January 15, 2018

What Do Facebook Changes Mean for Your Business?

On January 11, Facebook announced major changes that will continue to shift what is shown in News Feeds toward posts from family and friends. With these changes, Facebook’s algorithm will prioritize posts that spark back-and-forth discussion or inspire people to share and interact with other people using the world’s most popular social network.

What it Means for Facebook Business Pages

While it’s too early to say exactly what these changes will mean for businesses – including advisors and agents – it’s clear Facebook is heading toward what many call “Facebook Zero.” This refers to when Facebook will no longer show a business’s posts or articles for free. We believe this change signals a new era for Facebook Business Pages, where businesses are required to pay for the placement of content in consumers’ News Feeds.

“Folks, this is a pretty HUGE update,” posted Premier Facebook Marketing Expert Mari Smith following Facebook’s announcement. “To see solid ROI on Facebook, businesses must invest in ads. The good news, though, is advertising done properly on Facebook and Instagram can dramatically grow your business.”

And here’s more good news: The Denim Social platform makes it easy for companies to optimize, launch, and scale social media and mobile ads. To request a demo, visit denimsocial.com/demo.

“News Feed equals Main Street, and businesses must learn how to advertise there,” said Michael Stelzner, Founder and CEO of Social Media Examiner, in a BOSS Magazine article.

3 Tips to Prepare Marketers

Here are some things for marketers, advisors, and agents to keep in mind as you reconsider your Facebook strategy.

  • Establish social media advertising budgets. Is your firm spending thousands of dollars enabling your advisors and agents to share content on Facebook organically? Now that hardly anyone will see shared articles and posts from business pages, it’s time to establish paid advertising budgets for corporate and agency distribution. Does your firm have an advisor- or agent-supported social media advertising program?
  • Optimize social media advertising. Because advertising is the best opportunity to get into consumers’ News Feeds, make sure you are targeting ads to the right consumers at the right time and from the right advisor or agent. This is why Denim has aggregated more than a billion data points (and counting) on consumer engagement with hyper-localized mobile and social media ads powered for insurance and financial services companies. The data contains rich stories about consumer behavior that we’re using to help our customers and users make smarter marketing decisions.
  • Add more video to your social media mix. One thing we know is that people crave episodic video content. More importantly, this type of helpful, educational, and entertaining video content is more likely to drive interaction and discussion through likes, comments, and shares – which is key with Facebook’s revamped News Feed algorithm. “Companies will need to begin doing a lot more story-telling with their videos and content,” shared Stelzner.

Come back to the Denim Social blog for more information on this announcement and how businesses can optimize and scale Facebook and other social media channels to effectively engage consumers.

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January 15, 2018

What Do Facebook Changes Mean for Your Business?

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On January 11, Facebook announced major changes that will continue to shift what is shown in News Feeds toward posts from family and friends. With these changes, Facebook’s algorithm will prioritize posts that spark back-and-forth discussion or inspire people to share and interact with other people using the world’s most popular social network.

What it Means for Facebook Business Pages

While it’s too early to say exactly what these changes will mean for businesses – including advisors and agents – it’s clear Facebook is heading toward what many call “Facebook Zero.” This refers to when Facebook will no longer show a business’s posts or articles for free. We believe this change signals a new era for Facebook Business Pages, where businesses are required to pay for the placement of content in consumers’ News Feeds.

“Folks, this is a pretty HUGE update,” posted Premier Facebook Marketing Expert Mari Smith following Facebook’s announcement. “To see solid ROI on Facebook, businesses must invest in ads. The good news, though, is advertising done properly on Facebook and Instagram can dramatically grow your business.”

And here’s more good news: The Denim Social platform makes it easy for companies to optimize, launch, and scale social media and mobile ads. To request a demo, visit denimsocial.com/demo.

“News Feed equals Main Street, and businesses must learn how to advertise there,” said Michael Stelzner, Founder and CEO of Social Media Examiner, in a BOSS Magazine article.

3 Tips to Prepare Marketers

Here are some things for marketers, advisors, and agents to keep in mind as you reconsider your Facebook strategy.

  • Establish social media advertising budgets. Is your firm spending thousands of dollars enabling your advisors and agents to share content on Facebook organically? Now that hardly anyone will see shared articles and posts from business pages, it’s time to establish paid advertising budgets for corporate and agency distribution. Does your firm have an advisor- or agent-supported social media advertising program?
  • Optimize social media advertising. Because advertising is the best opportunity to get into consumers’ News Feeds, make sure you are targeting ads to the right consumers at the right time and from the right advisor or agent. This is why Denim has aggregated more than a billion data points (and counting) on consumer engagement with hyper-localized mobile and social media ads powered for insurance and financial services companies. The data contains rich stories about consumer behavior that we’re using to help our customers and users make smarter marketing decisions.
  • Add more video to your social media mix. One thing we know is that people crave episodic video content. More importantly, this type of helpful, educational, and entertaining video content is more likely to drive interaction and discussion through likes, comments, and shares – which is key with Facebook’s revamped News Feed algorithm. “Companies will need to begin doing a lot more story-telling with their videos and content,” shared Stelzner.

Come back to the Denim Social blog for more information on this announcement and how businesses can optimize and scale Facebook and other social media channels to effectively engage consumers.

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For financial services to successfully connect with their customers on social media, authenticity is essential. It is more important than ever for customers to feel genuinely connected to brands, and brands should stay true to their values and communicate in a way that is welcoming and personal. Customers support businesses that resonate on social media, and authenticity is key to strengthening that brand-customer relationship. Leading with a personalized approach on social media is the perfect opportunity to be a source of trust and reliability for financial customers. How can banks, mortgage offices, wealth management firms, and insurance agencies incorporate authenticity into their strategy? Start with these approaches: 

  1. Rely on user-generated content. User generated content is 12x more trusted than product descriptions, and brands see a 25% increase in conversion with organic images versus overly-curated ones. Through social selling, financial institutions can look to their own employees and customers to help produce authentic content to support the brand. Consider how you can activate your employees to engage in social selling, and leverage customer relationships to provide testimonials, user experiences, and more. 
  1. Incorporate video content into your mix. To meet customers where they are, it’s essential to use video as a tool in your social media strategy. With younger generations spending up to 4 hours per day on social networks, video is only going to grow in popularity. With video, customers can see for themselves what a business does every day, giving them a visualization to connect with. To make it more authentic, don’t over-edit and use storytelling to define the brand. Keep it short, though; attention spans on social media are shorter, and marketers only have a couple seconds to capture audiences.
  1. Keep audience experience top of mind. Brand loyalty among consumers continues to decrease given the surplus of choices that digital media and social networks provide. Customers are loyal to brands that they like and that they feel are authentic and care about them. Sixty-one percent of consumers switched business from one brand or provider to another in the past year, demonstrating a need to listen to customers on social networks. Businesses that can listen to customers and translate that into an authentic message or piece of content will see more success than those that push content out for the sake of it.
  1. Always offer value with content. When creating a healthy and balanced marketing mix for social media networks, don’t forget to be mindful of how to engage viewers. This is a great way for a financial brand to be authentic to what it does and how it helps customers. Social media offers endless opportunities to provide brand information, educate through thought leadership, and give insight into company values and missions. Customers want to feel that they are along for the ride with a brand, being welcomed rather than pursued. While content can be fun and entertaining, also remember to add value through content that is practical, useful, and enticing. 

Customers want real and authentic content on social media, and this presents opportunities for financial services to connect. The best practice is to keep content professional and on brand, but feel free to have fun and show that your organization is keeping up with the times as the industry continues to change and grow. Social media management platforms like Denim Social can help financial institutions to create and publish organically, and gives businesses the ability to manage posts at the brand and user level. The ability to show up and resonate with audiences on social media will be a winning strategy every time. Book a demo to see how publishing can work for you, and check out our existing social media resources for inspiration.  

I was beyond excited to attend Adweek’s Social Media Week in New York City this week with some of my Denim Social teammates. Social Media Week is one of the world’s premier conferences covering the most up-and-coming trends and topics in the social media industry, and includes workshops on creating content, paid social advertising, and how to thrive in an ever-connected era from industry leaders. The team and I were excited to learn about the latest trends and best practices to bring it back to our customers in the financial services industry. 

Some of the latest social trends can feel unreachable within a regulated industry but there was a clear theme from all thought leaders that unified everything we heard: authenticity.

Authenticity will always resonate and it’s what audiences are craving in our overly-curated world. The pandemic taught us to focus on what matters most and consumers are expecting to see what matters most to them in their social feeds. 

So what does that mean for financial services? It’s simple. The same authenticity that financial services professionals have used to build relationships and trust with customers over the years is the same authenticity that will resonate on social media. Regulations can make social seem hard to conquer but if you show up as yourself, the trusted professional you already are, your social presence will become a natural extension of you and your business.

Beyond authenticity, here are a few other key takeaways from our time at Social Media Week:

  1. Find the platform mix that works for you; if your customers aren’t on a particular social platform, you don’t need to include those platforms in your mix
  2. Listen to what is resonating with your social audiences and consistently weave that into the content you’re sharing.
  3. Content should be differentiated across social platforms but your core message should stay consistent; even though content might look different from LinkedIn to Instagram, your message should stay the same.
  4. Attention spans have drastically decreased over the last 15 years (from 11 seconds to 2.5); let this drive what you say on social to keep your audience’s attention, make it matter!
  5. People trust people over brands; empower your localized sales forces (agents, advisors, loan officers, etc.) to be active on social and help them weave it into their everyday processes.

As we move forward in an age of technology, Denim Social is here to support financial institutions as they navigate all the new ways to reach customers and connect with them on a personal level. While the multitude of avenues for networking can seem overwhelming, it actually just means that there are more opportunities than ever for your business to provide value to meet your customers wherever they are. Keep following along with us for more social media news updates and insights on Instagram and LinkedIn.

Make the most of your social media presence by optimizing your images and including essential information about your business on each platform. By giving your customers an optimal digital experience, you will be able to broaden your reach and provide better customer service through your digital platforms.

Facebook

IMAGE SIZING:

Profile picture: 170 x 170px (desktop), 128 x 128px (smartphones)

Cover photo: 820 x 312px (desktop), 640 x 360px (smartphones)

Keep the main content of your image centered. On a desktop the photo will display as 840x312px, but on mobile will size down to 640x360px.

Facebook post image: 1200 x 630px

The ideal width for a Facebook post image is 1200px, but height can vary based on what type of device the image display is optimized for. We recommend keeping it at the recommended size to keep consistency on all devices.

When creating a Facebook Ad graphic, any text should not take up more than 20% of the photo. You can find a cheat sheet here: https://www.facebook.com/ads/tools/text_overlay.

