October 15, 2018

Denim Social Named One of the World’s 100 Most Innovative Insurtech Companies

DES MOINES, Iowa (October 15, 2018)Denim Social, the most intelligent mobile marketing platform for financial services, has been named to the InsurTech 100 list by London-based FinTech Global, provider of comprehensive data, insights, and analytical tools to the global fintech industry.

As incumbent financial institutions grapple with rapid innovation and digital transformation challenges, FinTech Global produced the InsurTech 100 list to identify the 100 innovative companies that every leader in the insurance industry needs to know about in 2019.

“All insurance companies are aware they need to re-think their business models,” said Richard Sachar, a director of FinTech Global. “The InsurTech 100 identifies some of the solution providers that could become their competitors or partners in the next few years.”

According to FinTech Global, insurtech is one of the largest and most important sectors within the fintech space. Over $7 billion has been invested in insurtech solution providers since 2015 as insurance and reinsurance firms as well as investors realize the huge impact new digital models are having on the industry.

The InsurTech 100 companies were chosen by a panel of industry experts who reviewed an analysis of 637 insurtech companies. Companies that made the final cut were recognized for their innovative use of technology to solve a significant industry problem, or to generate cost savings or efficiency improvements across the insurance value chain.

“The Denim team is extremely honored to be named one of the 100 most innovative insurtech companies in the world — and one of only 39 in the U.S,” said Gregory Bailey, CEO and founder of Denim. “It takes an awesome team to build products and services that create impact and transform businesses. I’m fortunate to be building Denim alongside an awesome team.”

A full list of the InsurTech 100 can be found at TheInsurTech100.com. More detailed information about each of the companies is available to download in a research pdf.

About Denim Social

Denim Social is making marketing personal, at scale. Designed with today’s mobile and social consumers in mind, Denim’s patent-pending, data-driven platform saves time and money by enabling marketing teams to create and manage micro-targeted mobile and social media ad campaigns on behalf of local representatives. With a focus on delivering a simple and intuitive experience, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

RESOURCES

LEARN
October 15, 2018

Denim Social Named One of the World’s 100 Most Innovative Insurtech Companies

By
Denim Social

DES MOINES, Iowa (October 15, 2018)Denim Social, the most intelligent mobile marketing platform for financial services, has been named to the InsurTech 100 list by London-based FinTech Global, provider of comprehensive data, insights, and analytical tools to the global fintech industry.

As incumbent financial institutions grapple with rapid innovation and digital transformation challenges, FinTech Global produced the InsurTech 100 list to identify the 100 innovative companies that every leader in the insurance industry needs to know about in 2019.

“All insurance companies are aware they need to re-think their business models,” said Richard Sachar, a director of FinTech Global. “The InsurTech 100 identifies some of the solution providers that could become their competitors or partners in the next few years.”

According to FinTech Global, insurtech is one of the largest and most important sectors within the fintech space. Over $7 billion has been invested in insurtech solution providers since 2015 as insurance and reinsurance firms as well as investors realize the huge impact new digital models are having on the industry.

The InsurTech 100 companies were chosen by a panel of industry experts who reviewed an analysis of 637 insurtech companies. Companies that made the final cut were recognized for their innovative use of technology to solve a significant industry problem, or to generate cost savings or efficiency improvements across the insurance value chain.

“The Denim team is extremely honored to be named one of the 100 most innovative insurtech companies in the world — and one of only 39 in the U.S,” said Gregory Bailey, CEO and founder of Denim. “It takes an awesome team to build products and services that create impact and transform businesses. I’m fortunate to be building Denim alongside an awesome team.”

A full list of the InsurTech 100 can be found at TheInsurTech100.com. More detailed information about each of the companies is available to download in a research pdf.

About Denim Social

Denim Social is making marketing personal, at scale. Designed with today’s mobile and social consumers in mind, Denim’s patent-pending, data-driven platform saves time and money by enabling marketing teams to create and manage micro-targeted mobile and social media ad campaigns on behalf of local representatives. With a focus on delivering a simple and intuitive experience, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

Subscribe to our newsletter and get the latest sent to your inbox.
Thank you for subscribing!
Oops! Something went wrong while submitting the form.
SIMILAR POSTS:

For financial services marketers and salespeople, posting around the holidays is a no-brainer, but deciding what to share can be tricky. Whether you’re a loan officer, advisor, agent, or marketing pro, finding the right post or campaign that fits your brand, resonates with your audience, and isn’t boring is easier said than done.

We’re here to help. Check out our list of social media ideas to elevate your holiday posting strategy this year.

User Generated Content - Get People Talking

  • Vote for your favorite - This idea works great for holiday movies and side dishes. Throw out a poll on your business page and share your thoughts in the comments as the results come in.
  • Holiday Playlist - Create a post asking for holiday playlist ideas. Then create a public playlist on Spotify out of the suggestions and share it back with your audience. Share video of your team playing the playlist in branch or office location and tag the people who made the suggestion for the song that’s playing.
  • Holiday recipes - Share your favorite recipe or ask for recipe recommendations for a holiday dish.
  • Traditions - As a little twist on the holiday tradition question, try asking what unusual holiday traditions folks have in their families.
  • NYE - What’s your New Year’s Resolution? As a financial institution or professional, consider asking what folks’ financial New Year’s Resolutions are for the upcoming year.
  • Holiday Decorating - Share photos of holiday decor in the branch or office (or your own neighborhood) and ask the audience to pick a favorite.


Highlight Your Organization and Community

  • #ThankfulThursday - As a twist on this common hashtag, every Thursday in November (and December if you like!) highlight an employee who makes a difference for your organization.  
  • #FestiveFridays - Use this hashtag to share images of holiday cheer happening around your organization. Pics of someone in a tacky sweater, holiday Zoom backgrounds, someone’s over the top desk decor and anything else you share are great human connection opportunities and a way to show your institution's culture in action.
  • #SmallBusinessSaturday - Ask your audience what local businesses they’re going to support this very-special Saturday and encourage folks to give those businesses a shoutout by tagging them in their responses.

Focus On Giving Back

  • Team up - If you don’t already have a local charity partner, team up with a local organization and promote ways to volunteer or contribute to the cause.
  • #GivingTuesday - Promote how you or your organization are participating in Giving Tuesday and ask your audience how they’re participating in the day.
  • Get competitive - Create two teams among your audience. Ideas include geography, sports team fans, or any other not-too-personal attribute. Create two separate fundraiser links for your charity and let the competition begin!
  • Give your audience a say - Let your audience vote for which causes you support this year. (Tip: make it a 1st, 2nd, 3rd place so you can make a contribution to all of the orgs you promote.)

Holiday Hashtags Calendar

  • Every Thursday in November: #ThankfulThursdays
  • November 25th: #Thanksgiving, #Thanksgiving2021, #Thanksgivingdinner, #Thanksgivingtable
  • November 26th: #BlackFriday, BlackFriday2021
  • November 27th: #SmallBusinessSaturday, #SmallBusinessSaturday2021
  • November 29th: #CyberMonday, #CyberMondayDeals, #CyberMonday2021
  • November 30th: #GivingTuesday, #GivingTuesday2021
  • Every Friday in December: #FestiveFridays
  • December 31st: #NYE2021

And remember, the holidays are a time to include and welcome. Celebrate the holidays that are important to a wide variety of your community members. Gestures like a social post can go a long way to make people feel included. When choosing mages and post copy, consider whether messaging around a specific holiday or a more inclusive message makes sense for your brand.

Still looking for more great holiday ideas to build out your content calendar? Check out Denim Social's latest webinar: 

When it comes to connecting with consumers all over the world, where should you turn? Social media. Denim Social CEO, Doug Wilber, joins Sue Woodard on the Fresh Takes by Total Expert podcast to shine a light on the power of social media and utilizing it to nurture customer relationships. Doug answers the million-dollar question, “How does your brand connect with consumers on social media?”

Where Are the Biggest Opportunities to Use Social Media in Financial Services?

Denim Social's 2020 Benchmark Report shows that most financial institutions — 82% of those surveyed — are using Facebook to reach their audiences. It’s a great place to start, but Facebook is only the tip of the iceberg when it comes to social media strategy for financial services.

