Long before COVID-19 and all its associated impact, banks were already witnessing the great migration to self-service models.

Think back to January 2020. Would you have believed me if I’d told you...

While the COVID-19 pandemic has taught management many lessons...

People don’t usually talk with their insurance companies until something goes wrong.

Historically low mortgage rates have recently opened the doors for many people to enter the housing market...

As financial advisors well know, social media governance does not stop at banks and insurance companies.

If you’re wondering where content fits into your digital marketing strategy, listen...

Financial advisors should embrace social media to expand their networks, reach more potential clients, and build trust.

Social selling offers banks an effective way to drive customer engagement and trust, humanize their brands.

Today, however, social media has emerged as an effective way for financial advisors to create relationships and build a business.

The coronavirus pandemic made it clearer than ever how important it is for banks to connect with their customers and communities.

Consumers now expect brands to be socially responsible, but they can sniff out phony motives from a mile away, so authenticity is a must.

Consumers gravitate toward community banks in part because they enjoy supporting locally owned businesses.

In the banking world, where handling money safely and securely is a foundational element of the entire industry.

No matter what career stage you’re in, you can use social media to your advantage to improve your personal brand...

For banks and credit unions that know how to use it, social media can be an effective and efficient service tool that builds trust.

As if these uncertain times aren’t hard enough, scammers are increasingly trying to take advantage of people when they’re most vulnerable.

How you respond to customers’ growing concerns will matter both in the short and long term, as being a helpful partner now will build strong relationships that will last.

Share valuable, helpful information, and you have a tremendous opportunity to build trust and credibility with your audience.

Finally, an ROI explanation of social media for your company!

Financial Services companies should be advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

Finally, an ROI explanation of social media for your company!

See what nearly 430 bank marketers had to say when asked questions such as:

Ever wonder what everyone else is doing in social media?

Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

Finally, an ROI explanation of social media for your company!