Facebook Video: 1280 x 720px

The optimal length for a short-form video on Facebook is 15 seconds to 1 minute; for a long-form video, it is 3 minutes. The maximum file size is 10GB.

Facebook Link Image: 1200 x 630px

Make sure to claim ownership of your links for the ability to change the link preview photo. You can find more info on that here: https://www.facebook.com/business/help/528858287471922?id=708699556338610.

Carousel Post: 1080 x 1080px

Carousel posts are a great way to display multiple services or features that you offer to your customers. When placing a Facebook ad you can link each carousel photo to a different link, making it easy for people to navigate to your specific products.

Facebook Story: 1080 x 1920px

Make the most of your stories by using all of your space and creating a fullscreen experience.

IMPORTANT PAGE INFORMATION:

Page name:

This is where you can name your Facebook Page, but be sure to keep it shorter than 75 characters.

Page username:

Customize your page URL by adding a username, making it easier for people to locate and navigate people from other digital platforms. Your Facebook URL can include up to 50 characters.

Page call to action:

Facebook gives you a variety of choices on calls to action. For example, if you’d like customers to contact you by email, you can set up a “Send Email” button with your email address connected and ready to go.

LinkedIn

IMAGE SIZING:

Profile picture: 400 x 400px

Upload your business logo here to personalize your profile. If this page is for an individual, this is where you will upload their headshot.

Cover Photo: 1584 x 396px

Having a personalized business cover photo will make your profile look more professional and give you the opportunity to provide page visitors with more of the look and feel of your business. This can include an image related to your business or a graphic with information on services you provide or your business slogan.

LinkedIn post photo: 1200 x 628px (mobile), 1200 x 1200px (desktop)

When targeting an audience on both desktop and mobile, make sure that you optimize for mobile to give people the best experience.

LinkedIn Link Photo: 1200 x 628px (mobile), 1200 x 1200px (desktop)

Providing an image with your link preview can help give viewers a better idea of article content and also communicate your brand look and feel.

LinkedIn Link Video: 4096 x 2304px maximum, 256 x 144 pixels minimum

The optimal video length for LinkedIn is 30-90 seconds and the maximum file size is 5GB.

IMPORTANT PAGE INFORMATION

Page name:

This is where your business name is located, as well as your company industry, location, and number of followers.

Page description:

Add your business slogan, mission, or a short description that tells people what your company, products, and services can do for them.

Twitter

IMAGE SIZING

Profile picture: 400 x 400px

Upload your business logo or headshot to personalize your profile.

Cover photo: 1500 x 500px

Be sure to center your content to give your followers an optimized experience on mobile.

Twitter post photo: 1200 x 675px

Allow your followers to see the entirety of the photo in their feed by adhering to this sizing guideline. The maximum file size is 5MB.

Twitter video: 1280 x 720px (desktop, recommended), 720 x 720px (mobile)

The optimal video length for Twitter is 20-45 seconds and the maximum file size is 512MB.

IMPORTANT PAGE INFORMATION

Underneath your profile photo, your company name and username will be displayed.

Write a short bio to tell people more about your business.

Instagram

IMAGE SIZING

Profile photo: 110 x 110px

Your profile picture will be small, so be sure your image is sized correctly and centered. This is a great place for your company logo.

Profile thumbnail: Displays as 161 x 161px

This is a preview of your large image post, but looks best when the photo posted is square.

Highlight Cover: 1080 x 1920px

Your cover photos should have centered images to give your highlight reel a balanced look. You can also name your highlights, but be concise as they can only be 15 characters long.

Instagram Feed Photo: 1080 x 1080px (square), 1080 x 1350 (portrait), 1080 x 566 (landscape)

The recommended width for all Instagram feed photos is 1080px, but the height can vary. To optimize for your feed display within your profile, we recommend using the sizing listed above to keep your image square.

Instagram Feed Video:  1080 x 1080px (square), 1080 x 1350 (portrait), 1080 x 566 (landscape)

The optimal length for an Instagram video is 30-60 seconds and the max file size is 650MB.

Instagram Feed Ad Photo: 1080 x 1080px

Your ad photo will display the same as a normal feed photo, but with a link attached. When creating an ad in Ads Manager, you’ll be able to upload a separate photo for Instagram to keep your photos optimized for the user experience.

Instagram Story: 1080 x 1920px (portrait), 1080 x 601 (landscape)

Make the most of your stories by using all of your space and creating a fullscreen experience. The maximum length of the story is 15 seconds.

Instagram Reels & Live: 1080 x 1920px

Reels can be used to offer tutorials, demos, or service features. These will be saved under your profile page for viewers to go back and watch at their leisure. The maximum length for Reels is 30 seconds. For Live, this can be used for announcements, events, or other Q&A sessions. These can also be saved for later viewing, and can last up to 4 hours.

Temps are soon to be on the rise, and so are interest rates. Combined with a hopeful end to the pandemic, the spring 2022 real estate market is hotter than ever. Mortgage loan officers are reaping the rewards of the fast-moving market, but they’re also seeing fierce competition. 

So how does a loan officer stand out and catch the attention of homebuyers? Social media is the answer. Social media has already become an essential part of the mortgage lending business and consumers expect technology to be part of the homebuying process too. 

Now is the time for financial institutions to unlock the power of loan officers on social media. Here’s where to start: 

  1. ACTIVATE LOAN OFFICERS ON SOCIAL MEDIA. Social is all about human connections and audiences pay more attention to individual people on social media than to brands. That’s why a social selling approach, in which individual loan officers share branded messages on their own social media profiles, is essential. Marketers might bristle at the idea of loan officers posting, but the right tools can keep individual postings on strategy, on brand and in compliance.
  1. DRIVE INTEREST WITH PAID SOCIAL MEDIA. We all remember the early days of social media when good organic content was all it took to breakthrough, but the platforms and algorithms have changed -- and your strategy should too. Luckily social media advertising is low budget and high return. Whether it’s proximity-based ads or amplifying posts from your loan officers, paid advertising can ensure your content is served to the right people at the right time.
  1. USE CONTENT TO EDUCATE AND ENGAGE. Your institution’s content is an opportunity for your loan officers to establish trust through social media. Arm them with articles, guidebooks, blog posts, and more to help educate audiences on the unique opportunities in today’s market and how they can save a lot of money.
  1. DRIVE CONVERSIONS WITH A POST-CLICK EXPERIENCE. Don’t create a digital dead end on social media. Instead, build landing pages on your website to correspond with each of your social campaigns and create forms to capture followers’ contact information in exchange for a download. This arms your loan officers with interested leads and the details they need to take the next step.
  2. MEASURE AND ANALYZE PERFORMANCE. Pay attention to how your content is performing. Make note of what grabs attention and engagement from your audience, and don't be afraid to change your content strategy based on what you observe. Give loan officers feedback on their network activity.

With these strategies social media can help your loan officers stand out and stay competitive. Overwhelmed? Tools from Denim Social can help mortgage marketers maximize efficiency and stay compliant.



What’s in a #Hashtag?
February 9, 2022

Hashtag use is a debatable topic when it comes to posting and engaging on social media. Before 2007 the hashtag symbol was simply known as the “pound” or “number” symbol, but now by putting this symbol in front of words and short phrases in a social media post, they become a “hashtag” – which creates deeper meaning. Hashtags may seem arbitrary because of how widely they are used, but they can add a lot of value to your content strategy if you are intentional about where you use them. The many benefits of hashtags can include content awareness, community building, SEO influence, and more.

Content Strategy

Hashtags bring together content that has shared subject matter that otherwise may never be associated. This gives the reader the opportunity to view content that other people have created around a hashtag and use it to influence your strategy moving forward. For example: If you are interested in creating a social media campaign around “financial freedom,” searching the hashtag #financialfreedom will open the door for you to find questions people have, social posts that have been utilized with this topic, and what other businesses are saying. You may find that someone else has already done a similar social campaign, and it would make sense to change some of your content ideas to differentiate yourself in the market. Getting an understanding of how your content will fit into the conversation can help provide value and drive clicks back to your website.

Community Building

Are you hosting an event, wanting to create synergy between people, or looking for community input on a specific topic? A hashtag is a great way to group together information and  conversations in one easily searchable place. By creating a hashtag unique to your project or event and promoting it for people to use, you’ll be able to find related posts in one feed. For example: you’re planning a mortgage conference and want people to be able to snap a photo of themselves in attendance, then post it to social media. By asking them to include a hashtag – including the name of your conference and year (#MidwestMortgageConference2020) –you’ll be able to see all of the posts from attendees in one place and potentially further connect with attendees in the future.

Is there a trending hashtag related to your business or community? Utilize this hashtag to join the conversation and bring recognition to content you are creating or already have published around a topic. With all posts relevant to a hashtag pulled into one feed, you can easily respond to others and create relationships based on shared interests or topics. For example: Mortgage rates are at an all time low and #homebuying is a trending topic on Twitter. As a mortgage business or loan officer this is a great opportunity to be a part of the conversation and offer insight into how you can bring value to potential homebuyers.

SEO Influence

LinkedIn had an important platform update that is now changing the game for hashtags related to SEO by including the first three hashtags in a published post within the URL. This improves where you show up in a Google search related to those topics, therefore driving traffic back to your post (and ultimately website!). Using hashtags can also bolster your content visibility as they essentially act as keywords on social media platforms. If someone searches for a hashtag and finds your content to be valuable, they may share it, potentially giving you more link clicks and improving visibility. It’s important that you use hashtags that are not only relevant to your content, but also likely to be found by people searching.

Best Practices

It’s important to remember that your post should consist of content that gives context to the hashtags you’re using. A post with only hashtags will likely be confusing and won’t offer any value to your followers. It’s also good to note that using more hashtags isn’t always advantageous. It’s in your best interest, too.

Remember that each social media platform handles hashtags differently:

  1. Twitter, the birthplace of the hashtag, continues to place value in their use and uses them to help you learn about what’s trending on their platform. Get involved in conversations happening on the platform around trending topics by including the hashtag in your post. Click on a hashtag to find a single feed of all posts that have recently added it to their post. Try not to use more than 2 hashtags per tweet.
  2. Instagram groups together posts that utilize the same hashtag in one image feed, showing you both recent and most popular posts. Using a hashtag on Instagram can help people discover your content and increase your following. It may also lead to content shares and profile visits, potentially increasing website traffic. On Instagram posts, feel free to use anywhere from 5 to 10 hashtags per post, and up to 10 in Stories.
  3. LinkedIn as stated above is now allowing you to boost your SEO when you use hashtags within their platform. Knowing what hashtags people are using and searching for commonly will give you an advantage in knowing what types of content to post. LinkedIn also turns hashtags into clickable links that allow you to see a single feed of posts using the same hashtags. For this network, keep hashtags professional and limit the use of them to 2 for each post.
  4. Using a hashtag on Facebook will provide viewers with a clickable link that takes them to more content they may be interested in. Facebook users are generally less likely to be searching for hashtags, but they still provide value in organizing content in one easy to find place. Facebook is also seeing its users shift to more private channels, and hashtags can be useful for grouping content by themes or topics. The optimal number of hashtags to use on Facebook? 1-2 per post.