Your customers are active in many other places online, so why not meet them there? Our research shows that a few other valuable social media platforms are going underutilized. Let’s dive into whatInstagram, LinkedIn, and Twitter have to offer and how financial services marketers can best use each platform.

1. Instagram

As far as unsung social media platforms in financial services go, Instagram tops the list. The Benchmark Report reveals that it's the least adopted platform across all asset groups of financial services, and that’s a huge missed opportunity.

Instagram is one of the best ways to get in front of younger audiences, which is a worthwhile goal, considering that many Millennial customers will likely be on the search for new financial services providers as Baby Boomers pass their wealth on to the next generations. What's more, 80% of Instagram users follow at least one business account and 60% use the platform to discover new products.


If you’re already on Facebook, getting started on Instagram is a breeze. You can sync your Instagram account with your Facebook Business page and create content simultaneously for both platforms, saving both time and money. That's an excellent place to start, but from there, you'll want to begin creating Instagram-specific ads with extra visual content such as photos and videos.

Instagram ads also allow hyperlinks, so you can lead readers right from their feeds to your website with specific calls to action to learn more. Lead them to a personalized and well-designed landing page on your site, for instance, and you'll be drawing each follower who clicks through one big step closer to conversion.

What's more, you can create localized ad campaigns on Instagram to connect your individual employees with customers inclose geographical proximity. A local face in someone's feed is much more likely to capture their attention than a brand ad alone. Denim's social media management tools can help you organize and run localized ad campaigns with ease.

2. LinkedIn

Our research revealed that only about 63% of financial services providers in smaller asset groups use LinkedIn, and those that do use it don’t post as frequently as larger institutions. But smaller organizations might have the most to gain from LinkedIn. Employees at smaller companies are likely to know their customers on a closer level and can utilize LinkedIn to build and maintain those relationships.

For financial services marketers, a brand profile is a necessary starting point. Getting the most out of the platform, however, requires activating your employees in a social selling strategy. They can share relevant content, such as videos and published articles from trusted media outlets, as well as engage with customers and prospects one-on-one via direct messaging to establish themselves as experts and build trusting relationships. People want to engage with other people, not with general brand pages. It’s no wonder that employees on social media can garner double the engagement of brand pages alone.

3. Twitter

Like Instagram, Twitter use is also low across all financial services asset groups with an average of 36% adoption. Understandably, financial services marketers might be intimidated by the fast-paced nature of the platform and fear they don’t have enough resources to keep up. However, with the proper social media management tools, maintaining compliant engagement on Twitter is totally possible — and worth it.

One of the greatest benefits of social media marketing for financial services is the ability to provide more value to customers. Twitter makes this incredibly easy to do. Marketers can follow all relevant news media outlets and keep an eye out for any articles that might benefit their clients or prospects.For example, an explainer piece on recent changes in tax legislation may be helpful come tax season. Retweeting such helpful resources educates followers on financial topics and builds trust in the brand and its employees.

There’s no single best social media platform for marketing. Each one has a unique opportunity to reach and engage current and future customers. If you’re already on Facebook, it’s time to level up your social media marketing strategy by diving into Instagram, LinkedIn, and Twitter as well. No matter the size of your financial institution, extending your social media strategy to encompass these platforms can help grow your audience, build trust, and maintain solid customer relationships.

Gone are the days of sharing helpful, compliant content organically from your bank’s social media profile and seeing significant reach and engagement.

Social media platforms today frequently update their algorithms to make branded content less visible. In January, for example, Facebook announced algorithmic changes to filter every post through integrity filters, a multifaceted scoring system and even a contextual pass.

You might be wondering whether social media is even worth the try anymore in the broader scope of marketing efforts. The answer is a resounding yes. Your prospects and customers are still on social media, perhaps more than ever before. For example, 86 percent of Baby Boomers use social media daily. That’s only 3 percentage points less than Gen Z. With physical banking on a downward trend, banks have to meet people where they are if they want to continue making connections and building relationships.

The following steps can help financial services provider skirt tricky algorithms to get in front of the right audiences:

Don’t avoid organic altogether: Organic social media is still an important jumping-off point, and a key asset to help your brand cut through is your employees. Research from LinkedIn shows that employees have 10 times the following on LinkedIn compared to their employers and that employee posts on LinkedIn create twice the engagement. When employees share with and engage customers and prospects from individual accounts, they humanize the brand beyond brand profiles alone — in the eyes of audiences and algorithms.

Social media algorithms favor people and person-to-person conversation. Because more engagement means greater algorithmic scoring, you can bet that the more people who engage with an employee post, the more social media users will see that post in their feeds.

Pay to play: Of course, one of the biggest advantages of organic social media is that it’s free — but paid advertising doesn’t take a huge investment, either, and the returns can be well worth the initial spend and effort. Consider, for instance, pulling back your marketing budget from traditional out-of-home advertising tactics that have lost their impact as people stay home and reallocating the spend toward paid social efforts.

Paid ads actually help you optimize your advertising budget more than organic alone because you can target them. You can build a targeting strategy based on your ideal persona’s demographics, activities, interests, etc. — which means you can make better-informed decisions about what content to share with whom. Audiences will appreciate the posts’ relevance, and bank associates will appreciate knowing that social media outreach efforts aren’t wasted on the wrong audience.

Provide value with content: While great content isn’t the only thing you need for success today, it is still a crucial factor because it serves as a helpful resource for audiences. Think beyond promotion when creating and distributing ad content. Consider how to create real value.

Content should both highlight your expertise and help educate readers. Guidebooks, blog posts and videos are among many valuable content tools. And you don’t have to limit a post to include only one of them. Instead, link to a landing page on your website from a social media ad. Viewers will go to the page that houses all the relevant, valuable content they want.

What’s more, if you include form fields requesting visitor information in return for downloading some of that content, you’ll get valuable consumer data in your hands that can help you drive more conversions.

Think strategically about retargeting:  To further optimize your approach for even greater ROI, consider retargeted advertising. This means serving social media advertisements to people you know already engage with your website, social media pages or content.

Don’t just retarget campaigns to every person who has ever shown interest in your brand, however. This approach is likely too broad to create much impact, especially when customers today are all about personalization. Instead, divide your audience into segments and create specific campaigns for each.

For example, people who visited your blog might be more receptive to more educational content, while those who visited your contact page might be closer to conversion and ready to hop into a conversation with your sales team. Even in retargeting, precision is the name of the game.

The bottom line is: If your bank’s social media strategy is only organic, you won’t see enough ROI to justify your time and effort. But if you level up with employees, paid advertising and valuable content, you can optimize your efforts beyond what even the best organic strategy would allow to overcome algorithmic roadblocks and get in front of exactly the right people.

This article was originally published on BAI.org.

Instagram stands out as the shining star of social media platforms. While Facebook still reigns supreme, Instagram is quickly catching up fast with more than 1 billion users worldwide today — up by 73.5 million since 2020.

With users under age 34 making up nearly half of this user population, financial services marketers looking to reach younger generations should take note. And with an estimated sum of $68 trillion in wealth expected to transfer from Baby Boomers to Millennials in the next couple of decades, Millennials are a worthwhile target.

Studies predict that, after inheriting wealth, 80% or more young heirs will seek out a new financial advisor. Considering that 9 in 10 accounts follow at least one business on Instagram and 8 in 10 users find new products and services in the app, it’s a safe bet that Instagram will be a place to influence many Millennials. Wise financial services marketers will meet them where they are with strong Instagram marketing strategies, and the following tips can help:

1. Focus on paid ads

Instagram is a visual platform for sharing photos and videos, so it’s important for brand pages to populate their profiles with organic posts. While this presence is important, organic content isn’t what will move the needle on business goals. Financial services aren’t exactly visually interesting, and organic posts tend to have low reach as they only show up in the feeds of a brand’s current followers. Without the ability to include hyperlinks in captions, they also won’t drive any traffic back to your site. If you want to build the type of following needed to generate new business, including paid advertising in your Instagram marketing strategy is your ticket.

With Instagram advertising, institutions and advisors can target ads to land with exactly the right audience — even outside their follower base — and include links in posts to drive more traffic to the brand. With a specific call to action that directs consumers to learn more about a topic, Instagram ads offer a straight-line path to giving customers the valuable information they desire — in their own time and at their own place. What’s more, Instagram advertising is seamlessly integrated directly into Instagram feeds and stories, creating a smoother user experience all around.

