Analytics should drive every financial institution’s social strategy. Today’s financial marketers need to link social media efforts to ROI metrics. Here’s how.

No financial marketer can communicate in every digital channel consumers might use. Yet by following four practical steps, banks and credit unions can counteract the increasing tendency of consumers to fragment their banking relationships, and move customers down the sales funnel in the process.

Social selling for insurance agents is crucial to relationship building, so leveraging social media should be key in insurers’ digital marketing strategies.

Denim Social and UpContent research shows economic trends are influencing social media activity. Check out three key trends.

Are you ready to advocate for an integrated social media marketing strategy? Answer these 4 questions for decision makers to unlock more budget.

When optimizing digital marketing for banking or any other financial institution, hit these four key pillars to ensure social media ad campaign success.

In a tough market, mortgage loan officers have an opportunity to use their social media influence to reach the right people at the right time.

A competitive analysis of social media data in the banking industry can help guide your strategy by quantifying the successes and failures of your rivals.

Denim Social and the Mortgage Bankers Association discuss how lenders can drive greater social media ROI with social selling and paid social advertising.