Social Media Strategy for Insurance
September 13, 2022
4 Ways to Drive Social Selling in Insurance
If you’re a social media marketer in insurance, you’re in a great position to advocate for organizational change and bring social selling to your company.
social selling, insurance, insurance social media, insurance social media strategy, social media strategy for insurance
October 26, 2021
Carrier Advice: How to Restructure Your Marketing Department
Insurance company leaders need to critically evaluate the function and structure of their marketing departments to determine if they’re well-positioned to fully embrace modern approaches now and into the future.
insurance social media, digital transformation in insurance, insurance, social media strategy for insurance, carrier management
May 27, 2021
Ensure Digital Marketing Success in the Wake of the Pandemic
As people continue to work remotely, traditional out-of-home marketing tactics are no longer effective, and without the ability to meet with prospects face-to-face, agents need a new means of engaging audiences...
insurance, marketing leader, social media, social media manager, social media strategy for insurance, property casualty insurance marketing, digital transformation in insurance, insurance social media
May 11, 2021
What You Need to Consider With Digital Marketing in the Insurance Industry
The insurance industry is built on relationships — so much so that, before the pandemic, 90% of sales conversations and 70% of ongoing customer conversations happened face-to-face. Things today look quite different: Only 5% of agents say they’re talking to customers in person...
insurance, marketing leader, social media, social media manager, insurance social media, social selling for insurance, social media marketing for insurance, social media strategy for insurance, digital transformation in insurance
May 4, 2021
3 Social Media Management Mistakes for Insurance Marketers to Avoid
The insurance sales environment has been rocked by COVID-19. What was once an industry built on face-to-face relationships is now going through rapid digital transformation...
insurance, marketing lead, social media, social media manager, compliance, insurance social media, social media strategy for insurance, social media marketing for insurance
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