2. Connect with consumers on a local level

Instagram marketing on the corporate brand level is a great starting point, but advertising on behalf of your individual advisors can take your strategy to the next level. Think of it this way: If a consumer sees a well-known brand on social media, they might recognize the name, but they won’t feel an intrinsic connection beyond initial familiarity. In contrast, they’ll feel familiarity and an immediate connection when they see a post from an advisor in their own community. Consumers want to build relationships with brands, and a shared community is a great starting point.

Of course, most advisors and other financial services employees are not experts on how to market the business on Instagram. And marketers know they must keep all social media marketing for their financial institutions compliant to avoid heavy regulatory reprimands. To keep posts compliant, save employees time, and help them build relationships with consumers in their physical communities, financial services marketers can set up and run ads on their behalf.

3. Micro-target content to your audience

As big-name brands like Amazon continue to elevate the digital customer experience with seamless customer service, purchasing, and delivery, customer expectations are higher than ever before. When customers evaluate a financial institution, they compare it not only to other organizations in the industry, but also to tech giants in any industry that give them exactly what they need when they need it.

They expect a high level of personalization and convenience, and Instagram marketing with paid advertising can help you give it to them. Match basic behavioral and geographic data to potential customers on Instagram to target ads, and then track clicks, engagements, and post-click actions. These data points don’t indicate much on their own, but together they offer a rich story about what consumers want. Continually refine your strategy with these data points in mind to deliver the kind of highly personalized experiences your audiences want on Instagram.

With a large Millennial user base that engages actively with brands online and the ability to target highly personalized ads to exactly the right audiences, Instagram is a must-have in any financial services marketing strategy. To learn more about how Instagram marketing can work to drive your business forward, download our guide to building stronger customer relationships on Instagram for free today.

From a platform that employers can use to test software development job candidates to software that aims to improve how companies deploy field services workers, software-as-a-service (SaaS) companies have made a splash in transforming workplaces in 2021.

Some of the largest employers had to adopt remote working this past year and have declared a willingness to keep some form of it even after the global pandemic subsides, prompting a renewed interest in software tools that can improve and even change business operations in a variety of industries.

With headquarter locations including San Francisco and St. Louis and Kissimmee, Fla., these startups show that not only does innovation happen anywhere, but that startup funding remains strong and good ideas don’t only happen within the largest tech giants.

#3 Denim Social

Top Executive: Douglas Wilber, CEO

Headquarters: St. Louis

Denim Social offers social media management and marketing automation software for highly-regulated industries such as banking, insurance and wealth management.

For these companies, compliance can get in the way of a consumer-oriented marketing campaign, according to Denim Social’s website. The company allows customers to schedule and plan social media content, curate industry-specific articles for audiences and learn about online audiences with analytic reports.

The company counts AWS, Twitter and Facebook among its partners.

The company was founded in 2020 through the merger of St. Louis-based Gremlin Social and Iowa-based Denim. The company also raised a $4 million Series A round of funding to increase marketing.

This list was originally published by CRN and the full list can be viewed here.

Connect & Convert on Social

Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
Book a Demo
GUIDES

Denim Social Named One of the World’s 100 Most Innovative Insurtech Companies

DES MOINES, Iowa (October 15, 2018)Denim Social, the most intelligent mobile marketing platform for financial services, has been named to the InsurTech 100 list by London-based FinTech Global, provider of comprehensive data, insights, and analytical tools to the global fintech industry.

As incumbent financial institutions grapple with rapid innovation and digital transformation challenges, FinTech Global produced the InsurTech 100 list to identify the 100 innovative companies that every leader in the insurance industry needs to know about in 2019.

“All insurance companies are aware they need to re-think their business models,” said Richard Sachar, a director of FinTech Global. “The InsurTech 100 identifies some of the solution providers that could become their competitors or partners in the next few years.”

According to FinTech Global, insurtech is one of the largest and most important sectors within the fintech space. Over $7 billion has been invested in insurtech solution providers since 2015 as insurance and reinsurance firms as well as investors realize the huge impact new digital models are having on the industry.

The InsurTech 100 companies were chosen by a panel of industry experts who reviewed an analysis of 637 insurtech companies. Companies that made the final cut were recognized for their innovative use of technology to solve a significant industry problem, or to generate cost savings or efficiency improvements across the insurance value chain.

“The Denim team is extremely honored to be named one of the 100 most innovative insurtech companies in the world — and one of only 39 in the U.S,” said Gregory Bailey, CEO and founder of Denim. “It takes an awesome team to build products and services that create impact and transform businesses. I’m fortunate to be building Denim alongside an awesome team.”

A full list of the InsurTech 100 can be found at TheInsurTech100.com. More detailed information about each of the companies is available to download in a research pdf.

About Denim Social

Denim Social is making marketing personal, at scale. Designed with today’s mobile and social consumers in mind, Denim’s patent-pending, data-driven platform saves time and money by enabling marketing teams to create and manage micro-targeted mobile and social media ad campaigns on behalf of local representatives. With a focus on delivering a simple and intuitive experience, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

Thank you! Your submission has been received!
Download Guide
Oops! Something went wrong while submitting the form.
ALL GUIDES:

AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

Instant Download

Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

So how can marketers ensure that their loan officers stand out? The answer is social media.

Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

Every Mortgage Marketer Should Ask Themselves

Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Read this guide if you’re asking yourself:

  • Is my social media policy current and comprehensive?
  • How do I ensure social media compliance during M&A?
  • What do I need to consider for direct messaging compliance?

In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Every Financial Services Marketer Should Ask Themselves

Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

Stronger Customer Relationships on Instagram

Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

How 6 Financial Marketers Are Creating Value in Social Media

Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

Download this guidebook to learn how 3 mortgage lenders are using social media to:

  • Position themselves in a place the community is already looking ... their social media
  • Empower loan officers to engage in local conversations
  • Turn their institution's loan officers into the voice of their brand
  • Build trust within the community

Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

  • Who does what
  • The right structure to execute strategy
  • How compliance software can help

Enjoy!

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

ABA Study: The Current State of Social Media

See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    GUIDES

    Denim Social Named One of the World’s 100 Most Innovative Insurtech Companies

    DES MOINES, Iowa (October 15, 2018)Denim Social, the most intelligent mobile marketing platform for financial services, has been named to the InsurTech 100 list by London-based FinTech Global, provider of comprehensive data, insights, and analytical tools to the global fintech industry.

    As incumbent financial institutions grapple with rapid innovation and digital transformation challenges, FinTech Global produced the InsurTech 100 list to identify the 100 innovative companies that every leader in the insurance industry needs to know about in 2019.

    “All insurance companies are aware they need to re-think their business models,” said Richard Sachar, a director of FinTech Global. “The InsurTech 100 identifies some of the solution providers that could become their competitors or partners in the next few years.”

    According to FinTech Global, insurtech is one of the largest and most important sectors within the fintech space. Over $7 billion has been invested in insurtech solution providers since 2015 as insurance and reinsurance firms as well as investors realize the huge impact new digital models are having on the industry.

    The InsurTech 100 companies were chosen by a panel of industry experts who reviewed an analysis of 637 insurtech companies. Companies that made the final cut were recognized for their innovative use of technology to solve a significant industry problem, or to generate cost savings or efficiency improvements across the insurance value chain.

    “The Denim team is extremely honored to be named one of the 100 most innovative insurtech companies in the world — and one of only 39 in the U.S,” said Gregory Bailey, CEO and founder of Denim. “It takes an awesome team to build products and services that create impact and transform businesses. I’m fortunate to be building Denim alongside an awesome team.”

    A full list of the InsurTech 100 can be found at TheInsurTech100.com. More detailed information about each of the companies is available to download in a research pdf.

    About Denim Social

    Denim Social is making marketing personal, at scale. Designed with today’s mobile and social consumers in mind, Denim’s patent-pending, data-driven platform saves time and money by enabling marketing teams to create and manage micro-targeted mobile and social media ad campaigns on behalf of local representatives. With a focus on delivering a simple and intuitive experience, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    Download Guide

    Apply to be benchmarked against the sample data!

    You’ve probably wondered how your institution stacks up against competitors in social media. Submit the form and our analysts will run the benchmark data against your financial institution's social media profiles. You will receive a full report with recommendations and insights on your companies social media presence!

