Social Media Management for Banking

Most recent
August 27, 2024

Three Ways to Reduce Bank Customer Defection

Bank marketers who can jump onboard the digitization train to meet customers where they are with engaging, valuable messaging will be much more likely to keep customers coming back again and again for each of their financial needs.
aba bank marketing, american bankers association endorsed solution, american bankers association, customer retention, banking, social media for banks, digital marketing for financial services
July 31, 2024

3 Key Components of a Strong Instagram Marketing Strategy

Does your banking or financial institution’s social media marketing strategy include Instagram? It should. Follow these 3 tips to get started.
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management, instagram marketing strategy, instagram marketing strategies, Financial Services Marketing Strategy, instagram marketing, How to market the business on Instagram, Social Media Marketing for Financial Institutions
July 25, 2024

Up-to-Date Social Media Sizing & Resource Guide for 2024

Make the most of your social media presence by optimizing your images and including essential information about your business on each platform...
Banking,Insurance,Mortgage,Wealth Management,Social Media Manager,Social Media
July 17, 2024

How to Create Effective Landing Pages for Your Financial Institution

So you've invested the time, energy, and money into building a website that details all of your financial products and services, and you have a solid social media strategy in place — but do you have any means of connecting the two...
banking, insurance, mortgage, wealth management, social media manager, marketing leader, landing pages, social media conversion
July 9, 2024

3 Ways Social Media Can Provide Financial Education

The effects of economic disruption and uncertainty have many families facing tough financial questions they are not sure how to answer.
Banking,Marketing Leader,Social Media Manager,Social Media,Social Selling
June 27, 2024

Social Media Compliance Check-Up

Banking,Insurance,Mortgage,Wealth Management,Marketing Leader,Social Media Manager,Compliance
June 18, 2024

How to Build Trust and Credibility on LinkedIn

Known as the professional social networking platform, LinkedIn is a powerful tool for fostering strategic customer relationships and building credibility...
Banking,Insurance,Mortgage,Wealth Management,Social Media Manager,Social Media
June 10, 2024

4 Tips for Building a Facebook Business Page Following

“If you build it, they will come.” While this advice may work in fictional baseball movies, it’s a bad strategy for building your Facebook business page following.
Banking,Insurance,Mortgage,Wealth Management,Social Media Manager,Social Media
June 5, 2024

How to Structure a Bank Marketing Department

Which roles do you fill when building your bank's marketing dream team?
Banking,Marketing Leader
May 29, 2024

3 Top Channels for Digital Marketing in Financial Services

Meeting customers in the digital channels they frequent is the foundation of any successful digital marketing strategy for financial services.
Banking, insurance, marketing leader, mortgage, social media manager, wealth management, social media, digital marketing in financial services, digital transformation in financial services, financial services marketing, mobile banking apps, direct message marketing, digital marketing strategy for financial services
October 3, 2023

Social Media in Banking 2023 Report

In this 2023 report from the American Bankers Association and Denim Social, learn about social media opportunities in banking.
social selling, aba bank marketing, social media for banks, social media management for banking
September 26, 2023

Why Financial Institutions Need to Take LinkedIn Seriously in 2024

For financial professionals looking to strengthen and grow customer relationships, LinkedIn should be a top priority for communication.
Banking,Credit Unions,Insurance,Mortgage,Wealth Management,Marketing Leader,Social Media Manager,Social Media
May 10, 2023

Social Sellers vs. Social Influencers

Learn the difference between social selling and social influencers.
social selling, marketing leader, social media manager, banking, insurance, mortgage, wealth management, social media
February 9, 2022

What’s in a #Hashtag?

