Insurance Social Media

Here are three ways to foster an authentic voice and get started with social selling.

When people need financial advice nowadays, where do they turn? For better or worse, the answer increasingly is social media.

As insurance marketers look to stay ahead, they should consider these three main takeaways from IMCA Ignite and how social media can help.

Together with the Denim Social team, Shelter Insurance® developed a best-in-class program communication, onboarding and training process for agents.

See how Denim Social provided the tools to help Shelter Insurance® unlock the power of social selling.

Here are the top six dos and don’ts for social media promotion within the insurance and financial industries.

If you’re a social media marketer in insurance, you’re in a great position to advocate for organizational change and bring social selling to your company.

Insurance company leaders need to critically evaluate the function and structure of their marketing departments to determine if they’re well-positioned to fully embrace modern approaches now and into the future.

Here are three ways to make insurance social-media marketing more performance driven.

As people continue to work remotely, traditional out-of-home marketing tactics are no longer effective, and without the ability to meet with prospects face-to-face, agents need a new means of engaging audiences...

The insurance industry is built on relationships — so much so that, before the pandemic, 90% of sales conversations and 70% of ongoing customer conversations happened face-to-face. Things today look quite different: Only 5% of agents say they’re talking to customers in person...

The insurance sales environment has been rocked by COVID-19. What was once an industry built on face-to-face relationships is now going through rapid digital transformation...