    *Required
    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.
    ALL GUIDES:

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    GUIDES

    Denim Social Named One of the World’s 100 Most Innovative Insurtech Companies

    DES MOINES, Iowa (October 15, 2018)Denim Social, the most intelligent mobile marketing platform for financial services, has been named to the InsurTech 100 list by London-based FinTech Global, provider of comprehensive data, insights, and analytical tools to the global fintech industry.

    As incumbent financial institutions grapple with rapid innovation and digital transformation challenges, FinTech Global produced the InsurTech 100 list to identify the 100 innovative companies that every leader in the insurance industry needs to know about in 2019.

    “All insurance companies are aware they need to re-think their business models,” said Richard Sachar, a director of FinTech Global. “The InsurTech 100 identifies some of the solution providers that could become their competitors or partners in the next few years.”

    According to FinTech Global, insurtech is one of the largest and most important sectors within the fintech space. Over $7 billion has been invested in insurtech solution providers since 2015 as insurance and reinsurance firms as well as investors realize the huge impact new digital models are having on the industry.

    The InsurTech 100 companies were chosen by a panel of industry experts who reviewed an analysis of 637 insurtech companies. Companies that made the final cut were recognized for their innovative use of technology to solve a significant industry problem, or to generate cost savings or efficiency improvements across the insurance value chain.

    “The Denim team is extremely honored to be named one of the 100 most innovative insurtech companies in the world — and one of only 39 in the U.S,” said Gregory Bailey, CEO and founder of Denim. “It takes an awesome team to build products and services that create impact and transform businesses. I’m fortunate to be building Denim alongside an awesome team.”

    A full list of the InsurTech 100 can be found at TheInsurTech100.com. More detailed information about each of the companies is available to download in a research pdf.

    About Denim Social

    Denim Social is making marketing personal, at scale. Designed with today’s mobile and social consumers in mind, Denim’s patent-pending, data-driven platform saves time and money by enabling marketing teams to create and manage micro-targeted mobile and social media ad campaigns on behalf of local representatives. With a focus on delivering a simple and intuitive experience, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    Download Guide
    ALL GUIDES:

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    GUIDES

    Denim Social Named One of the World’s 100 Most Innovative Insurtech Companies

    DES MOINES, Iowa (October 15, 2018)Denim Social, the most intelligent mobile marketing platform for financial services, has been named to the InsurTech 100 list by London-based FinTech Global, provider of comprehensive data, insights, and analytical tools to the global fintech industry.

    As incumbent financial institutions grapple with rapid innovation and digital transformation challenges, FinTech Global produced the InsurTech 100 list to identify the 100 innovative companies that every leader in the insurance industry needs to know about in 2019.

    “All insurance companies are aware they need to re-think their business models,” said Richard Sachar, a director of FinTech Global. “The InsurTech 100 identifies some of the solution providers that could become their competitors or partners in the next few years.”

    According to FinTech Global, insurtech is one of the largest and most important sectors within the fintech space. Over $7 billion has been invested in insurtech solution providers since 2015 as insurance and reinsurance firms as well as investors realize the huge impact new digital models are having on the industry.

    The InsurTech 100 companies were chosen by a panel of industry experts who reviewed an analysis of 637 insurtech companies. Companies that made the final cut were recognized for their innovative use of technology to solve a significant industry problem, or to generate cost savings or efficiency improvements across the insurance value chain.

    “The Denim team is extremely honored to be named one of the 100 most innovative insurtech companies in the world — and one of only 39 in the U.S,” said Gregory Bailey, CEO and founder of Denim. “It takes an awesome team to build products and services that create impact and transform businesses. I’m fortunate to be building Denim alongside an awesome team.”

    A full list of the InsurTech 100 can be found at TheInsurTech100.com. More detailed information about each of the companies is available to download in a research pdf.

    About Denim Social

    Denim Social is making marketing personal, at scale. Designed with today’s mobile and social consumers in mind, Denim’s patent-pending, data-driven platform saves time and money by enabling marketing teams to create and manage micro-targeted mobile and social media ad campaigns on behalf of local representatives. With a focus on delivering a simple and intuitive experience, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    ALL GUIDES:

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    RESOURCES

    NEWS
    October 15, 2018

    Denim Social Named One of the World’s 100 Most Innovative Insurtech Companies

    By
    Denim Social

    DES MOINES, Iowa (October 15, 2018)Denim Social, the most intelligent mobile marketing platform for financial services, has been named to the InsurTech 100 list by London-based FinTech Global, provider of comprehensive data, insights, and analytical tools to the global fintech industry.

    As incumbent financial institutions grapple with rapid innovation and digital transformation challenges, FinTech Global produced the InsurTech 100 list to identify the 100 innovative companies that every leader in the insurance industry needs to know about in 2019.

    “All insurance companies are aware they need to re-think their business models,” said Richard Sachar, a director of FinTech Global. “The InsurTech 100 identifies some of the solution providers that could become their competitors or partners in the next few years.”

    According to FinTech Global, insurtech is one of the largest and most important sectors within the fintech space. Over $7 billion has been invested in insurtech solution providers since 2015 as insurance and reinsurance firms as well as investors realize the huge impact new digital models are having on the industry.

    The InsurTech 100 companies were chosen by a panel of industry experts who reviewed an analysis of 637 insurtech companies. Companies that made the final cut were recognized for their innovative use of technology to solve a significant industry problem, or to generate cost savings or efficiency improvements across the insurance value chain.

    “The Denim team is extremely honored to be named one of the 100 most innovative insurtech companies in the world — and one of only 39 in the U.S,” said Gregory Bailey, CEO and founder of Denim. “It takes an awesome team to build products and services that create impact and transform businesses. I’m fortunate to be building Denim alongside an awesome team.”

    A full list of the InsurTech 100 can be found at TheInsurTech100.com. More detailed information about each of the companies is available to download in a research pdf.

    About Denim Social

    Denim Social is making marketing personal, at scale. Designed with today’s mobile and social consumers in mind, Denim’s patent-pending, data-driven platform saves time and money by enabling marketing teams to create and manage micro-targeted mobile and social media ad campaigns on behalf of local representatives. With a focus on delivering a simple and intuitive experience, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

    Subscribe to our newsletter and get the latest sent to your inbox.
    Thank you for subscribing!
    Oops! Something went wrong while submitting the form.
    OTHER NEWS:

    Denim Social is proud to announce that its platform will now offer integrated review capabilities through a new partnership with Experience.com, the world’s most impactful Experience Management Platform. Denim Social users will now be able to easily and compliantly share positive reviews on their social media channels.

    Financial institutions know that relationships matter and that means positive reviews of loan officers and other associates play a pivotal role in the success of a social selling strategy. With Denim Social’s new Experience.com integration, users can post positive reviews gathered through Experience.com’s platform to their social media channels in just a few clicks.

    “People buy from people in the mortgage industry and that means financial institutions need to humanize their brands in social media,” said Doug Wilber, CEO of Denim Social. “Experience.com is the premier experience platform and now we can offer our shared clients the ability to seamlessly integrate reviews into their social strategies.”

    Here’s how the integration works:

    • Experience.com’s platform delivers survey completion requests to a financial institution’s recent customers.
    • Completed surveys are organized and made available on the Experience.com platform.
    • Top-rated reviews will automatically populate as social posts in the Denim Social content library for easy brand and loan officer social media publishing.
    • Denim Social’s compliance features ensure reviews are compliant before social posts are published.

    “Financial services organizations have been using the power of real-time customer feedback in the Experience.com platform for years, boosting customer retention, revenue, and reviews,” said Kristin Messerli, VP of Financial Services at Experience.com. “ We are excited about this new partnership with Denim Social to extend the reach of the great client feedback our customers receive.”

    Top-rated reviews now automatically populate as social posts in the Denim Social content library.


    This integrated feature is now available for all shared Experience.com and Denim Social clients.

    To learn more about social media publishing, visit DenimSocial.com. To learn more about the Experience Management Platform, visit experience.com.

    Denim Social is proud to announce it was recently named to the list of “2022 Best Tech Startups in St. Louis” by The Tech Tribune.

    The Tech Tribune staff has compiled the very best tech startups in St. Louis, Missouri. In doing its research, it considered several factors including but not limited to:

    1. Revenue potential
    2. Leadership team
    3. Brand/product traction
    4. Competitive landscape

    Check out the full list on The Tech Tribune.

    Denim Social today announced it has completed a $5 million Series B round of financing with FINTOP Capital and partner, JAM FINTOP BankTech, an investment fund designed to help develop and accelerate technology adoption at community banks across the United States. The funds will support product development and drive significant marketing and sales expansion for the St. Louis-based SaaS provider.

    Denim Social empowers marketers in regulated industries to build stronger customer relationships on social media with tools that manage organic content and paid advertising on one platform. Built for compliance, Denim Social is trusted by more than 250 institutions in banking, mortgage, insurance and wealth management.

    “Financial institutions are rapidly accelerating their digital strategies in today’s environment and Denim Social can help them humanize their brand on social media, while staying compliant,” said Douglas Wilber, CEO of Denim Social. “With increasing demand for our solution, FINTOP’s and JAM FINTOP’s partnership will help us grow to meet the needs of future clients.”

    With the Series B investment round, Denim Social is valued at $30 million. The new funding builds on a $4 million Series A round completed in 2020, led by Hermann Companies. Since then, the company has expanded its product offerings to include social media content curation and Instagram management.

    “Denim Social has a compelling vision for a more connected digital future for financial institutions,” said Jared Winegrad, managing director at FINTOP and a member of JAM FINTOP Banktech’s investment committee. “We’re proud to support their growth and expansion strategy.”

    Accompanying the round, Winegrad will join the Denim Social Board of Directors, which also includes Rick Holton, Jr. of Hermann Companies. Denim Social is quickly growing its team and hiring for a variety of sales, marketing and product development roles -- both remote and based in St. Louis.

    The Denim Social Solution

    Denim Social research shows the majority of financial institutions have not yet adopted all of the four major social media platforms. While most modern marketers see the opportunity in social media, they lack the resources to create content or are unwilling to take on the compliance risk.

    “Our bank was looking for a social media management solution that would allow us to scale our social media strategy at the brand, branch and employee levels,” said Kelly Wiese, chief marketing officer at First Bank and Denim Social customer. “Denim Social not only offers the features we need to be successful, it’s the only fully compliant platform on the market.”

    Denim Social can help financial institutions successfully scale conversion optimized campaigns across all social media channels, all while staying in compliance.



    Marketers in Regulated Industries Can Now Execute Multi-Network Social Media Publishing and Advertising Campaigns While Staying in Compliance

    Denim Social is proud to announce that its platform now offers Instagram publishing, monitoring and analytics. When combined with Denim Social’s existing support for paid Instagram advertising, marketers in regulated industries – like banking, mortgage, insurance and wealth management – can now manage fully integrated and compliant paid and organic campaigns.

    The platform enhancement offers marketers one easy-to-use, intuitive platform to:

    • Manage publishing and advertising for multiple Instagram Business accounts
    • Publish and schedule organic content
    • Maximize reach and generate leads with paid advertising targeted to unique demographics
    • Strengthen strategies with organic and paid advertising performance analytics
    • Stay compliant and engaged with monitoring in one streamlined feed

    With the integration of organic publishing and paid social media advertising in one platform, marketers can take advantage of Instagram’s unique content display and create opportunities for stronger engagement.

    “A robust social media monitoring platform is a must in the mortgage and banking industry. Denim Social has not only allowed us to remain compliant, their platform allows our sales team to successfully post, utilize a library of approved content and monitor their engagement,” said Christine Madrid Overbeck, senior vice president, mortgage division, Goldwater Bank. “The recent expansion to include Instagram is a game changer. The sales team is extremely excited to engage with their clients using one more additional social media channel.”

    Research shows that Instagram outperforms other social networks on engagement and the network boasts more influence on purchase decisions than any other platform. But for many financial institutions the compliance risks have outweighed the marketing rewards of the network. Denim Social is built for compliance and we’re proud to offer the only fully-compliant Instagram publishing and advertising solution in the industry.


    Curious what Instagram can do for your brand? Check out our latest guide or schedule a demo to see the Denim Social platform in action.

    From a platform that employers can use to test software development job candidates to software that aims to improve how companies deploy field services workers, software-as-a-service (SaaS) companies have made a splash in transforming workplaces in 2021.

    Some of the largest employers had to adopt remote working this past year and have declared a willingness to keep some form of it even after the global pandemic subsides, prompting a renewed interest in software tools that can improve and even change business operations in a variety of industries.

    With headquarter locations including San Francisco and St. Louis and Kissimmee, Fla., these startups show that not only does innovation happen anywhere, but that startup funding remains strong and good ideas don’t only happen within the largest tech giants.

    #3 Denim Social

    Top Executive: Douglas Wilber, CEO

    Headquarters: St. Louis

    Denim Social offers social media management and marketing automation software for highly-regulated industries such as banking, insurance and wealth management.

    For these companies, compliance can get in the way of a consumer-oriented marketing campaign, according to Denim Social’s website. The company allows customers to schedule and plan social media content, curate industry-specific articles for audiences and learn about online audiences with analytic reports.

    The company counts AWS, Twitter and Facebook among its partners.

    The company was founded in 2020 through the merger of St. Louis-based Gremlin Social and Iowa-based Denim. The company also raised a $4 million Series A round of funding to increase marketing.

    This list was originally published by CRN and the full list can be viewed here.

    Does your financial institution struggle with social media content curation? You’re not alone. With time, compliance and resource constraints, it can be difficult for financial institutions to find engaging and relevant content to fill their social media feeds. Denim Social has a new product to help!

    Through an integration with content curation industry leader, UpContent, Denim Social is proud to introduce new features that will give financial marketers the ability to curate collections of relevant, high-quality and compliant social media content.

    We get it, searching for content is time consuming and it can be especially tough to find quality content for financial institutions. Our integration with UpContent will bring curated, third-party articles directly to your Denim Social platform. Here’s how it works: 

    • Simply log in to Denim Social to access the curated content libraries. No search engine required. 
    • Curated posts include pre-populated post captions or your team can customize the message to fit your brand. 
    • Select posts to use at the brand level or your marketing team can pre-approve and organize posts for employee use. 
    Content Curation Product Preview

    Social selling is a powerful strategy for financial institutions to increase reach, drive engagement and build trust with customers. With this new content integration, Denim Social can help your marketing team unlock the potential of employee social media, while maintaining brand consistency and staying compliant. Create pre-approved content libraries and implement approval workflows to keep your marketing team in control. 

    Denim Social’s built-in compliance processes work seamlessly with our new curated content libraries. And unlike our competitors, compliance approvals are built-in to our platform.

    Want to see our platform and curated content libraries in action? Sign up for a demo to learn how Denim Social can help your institution level-up its social media strategy. 

    About UpContent: 

    UpContent helps marketing, sales, and HR professionals build trust, deepen relationships, and drive revenue through strategically curated content. UpContent analyzes millions of articles monthly and taps into the collective expertise of their company’s team by empowering individuals to engage with, and enrich, high-quality articles prior to sharing with customers and prospects through one of UpContent’s many social media, email marketing, and website partnerships and integrations. For more information, visit https://www.upcontent.com.

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo

    RESOURCES

    VISION
    October 15, 2018

    Denim Social Named One of the World’s 100 Most Innovative Insurtech Companies

    By
    Denim Social

    DES MOINES, Iowa (October 15, 2018)Denim Social, the most intelligent mobile marketing platform for financial services, has been named to the InsurTech 100 list by London-based FinTech Global, provider of comprehensive data, insights, and analytical tools to the global fintech industry.

    As incumbent financial institutions grapple with rapid innovation and digital transformation challenges, FinTech Global produced the InsurTech 100 list to identify the 100 innovative companies that every leader in the insurance industry needs to know about in 2019.

    “All insurance companies are aware they need to re-think their business models,” said Richard Sachar, a director of FinTech Global. “The InsurTech 100 identifies some of the solution providers that could become their competitors or partners in the next few years.”

    According to FinTech Global, insurtech is one of the largest and most important sectors within the fintech space. Over $7 billion has been invested in insurtech solution providers since 2015 as insurance and reinsurance firms as well as investors realize the huge impact new digital models are having on the industry.