Learn how hashtags still apply for social media posting and content.
Banking,Insurance,Mortgage,Wealth Management,Social Media Manager,Social Media
November 23, 2021

Building Meaningful Client Relationships Remotely

Low branch traffic? Learn how to use digital channels, including social media, to build meaningful relationships with customers who no longer prefer the branch experience.
aba bank marketing, american bankers association endorsed solution, american bankers association, banking, social media for banks, social selling for banks
November 9, 2021

Three Steps to Increasing Mortgage Sales

Banks are increasingly losing mortgage business to digital direct lenders. Social media can help banks maintain their key differentiator... relationships.
aba bank marketing, american bankers association endorsed solution, mortgage, social selling, paid social media advertising, customer retention, banking
August 31, 2021

Four Tips for Successful Bank-Fintech Partnerships

As the fintech industry has grown in recent years, more and more banks have partnered with these companies to enhance the digital customer experience. Banks eager to improve their relationships with fintech partners and realize the full potential of bank and fintech collaboration can start by taking a few structured measures.
aba bank marketing, american bankers association, american bankers association endorsed solution, fintech, banking, digital experience, fintech start ups, social media for banks
July 1, 2021

4 Ways To Reach A Larger Social Media Audience

Gone are the days of sharing helpful, compliant content organically from your bank’s social media profile and seeing significant reach and engagement...
banking, marketing leader, social media, social media manager
June 24, 2021

CRN: The 10 Hottest SaaS Startups Of 2021 (So Far)

From a platform that employers can use to test software development job candidates to software that aims to improve how companies deploy field services workers, software-as-a-service (SaaS) companies have made a splash in transforming workplaces in 2021...
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management, Fintech Start Ups, Fintech, CRN, SaaS, Hottest SaaS Start Ups
June 22, 2021

Are Social Media Posts the End of Your Digital Customer Journey?

Social media marketing strategies for financial institutions should include linking strategies that turn followers into customers. Try these 3 links.
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management, digital customer journey, digital customer journeys, social media marketing for financial institutions, social media marketing strategies for financial institutions, increase social media conversions, social media marketing strategy
June 17, 2021

In a Post-Pandemic World, Social Media Conversions Will Drive Banks’ Success

The past year highlighted the growing importance of digital customer experiences in the financial services industry as COVID-19 continued to accelerate the pace of digitization...
banking, marketing leader, social media, social media manager, social selling, international banker, social media conversion for banks, increase social media conversions, compliance, compliant social media, social media marketing for financial institutions
June 15, 2021

Denim Social’s 2021 Guide to Social Media Marketing for Financial Services

Take social media to the next level with our financial services marketing guide that can help you turn viewers into leads and leads into customers.
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management, financial services marketing, digital transformation in financial services, financial services marketers, social media marketing strategies, social media strategies, social media marketing goals, social media conversion funnel
June 10, 2021

These Metrics Matter Most for Your Social Media ROI

What many bank leaders do not yet realize is that social media can be much more than just a brand-building tool. When used strategically, it can also drive direct business results...
banking, marketing leader, social media, social media manager, american bankers association, american bankers association endorsed solution, aba bank marketing, social media metrics, social media for banks, paid social media, social media conversion funnel, social media conversion for banks
June 8, 2021

Setting the Right Social Media Marketing Goals for Financial Services

For your financial institution to advance its social media marketing goals, implement a social media strategy that will increase conversion rates.
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management, social media strategy for financial services, social media marketing goals, increase social media conversions, social media strategy
June 3, 2021

VCAlumni Innovation Series | How to Leverage Social Media to Maximize Sales & Profitability

Building a social media presence is a powerful effort...when you have the right tools...
banking, credit unions, marketing leader, social media, social media manager, digital onboarding, social media marketing strategies, social media marketing for financial institutions, social media strategy for financial services
June 1, 2021

Why Organic vs. Paid Social Media Is the Wrong Question


Organic and paid social media are complementary tools. To combine them for the highest-impact social media marketing strategy, follow these four steps.
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management, organic vs. paid social media, social media marketing, social media strategies, social media strategy
May 24, 2021

Why Conversion Is Not the End Goal of Your Social Media Marketing Strategy

Conversion is not the end goal of social media marketing strategies for financial services. Here’s what you need for a post-conversion strategy.
banking, insurance, marketing leader, mortgage, social media, social media manager, social selling, wealth management, social media conversion, social media marketing strategy, social media marketing strategies, social media strategy for financial services, built customer loyalty, social media marketing strategies for financial institutions, social media strategy
May 20, 2021

How to Align With Your Compliance Team on Social Media Strategy

In order for bank social media marketing strategies to thrive, marketers and compliance teams must collaborate to create and distribute compliant and engaging content. ..
banking, compliance, marketing leader, social media, social media manager, american bankers association, aba bank marketing, compliant social media, social media marketing for financial institutions
May 13, 2021

5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market

The competition in the post-pandemic mortgage market is intense, especially for the prime Millennial segment. Nonbank digital lenders already own half the market, but banks and credit unions don't have to cede the rest, if they up their game.
banking, mortgage, marketing leader, social media, social media manager, social media for mortgage, mortgage marketing, paid social media advertising, social media conversion
May 6, 2021

Capitalizing on Trust: How to Build Social Selling Into Your Marketing Stack

In speaking with friends, co-workers and bankers, I have come across many reasons why more of us are not effectively using social media: not enough time, concerns about compliance and lack of knowledge top the list...
banking, marketing leader, social media manager, social media, compliance, social selling, aba bank marketing, american bankers association, american bankers association endorsed solution, social selling for banks
April 29, 2021

Podcast: Thought Leadership Is Earned Through Powerful Content

You can’t just call yourself a “thought leader.” Thought leadership is earned, and you earn it by having a powerful voice in your domain...
banking, marketing leader, social media manager, social media, social selling, digital transformation in financial services, digital growth institute, social media strategy for financial services
April 20, 2021

Social Media Compliance Lessons From COVID-19

The pandemic has been a catalyst for quick shifts in the financial services industry, and many of those changes have created more challenges when it comes to compliance...
compliance, social media, marketing leader, social media manager, mortgage, banking, insurance, wealth management, social selling, aba bank marketing, american bankers association endorsed solution, social media and covid-19, compliant social media
March 29, 2021

Best Practices to Optimize Your Facebook for Business

Banking, insurance, marketing leader, mortgage, social media, social media manager, social selling, wealth management
March 29, 2021

Something Extra Podcast: Notions of Intellectual Curiosity with Doug Wilber

Join Denim Social CEO Doug Wilber on Something Extra Podcast with Lisa Nichols as he discusses always asking why...
marketing leader, mortgage, insurance, social media manager, wealth management, banking
March 8, 2021

Denim Social, nurtured by St. Louis' tech ecosystem, is poised for rapid growth

Denim Social was present at the creation of what now constitutes St. Louis' tech-startup ecosystem...
Marketing Leader, Mortgage, Social Media , Social Media Manager, Wealth Management, Insurance, Banking
March 4, 2021

How Banks Can Create Meaningful Digital Connections

Banking, Marketing Leader, Social Media, Social Media Manager, Social Selling
March 2, 2021

Denim Social Now Offering Social Media Content Curation with UpContent

Does your financial institution struggle with social media content curation? You’re not alone...
Banking, Insurance, Mortgage, Social Media, Social Media Manger, Social Selling, Wealth Management, Marketing Leader
February 22, 2021

You’ve Got Your Audience’s Attention on Social Media — Now What?

Social media is an important tool for financial institutions to reach and connect with consumers, but it’s only the first step in a larger digital journey...
Banking,Insurance,Mortgage,Wealth Management,Digital Marketer,Marketing Leader,Social Media
January 25, 2021

Banks turn employees into social media envoys

Check out our latest perspective in American Banker.
Banking,Marketing Leader,Social Media Manager,Social Media,Social Selling
January 11, 2021

Immediate Social Media Marketing Needed for This Round of PPP

After months of negotiation, Congress has enacted a third round stimulus package, including $284 billion for small businesses through the Payment Protection Program (PPP)....
Banking,Wealth Management,Marketing Leader,Social Media Manager,Social Media
January 4, 2021

How to Humanize Paid Social Ads for Financial Services Companies

As the pandemic has necessitated social distancing and limited face-to-face interaction...
Credit Unions,Banking,Insurance,Mortgage,Wealth Management,Marketing Leader,Social Media Manager,Social Media,Social Selling
December 8, 2020

Take Your Instagram Ads to the Next Level

We recently wrote an article on getting started with Instagram advertising. Now it’s time to...
Banking,Insurance,Mortgage,Wealth Management,Social Media Manager,Social Media
November 23, 2020

Create Better Customer Experiences Through Social Listening

Imagine knowing what your customers think about you, what they really think about you...
Banking,Insurance,Mortgage,Wealth Management,Social Media Manager,Social Media
November 23, 2020

Is Social Media Worth the Compliance Risk?

If your bank has ever wondered if the reward is worth the risk on social media, this is the podcast for you.
Banking,Credit Unions,Insurance,Mortgage,Wealth Management,Marketing Leader,Social Media Manager,Compliance
November 17, 2020

4 Best Practices for Navigating Social Media Without Jeopardizing Your Brand

Last year, Accenture surveyed nearly 50,000 banking and insurance customers and discovered that 73% want their bank or insurer to communicate with them in novel ways.
Banking,Credit Unions,Insurance,Mortgage,Wealth Management,Marketing Leader,Social Media Manager,Social Media
November 10, 2020

Getting Started with Instagram Advertising

Instagram boasts 130 million monthly active users in the U.S...
Banking,Insurance,Mortgage,Wealth Management,Social Media Manager,Social Media
November 2, 2020

The Secret to Scaling Your Bank’s Social Media

Denim Social CEO, Doug Wilber, joined the American Banker’s Association podcast to break down social selling for banks..
Banking,Marketing Leader,Social Media Manager,Social Media
October 27, 2020

Why Social Selling Matters for Commercial Banks Engaged in Small Business Lending

It’s been quite a year for commercial lenders. Nearly overnight, thousands of community banks began processing Paycheck Protection Program loan applications; since then, small businesses have been in great need of trusted, reliable lenders...
Banking,Marketing Leader,Social Media Manager,Social Media,Social Selling
October 20, 2020

How Banks Can Turn Marketing Budget Cuts Into an Argument for Social Selling

Long before COVID-19 and all its associated impact, banks were already witnessing the great migration to self-service models.
Banking,Marketing Leader,Social Media
October 6, 2020

5 Experts Share CX Insights For National Customer Service Week

Since the mid-1980s, companies across the country have used the first full workweek in October to celebrate National Customer Service Week.
Banking,Credit Unions,Insurance,Mortgage,Wealth Management,Marketing Leader,Social Media Manager
September 15, 2020

Four Social Media Strategies for Bank Loan Officers During COVID-19

Historically low mortgage rates have recently opened the doors for many people to enter the housing market...
Banking,Marketing Leader,Social Media Manager,Social Media
August 25, 2020

Creating Powerful Social Media Around Culture, Content, and Compliance

If you’re wondering where content fits into your digital marketing strategy, listen...
Banking,Credit Unions,Insurance,Mortgage,Wealth Management,Marketing Leader,Social Media Manager,Compliance,Social Media
August 12, 2020

Strong Bank Social Media Strategies Demand Collaboration

Social selling offers banks an effective way to drive customer engagement and trust, humanize their brands.
Banking,Marketing Leader,Social Media Manager,Social Media
July 21, 2020

Social Selling is a Winning Strategy for Banks

The coronavirus pandemic made it clearer than ever how important it is for banks to connect with their customers and communities.
Banking,Marketing Leader,Social Media Manager,Social Media,Social Selling
July 14, 2020

Right and Wrong Ways to Use Social Media Storytelling in Banking

Consumers now expect brands to be socially responsible, but they can sniff out phony motives from a mile away, so authenticity is a must.
Banking,Social Media
July 7, 2020

Social Sharing Helps You Connect to the Community

Consumers gravitate toward community banks in part because they enjoy supporting locally owned businesses.
Banking,Insurance,Mortgage,Wealth Management,Marketing Leader,Social Media Manager,Social Media
June 30, 2020

How Social Media Can Boost Public Trust in Your Bank

In the banking world, where handling money safely and securely is a foundational element of the entire industry.
Banking,Marketing Leader,Social Media Manager,Social Media
June 23, 2020

3 Ways To Build A Stronger Personal Brand On Social Media

No matter what career stage you’re in, you can use social media to your advantage to improve your personal brand...
Banking,Insurance,Mortgage,Wealth Management,Marketing Leader,Social Media
June 1, 2020

How Social Media Closes the Physical Gap with Banking Customers

For banks and credit unions that know how to use it, social media can be an effective and efficient service tool that builds trust.
Banking,Marketing Leader,Social Media Manager,Social Media
May 5, 2020

Financial Fraud Is on the Rise. Your Bank Can Use Social Media to Help.

As if these uncertain times aren’t hard enough, scammers are increasingly trying to take advantage of people when they’re most vulnerable.
Banking,Marketing Leader,Social Media Manager,Social Media
April 28, 2020

3 Ways Banks Can Use Social Media to Help Customers

How you respond to customers’ growing concerns will matter both in the short and long term, as being a helpful partner now will build strong relationships that will last.
Banking,Marketing Leader,Social Media Manager,Social Media
April 21, 2020

4 Questions Banks Should Ask Before Posting Anything Related to COVID-19 on Social Media

Share valuable, helpful information, and you have a tremendous opportunity to build trust and credibility with your audience.
Banking,Marketing Leader,Social Media Manager,Social Media
March 25, 2020

5 Social Media Moves Banks Can Make in the COVID-19 Crisis

Social media is an important tool to help banks serve their customers in the short-term and build deeper connections with their communities that will last in the long-term.
banking, marketing leader, social media, social media manager
March 3, 2020

View Compliance as a Guide — Not a Restriction — for Social Media

The relationship between social media and the banking industry has grown cozier over the last several years.
banking, compliance, marketing leader, social media, social media manager
December 11, 2019

Social Media Audit: 4 Steps to Ensure Your Bank Is Compliant

Any brand with an online presence should be conducting regular social media audits.
compliance, banking, marketing leader, social media manager, social media
October 15, 2019

How to Create Social Media Landing Pages That Convert

So, what does your landing page for social media NEED to have?
banking, insurance, marketing leader, mortgage, social media, social media manager, wealth management
October 1, 2019

Direct Messaging Is a Great Idea for Banks. Here Are 3 Tips to Make It Compliant.

By now, most banks have realized the need for an effective social strategy to engage their customers. But simply being on social isn’t enough.
banking, compliance, marketing leader, social media, social media manager
July 16, 2019

Using Social Media to Ignite Social Selling for Your Organization

Brands must reach consumers where they are — today it’s all about social media.
marketing leader, social media, social media manager, social selling, banking
April 23, 2019

How to Maintain Social Selling and Compliance for Larger Teams

In a Gallup poll of more than 3,000 randomly selected employees, only 36% of those in banking and financial services reported understanding...
banking, compliance, insurance, marketing leader, mortgage, social media, social media manager, social selling, wealth management
April 2, 2019

How to Push Your Content to the Next Level

In a world buzzing with content, precious few pieces stand out among the masses.
banking, marketing leader, social media, social media manager
March 18, 2019

How Customer Journey Maps Lead to a Better Customer Experience

It’s no secret that technology is changing the way business happens, and financial services companies need to understand this digital transformation in order to compete in 2019.
banking, insurance, marketing leader, mortgage, social media, social media management, wealth management
January 10, 2019

Want to Up Your Twitter Game? Follow These 4 Best Practices

These days, Twitter seems to be dominated by journalists, celebrities, social justice warriors, and politicians.
banking, marketing leader, mortgage, social media, social media manager

Stronger Customer Relationships on Instagram

Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.
Banking,Insurance,Mortgage,Wealth Management,Marketing Leader,Social Media Manager,Social Media

How 6 Financial Marketers Are Creating Value in Social Media

Ever wonder what everyone else is doing in social media?
Banking,Insurance,Mortgage,Wealth Management,Marketing Leader,Social Media Manager,Social Media

ABA Study: The Current State of Social Media

See what nearly 430 bank marketers had to say when asked questions such as:
Banking,Marketing Leader,Social Media Manager,Social Media

COVID-19 & Bank Social Media

Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.
Banking,Marketing Leader,Social Media Manager,Social Media
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