Digital Customer Journey

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May 3, 2022

Use Social Media To Guide Customers Along The Digital Buying Journey

When creating a marketing strategy for financial services, use social media to guide customers along the digital buying journey and align business goals.
social media strategy, full-funnel marketing strategy, digital customer journey, paid social media advertising, digital marketing, digital marketing in financial services
February 22, 2022

Understanding Social Media Analytics: Optimizing ROI

Social media data can improve your institution’s social media marketing returns. So how do you use social media analytics to optimize your strategy?
social media analytics, social media data, measuring ROI in social media marketing, social media ROI metrics, digital customer journey, customer acquisition tool, customer acquisition tools, social media management tool, social listening, social listening tools
June 22, 2021

Are Social Media Posts the End of Your Digital Customer Journey?

Social media marketing strategies for financial institutions should include linking strategies that turn followers into customers. Try these 3 links.
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management, digital customer journey, digital customer journeys, social media marketing for financial institutions, social media marketing strategies for financial institutions, increase social media conversions, social media marketing strategy