    The InsurTech 100 companies were chosen by a panel of industry experts who reviewed an analysis of 637 insurtech companies. Companies that made the final cut were recognized for their innovative use of technology to solve a significant industry problem, or to generate cost savings or efficiency improvements across the insurance value chain.

    “The Denim team is extremely honored to be named one of the 100 most innovative insurtech companies in the world — and one of only 39 in the U.S,” said Gregory Bailey, CEO and founder of Denim. “It takes an awesome team to build products and services that create impact and transform businesses. I’m fortunate to be building Denim alongside an awesome team.”

    A full list of the InsurTech 100 can be found at TheInsurTech100.com. More detailed information about each of the companies is available to download in a research pdf.

    About Denim Social

    Denim Social is making marketing personal, at scale. Designed with today’s mobile and social consumers in mind, Denim’s patent-pending, data-driven platform saves time and money by enabling marketing teams to create and manage micro-targeted mobile and social media ad campaigns on behalf of local representatives. With a focus on delivering a simple and intuitive experience, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

    Subscribe to our newsletter and get the latest sent to your inbox.
    Thank you for subscribing!
    Oops! Something went wrong while submitting the form.
    SIMILAR POSTS:

    Digital-direct lenders have been staking out a larger and larger claim to the mortgage space. In 2019 alone, 58.9% of all U.S. mortgages originated from nonbank mortgage lenders. In 2020, that number jumped to 68.1%. People are increasingly adopting digital solutions, which is precisely what these lenders offer. They provide a fast and efficient means of securing a mortgage.

    But speed and convenience aren’t everything, and traditional lenders still have at least one ace in their back pockets. Digital-direct lenders can’t establish human relationships like traditional mortgage loan officers can. Lenders will find their competitive advantage by building genuine connections and nurturing relationships over time.

    With more than three-fourths of borrowers moving forward with the first lender they speak to, being the first in front of them to make an initial connection is the key to securing more mortgage business over time. In today’s increasingly digital world, social media is where loan officers can meet customers where they are and continue maintaining those relationships.

    Mortgage marketers looking to make the most of their human resources and move the needle on deals closed will need a solid social media mortgage marketing strategy — one built on a path to scalability. The first step is creating a social media content plan.

    Developing a Social Media Content Plan

    Mortgage marketers need to activate loan officers on social media. Employee personal accounts have greater reach than brand pages alone, and consumers see posts from individuals as more authentic and trustworthy than those from companies.

    Loan officers, however, aren’t marketers, and they’re busier than ever, as interest rates have been at historic lows. In other words, loan officers need support with their mortgage marketing efforts to execute social selling programs strategically.

    Enter the social media content plan to detail when and what mortgage loan officers will post.

    Consistency is critical with social media for mortgage loan officers. The post frequency you outline in your social media content plan will vary based on your resources and team, but Denim Social’s recent benchmark report can give you a good idea of how often your competitors are posting to get you started.

    When it comes to the right content to include in your plan, social media marketing for mortgage loan officers should include the right mix of educational information, personalized posts, and promotional content. Denim Social’s platform can create curated content libraries from trusted third-party news sources, taking the time and effort of sourcing educational material out of loan officers’ and marketers’ hands.

    Keep promotional content to a minimum, and when loan officers do share these types of posts, make them helpful and meaningful. Linking to personalized landing pages from promotional posts to guide prospects to the information they want and need is a great way to drive more value from social media.

    Of course, educational and promotional content developed and scheduled by marketers and posted by loan officers only has so much power. Remember, the point of social media marketing for loan officers is to get the human element front and center. People prefer doing business with people, so loan officers should also be developing their own posts to showcase their distinct personalities, make connections, and build and strengthen customer relationships. For example, loan officers could share photos of closings or videos from community events.

    While the right social media content plan and management tools will make social selling quick and easy for loan officers and marketers alike, marketers will still need to provide loan officers with some guidance. Social media training for loan officers will ensure every post is effective and compliant.

    Social Media Training Tips

    The average age of mortgage loan officers is 47, so chances are most members of your team aren’t digital natives. This doesn’t mean they’ll be opposed to learning or using social media, but social media training can help them get comfortable with platforms and use social strategies to their fullest potential.

    While social media training programs won’t look the same for every organization, they should all explain the opportunity behind social selling and highlight the importance of consistent posting to build genuine connections. Share information about what social media marketing for mortgage loan officers can do to build brand awareness and generate leads. According to LinkedIn data, salespeople who maintain an active social media presence are 57% more like to generate leads and 45% more likely to reach quota than those who post less frequently. Considering that the average borrower purchases 11 mortgages in their lifetime, a strong social media presence can do wonders for securing business.

    From there, explain why it’s essential to keep a consistent social media presence — but be sure to highlight how doing so won’t be a burden for loan officers. If loan officers don’t post regularly, social media platform algorithms may bury posts in users’ feeds and cause loan officers to drop off borrowers’ radars. But marketers can develop thoughtful social media content plans and schedule posts in advance to alleviate the pressure on loan officers to post frequently.

    Marketers can handle educational and promotional posts, but loan officers do still need to add their own touch with personal content. Of course, electronic communication, including social media, is heavily regulated in financial services. Loan officers might be hesitant to create posts on their own due to social media compliance concerns. Marketers can ease their worries by assuring them that no post will go live without proper approval. Denim Social’s automatic approval workflow will get every post in front of the right people for appropriate review and sign-off.

    Scaling Your Social Selling Tactics

    For marketers overseeing hundreds or thousands of loan officers on social media, the idea of scaling effective and compliant social selling strategies can seem daunting or even impossible, especially if you’re still juggling different spreadsheets for login and posting information. If that sounds like you, you’re in luck: Denim Social enables you to post on various platforms from hundreds of loan officers’ profiles in just a few clicks — all from one easily-accessible dashboard.

    Denim Social can also help marketers scale compliance oversight. Whereas many social media management tools are aimed at consumer brands and small businesses that don’t have to worry about regulatory concerns, Denim Social’s platform has been designed specifically with financial institutions’ needs in mind — including compliance. Along with preapproved content libraries and automated approval workflows, the platform also enables marketers to filter for keywords that could raise compliance concerns to flag potentially problematic content before it makes it to the approval step, eliminating approval process bottlenecks. These elements allow mortgage marketers to scale compliance across every loan officers’ social media strategy with ease.

    Scaling compliant educational, personal, and limited promotional posts for loan officers is crucial for social media mortgage marketing, but it’s not the only important component to consider. Changing social media algorithms have made organic posts less visible over time. While these posts can still gain some traction, strategies that include paid social media advertising will deliver the most impact.

    Paid Social Media Advertising

    While organic content might be less impactful on its own than it once was, pairing it with paid social media advertising can bring in significant returns. Marketers can target paid posts to show up in front of the right people at the right times. For example, a loan officer looking to secure more first-time mortgage business could target recent college graduates in the local community with educational, informative posts about buying their first home.

    And just like with organic posts, marketers can pull off compliant and effective paid social media advertising at scale with Denim Social. Our social media management tool combines both organic and paid into one platform to streamline your planning and oversight efforts.

    Today, an effective mortgage marketing strategy for traditional lenders looks like using social media to create and maintain relationships between loan officers and customers. Thoughtful social media content plans, social media training for loan officers, and the tools to scale efforts across as many loan officers as possible will bring impressive returns. It might seem like a massive effort at first, but the right technology partners can get your social media mortgage marketing strategy up and running quickly to drive results in no time. Schedule a demo with Denim Social to see how we can work for you.


    Being responsible for your team’s social selling strategy can be daunting, especially if you don’t have a plan or support. We see it firsthand at Denim Social – without a meaningful strategy, users may not be eager (or downright resistant) to jump on a new platform. So, how are others getting their teams onboard? We talked to a few Denim Social customers to learn how they’re making it happen and we saw four keys to adoption success.

    Activate a hybrid distribution approach.

    We find that teams that utilize a hybrid approach to posting have the most empowered associates. What does it look like in practice? This usually includes the marketing team posting brand content on behalf of associates, and associates scheduling out pre-approved industry content from a content library, plus sprinkling in their own personal content. And rest assured, that personal content still goes through approval workflows.  

    Build a robust content library.

    If you’re going to ask associates to post content, you’ve got to make it easy and compliant. Our platform offers content libraries filled with pre-approved posts. We see that when associates have lots of content to choose from, they post more frequently.

    “We have implemented several resources and training opportunities to encourage users to stay engaged. We update libraries on a weekly basis and send a weekly content digest via email to remind our users to get into the system and schedule their posts, said Amy Leonard, officer digital marketing specialist at Johnson Financial Group.

    Communicate the value of social media consistently.

    Your teams need to be able to answer the age old question, “what’s in it for me?” Your teams are busy and that means you need to help them see why spending their valuable time on social media is worth it.

    “Whenever you bring on a new platform, user adoption can be a challenge. Once users embrace Denim Social, they see that it actually saves them time,” said Leonard.

    Seth Reeks from Evolve Bank and Trust finds that communicating the benefits of social media AND Denim Social combined are the most impactful. He uses real information from top performers to show their peers why social media can help drive relationships and business.  He provides them with brand and industry focused content on an ongoing basis. Then he shows them how they can schedule out their content efficiently using Denim Social.

    “I tell them if they put in just a little work at the beginning of the month, they’ll see big results,” said Reeks.  

    Train and Train Again

    Baking social media and Denim Social training into the onboarding process is a great way to introduce new and motivated associates to a fresh way to drive their business.  It is also important to keep social media top of mind for ALL associates. An ongoing training program outlining compliance/social policy, the value of social media and Denim Social is a must, whether it be monthly or quarterly. Marketing is not often top of mind for salespeople, so it is important to continuously educate them on how to get involved and optimize their strategies.  

    Allison Dickinson, social media specialist at AnnieMac Home Mortgage oversees the creation of their hugely successful mortgage loan officer training program, which includes a monthly new hire social media and compliance training course and Denim Social overview, a monthly Denim Social refresher training, a Quarterly Strategy Training, and ongoing 1:1 assistance for users.

    “We have monthly Denim Refresh trainings to keep our users updated and knowledgeable about the platform. One thing we like to do is host one-on-one trainings to make sure they understand the workflow and that Denim is easy for them to use,” said Dickinson.

    This training program is a well oiled machine, and keeps their social program growing by educating and informing users consistently.

    If you’re struggling with adoption, these strategies can help. And of course, persistence pays off.

    “Don’t give up! In the beginning, we had no users, no one managing their social media. Now we have over 100 users handling their own social media accounts,” said Reeks. “If we had quit back in the beginning when it was tough to get buy-in, we wouldn’t have the program that we have now.”

    Social media is only as valuable as its users and that makes adoption key. If you’re struggling to motivate your team to hop on the social media bandwagon the right tools and support can make all the difference. Check out our webinar, Driving User Engagement in Denim Social, to learn more about how Denim Social can support your social media success.



    Denim Social's CEO, Doug Wilber, is a regular contributor to Entrepreneur, providing insights on startup growth and fintech. For more startup insights, follow Wilber on LinkedIn.

    It’s no secret that venture capital deals are headed for record-breaking numbers. If funding continues to trend as it did in the first quarter of 2021, experts predict the number of total VC funding rounds could hit 16,000 by year’s end. Together, those rounds would end up flooding about $280 billion into the global marketplace. And almost a half-million startups hit the ground in January alone, per the Financial Times, creating a running start to what looks like a runaway VC year.

    But with competition comes increased scrutiny from VCs. They’re still risk-averse and looking for partners who can deliver. If you’re seeking investment and partnership, you have to be ready to impress -- or risk losing out on the potential to dip into a phenomenal outpouring of cash.

    If you want to be a good partner for a future investor, you must earn their trust and confidence before you earn their capital and support. The way to do that is through a strong business model and thorough preparedness at each step as you build your relationship. That means you need to self-reflect and do your research. And remember: If you can’t articulate your success to date as well as how you’ll parlay their contribution into returns, you won’t get far.

    Below are four questions to ask yourself before you talk to any investor. As someone who’s been on both sides of the VC table, these are the topics I’ve seen come up the most:

    1. Do I know who my customer is?

    VCs want to hear that you have a keen understanding of who your customers are and that you’re not attempting to boil the ocean. Especially in the early stages of growth, it’s better to focus on a specific vertical rather than trying to be everything to everyone. Being focused will help you build a solid foundation on which you can validate your business case. VCs understand this and will appreciate focused ideas.

    Take the first iteration of my company, for example. It began as a focused, narrow solution for community banks. However, as our capabilities grew over time, our team was able to expand to adjacent verticals across the financial services spectrum with larger, and more complex, use cases. Starting with a concentration allowed us to saturate a single vertical and fine-tune our processes and services. From there, we were able to expand with confidence.

    2. Is my total addressable market big enough?

    Your focus should be laser-tight, but your total addressable market shouldn’t. An overly narrow total addressable market makes it hard for you or your VCs to get any ROI.

    You need to confidently understand the scope of your total addressable market to build a successful business strategy and to be appealing to a VC. Get a fuller picture of your potential total target market by doing deep and ongoing research on your industry, competitor sales information, demographic data and even market conditions to determine what share of the market you could realistically own. Consider WeLab’s recent $75 million fundraise; the fintech has not only a clearly defined geographic advantage, but also a total addressable market of millions of savvy customers looking to fully embrace digital banking after the pandemic.

    You need to be the expert on the size and opportunity in your total addressable market. Remember the most basic terms: Without enough customers, you can’t turn a profit. VCs will want to see that you have an informed and well-defined total addressable market big enough to bring in returns.

    3. Am I building products with a defensible moat?

    Castles have moats to protect them. Your startup should have a moat, too. VCs want to know you can protect yourself against the competition. All medieval analogies aside, you can think of your moat as your competitive edge, such as proprietary technology or an exclusive industry partner -- something that makes your company distinct.

    As you might guess, coming up with a strong moat can be tough. But VCs are wise and looking for partners who have something unique to offer. If your tech is replicable, differentiate with endorsement from or partnership with trusted voices at trade organizations or leading influencers. To put it in pop culture terms, you need to find the Joe Rogan to your Spotify -- something or someone uniquely yours.

    4. Am I giving customers a reason to stay within my company’s ecosystem?

    VCs like stickiness. They want to see that you will both make sales and keep your customers engaged for the long haul. That means you need to demonstrate your retention plan to indicate that you’ve connected all parts of the customer journey from intake to support.

    It might seem too soon to map out customer lifetime journeys, but it’s not. The more interconnected you can make your solution, the better. A great example is Shopify’s recent partnership with TikTok, which pilots in-app shopping for small businesses. As the social network explodes, Shopify is making it easy for its merchants to activate on a new platform and successfully sell on social media. Once a merchant executes a successful Shopify program on TikTok, it will be difficult to change e-commerce providers. That’s stickiness an investor can get behind. Your job is to show a similar path to keeping your fans in the fold.

    VCs might be especially eager to invest right now, but your competition is up, too. You need to show investors that you’re a prepared and self-effacing partner -- someone who’s worth taking a chance on. Being able to answer the questions above thoroughly will up your chances of sealing the deal.

    This article was originally published on Entrepreneur.

    Many traditional banks struggle to attract younger customers today. Generation Z and millennials are digital natives, and their preferences for virtual convenience do not wane when it comes to banking.

    In one 2021 survey from EY, nearly half of millennials and Generation Z surveyed named a fintech firm as their most trusted financial institution. In another recent report from Chase, nearly all members of these generations surveyed said they used mobile banking apps to do everything from making deposits to checking credit scores. Younger audiences are online, and they want their banks to be, too.

    As millennials are currently the largest group of homebuyers and Generation Z is becoming more active in the market, banks that cannot appeal to them will risk losing significant business opportunities as more flock to fintech options and digital direct alternatives. Already, 70 percent of millennials said having a digital mortgage process would impact their lender decision.

    So how can traditional banks appeal to younger customers and stop losing out on major opportunities? The following steps can help:

    1. Humanize your brand

    As many as 88 percent of consumers rank trust as a significant component when deciding which products and brands to buy. Trust plays an even bigger role in banking given the sensitive nature of finances. For millennials and Generation Z, banking isn’t only about technology; it’s also about forming trusting relationships. And your bank’s employees are your best assets when it comes to trust-building.

    Put a human face behind your brand by enabling your employees to connect with younger audiences where they are—on social media—with a social selling strategy. This method involves giving your employees the guidance and resources they need to get in front of millennials and Generation Z with relevant, branded messaging from their own social media accounts.

    2. Focus on financial education

    Young people are constantly inundated with misguided or uninformed financial advice from TikTok and other sources. Even their well-meaning family members and other older mentors might inadvertently give irrelevant or outdated information as the options for savings, retirement, loans and other financial needs have grown more sophisticated.

    Your bank can help fill the education gap by sharing financial information that is helpful, compelling and non-promotional. For example, younger audiences might appreciate a guidebook for first-time investors, a step-by-step student loan repayment plan for recent grads, or information on buying a first home for newlyweds. Online banks might be able to offer speed and convenience, but they are not the guiding hand young people need to make smarter decisions about savings, borrowing, financial planning and more. That’s where traditional banks can build trust and find their greatest competitive advantage.

    3. Personalize your digital marketing

    Younger customers expect and reward brands that provide a more personalized experience. In fact, 41 percent of Generation Z surveyed by WP Engine said they would share their data in exchange for more personalization. In banking, digital customer experiences should be tailored to an individual level to attract younger customers.

    Paid social media advertising is an excellent way to land your loan officer’s messaging right in front of those who will find it most valuable. Consider the educational content discussed above, for example. You can personalize paid social media advertisements based on interests, geography and age, so you could target a student loan repayment plan guidebook to people in a college neighborhood who have recently graduated. This form of targeted outreach is much more effective than broad tactics like TV or out-of-home advertising.

    Landing pages are another great option for personalizing the digital customer experience. Create a landing page on your website for each guidebook and gate the content behind an information request form. Visitors can input their contact details in exchange for the content. Loan officers can link to relevant landing pages from their social media posts, then collect visitors’ information for a personalized follow-up approach.

    With the right technology, banks can match the speed and convenience of fintech services. But the true competitive advantage is in building relationships and fostering trust. Meet millennials and Generation Z where they are online with a personalized approach and specific value, and your bank be at the top of their list for their next financial need.

    This article was originally published in ABA Bank Marketing.

    Want to keep mortgage business flowing for your organization? Social media marketing for mortgage loan officers is key. Their social presence has greater reach and drives more engagement than brand pages alone. But to realize the full benefits of a social media marketing strategy, loan officers must post the right content frequently and consistently.

    Of course, loan officers are busier than ever as they navigate a record-setting mortgage environment. They’re also loan officers — not marketers. Marketing teams must support their social media mortgage marketing efforts to create effective social selling programs that drive results. Monthly social media content plans that outline who will post what and when can help. Consider these tips when creating plans for your loan officers:

    1. Schedule educational and promotional content on their behalf.

    To determine how many posts to work into your loan officers’ monthly social media content plans, start with Denim Social’s recent benchmark report to see how often your competitors are posting. The frequency will depend greatly on your team and available resources, but remember that consistency is critical.

    From there, consider the types of content to create and schedule. Loan officer content should be a mix of financial education, personalized posts, and limited promotion. Marketers can easily create and schedule education and promotional posts with a platform like Denim Social, which offers curated content libraries filled with posts from trusted third-party news sources. Linking to these in social media posts is a quick and easy way to share valuable educational content, and Denim Social saves marketers from spending hours digging for the right information.

    Promotional content should be limited and meaningful. Branded posts should still be valuable to audiences. Include additional education or information with each post, and consider developing personalized landing pages on your website to link prospects to a tailored and personalized experience from every social post.

    2. Guide them in developing their own personal posts.

    Along with educational and limited promotional content, mortgage loan officers should also share personal content. This is their greatest opportunity to drive engagement, especially within local communities. Content like photos from community events, videos discussing local market conditions, and closing photos add a human level to the business that helps show audiences authenticity and creates connection points.

    Authenticity is key here, though, which means loan officers should create and post this type of content themselves. Luckily, it’s the easiest and most fun to develop, so they’re likely to be more receptive to the idea, especially if you’re handing educational and promotional posts for them.

    3. Make compliance easy.

    Of course, all electronic communication — even posts and engagements from individual mortgage loan officers on social media — must remain compliant with financial regulatory bodies. Your loan officers might be nervous about posting on social media for fear of overstepping important compliance boundaries, but the right social media marketing tools can help ease their minds and make ensuring compliance simple and fast.

    Denim Social offers automated approval workflows to ensure that every post gets in front of the right people before going live. In this way, mortgage loan officers can become more comfortable and confident posting compliantly with ease. In fact, we’ve heard some loan officers say they’ve learned “compliance by osmosis” — in other words, they learn what is and isn’t approved each time they submit a post for approval with our platform.

    Social media marketing for mortgage loan officers is the best way to reach and engage audiences while setting the stage for trusting, long-lasting relationships. But marketers can’t pull it off without their loan officers’ participation. Along with creating a thoughtful monthly content plan, marketers can help encourage loan officers by clearly showing them the value in social media mortgage marketing and how easy it can be with the right tools. Schedule a demo today to learn more about how our dedicated Customer Success Team can get your loan officers on board and excited about using social media to drive their business.

    Mortgage marketers today know the value of social media. Most probably also recognize that activating mortgage loan officers in a social selling strategy is a key way to expand reach, drive engagement, and humanize the brand. But what many still haven’t mastered is how to scale that approach.

    Mortgage loan officers aren’t marketers, and they need support to be successful on social media. At many larger financial institutions, that puts marketers in charge of managing hundreds of social media profiles — a daunting task for anyone.

    For the many marketers still directly managing social media marketing for mortgage loan officers themselves, it can seem nearly impossible to scale the social selling approach. If you still frequently reference a spreadsheet of loan officers’ social media passwords, for example, it’s time to evolve your strategy and make your life easier.

    Social media management tools designed specifically for regulated industries can help in a few key ways:

    1. Posting on your loan officers’ behalf

    Competition has been fierce in the mortgage industry, and loan officers are busier than ever. They must post frequently on social media to stand out from the competition and stay top of mind, but they won’t always have the time or inspiration to do so. That’s where marketers can step in to create and publish posts for them.

    How often to post on your loan officers’ behalf will depend on their interest and capacity for posting on their own, but it’s good to ensure they’re posting six times a week on average. If that sounds like too much to handle, you’re in luck: A platform like Denim Social can help you post across hundreds of profiles in just a few clicks.

    2. Incorporating compliance in every step

    Most social media management tools have been designed for consumer brands or small businesses, but financial services require tools with social media compliance capabilities. Denim Social was designed to help marketers in regulated industries ensure every post from every employee stays within regulatory bounds.

    For one, the software includes content libraries where you can store preapproved content for loan officers to access at any time. You can also set up filters to flag problematic keywords before they ever make it to the approval step, limiting approval requests and preventing bottlenecks. Custom-structured approval workflows automatically route posts to the right people so every post receives proper sign-off before going live. Together, these functions work together to ensure smooth compliance processes, no matter how many mortgage loan officer profiles you’re overseeing.

    3. Combining paid and organic management

    Organic posting on loan officers’ profiles is a necessary first step to an effective social media mortgage marketing strategy, but it’s not the only component. Organic posts might’ve received a lot of follower attention years ago, but social media platforms change their algorithms frequently, and those updates tend to make branded content less and less visible. That means organic content is less impactful on its own.

    Organic paired with paid social media advertising, however, can show huge returns. Paid advertising allows marketers to land loan officers’ posts in front of exactly the right audiences at the right times. Of course, if managing all of your loan officers’ organic posts already sounded like a challenge, managing paid on top of it all likely seems impossible. But, again, the right tools can make it much easier. Find a social media management tool that combines organic and paid into one platform. That way, you can streamline your efforts for easy management and oversight across both.

    For mortgage marketers, the most important thing to remember when it comes to managing social media marketing for mortgage loan officers is that not being able to do it all on your own isn’t a sign of weakness. Having proper oversight and maintaining social media compliance for hundreds of loan officers is simply too much to ask for any team on their own. The strongest teams will accept that the right social media management tools and technology can drive their brands and loan officers to new levels of success.

    Want to learn more about social media marketing for mortgage? Check out our guidebook: Driving Your Mortgage Business with Social Media.

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo