Digital Customer Journey
November 15, 2022
Three tips to personalizing wealth management marketing
A successful strategy for bank financial advisors is one that prioritizes personalization and relationship-building via social selling.
ABA Bank Marketing, social selling, wealth management, wealth management marketing, digital customer journey
August 25, 2022
A Guide to Using Social Media Analytics to Enhance Your Financial Institution’s Marketing Strategy
Analytics should drive every financial institution’s social strategy. Today’s financial marketers need to link social media efforts to ROI metrics. Here’s how.
social media analytics, social media ROI metrics, optimize social media, digital customer journey, denim social guide
May 3, 2022
Use Social Media To Guide Customers Along The Digital Buying Journey
When creating a marketing strategy for financial services, use social media to guide customers along the digital buying journey and align business goals.
social media strategy, full-funnel marketing strategy, digital customer journey, paid social media advertising, digital marketing, digital marketing in financial services
April 28, 2022
In a Tough Market, Mortgage Lenders Must Compete on Social Media
Spring has long been a competitive season for both homebuyers and lenders, but this spring is different for mortgage loan officers. Social media can help a lender stand out, but they must humanize their brand, amplify their reach and work to initiate robust digital experiences.
mortgage bankers association, mortgage, mortgage marketing, social media for mortgage, social media for mortgage loan officers, digital customer journey, social selling, paid social media advertising
February 22, 2022
Understanding Social Media Analytics: Optimizing ROI
Social media data can improve your institution’s social media marketing returns. So how do you use social media analytics to optimize your strategy?
social media analytics, social media data, measuring ROI in social media marketing, social media ROI metrics, digital customer journey, customer acquisition tool, customer acquisition tools, social media management tool, social listening, social listening tools
June 22, 2021
Are Social Media Posts the End of Your Digital Customer Journey?
Social media marketing strategies for financial institutions should include linking strategies that turn followers into customers. Try these 3 links.
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management, digital customer journey, digital customer journeys, social media marketing for financial institutions, social media marketing strategies for financial institutions, increase social media conversions, social media marketing strategy
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