Hashtags are not going anywhere anytime soon and can bring more depth to your social media posts when used correctly. You can start and participate in conversations, build community & event awareness, gain insight into content strategy, and improve your SEO all by adding the # in front of the keywords within your posts. With all of the benefits of hashtags, why not try including them in your next campaign strategy? Who knows, you just might end up trending!

By now most financial institutions recognize the power of social media. And with good reason, more than half of consumers report using social media to discover new brands. Savvy marketers are expanding both their organic and paid social media strategies. In fact, 91% say they’re planning to increase their social media spending in the next three years. Change happens fast in the social media sphere, so what should financial marketers look for this year?

We’re drilling down into each network to look at social media trends to watch in 2022. Let’s jump in!

Facebook

The OG social network, Facebook still boasts the most active users by far – 2.9 billion! It’s not just your mom’s social network, either – the largest group of Facebook users are Millennials, a key target audience for financial institutions. Facebook is not stranger to the news, but here’s what’s really breaking through:

  • Algorithm Changes: Facebook will reduce the amount of political content that appears in feeds and potentially give users the option to switch off the intelligent technology that usually fills feeds.
  • More Video: Short-form video continues to grow in popularity and since it gets more engagement than static content, it will get more eyeballs.
LinkedIn

The network for professionals, LinkedIn is so important for the financial services industry, because it is a natural home for customers, local businesses and employees. With WFH becoming the norm, hiring and career features will continue to grow on the network. Here’s what we’re seeing in feature announcements from LinkedIn:

  • Career Support Capabilities: LinkedIn is rolling out features that allow employers to connect with prospects, interview them, or send video messages all within the network.
Twitter

Twitter is… how do we say this… a unique place. It’s become a place for information and conversation. Like LinkedIn, it’s a place for professionals, but is more a free-flowing and potentially unwieldy dialogue. We see Twitter headed toward:

  • Return to Chronological: We expect to see a shift to a more chronological feed, again- less dependent on algorithm so that users see more content from handles they follow directly. It will be important for brands to post at a steady cadence to stay in-feed.
  • Business Focus: Twitter’s Blue business suite will add functionality specific for business use. Think enhanced editing capability and longer tweets that will allow users to read in article mode.
Instagram

While financial institutions have been slow to adopt the network, it hasn’t slowed Instagram’s user growth (1.1 billion and counting). This channel is key to reaching younger audiences, so look out for these changes:

  • Feed Evolution: The network may be shifting back to chronological timeline, but continually puts focus on engaging video content, in addition to the static square images that made it famous.
  • Get Reel: As it competes with TikTok, Instagram is putting the gas on short-form video with Reels. Look for more short-form video with adaptations for users who watch with the volume muted.

Worn out, yet? We get it, social media moves fast and that can be tough for legacy industries like financial services. But you don’t have to go it alone. Denim Social is here to help. If you’re trying to understand what all of these changes mean for your team, check out our webinar, “Social Media Network Drilldown” below:


Connect & Convert on Social

Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
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GUIDES

What Do Facebook Changes Mean for Your Business?

On January 11, Facebook announced major changes that will continue to shift what is shown in News Feeds toward posts from family and friends. With these changes, Facebook’s algorithm will prioritize posts that spark back-and-forth discussion or inspire people to share and interact with other people using the world’s most popular social network.

What it Means for Facebook Business Pages

While it’s too early to say exactly what these changes will mean for businesses – including advisors and agents – it’s clear Facebook is heading toward what many call “Facebook Zero.” This refers to when Facebook will no longer show a business’s posts or articles for free. We believe this change signals a new era for Facebook Business Pages, where businesses are required to pay for the placement of content in consumers’ News Feeds.

“Folks, this is a pretty HUGE update,” posted Premier Facebook Marketing Expert Mari Smith following Facebook’s announcement. “To see solid ROI on Facebook, businesses must invest in ads. The good news, though, is advertising done properly on Facebook and Instagram can dramatically grow your business.”

And here’s more good news: The Denim Social platform makes it easy for companies to optimize, launch, and scale social media and mobile ads. To request a demo, visit denimsocial.com/demo.

“News Feed equals Main Street, and businesses must learn how to advertise there,” said Michael Stelzner, Founder and CEO of Social Media Examiner, in a BOSS Magazine article.

3 Tips to Prepare Marketers

Here are some things for marketers, advisors, and agents to keep in mind as you reconsider your Facebook strategy.

  • Establish social media advertising budgets. Is your firm spending thousands of dollars enabling your advisors and agents to share content on Facebook organically? Now that hardly anyone will see shared articles and posts from business pages, it’s time to establish paid advertising budgets for corporate and agency distribution. Does your firm have an advisor- or agent-supported social media advertising program?
  • Optimize social media advertising. Because advertising is the best opportunity to get into consumers’ News Feeds, make sure you are targeting ads to the right consumers at the right time and from the right advisor or agent. This is why Denim has aggregated more than a billion data points (and counting) on consumer engagement with hyper-localized mobile and social media ads powered for insurance and financial services companies. The data contains rich stories about consumer behavior that we’re using to help our customers and users make smarter marketing decisions.
  • Add more video to your social media mix. One thing we know is that people crave episodic video content. More importantly, this type of helpful, educational, and entertaining video content is more likely to drive interaction and discussion through likes, comments, and shares – which is key with Facebook’s revamped News Feed algorithm. “Companies will need to begin doing a lot more story-telling with their videos and content,” shared Stelzner.

Come back to the Denim Social blog for more information on this announcement and how businesses can optimize and scale Facebook and other social media channels to effectively engage consumers.

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ALL GUIDES:

It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

  • Scale your social selling program
  • Plan your content strategy
  • Train your loan officers

AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

Instant Download

Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

So how can marketers ensure that their loan officers stand out? The answer is social media.

Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

Every Mortgage Marketer Should Ask Themselves

Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Read this guide if you’re asking yourself:

  • Is my social media policy current and comprehensive?
  • How do I ensure social media compliance during M&A?
  • What do I need to consider for direct messaging compliance?

In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Every Financial Services Marketer Should Ask Themselves

Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

Stronger Customer Relationships on Instagram

Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

How 6 Financial Marketers Are Creating Value in Social Media

Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

Download this guidebook to learn how 3 mortgage lenders are using social media to:

  • Position themselves in a place the community is already looking ... their social media
  • Empower loan officers to engage in local conversations
  • Turn their institution's loan officers into the voice of their brand
  • Build trust within the community

Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

  • Who does what
  • The right structure to execute strategy
  • How compliance software can help

Enjoy!

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

ABA Study: The Current State of Social Media

See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    GUIDES

    What Do Facebook Changes Mean for Your Business?

    On January 11, Facebook announced major changes that will continue to shift what is shown in News Feeds toward posts from family and friends. With these changes, Facebook’s algorithm will prioritize posts that spark back-and-forth discussion or inspire people to share and interact with other people using the world’s most popular social network.

    What it Means for Facebook Business Pages

    While it’s too early to say exactly what these changes will mean for businesses – including advisors and agents – it’s clear Facebook is heading toward what many call “Facebook Zero.” This refers to when Facebook will no longer show a business’s posts or articles for free. We believe this change signals a new era for Facebook Business Pages, where businesses are required to pay for the placement of content in consumers’ News Feeds.

    “Folks, this is a pretty HUGE update,” posted Premier Facebook Marketing Expert Mari Smith following Facebook’s announcement. “To see solid ROI on Facebook, businesses must invest in ads. The good news, though, is advertising done properly on Facebook and Instagram can dramatically grow your business.”

    And here’s more good news: The Denim Social platform makes it easy for companies to optimize, launch, and scale social media and mobile ads. To request a demo, visit denimsocial.com/demo.

    “News Feed equals Main Street, and businesses must learn how to advertise there,” said Michael Stelzner, Founder and CEO of Social Media Examiner, in a BOSS Magazine article.

    3 Tips to Prepare Marketers

    Here are some things for marketers, advisors, and agents to keep in mind as you reconsider your Facebook strategy.

    • Establish social media advertising budgets. Is your firm spending thousands of dollars enabling your advisors and agents to share content on Facebook organically? Now that hardly anyone will see shared articles and posts from business pages, it’s time to establish paid advertising budgets for corporate and agency distribution. Does your firm have an advisor- or agent-supported social media advertising program?
    • Optimize social media advertising. Because advertising is the best opportunity to get into consumers’ News Feeds, make sure you are targeting ads to the right consumers at the right time and from the right advisor or agent. This is why Denim has aggregated more than a billion data points (and counting) on consumer engagement with hyper-localized mobile and social media ads powered for insurance and financial services companies. The data contains rich stories about consumer behavior that we’re using to help our customers and users make smarter marketing decisions.
    • Add more video to your social media mix. One thing we know is that people crave episodic video content. More importantly, this type of helpful, educational, and entertaining video content is more likely to drive interaction and discussion through likes, comments, and shares – which is key with Facebook’s revamped News Feed algorithm. “Companies will need to begin doing a lot more story-telling with their videos and content,” shared Stelzner.

    Come back to the Denim Social blog for more information on this announcement and how businesses can optimize and scale Facebook and other social media channels to effectively engage consumers.

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    Download Guide
    ALL GUIDES:

    It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

    • Scale your social selling program
    • Plan your content strategy
    • Train your loan officers

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    GUIDES

    What Do Facebook Changes Mean for Your Business?

    On January 11, Facebook announced major changes that will continue to shift what is shown in News Feeds toward posts from family and friends. With these changes, Facebook’s algorithm will prioritize posts that spark back-and-forth discussion or inspire people to share and interact with other people using the world’s most popular social network.

    What it Means for Facebook Business Pages

    While it’s too early to say exactly what these changes will mean for businesses – including advisors and agents – it’s clear Facebook is heading toward what many call “Facebook Zero.” This refers to when Facebook will no longer show a business’s posts or articles for free. We believe this change signals a new era for Facebook Business Pages, where businesses are required to pay for the placement of content in consumers’ News Feeds.

    “Folks, this is a pretty HUGE update,” posted Premier Facebook Marketing Expert Mari Smith following Facebook’s announcement. “To see solid ROI on Facebook, businesses must invest in ads. The good news, though, is advertising done properly on Facebook and Instagram can dramatically grow your business.”

    And here’s more good news: The Denim Social platform makes it easy for companies to optimize, launch, and scale social media and mobile ads. To request a demo, visit denimsocial.com/demo.

    “News Feed equals Main Street, and businesses must learn how to advertise there,” said Michael Stelzner, Founder and CEO of Social Media Examiner, in a BOSS Magazine article.

    3 Tips to Prepare Marketers

    Here are some things for marketers, advisors, and agents to keep in mind as you reconsider your Facebook strategy.

    • Establish social media advertising budgets. Is your firm spending thousands of dollars enabling your advisors and agents to share content on Facebook organically? Now that hardly anyone will see shared articles and posts from business pages, it’s time to establish paid advertising budgets for corporate and agency distribution. Does your firm have an advisor- or agent-supported social media advertising program?
    • Optimize social media advertising. Because advertising is the best opportunity to get into consumers’ News Feeds, make sure you are targeting ads to the right consumers at the right time and from the right advisor or agent. This is why Denim has aggregated more than a billion data points (and counting) on consumer engagement with hyper-localized mobile and social media ads powered for insurance and financial services companies. The data contains rich stories about consumer behavior that we’re using to help our customers and users make smarter marketing decisions.
    • Add more video to your social media mix. One thing we know is that people crave episodic video content. More importantly, this type of helpful, educational, and entertaining video content is more likely to drive interaction and discussion through likes, comments, and shares – which is key with Facebook’s revamped News Feed algorithm. “Companies will need to begin doing a lot more story-telling with their videos and content,” shared Stelzner.

    Come back to the Denim Social blog for more information on this announcement and how businesses can optimize and scale Facebook and other social media channels to effectively engage consumers.

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    Download Guide
    ALL GUIDES:

    It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

    • Scale your social selling program
    • Plan your content strategy
    • Train your loan officers

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    GUIDES

    What Do Facebook Changes Mean for Your Business?

    On January 11, Facebook announced major changes that will continue to shift what is shown in News Feeds toward posts from family and friends. With these changes, Facebook’s algorithm will prioritize posts that spark back-and-forth discussion or inspire people to share and interact with other people using the world’s most popular social network.

    What it Means for Facebook Business Pages

    While it’s too early to say exactly what these changes will mean for businesses – including advisors and agents – it’s clear Facebook is heading toward what many call “Facebook Zero.” This refers to when Facebook will no longer show a business’s posts or articles for free. We believe this change signals a new era for Facebook Business Pages, where businesses are required to pay for the placement of content in consumers’ News Feeds.

    “Folks, this is a pretty HUGE update,” posted Premier Facebook Marketing Expert Mari Smith following Facebook’s announcement. “To see solid ROI on Facebook, businesses must invest in ads. The good news, though, is advertising done properly on Facebook and Instagram can dramatically grow your business.”

    And here’s more good news: The Denim Social platform makes it easy for companies to optimize, launch, and scale social media and mobile ads. To request a demo, visit denimsocial.com/demo.

    “News Feed equals Main Street, and businesses must learn how to advertise there,” said Michael Stelzner, Founder and CEO of Social Media Examiner, in a BOSS Magazine article.

    3 Tips to Prepare Marketers

    Here are some things for marketers, advisors, and agents to keep in mind as you reconsider your Facebook strategy.

    • Establish social media advertising budgets. Is your firm spending thousands of dollars enabling your advisors and agents to share content on Facebook organically? Now that hardly anyone will see shared articles and posts from business pages, it’s time to establish paid advertising budgets for corporate and agency distribution. Does your firm have an advisor- or agent-supported social media advertising program?
    • Optimize social media advertising. Because advertising is the best opportunity to get into consumers’ News Feeds, make sure you are targeting ads to the right consumers at the right time and from the right advisor or agent. This is why Denim has aggregated more than a billion data points (and counting) on consumer engagement with hyper-localized mobile and social media ads powered for insurance and financial services companies. The data contains rich stories about consumer behavior that we’re using to help our customers and users make smarter marketing decisions.
    • Add more video to your social media mix. One thing we know is that people crave episodic video content. More importantly, this type of helpful, educational, and entertaining video content is more likely to drive interaction and discussion through likes, comments, and shares – which is key with Facebook’s revamped News Feed algorithm. “Companies will need to begin doing a lot more story-telling with their videos and content,” shared Stelzner.

    Come back to the Denim Social blog for more information on this announcement and how businesses can optimize and scale Facebook and other social media channels to effectively engage consumers.

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    ALL GUIDES:

    It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

    • Scale your social selling program
    • Plan your content strategy
    • Train your loan officers

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    RESOURCES

    NEWS
    January 15, 2018

    What Do Facebook Changes Mean for Your Business?

    On January 11, Facebook announced major changes that will continue to shift what is shown in News Feeds toward posts from family and friends. With these changes, Facebook’s algorithm will prioritize posts that spark back-and-forth discussion or inspire people to share and interact with other people using the world’s most popular social network.

    What it Means for Facebook Business Pages

    While it’s too early to say exactly what these changes will mean for businesses – including advisors and agents – it’s clear Facebook is heading toward what many call “Facebook Zero.” This refers to when Facebook will no longer show a business’s posts or articles for free. We believe this change signals a new era for Facebook Business Pages, where businesses are required to pay for the placement of content in consumers’ News Feeds.

    “Folks, this is a pretty HUGE update,” posted Premier Facebook Marketing Expert Mari Smith following Facebook’s announcement. “To see solid ROI on Facebook, businesses must invest in ads. The good news, though, is advertising done properly on Facebook and Instagram can dramatically grow your business.”

    And here’s more good news: The Denim Social platform makes it easy for companies to optimize, launch, and scale social media and mobile ads. To request a demo, visit denimsocial.com/demo.

    “News Feed equals Main Street, and businesses must learn how to advertise there,” said Michael Stelzner, Founder and CEO of Social Media Examiner, in a BOSS Magazine article.

    3 Tips to Prepare Marketers

    Here are some things for marketers, advisors, and agents to keep in mind as you reconsider your Facebook strategy.

    • Establish social media advertising budgets. Is your firm spending thousands of dollars enabling your advisors and agents to share content on Facebook organically? Now that hardly anyone will see shared articles and posts from business pages, it’s time to establish paid advertising budgets for corporate and agency distribution. Does your firm have an advisor- or agent-supported social media advertising program?
    • Optimize social media advertising. Because advertising is the best opportunity to get into consumers’ News Feeds, make sure you are targeting ads to the right consumers at the right time and from the right advisor or agent. This is why Denim has aggregated more than a billion data points (and counting) on consumer engagement with hyper-localized mobile and social media ads powered for insurance and financial services companies. The data contains rich stories about consumer behavior that we’re using to help our customers and users make smarter marketing decisions.
    • Add more video to your social media mix. One thing we know is that people crave episodic video content. More importantly, this type of helpful, educational, and entertaining video content is more likely to drive interaction and discussion through likes, comments, and shares – which is key with Facebook’s revamped News Feed algorithm. “Companies will need to begin doing a lot more story-telling with their videos and content,” shared Stelzner.

    Come back to the Denim Social blog for more information on this announcement and how businesses can optimize and scale Facebook and other social media channels to effectively engage consumers.

    Subscribe to our newsletter and get the latest sent to your inbox.
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    OTHER NEWS:

    In today’s origination and refi environment, most mortgage loan officers are finding it’s no longer fish in a barrel. That means every loan officer needs to consider their competitive edge. And when bargain-basement rates are no longer the decision driver for prospects, relationships matter more than ever.

    Everyone knows a successful sales strategy is focused on building long-term, trusted relationships, but today, that means building relationships online. Social media has long been regarded as a brand builder, but the real power of social is using it as a sales tool. It’s called social selling and it works.

    Social selling is just what it sounds like: using social media to sell a product or service. It’s leveraging social to build personal relationships, showcase thought leadership, engage with prospects, interact with existing customers, and ultimately build trust and rapport that will eventually lead to deals.

    An active social selling strategy can not only help build ongoing relationships, but keep you top of mind with contacts when opportunities open up – and in this rate environment, that can be short-lived.

    Social selling requires continual care and management, but it’s worth the investment of time, and effort when you’re using social to drive business results. A daily social selling routine helps loan officers in so many ways and managing a program doesn’t have to be overwhelming. Here’s where to start:

    Optimize Your Profile

    Before you even get to posting, it’s important to take a look at your profiles to ensure your brand is consistent across channels. Ensure you have a current and easily recognizable profile picture. If you haven’t already, upload a cover image and update the about section to be your descriptions, location and hours are current.

    Post Meaningful and Relevant Content

    It’s not only important for you to be posting regularly, you need to be posting with purpose. Your social profiles should be an extension of who you are in real life. Authenticity always wins in social media.

    There is no magic formula for how often you should post, but consistency is key. Successful social selling programs offer a variety of organic content. The mix looks different for every loan officer, but commonly a healthy and informed mix includes brand, industry and most importantly, personal/community content.

    Interact with the Community

    Social media is a two-way conversation and that means you need to be interacting with followers. In other words, don’t post and ghost. Social selling is about listening, responding and engaging. It’s a conversation, so you should be promptly responding to comments and direct messages, showing connections that their inquiries and concerns matter.

    When every deal matters, so does every relationship. If you’re looking to build trust and connection with customers and prospects alike, make sure your profiles are up to date, post regularly and interact with your followers. A social selling strategy can help you make the most of social media opportunities in a competitive environment.

    This article was originally published in MBA Newslink.

    The insurance industry is built on — and amazing at! — assessing risk. But the industry’s risk aversion has put insurance marketers between a rock and a hard place. On the one hand, modern customer expectations mean agents need to leverage their relationship-building skills to gain ground online. On the other, unfamiliarity and fears about compliance are driving slow social selling adoption across the industry. While the concept may seem novel to some insurance leaders, that doesn't mean their competition is standing on the sidelines. After all, rival carriers aren’t twiddling their thumbs; many are jumping headfirst into social selling strategies and generating the new business to show for it.

    The good news is that adopting social selling doesn’t mean the industry has to reinvent the wheel. Rather, it should feel natural because this kind of digital communication is simply an extension of what agents are already doing. Instead of viewing digital marketing and social selling as an entirely new strategy, remember that it’s built on the same bread-and-butter relationship skills that trusted insurance advisors have always used with their customers. Insurance leaders must acknowledge social media as a sales channel, just like cold calling and in-person meetings, and must integrate social selling into the fabric of their organizations.

    How to Advocate for Social Selling

    Social media isn’t going anywhere. It’s where consumers are interacting with each other, looking for advice, and learning new things. This means intermediaries have to be there, too. Insurance agents need to reach their clients and prospects alike on social media, and the carriers and agencies they’re part of can help.

    With this in mind, insurance marketers and leaders must advocate for social selling throughout the organization. And everyone has a role to play. While marketers will stay busy coordinating paid ad campaigns to reach new target audiences and managing the branded social media, agents and other representatives of the brand must be on board as well: They need to be posting, liking, and replying to build relationships and bring a human touch to the broader social media strategy. Getting this buy-in means bridging the gap between sales and marketing — and educating them on why social selling works. If you're ready to sell-in social selling, here are four ways to get started:

    1. Get Everybody on the Same Page

    While some marketers may already be comfortable with the concept, social selling is still a recent marketing innovation for the insurance industry. Marketers need to get up to speed on strategy and execution, while also educating the organization (especially intermediaries — have we mentioned how important they are?).

    Start by defining social selling. This is our shorthand definition:

    Social selling is using social media to sell a product or service. It’s using social to:

    · Showcase thought leadership

    · Engage with potential customers

    · Interact with existing customers

    · Build trust and relationships

    Sounds pretty straightforward, right? While the execution can be trickier — think balancing paid and organic advertising, tracking analytics to calculate ROI, and overseeing the social media accounts of all the intermediaries — starting simple helps ease everyone into the process. This is especially important for advisors with limited social media experience. Lead with empathy to help them adjust to the new face of insurance marketing.

    2. Speak Their Language — With Stats to Back You Up

    Intermediaries want to build relationships and drive results — and social selling can help them do it — but only if they understand its potential. Highlight the value social selling has for both the company and individual intermediaries. Thankfully, this is one of the easier parts of selling social selling: The stats can do all the heavy lifting.

    Gather good information from trustworthy sources. If you’re going to be persuasive, you have to paint the picture of what social selling can do. Some of our favorite data comes from LinkedIn. Sales reps scoring higher on LinkedIn’s Social Selling Index experience:

    · 45% more sales opportunities

    · 51% higher likelihood to hit quotas

    · 78% outselling peers who don’t use social media

    And don’t be afraid to share the success you’ve had with brand social media, too. Brand social media and intermediary social selling, paid social ads, and organic social media content: All of these are chapters in the greater narrative of successful digital marketing strategies.

    3. Seriously, Bring Up the Data

    Raw numbers are well and good, but case studies marry data and narrative in a uniquely compelling way. Countless other industries have had success with social selling, and insurance needs to pay attention. Share these stories about what social selling has accomplished for so many other businesses. The housing industry, for one, has been particularly astute with social selling in recent years, especially when it comes to mortgage lending.

    In addition to formal case studies, bring the concept to life with experiences anyone can understand or has likely seen in their personal social media feeds. Local real estate agents are great examples of an industry that’s exemplary at utilizing social selling tools. Instead of starting from scratch, look to adjacent regulated industries to guide the way.

    4. Create a Culture of Q&As

    Don’t assume leaders know that social media is a sales channel — but also, don’t talk down to them when explaining the state of digital marketing. This means creating safe spaces where pros can ask questions (and not feel silly). Have a coffee; grab lunch. Give someone permission to be vulnerable and learn. Their aversion is likely rooted in misunderstanding. And remember, more experienced professionals may never have used social media for anything other than personal sharing. Empathy is your best friend. Walking alongside leaders and agents as they dip their feet into social selling will be so much more effective than talking down to them from the podium of knowledge. Building a strong foundation of understanding and a desire to learn will go a long way toward activating a social selling strategy.

    Social media marketing for insurance intermediaries may seem like a radical concept, but it’s more radical to not be using social as a sales tool. Sure, it may be new and feel risky, but educating the team and arming them with resources will make social selling feel not only prudent but necessary. To learn more about how social selling can help you reach your audience, request a demo today.

    The insurance industry is built on managing risk — but an aversion to risk may leave executives hesitant to support your more modern (and more effective!) marketing strategies. But failure to adapt means resigning yourself to falling behind competitors.

    Even for carriers who ride the digital wave, reliance on legacy systems could be holding them back. For insurance marketers to adopt modern digital strategies — like integrated organic and paid social selling through intermediaries — they must educate decision makers and effectively make the case to adopt supportive technology.

    This means marketers must take on the role of educator. The reality is, while many companies may think they already have integrated social strategies, they're often conflating social selling with brand-level social media — and they're leaving opportunity on the table in the process. It's up to marketing leaders, like you, to create a culture around social selling, differentiate from brand-level social, nurture top performers, and adopt the right technology. Sound overwhelming? Here's where to start.

    Enabling Intermediaries to Leverage Social Selling

    Why is social selling so necessary for insurance agents? It's simple: Social media brings us together. It's where people blend their real lives with their digital lives. While everyone loves a good dancing cat video, social channels facilitate so much more than fleeting entertainment. They serve as a resource for creating connections, building trust, and strengthening relationships. Their connective power makes them the perfect avenue for leveraging insurance marketers' best resource: agents. People buy from people, and enabling insurance agents to use social media as a sales tool not only amplifies your brand-level marketing but allows for deeper, more localized relationship-building.

    While it's understandable that some insurance leaders worry about how regulation factors into online activity, remind them that social media doesn't bring a new set of rules to learn. Can't do it in real life? Then don't do it on social media. Though social media is a unique setting, it doesn’t require a new playbook. Your agents' social media behavior shouldn't be any different from how they interact via email or in person. They should be authentic. Let the agents be advisors — just bring them to a new medium.

    If you’re a social media marketer in the insurance world, you’re in a great position to advocate for organizational change and bring social selling to your company. By using these strategies, you'll be able to shift your company's view of social selling and overcome long-held misperceptions about social media marketing while also improving your metrics.

    1. Build a culture from the inside out.

    Want your insurance agents or intermediaries to love social selling? You won’t make inroads until you can show them what social selling is and what it can do. Social in any regulated industry can feel scary and risky, so weaving social selling into sales processes that have “always been done a certain way” will feel like a huge change, both internally and externally. Remember: This is a marathon, not a sprint. Build a solid internal foundation before launch.

    For example, we talk about agents or intermediaries being on social to drive business, but sales and marketing teams need to be there as well. Everyone across sales and marketing needs to be present on social, understand how to optimize their profiles, and participate in the greater digital discourse. People need to use it to understand its value, and people who understand its value will be more encouraged to adopt it. In time, your colleagues will see social selling’s benefits, and you’ll have a better chance at launching a more widespread social selling initiative.

    2. Educate your colleagues and intermediaries on social branding versus social selling.

    Most insurance professionals understand on some level that digital marketing is important for amplifying brand messaging. What they may not realize is that social selling is a nonnegotiable sales tool in today's digital world. It's up to you as the marketer to take ownership over shifting this narrative — holding the importance of brand messaging in one hand and relationship-building in the other. Social media enables both, and you must utilize both aspects to get the most out of your digital marketing strategies.

    While you do this, keep in mind your co-workers' level of digital literacy. Would it be helpful to host general training on social media? Don’t assume that everyone uses it personally or understands its role in business.

    A good starting point to drive home the importance of taking social selling seriously is to talk about the next generation of insurance customers. Today, Millennials and Generation Z make up the biggest buying cohort for insurance products. Because they’re more likely to be active on social media, social selling is a natural fit.

    3. Find and nurture internal social selling champions.

    Building and nurturing an internal culture of social selling puts much of the onus on you, so it's essential to find internal cheerleaders to help get the culture shift started. These internal champions will support your education and promotion efforts and will expand your range of influence. Good places to look for influencers are among your sales leaders and partners who are hungry to try any tactics that will improve lead generation and conversion rates.

    Be ready to buy those internal champions a coffee and have conversations about social media. Get them comfortable with it — and give them space to ask questions. Make it feel accessible and understandable. Once you get them in your camp, they'll help you advocate for something bigger. And once your social selling fans are in place, you can work with them to implement social selling into their workflows with social selling tools.

    4. Advocate for the tools to make social selling successful.

    When brand-only social media and social selling aren't differentiated, neither are the tools used to manage them. Marketers can feel like they have one hand tied behind their backs if they're using the wrong social media management tool for a social selling program.

    The easy solution? To launch a true social selling program, companies must invest in the right technology. We don't mean building your own digital tools — though that may be an option for a Fortune 100 company, it's often more trouble than it's worth. Bespoke options are nice, but hiring a whole team of developers to create new software and keeping them on the payroll to maintain it can be a huge sink of resources. While it's understandable to be wary of outside vendors — and wonder whether they can understand the industry and the business's specific challenges — the right platform can ensure that content sourcing, approval workflows, and compliance are easy and scalable for your social selling program.

    With an educated team, an open culture, and the right tools, social selling can become a true avenue of business growth. As your agents grow into everyday social sellers, your leads will grow, too. Relationships are your greatest asset; make sure you're utilizing them with social media.

    Want to learn more about social selling in the insurance industry? Book a Denim Social demo today.

    In the digital age, convenience is king. Digital channels are accessible for customers and scalable for banks, but the lack of emotional connection means clients are less likely to develop brand loyalty. Unsurprisingly, a large percentage of millennials and Gen Xers have no issue switching retail banks.

    There’s no fighting the digital revolution, but this doesn’t mean you should stop prioritizing customer experience. If anything, digital places an even higher value on reevaluating customer needs and creating a human-centric approach to connect with them.

    We’re past the age of greeting customers with coffee in the bank lobby. Rather than in-person communication, one-to-one omnichannel marketing focuses on using many channels to connect with customers. No two consumers have the same media habits, so it’s essential to personalize their interactions by integrating their preferred channels to create seamless service interactions.

    What does this look like for banks? It starts with a diverse range of channel options to meet the preferences and needs of unique customers, and then to translate those human relationships to meet the needs of the channel.

    Reaching your customers on their level sounds expensive but can help banks save money in the long run: Increasing retention rates by just 5% can lead to a 25% profit boost, and banks with superior customer satisfaction grow deposits at a faster rate than their competitors.

    Here are three guidelines for shaping a personalized omnichannel strategy.

    Engage on the customer’s preferred channel: Customers say communicating via their preferred method is the second-most important factor in their business decisions. While the size of today’s media landscape means banks need to be active on multiple channels, data insights can help you identify which ones are worth putting resources into.

    Another benefit of using your future customer’s preferred platform is trust. When a bank customer feels heard and catered to, the relationship will be built more on trust. Regardless of which platforms your institution is on, interacting with customers on the one they trust and prefer can also build their trust in you.

    Humanize your customer interactions: In financial services, people buy from people. Relationships are the bedrock of the industry, so transform those relationships for the digital age. Use social selling to help by having bank employees to work front and center in digital outreach. When customers interact with your bank, are they relating it to a specific person or just a brand?

    Promotional emails from a person instead of a generic brand address is a start, but personal communication goes much deeper. Use social media to enable social selling for associates.

    Prioritizing social selling can be more efficient by capitalizing on employees’ social reach.

    Customize your messaging: It can be easy to send a mass-marketing email to a collection of potential marketing leads — but what’s easy isn’t always what’s effective. Operating on different channels requires understanding the rules of communication for each platform.

    Instagram is a visual platform, so it would be out-of-touch for a bank to post word-heavy content there. Instead, use infographics and other image-based material. Taking stock of different social media methods better prepares you to reach audiences effectively.

    Banks need to make each communication platform work for the needs of their audience, taking into account the user base and the nature of their business. Design campaigns based around each customer and offer personalization options to tailor these messages further. For example, messages or imagery related to legacy planning may not be well-received on Instagram, a platform dominated by younger users. Similarly, older audiences would likely be uninterested in first-time home buyer content.

    It is estimated that for every $100 billion in assets a bank has, it can achieve as much as $300 million in revenue growth by personalizing its customer interactions, so it’s well worth the time investment.

    The efficacy of investing in omnichannel marketing will be reflected in customers gained. By investing in personalizing your online experience, the benefits will compound over time as your bank stays front of mind with customers. Personalize your marketing, bring value with empathetic interactions, and humanize every touchpoint to retain your most valued customers.

    This article was originally published on BAI.

    Banks that do not adapt to the digital world are leaving opportunities on the table. Organic social media is a great way to build a brand and awareness, but that is only a fraction of the potential that lies in fully integrated digital marketing. Banks that utilize omnichannel marketing create a seamless experience regardless of where leads are engaged and wherever they are in the buyer’s journey.

    Omnichannel bank marketing is the future—bank marketers meeting people on the channel of their choice, and that means investing in social media. Most customers do not operate off a singular social channel. Rather, financial institutions win when they provide a seamless experience to customers across multiple social platforms in order to maximize their social marketing strategies.

    Organic social media is great for creating awareness, but institutions need to be more purposeful in content engagement, consideration, and conversion stages. Rates are not what drive customers to change their financial institution. Emotions are more likely to be the impetus. This is why personalization in digital bank marketing is such a necessity.

    There are four crucial steps to take to avoid falling behind the curve while answering the question: What does omnichannel marketing look like for banks?

    1. Use paid advertising to engage your audience

    Organic content is the foundation of a good social selling marketing strategy, but algorithms will often work against you. Paid social media advertising ensures your content makes it in front of the right eyes.

    There is another benefit to going the paid route: Organic reach is often limited to those who are already aware of your institution in some capacity. Paid advertising lets you reach previously untapped audiences and guide them toward the top of your marketing funnel.

    To increase your chances of success, use intelligent targeting to focus your ads on the customer’s specific needs. Paid advertising allows for extremely specific targeting, which should be factored into your strategy. Ads for first-time homebuyer mortgages should be in front of those 20- and 30-somethings looking into housing, while retirement ads are better off with the 55+ crowd. The best marketing in the world won’t work if it’s at the wrong time in the wrong place. Identify where in the funnel customers are and target them (on their preferred platform!) with paid advertisements tailor-made to their current need.

    2. Guide the audience’s next steps

    Social media marketing is just a singular step in a larger walk, so make sure you leave breadcrumbs for leads to follow. Social reach means little if you’re not actually creating conversions. Regardless of whether you use organic posts or paid, don’t forget to include some form of landing page to guide readers back to your brand’s website. There should be no “digital dead ends” in your social strategy. Every piece of the puzzle should connect your audience to another way to engage.

    When deciding what landing page to use, curate the page to the post. If your advisor is posting about retirement funds, link to a specific ebook on the subject. Gated content will educate the customer while also providing you with the information needed to start nurturing a lead. It’s a win-win situation.

    3. Retarget to convert and retain

    Once customers have engaged with your institution, retain that data to inform future interactions, i.e., use retargeting to your advantage by connecting with consumers based on previous engagements. Sometimes, customers may need a nudge to close the conversion. Make sure your marketing allows for that. The right CRM tools will guide retargeting efforts by notifying customers ripe for retargeting. They can also automate messages to send out to your audience, such as email drip campaigns, making sure you reach out at just the right time.

    Even after you’ve converted a lead, don’t stop nurturing. The customer journey is cyclical, and new customers will eventually become brand ambassadors in their own right if you give them an experience warranting it. You’ll retain loyal customers and potentially gain references through them.

    4. Use technology to scale

    Omnichannel marketing addresses the customer’s individual needs during each step of the journey. But undertaking personalization for every customer is a Herculean task, so it needs to be automated and streamlined. This can be more basic, such as setting up newsletters to nurture leads that are automatically sent out at regular intervals, but it doesn’t have to be. The right tools can create connections between your digital marketing strategies and CRM records and automatically keep each other updated.

    You also need to consider regulatory compliance with social media posts. A proper social media manager should screen posts for you, flagging any that may contain non-compliant content. Social selling relies on empowering intermediaries to connect with customers directly, so having a good management software in place to oversee all this activity is essential. Technology allows for omnichannel marketing in banks of all sizes. The more tasks you can automate, the more time you allow for higher-level responsibilities.

    Omnichannel marketing is a highly effective strategy, but only if it’s implemented wisely. By using technology to their advantage, banks can target a multitude of audiences, allowing for greater reach and more conversions. Effectively utilizing paid ads and understanding how omnichannel allows for more personalized messaging will keep your bank ahead of competitors.

    This article was originally published in ABA Bank Marketing.

    Bank marketers know relationships drive engagement, nurture loyalty and encourage word-of-mouth about products and services. They also know all too well by now that the industry can no longer rely on face-to-face interactions to maintain customer relationships to the extent once done.

    Over the past five years, foot traffic has declined by about 35% in banks alone, according to Bancography. But future-forward banks and credit unions realize that the technology bringing people out of physical locations can also be used to strengthen their most important assets — relationships. Google has found 68% of consumers are more likely to work with brands that offer convenient communications — which is heavily digital now — so bank marketing strategy needs to account for that.

    People still buy from people, regardless of the medium of interaction. Therefore communications need to center on the platforms most used by your target audiences.

    But it’s not enough just to target one or two social media sites. It used to be that most of people got their information from the same sources — the local newspaper, the evening news, and maybe a specialty publication or two. Today, of course, there are limitless sources of information, and no two consumers have the same media habits. This means bank marketers must adopt an integrated, or omnichannel, approach — engaging with consumers on the communication channel of their choice.

    Acting to Slow ‘Hidden Defection’

    What does this look like in the real world? Perhaps you start with an email promoting a new product to a specific set of prospects, then later post a short video about the product on a social media channel they’re likely to use and then continually retarget viewers with paid social advertising. You’re meeting consumers where they are and moving them down the sales funnel along the way.

    Failure to adapt to this new normal means losing relevance and relationships. While customers might not fly the coop entirely, the risk of loss of individual accounts within an existing relationship increases as better digital options become available. This disintermediation of accounts and/or balances makes the overall relationship less profitable.

    Unless banks and credit unions respond with greatly improved digital experiences, what Bain & Co. calls “hidden defection” will only get worse.

    Google found that firms working to rectify this — those devoting more of their budgets to developing better digital communications with customers — increased customer satisfaction by 9.5%. Growth also saw a bump to the tune of 5% or more.

    4 Ways to Improve the Banking Channel Experience

    The only problem with integrated marketing is deciding where to start. It’s almost as if a new channel crops up each day, which can make the task feel overwhelming. A few practical steps and the right tools can help banks and credit unions focus their approach and connect with a target audience. Here’s what you’re looking at:

    1. Open up your channels
    You won’t know what channels resonate until you start using them. If your institution isn’t meaningfully using organic social, paid social, direct messaging and email (at the very least), you’re leaving opportunity on the table. Our research shows that too many institutions aren’t using social media to its fullest capability.

    Jumping right in will allow you to start looking at where consumers are engaging — it’s the first step in the journey of improving and optimizing your social media strategy.

    2. Take your human relationships online
    As a traditional institution, you have one resource few fintechs can offer: real people. You need to take the real-life relationships your loan officers, financial advisors and associates have built and move them online.

    Social selling helps put a face and a voice to your organization. It also builds the personal brand of your loan officers, financial advisors and other employees. Consumers begin to see these people as trusted sources of information, strengthening the relationship between your institution and those you hope to serve.

    Activate a social selling strategy and empower employees with the tools they need to communicate digitally across social channels. Ask for feedback and optimize your strategies accordingly. Better yet, build a resource library filled with interesting and relevant content — all within regulatory compliance — that employees can share with target audiences.

    3. Listen to your data
    The great news here is that all your digital efforts reap significant data rewards. These are not the estimated impressions you used to get from traditional media. Set goals, benchmark your data and look for trends. All that data is now at your fingertips.

    Eventually, you’ll see what content makes your audience click and linger. Invest in strategies driving results and revise those lacking engagement. And invest in the right analytics technology to make sense of the mountain of data you’ll collect from digital channels.

    4. Ask customers for insights
    Want to know how your customers communicate? Ask them — when they open a new account; when financial advisors have an annual review. Ask them on your institution’s social media pages. You’re already using digital channels to engage in two-way conversations, so take advantage of the medium and inquire about their thoughts and opinions. All this can highlight areas in need of improvement, inform new product and service offerings, and help develop content that wasn’t on your radar.

    This article was originally published in The Financial Brand.

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    January 15, 2018

    What Do Facebook Changes Mean for Your Business?

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    On January 11, Facebook announced major changes that will continue to shift what is shown in News Feeds toward posts from family and friends. With these changes, Facebook’s algorithm will prioritize posts that spark back-and-forth discussion or inspire people to share and interact with other people using the world’s most popular social network.

    What it Means for Facebook Business Pages

    While it’s too early to say exactly what these changes will mean for businesses – including advisors and agents – it’s clear Facebook is heading toward what many call “Facebook Zero.” This refers to when Facebook will no longer show a business’s posts or articles for free. We believe this change signals a new era for Facebook Business Pages, where businesses are required to pay for the placement of content in consumers’ News Feeds.

    “Folks, this is a pretty HUGE update,” posted Premier Facebook Marketing Expert Mari Smith following Facebook’s announcement. “To see solid ROI on Facebook, businesses must invest in ads. The good news, though, is advertising done properly on Facebook and Instagram can dramatically grow your business.”

    And here’s more good news: The Denim Social platform makes it easy for companies to optimize, launch, and scale social media and mobile ads. To request a demo, visit denimsocial.com/demo.

    “News Feed equals Main Street, and businesses must learn how to advertise there,” said Michael Stelzner, Founder and CEO of Social Media Examiner, in a BOSS Magazine article.

    3 Tips to Prepare Marketers

    Here are some things for marketers, advisors, and agents to keep in mind as you reconsider your Facebook strategy.

    • Establish social media advertising budgets. Is your firm spending thousands of dollars enabling your advisors and agents to share content on Facebook organically? Now that hardly anyone will see shared articles and posts from business pages, it’s time to establish paid advertising budgets for corporate and agency distribution. Does your firm have an advisor- or agent-supported social media advertising program?
    • Optimize social media advertising. Because advertising is the best opportunity to get into consumers’ News Feeds, make sure you are targeting ads to the right consumers at the right time and from the right advisor or agent. This is why Denim has aggregated more than a billion data points (and counting) on consumer engagement with hyper-localized mobile and social media ads powered for insurance and financial services companies. The data contains rich stories about consumer behavior that we’re using to help our customers and users make smarter marketing decisions.
    • Add more video to your social media mix. One thing we know is that people crave episodic video content. More importantly, this type of helpful, educational, and entertaining video content is more likely to drive interaction and discussion through likes, comments, and shares – which is key with Facebook’s revamped News Feed algorithm. “Companies will need to begin doing a lot more story-telling with their videos and content,” shared Stelzner.

    Come back to the Denim Social blog for more information on this announcement and how businesses can optimize and scale Facebook and other social media channels to effectively engage consumers.

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    SIMILAR POSTS:

    If you are posting the same content on every social media network, you might be missing out on key engagement opportunities for your social selling strategy. What gets the most attention and engagement on Facebook, Instagram, Twitter, or LinkedIn isn’t universal, and financial marketers would be wise to seek a more nuanced strategy than just casting a wide net and hoping for the best. While there are general best practices to posting on social, making just a few distinctions to how you approach each of your networks can help you beat the dreaded social media algorithms and build credibility and expertise at the brand and individual producer levels. Let’s take a look at each network and how banks, wealth management firms, insurance agencies, and mortgage lenders can customize their strategies to the unique needs of each network to achieve growth and success. 

    Facebook: This is what you should know about our financial institution. 

    Despite the emergence of new networks and the inevitable departure of Gen Z and Millennials, Facebook is still the most popular social media network, and it’s a non-negotiable for any business. For community banks and other smaller financial businesses, it is the perfect medium to connect with local communities. This network will be one of the first places many customers look for a business, so having updated and branded profile information is essential. It’s ideal for sharing important dates or events, announcements, or anything customers need to be in the know about. Utilize brand pages for general information, and allow your agents, advisors, or employees to curate more personalized content on their individual business pages. 

    How To Succeed:

    • Share a wide variety of content geared towards informing and connecting with audiences
    • Post content related to the local community and partnerships with other business or organizations
    • Take advantage of user-generated content to build and maintain relationships with customers at the brand and producer levels

    Twitter: Talking about our #financialinstitution. 

    Sometimes Twitter seems like a mystery with its unique format, hashtag content, and 280-character limit. Like any other network, customers and prospects will consult a company’s account to find information they need to know; but more importantly, Twitter is a network people go to in order to hear news and opinions - and share their own. It is primarily a resource for sharing thought leadership and staying informed about industry updates. To be set up for success, brands and producers should follow relevant accounts like competitors, local businesses, and industry leaders. Hashtags are a useful way to learn about the broader conversations happening- plus, they provide insight into the hashtags marketers should be incorporating as well. Like any other network, brands engaging in social selling will enjoy the benefit of more engagement and awareness opportunities. 

    How To Succeed:

    • Prioritize engaging in existing conversations, rather than creating original content
    • Retweet relevant information for your customers and your brand, and utilize the mention function to increase visibility
    • Follow and use hashtags related to your industry to stay connected to current events and other thought leaders

    LinkedIn: This is what our financial institution wants you to know, and why.

    Branded as the professional social network, LinkedIn is perhaps the most important place for financial services brands and employees to be when it comes to social selling. This is a great way for brands to grow their reach by tapping into the power of user connections through sharing thought leadership and need-to-know information regarding their industry. Plus, authenticity is increasingly important on LinkedIn, with customers preferring to interact with brands that seem more relatable. Marketers and individual producers can use LinkedIn to share those values and insights into company culture that make people feel connected: photos, videos, and important awards or achievements can help boost engagement and brand awareness. With the power of a brand page combined with employee advocacy through social selling, LinkedIn should be a main focal point for any financial institution. 

    How To Succeed:

    • Share images of community and in-person interactions and events with context on what it means to your business
    • Follow local businesses from your actual business page (such as: local library, schools, industry competitors, local figures) and engage with their posts from your business page
    • Share high-performing posts from industry thought leaders and other local businesses; this boosts their engagement and gets visibility for both of you

    Instagram: Here’s a photo or video of what our financial institution values. 

    As a highly popular and visually-appealing social media network, Instagram is ideal for demonstrating a more human side to any financial brand, which is especially important for connecting with younger customers. This network is meant to be fun and entertaining for followers, while also staying on brand for financial companies and still informative. Of all the networks, Instagram is going to be the easiest way to reach younger audiences and get creative with content. For brands engaging in social selling, it’s a fun way to give producers a chance to show their personality and connect with customers on a more casual level. Instagram is also very dynamic and visual: the Reels and Stories functions provide alternative ways to share and engage quickly with video, which provides more opportunities to get in front of audiences within the platform than image posts alone.

    How To Succeed:

    • Post images from community or in-person interactions; share important posts to brand and producer Stories, then save to Highlights
    • Use emojis in copy and keep text light and fun; it’s all about the visuals on this network
    • Follow other businesses/industry thought leaders; engage with their content and share posts to your own stories

    While every network has its own charms and best practices, there are a few overall things to keep in mind when launching a social selling program: stay authentic and non-salesy; keep compliance matters in mind; know how to maintain a balanced and informed feed; and finally, don’t forget that paid advertising can boost organic efforts on any network. Knowing what to post on each social media network can be overwhelming, but understanding the best way to approach social selling at the brand and individual levels on Facebook, Instagram, Twitter, and LinkedIn will translate to more engagement, better brand awareness, and increased trust from industry leaders and customers. With a little fine-tuning and support for your team, you can see the difference a network-based content approach can make for your financial institution. 

    In today’s origination and refi environment, most mortgage loan officers are finding it’s no longer fish in a barrel. That means every loan officer needs to consider their competitive edge. And when bargain-basement rates are no longer the decision driver for prospects, relationships matter more than ever.

    Everyone knows a successful sales strategy is focused on building long-term, trusted relationships, but today, that means building relationships online. Social media has long been regarded as a brand builder, but the real power of social is using it as a sales tool. It’s called social selling and it works.

    Social selling is just what it sounds like: using social media to sell a product or service. It’s leveraging social to build personal relationships, showcase thought leadership, engage with prospects, interact with existing customers, and ultimately build trust and rapport that will eventually lead to deals.

    An active social selling strategy can not only help build ongoing relationships, but keep you top of mind with contacts when opportunities open up – and in this rate environment, that can be short-lived.

    Social selling requires continual care and management, but it’s worth the investment of time, and effort when you’re using social to drive business results. A daily social selling routine helps loan officers in so many ways and managing a program doesn’t have to be overwhelming. Here’s where to start:

    Optimize Your Profile

    Before you even get to posting, it’s important to take a look at your profiles to ensure your brand is consistent across channels. Ensure you have a current and easily recognizable profile picture. If you haven’t already, upload a cover image and update the about section to be your descriptions, location and hours are current.

    Post Meaningful and Relevant Content

    It’s not only important for you to be posting regularly, you need to be posting with purpose. Your social profiles should be an extension of who you are in real life. Authenticity always wins in social media.

    There is no magic formula for how often you should post, but consistency is key. Successful social selling programs offer a variety of organic content. The mix looks different for every loan officer, but commonly a healthy and informed mix includes brand, industry and most importantly, personal/community content.

    Interact with the Community

    Social media is a two-way conversation and that means you need to be interacting with followers. In other words, don’t post and ghost. Social selling is about listening, responding and engaging. It’s a conversation, so you should be promptly responding to comments and direct messages, showing connections that their inquiries and concerns matter.

    When every deal matters, so does every relationship. If you’re looking to build trust and connection with customers and prospects alike, make sure your profiles are up to date, post regularly and interact with your followers. A social selling strategy can help you make the most of social media opportunities in a competitive environment.

    This article was originally published in MBA Newslink.

    The insurance industry is built on — and amazing at! — assessing risk. But the industry’s risk aversion has put insurance marketers between a rock and a hard place. On the one hand, modern customer expectations mean agents need to leverage their relationship-building skills to gain ground online. On the other, unfamiliarity and fears about compliance are driving slow social selling adoption across the industry. While the concept may seem novel to some insurance leaders, that doesn't mean their competition is standing on the sidelines. After all, rival carriers aren’t twiddling their thumbs; many are jumping headfirst into social selling strategies and generating the new business to show for it.

    The good news is that adopting social selling doesn’t mean the industry has to reinvent the wheel. Rather, it should feel natural because this kind of digital communication is simply an extension of what agents are already doing. Instead of viewing digital marketing and social selling as an entirely new strategy, remember that it’s built on the same bread-and-butter relationship skills that trusted insurance advisors have always used with their customers. Insurance leaders must acknowledge social media as a sales channel, just like cold calling and in-person meetings, and must integrate social selling into the fabric of their organizations.

    How to Advocate for Social Selling

    Social media isn’t going anywhere. It’s where consumers are interacting with each other, looking for advice, and learning new things. This means intermediaries have to be there, too. Insurance agents need to reach their clients and prospects alike on social media, and the carriers and agencies they’re part of can help.

    With this in mind, insurance marketers and leaders must advocate for social selling throughout the organization. And everyone has a role to play. While marketers will stay busy coordinating paid ad campaigns to reach new target audiences and managing the branded social media, agents and other representatives of the brand must be on board as well: They need to be posting, liking, and replying to build relationships and bring a human touch to the broader social media strategy. Getting this buy-in means bridging the gap between sales and marketing — and educating them on why social selling works. If you're ready to sell-in social selling, here are four ways to get started:

    1. Get Everybody on the Same Page

    While some marketers may already be comfortable with the concept, social selling is still a recent marketing innovation for the insurance industry. Marketers need to get up to speed on strategy and execution, while also educating the organization (especially intermediaries — have we mentioned how important they are?).

    Start by defining social selling. This is our shorthand definition:

    Social selling is using social media to sell a product or service. It’s using social to:

    · Showcase thought leadership

    · Engage with potential customers

    · Interact with existing customers

    · Build trust and relationships

    Sounds pretty straightforward, right? While the execution can be trickier — think balancing paid and organic advertising, tracking analytics to calculate ROI, and overseeing the social media accounts of all the intermediaries — starting simple helps ease everyone into the process. This is especially important for advisors with limited social media experience. Lead with empathy to help them adjust to the new face of insurance marketing.

    2. Speak Their Language — With Stats to Back You Up

    Intermediaries want to build relationships and drive results — and social selling can help them do it — but only if they understand its potential. Highlight the value social selling has for both the company and individual intermediaries. Thankfully, this is one of the easier parts of selling social selling: The stats can do all the heavy lifting.

    Gather good information from trustworthy sources. If you’re going to be persuasive, you have to paint the picture of what social selling can do. Some of our favorite data comes from LinkedIn. Sales reps scoring higher on LinkedIn’s Social Selling Index experience:

    · 45% more sales opportunities

    · 51% higher likelihood to hit quotas

    · 78% outselling peers who don’t use social media

    And don’t be afraid to share the success you’ve had with brand social media, too. Brand social media and intermediary social selling, paid social ads, and organic social media content: All of these are chapters in the greater narrative of successful digital marketing strategies.

    3. Seriously, Bring Up the Data

    Raw numbers are well and good, but case studies marry data and narrative in a uniquely compelling way. Countless other industries have had success with social selling, and insurance needs to pay attention. Share these stories about what social selling has accomplished for so many other businesses. The housing industry, for one, has been particularly astute with social selling in recent years, especially when it comes to mortgage lending.

    In addition to formal case studies, bring the concept to life with experiences anyone can understand or has likely seen in their personal social media feeds. Local real estate agents are great examples of an industry that’s exemplary at utilizing social selling tools. Instead of starting from scratch, look to adjacent regulated industries to guide the way.

    4. Create a Culture of Q&As

    Don’t assume leaders know that social media is a sales channel — but also, don’t talk down to them when explaining the state of digital marketing. This means creating safe spaces where pros can ask questions (and not feel silly). Have a coffee; grab lunch. Give someone permission to be vulnerable and learn. Their aversion is likely rooted in misunderstanding. And remember, more experienced professionals may never have used social media for anything other than personal sharing. Empathy is your best friend. Walking alongside leaders and agents as they dip their feet into social selling will be so much more effective than talking down to them from the podium of knowledge. Building a strong foundation of understanding and a desire to learn will go a long way toward activating a social selling strategy.

    Social media marketing for insurance intermediaries may seem like a radical concept, but it’s more radical to not be using social as a sales tool. Sure, it may be new and feel risky, but educating the team and arming them with resources will make social selling feel not only prudent but necessary. To learn more about how social selling can help you reach your audience, request a demo today.

    3 Steps to Social Selling
    September 16, 2022

    What is social selling and how does your financial institution get started?

    Social selling is just what it sounds like: using social media to sell a product or service. It’s leveraging social to build personal relationships, showcase thought leadership, engage with prospects, interact with existing customers, and ultimately build trust and rapport that will eventually lead to sales.

    Social selling is the perfect crossroads of marketing and sales. It enables intermediaries – like loan officers, financial advisors and insurance agents – to add value to the customer journey where there wouldn’t otherwise be an opportunity.

    If you're wondering where to get started, check out Denim Social's latest infographic to learn more.

    Ready to learn more? Click here to meet with the Denim Social team.

    The insurance industry is built on managing risk — but an aversion to risk may leave executives hesitant to support your more modern (and more effective!) marketing strategies. But failure to adapt means resigning yourself to falling behind competitors.

    Even for carriers who ride the digital wave, reliance on legacy systems could be holding them back. For insurance marketers to adopt modern digital strategies — like integrated organic and paid social selling through intermediaries — they must educate decision makers and effectively make the case to adopt supportive technology.

    This means marketers must take on the role of educator. The reality is, while many companies may think they already have integrated social strategies, they're often conflating social selling with brand-level social media — and they're leaving opportunity on the table in the process. It's up to marketing leaders, like you, to create a culture around social selling, differentiate from brand-level social, nurture top performers, and adopt the right technology. Sound overwhelming? Here's where to start.

    Enabling Intermediaries to Leverage Social Selling

    Why is social selling so necessary for insurance agents? It's simple: Social media brings us together. It's where people blend their real lives with their digital lives. While everyone loves a good dancing cat video, social channels facilitate so much more than fleeting entertainment. They serve as a resource for creating connections, building trust, and strengthening relationships. Their connective power makes them the perfect avenue for leveraging insurance marketers' best resource: agents. People buy from people, and enabling insurance agents to use social media as a sales tool not only amplifies your brand-level marketing but allows for deeper, more localized relationship-building.

    While it's understandable that some insurance leaders worry about how regulation factors into online activity, remind them that social media doesn't bring a new set of rules to learn. Can't do it in real life? Then don't do it on social media. Though social media is a unique setting, it doesn’t require a new playbook. Your agents' social media behavior shouldn't be any different from how they interact via email or in person. They should be authentic. Let the agents be advisors — just bring them to a new medium.

    If you’re a social media marketer in the insurance world, you’re in a great position to advocate for organizational change and bring social selling to your company. By using these strategies, you'll be able to shift your company's view of social selling and overcome long-held misperceptions about social media marketing while also improving your metrics.

    1. Build a culture from the inside out.

    Want your insurance agents or intermediaries to love social selling? You won’t make inroads until you can show them what social selling is and what it can do. Social in any regulated industry can feel scary and risky, so weaving social selling into sales processes that have “always been done a certain way” will feel like a huge change, both internally and externally. Remember: This is a marathon, not a sprint. Build a solid internal foundation before launch.

    For example, we talk about agents or intermediaries being on social to drive business, but sales and marketing teams need to be there as well. Everyone across sales and marketing needs to be present on social, understand how to optimize their profiles, and participate in the greater digital discourse. People need to use it to understand its value, and people who understand its value will be more encouraged to adopt it. In time, your colleagues will see social selling’s benefits, and you’ll have a better chance at launching a more widespread social selling initiative.

    2. Educate your colleagues and intermediaries on social branding versus social selling.

    Most insurance professionals understand on some level that digital marketing is important for amplifying brand messaging. What they may not realize is that social selling is a nonnegotiable sales tool in today's digital world. It's up to you as the marketer to take ownership over shifting this narrative — holding the importance of brand messaging in one hand and relationship-building in the other. Social media enables both, and you must utilize both aspects to get the most out of your digital marketing strategies.

    While you do this, keep in mind your co-workers' level of digital literacy. Would it be helpful to host general training on social media? Don’t assume that everyone uses it personally or understands its role in business.

    A good starting point to drive home the importance of taking social selling seriously is to talk about the next generation of insurance customers. Today, Millennials and Generation Z make up the biggest buying cohort for insurance products. Because they’re more likely to be active on social media, social selling is a natural fit.

    3. Find and nurture internal social selling champions.

    Building and nurturing an internal culture of social selling puts much of the onus on you, so it's essential to find internal cheerleaders to help get the culture shift started. These internal champions will support your education and promotion efforts and will expand your range of influence. Good places to look for influencers are among your sales leaders and partners who are hungry to try any tactics that will improve lead generation and conversion rates.

    Be ready to buy those internal champions a coffee and have conversations about social media. Get them comfortable with it — and give them space to ask questions. Make it feel accessible and understandable. Once you get them in your camp, they'll help you advocate for something bigger. And once your social selling fans are in place, you can work with them to implement social selling into their workflows with social selling tools.

    4. Advocate for the tools to make social selling successful.

    When brand-only social media and social selling aren't differentiated, neither are the tools used to manage them. Marketers can feel like they have one hand tied behind their backs if they're using the wrong social media management tool for a social selling program.

    The easy solution? To launch a true social selling program, companies must invest in the right technology. We don't mean building your own digital tools — though that may be an option for a Fortune 100 company, it's often more trouble than it's worth. Bespoke options are nice, but hiring a whole team of developers to create new software and keeping them on the payroll to maintain it can be a huge sink of resources. While it's understandable to be wary of outside vendors — and wonder whether they can understand the industry and the business's specific challenges — the right platform can ensure that content sourcing, approval workflows, and compliance are easy and scalable for your social selling program.

    With an educated team, an open culture, and the right tools, social selling can become a true avenue of business growth. As your agents grow into everyday social sellers, your leads will grow, too. Relationships are your greatest asset; make sure you're utilizing them with social media.

    Want to learn more about social selling in the insurance industry? Book a Denim Social demo today.

    Your financial institution, loan officers, bankers, agents, or advisors have spent a lot of time and effort building a robust social selling program, driving brand and associate presence, and establishing a good flow between marketing, compliance, and sales. Then comes the announcement that your organization will be going through a merger or an acquisition. Now what?

    While it can at first seem like the hard work that was put into your social selling strategy was wasted, there are measures you can take to preserve the progress in social media marketing you’ve made and set your institution up for success both during and after a transition.

    Digital transformation is one of the leading drivers of M&A activity and social selling can help your institution stay ahead. The industry shows no signs of slowing down, so banks, investment and wealth management firms, DBAs and others, will be faced with more uncertainty and opportunity for M&A activity in the future.

    So, how to prepare and sustain a social selling program during transition? Start with these steps to create a foundation in your digital marketing strategy that will weather any change.  

    1. Be open and flexible as organizational shifts occur. Understanding what is changing and how it impacts various departments will make preserving or updating strategies more efficient. Don’t be afraid to ask questions and advocate for your social selling program as you navigate a new company environment.
    1. Document your social selling program. When you're in the thick of day-to-day marketing activity, it's easy to skip documenting the key tenets of the program you've designed. Take the opportunity to get down on paper the stakeholders involved, the strategy in use, the outcomes expected, etc. so it's easy to advocate for resources.
    2. Establish regular communication between compliance, marketing, and leadership. Get buy-in early and often from other departments. Sales should know why social selling is important to business, and legal and social media compliance should oversee that they are doing social selling safely. Progress and outcomes of the program should be made easily available, and setting regular meetings to keep everyone in the loop will make any transitions much easier and more adaptable.
    3. Be prepared to show records of all social media activity and history. Where there is a merger or acquisition, there is sure to be an audit. Keeping your strategy, your posts, and user information all in one place that can be easily accessed will give credibility to your social selling program and build trust with any new leadership. When users post through a platform, it is a quick fix to pull any needed information for compliance purposes.
    4. Get your budget in order. While budgets for marketing departments tend to be increasing, especially for social media, being faced with a merger might necessitate some budget rebalancing. Adopting a social selling strategy increases the value of your efforts, and multiplies what a brand can do alone, making it a budget-friendly approach.
    5. Track performance. Having a solid grasp of social media ROI and social selling analytics can inform how to present a budget to leadership and make the most of what is available. With insight from analytics, you can prove to the company that output on social media is resulting in input from new business. And remember, frontline employee engagement in a program is a powerful metric to emphasize!

    Throughout the merger and acquisition process, keep an open mind and expect changes. Having management on the same page while promoting and driving the social selling program will be instrumental to ongoing success. In the face of potential transitions, feel confident that your financial institution social media marketing can withstand the test of time by preparing now.  The right social media management tools can give you the confidence to successfully transition your program, while staying compliant. Ready to learn more? Talk to your customer success manager or book a demo with us today.

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo