September 30, 2020

Denim Social Recognized in “2021 Best Tech Startups in St. Louis”

ST. LOUIS, Missouri (September 29, 2020)Denim Social, a social media management tool compliantly scaling the publishing, paid advertising, and landing page experience for financial services, was recently named to the list of “2021 Best Tech Startups in St. Louis” by The Tech Tribune.

The Tech Tribune took four factors into consideration when creating their list including revenue potential, leadership team, brand/product tractions, and competitive landscape. They also stated that all companies must be independent (un-acquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.

“We are excited to be recognized by The Tech Tribune as one of the best tech startups in our local community of St. Louis. At Denim Social we are working to humanize the social media experience at scale for financial services by providing solutions for brands, branch locations and advisors from one highly intuitive platform. We are in great company with the other companies recognized and it’s an honor to be included in this list,” said Doug Wilber, CEO of Denim Social.

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September 30, 2020

Denim Social Recognized in “2021 Best Tech Startups in St. Louis”

ST. LOUIS, Missouri (September 29, 2020)Denim Social, a social media management tool compliantly scaling the publishing, paid advertising, and landing page experience for financial services, was recently named to the list of “2021 Best Tech Startups in St. Louis” by The Tech Tribune.

The Tech Tribune took four factors into consideration when creating their list including revenue potential, leadership team, brand/product tractions, and competitive landscape. They also stated that all companies must be independent (un-acquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.

“We are excited to be recognized by The Tech Tribune as one of the best tech startups in our local community of St. Louis. At Denim Social we are working to humanize the social media experience at scale for financial services by providing solutions for brands, branch locations and advisors from one highly intuitive platform. We are in great company with the other companies recognized and it’s an honor to be included in this list,” said Doug Wilber, CEO of Denim Social.

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GUIDES

Denim Social Recognized in “2021 Best Tech Startups in St. Louis”

ST. LOUIS, Missouri (September 29, 2020)Denim Social, a social media management tool compliantly scaling the publishing, paid advertising, and landing page experience for financial services, was recently named to the list of “2021 Best Tech Startups in St. Louis” by The Tech Tribune.

The Tech Tribune took four factors into consideration when creating their list including revenue potential, leadership team, brand/product tractions, and competitive landscape. They also stated that all companies must be independent (un-acquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.

“We are excited to be recognized by The Tech Tribune as one of the best tech startups in our local community of St. Louis. At Denim Social we are working to humanize the social media experience at scale for financial services by providing solutions for brands, branch locations and advisors from one highly intuitive platform. We are in great company with the other companies recognized and it’s an honor to be included in this list,” said Doug Wilber, CEO of Denim Social.

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ALL GUIDES:

Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

So how can marketers ensure that their loan officers stand out? The answer is social media.

Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Every Mortgage Marketer Should Ask Themselves

Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

Stronger Customer Relationships on Instagram

Financial Services companies should be advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

ABA Study: The Current State of Social Media

See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    GUIDES

    Denim Social Recognized in “2021 Best Tech Startups in St. Louis”

    ST. LOUIS, Missouri (September 29, 2020)Denim Social, a social media management tool compliantly scaling the publishing, paid advertising, and landing page experience for financial services, was recently named to the list of “2021 Best Tech Startups in St. Louis” by The Tech Tribune.

    The Tech Tribune took four factors into consideration when creating their list including revenue potential, leadership team, brand/product tractions, and competitive landscape. They also stated that all companies must be independent (un-acquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.

    “We are excited to be recognized by The Tech Tribune as one of the best tech startups in our local community of St. Louis. At Denim Social we are working to humanize the social media experience at scale for financial services by providing solutions for brands, branch locations and advisors from one highly intuitive platform. We are in great company with the other companies recognized and it’s an honor to be included in this list,” said Doug Wilber, CEO of Denim Social.

    Download the Guide

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    Apply to be benchmarked against the sample data!

    You’ve probably wondered how your institution stacks up against competitors in social media.Submit the form and our analysts will run the benchmark data against your financial institution's social media profiles. You will receive a full report with recommendations and insights on your companies social media presence!

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    ALL GUIDES:

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    RESOURCES

    NEWS
    September 30, 2020

    Denim Social Recognized in “2021 Best Tech Startups in St. Louis”

    ST. LOUIS, Missouri (September 29, 2020)Denim Social, a social media management tool compliantly scaling the publishing, paid advertising, and landing page experience for financial services, was recently named to the list of “2021 Best Tech Startups in St. Louis” by The Tech Tribune.

    The Tech Tribune took four factors into consideration when creating their list including revenue potential, leadership team, brand/product tractions, and competitive landscape. They also stated that all companies must be independent (un-acquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.

    “We are excited to be recognized by The Tech Tribune as one of the best tech startups in our local community of St. Louis. At Denim Social we are working to humanize the social media experience at scale for financial services by providing solutions for brands, branch locations and advisors from one highly intuitive platform. We are in great company with the other companies recognized and it’s an honor to be included in this list,” said Doug Wilber, CEO of Denim Social.

    Subscribe to our newsletter and get the latest sent to your inbox.
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    OTHER NEWS:

    Does your financial institution struggle with social media content curation? You’re not alone. With time, compliance and resource constraints, it can be difficult for financial institutions to find engaging and relevant content to fill their social media feeds. Denim Social has a new product to help!

    Through an integration with content curation industry leader, UpContent, Denim Social is proud to introduce new features that will give financial marketers the ability to curate collections of relevant, high-quality and compliant social media content.

    We get it, searching for content is time consuming and it can be especially tough to find quality content for financial institutions. Our integration with UpContent will bring curated, third-party articles directly to your Denim Social platform. Here’s how it works: 

    • Simply log in to Denim Social to access the curated content libraries. No search engine required. 
    • Curated posts include pre-populated post captions or your team can customize the message to fit your brand. 
    • Select posts to use at the brand level or your marketing team can pre-approve and organize posts for employee use. 
    Content Curation Product Preview

    Social selling is a powerful strategy for financial institutions to increase reach, drive engagement and build trust with customers. With this new content integration, Denim Social can help your marketing team unlock the potential of employee social media, while maintaining brand consistency and staying compliant. Create pre-approved content libraries and implement approval workflows to keep your marketing team in control. 

    Denim Social’s built-in compliance processes work seamlessly with our new curated content libraries. And unlike our competitors, compliance approvals are built-in to our platform.

    Want to see our platform and curated content libraries in action? Sign up for a demo to learn how Denim Social can help your institution level-up its social media strategy. 

    About UpContent: 

    UpContent helps marketing, sales, and HR professionals build trust, deepen relationships, and drive revenue through strategically curated content. UpContent analyzes millions of articles monthly and taps into the collective expertise of their company’s team by empowering individuals to engage with, and enrich, high-quality articles prior to sharing with customers and prospects through one of UpContent’s many social media, email marketing, and website partnerships and integrations. For more information, visit https://www.upcontent.com.

    We’ve Raised $4 Million in Series A Funding to Fuel Growth

    Today, we have important and exciting news to share. St. Louis-based Gremlin Social and Des Moines-based Denim have merged to form a new company called Denim Social.

    Denim Social empowers marketers in regulated industries to build stronger customer relationships on social media with tools that manage organic content and paid advertising in one platform.

    Denim Social provides social media management and marketing automation software built to meet the needs of regulated industries including banking, insurance, mortgage and wealth management. The merger brings together our complementary product offerings and provides a significant market opportunity in both insurance and financial services.

    During times like today, it’s more important than ever for brands to use social media to build deeper, more meaningful relationships with consumers and their communities. But we also recognize that compliance remains a significant barrier in many regulated industries. By merging our technology and expertise, we are providing an industry-leading, all-in-one solution.

    Our platform is the only social media management software that humanizes the social media experience at scale by providing solutions for brands, branch locations and advisors from one highly intuitive platform. Additionally, we’re proud to maintain the exclusive social media management endorsement from the American Bankers Association.

    New Funding to Drive Growth

    We’re equally excited to announce that we’ve raised our largest investment round to date – a $4 million Series A. Led by St. Louis-based Hermann Companies, the new funding will allow us to scale faster, enhance and expand our product offering and grow market share.

    As part of the Series A raise, Rick Holton, Jr. is joining our Board of Directors. Rick has a proven track record of scaling business-to-business fintech solutions and has a unique skill set that will help us develop a more robust digital engagement platform.

    Soon, we’ll share more details about enhancing our product capabilities for social media publishing, listening, analytics, compliance and team management. And, we look forward to delivering new and amazing products for our customers and partners.

    Culture and Teams

    When we began talking about merging our businesses, two of the most important elements of the conversation were focused on our company cultures and team members. We’re extremely excited that all of our team members have made the transition to Denim Social. Doug serves as our CEO, Gregory serves as president and chief product officer and Josh Dennis is our chief technology officer.

    Our company now consists of more than 20 dedicated team members across St. Louis, Des Moines and Birmingham. Like many of you, we’re currently working remotely and looking for more team members to do the same. And, in the coming days, we’re excited to post several new job openings across engineering, marketing, sales and customer success.

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    VISION
    September 30, 2020

    Denim Social Recognized in “2021 Best Tech Startups in St. Louis”

    ST. LOUIS, Missouri (September 29, 2020)Denim Social, a social media management tool compliantly scaling the publishing, paid advertising, and landing page experience for financial services, was recently named to the list of “2021 Best Tech Startups in St. Louis” by The Tech Tribune.

    The Tech Tribune took four factors into consideration when creating their list including revenue potential, leadership team, brand/product tractions, and competitive landscape. They also stated that all companies must be independent (un-acquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.

    “We are excited to be recognized by The Tech Tribune as one of the best tech startups in our local community of St. Louis. At Denim Social we are working to humanize the social media experience at scale for financial services by providing solutions for brands, branch locations and advisors from one highly intuitive platform. We are in great company with the other companies recognized and it’s an honor to be included in this list,” said Doug Wilber, CEO of Denim Social.

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    SIMILAR POSTS:

    The insurance industry is built on relationships — so much so that, before the pandemic, 90% of sales conversations and 70% of ongoing customer conversations happened face-to-face. Things today look quite different: Only 5% of agents say they’re talking to customers in person.

    Digitizing marketing operations became a top priority for companies in the insurance industry almost overnight. Not only is the landscape in the midst of significant change for nearly every customer segment, but the use of digital channels is also accelerating due to the pandemic. Some insurance companies might even take a digital-first approach to sales as a result, with consumers choosing to seek advice from advisors through video calls or live chat.

    Insurance marketers need to move beyond traditional techniques and arm agents with the tools to effectively communicate and convert prospective customers in the digital space. How to go about doing this will depend on the company as well as its target audiences, but here are a few elements for every insurance marketer to keep in mind:

    1. Never lose the human touch.

    Trust is paramount in the insurance industry, but as more customer interactions occur online, companies will have to try harder to build and maintain it. One recent Accenture survey of insurance consumers found that only 12% said they placed a lot of trust in automated services over phone, web, or email when making a claim, and only 7% said the same about chatbots. However, nearly half said they would trust a human advisor. To avoid eroding trust with digitization efforts, you must put the human element front and center in every digital interaction.

    Social media is an excellent way to do this, but we’re not only talking about a big company brand page. To establish and maintain connections via social channels, encourage advisors to use their own professional accounts. An advisor’s professional accounts generally have 10 times the reach of company profiles, and they’re also more likely to improve customer engagement, as the interactions are coming from a human rather than from a brand.

    Customers value authentic human connections: Life insurance customers who had interaction with their insurers had Net Promoter Scores 25 points higher than customers who had no interaction at all.

    2. Reevaluate the customers’ digital journeys.

    Social media is the place for agents to start conversations and get prospects’ attention digitally, but it’s only the starting point in a larger customer journey. Audit the tools that agents are currently using, and assess how each individual channel contributes to the larger customer journey.

    If the majority of an agent’s social posts are just graphics or text, they’re not leading prospects anywhere — they’re just building social media dead ends. To lead prospects to the next step in a digital journey, build landing pages on your website that agents can link to in their social posts. When prospects follow the post to the landing page, they take a meaningful next step in the digital journey with your brand to engage and learn more.

    3. Personalize your approach.

    Personalization is the name of the game in digital marketing. The problem is, some insurers are more “cut-and-paste” with online interactions, sending out messages and promotions built for the masses.

    In the Accenture survey above, 66% of insurance consumers said they would be willing to share personal data for more personalized services to prevent injury and loss. With that in mind, it’s clear how a broad approach misses many potential prospects. Work toward personalizing the digital experience for a variety of target audiences by providing valuable content tailored to their specific needs and develop landing pages geared toward each of your audience sectors. It’s not a one-size-fits-all customer journey, so don’t treat it as such.

    Changing marketing tactics is no small undertaking. It requires time, resources, and know-how to do successfully. Social media management tools from Denim Social can help get agents active on social media at scale, put human faces behind the brand name, and build online customer journeys based on trust.

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    In speaking with friends, co-workers and bankers, I have come across many reasons why more of us are not effectively using social media: not enough time, concerns about compliance and lack of knowledge top the list.

    In banking, we are the relationship builders, the trusted sources and the personal interaction—whether in-person or via social, video, chat or other mediums. So how do we bridge the gap between in-person and digital interactions? How do we display our personality digitally while balancing compliance concerns? How do we personalize digital outreach and engagement through curated content and social media channels in order to educate customers and engage new prospects?

    Banks’ retail customers and business clients expect personalized experiences. Using social media in a compliant way for bankers to engage with customers and differentiate themselves from the competition. According to Denim Social, ABA’s endorsed social media management platform, building a personalized and human digital experience is key, and the best place to start doing it is on social media. Informative and educational content is a fantastic entry point into a digital journey, as it starts by engaging prospects and building trust.

    People trust people, and banks that have individual employees actively using social media on behalf of the bank’s brand are seeing results. Even when sharing the same content, on average employees see a click-through rate twice as high as their company’s own social channels see, according to LinkedIn. Two-thirds of consumers surveyed by the Harris Poll say they are likely to purchase an item or service they see on their social feeds.

    Here’s a simple process to make social selling work in a bank context:

    • Marketing teams easily curate and share educational, compliant content in a pre-approved digital library.
    • Then employees access the approved content and share through their own, personal digital channels.
    • Approval workflows and compliance checks along the way ensure the posts meet both the bank’s compliance and branding requirements.

    Employee posts are a complement to, not a substitute for, paid social media, which enables marketers to create and target paid ads specific to demographics, geography and more. Imagine creating educational content for a demographic of first-time homebuyers. Your loan officer shares savings tips, homeownership information and educational content on their social channels, establishing expertise and developing relationships along the way. Paid ads ensure the right homebuyers see the content.

    According to IBM, when a lead is generated through social selling or employee advocacy, that lead is seven times more likely to close compared to other lead gen tactics. Through this digital relationship, your loan officer has engaged in social selling and is reaching new markets—all without leaving the comfort of their home, their office or (these days) their home office.

    This article was originally published by ABA Bank Marketing.

    Lisa Gold Schier is an SVP at ABA, where she leads the ABA Endorsed Solutions team and business innovation.

    The insurance sales environment has been rocked by COVID-19. What was once an industry built on face-to-face relationships is now going through rapid digital transformation. In the absence of in-person meetings, social media is the best place for agents to build trust with current and prospective clients.

    Trust is the No. 1 thing insurance companies sell, after all, and a recent Edelman report shows that consumers rank brand employees as more trustworthy than brand CEOs or spokespeople. When insurance agents get in front of customers on social media, they can sell trust more effectively than brands alone.

    And customers are looking for authentic connections: One study shows that life insurance customers who connected with their insurers gave Net Promoter Scores 25 points higher than those who did not. With face-to-face meetings off the table, social media is the primary stand-in for forging those deep, connected relationships that build trust and drive referrals.

    As more agents recognize this and flock online to bring in business and build their individual professional brands, insurance marketers are tasked with scaling oversight to ensure compliance and consistent brand messaging. Considering that marketers at large companies could be looking at social strategies of thousands of agents dispersed across markets nationwide, it’s easy to see how managing the creation and publishing of owned and paid content can be incredibly time-consuming and complex.

    Despite these challenges, insurance marketers must manage social media well. So how can marketing departments handle the influx of responsibilities? Start by understanding the most common mistakes and how to avoid them:

    1. Letting agents fly solo.

    Agents are busy, especially at a time when insurance needs are changing constantly. What’s more, many agents are likely jumping into social media as a professional tool for the first time: More than three-quarters of property-casualty agents are over age 50. They likely have less experience on social than their digital-native counterparts and require more guidance from marketing teams. It’s the marketing team’s responsibility to encourage agents to get and stay active on social media by making this task as easy as possible for them.

    The right social media management software will allow marketers to create content libraries filled with preapproved posts. Agents can simply log in, choose which preapproved post they’d like to share, and either post it right away or schedule it to be posted later. This makes it easy for agents to access and post valuable content for their readers, and marketers will know that agents’ posts aren’t risking compliance or brand reputation.

    2. Kicking it old-school.

    Posting content and managing engagement on each individual social media platform is simply not scalable for marketers or agents today. For your team to be successful on social media, you must modernize your tools. Multichannel publishing platforms can help you effectively and efficiently create, approve, and publish content — and then manage engagement for many accounts on various platforms at once. Marketers can create approval workflows, schedule out social posts, and manage comments and other engagements, all from one central location.

    What’s more, social media management software can help ease the regulatory pressure that comes along with electronic communications. In order to prove compliance in the event of an audit, you must keep record of every branded post and engagement. If you have thousands of agents using social media on behalf of the brand, however, it’s simply impossible to keep track of it all manually. It’s time to retire the binders and invest in software that can automatically log all of your posts and replies — saving you time and keeping your team audit-ready.

    3. Being intimidated by paid social advertising.

    When brands first began using social media as a marketing tool, all it took to make a post go viral was high-quality content. While great content is certainly a necessary place to start today, platforms have since updated their algorithms to make branded content less visible overall. Despite all the work that agents and marketers put into organic social media strategies, the reach could be insignificant without the help of paid advertising.

    Paid social media advertising is a low-cost, high-return investment that will ensure branded posts land with exactly the right audiences at the right time. One of our clients, a Fortune 200 insurance company, used paid social to create one campaign that delivered click-through rates 59% higher than the financial and insurance industry average for social media and mobile advertising. And the cost-per-click was 24% less than similar campaigns.

    Yes, it’s true that managing paid campaigns can be a headache for marketers, especially if they’re dealing with multiple campaigns at the brand, agency, and agent levels. But social media management software can step in to help ease the burden, and the results are worth the investment.

    It’s understandable that agents and marketers alike might feel they’ve been tossed into the deep end as insurance saw a 180-degree shift in sales strategies almost overnight. The good news, however, is that the right tools can help you get a handle on the new demands of today to build an even stronger sales strategy for tomorrow.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    You can’t just call yourself a “thought leader.” Thought leadership is earned, and you earn it by having a powerful voice in your domain. But how do you cultivate that voice? To answer that question, James Robert Lay of the Digital Growth Institute invited Doug Wilber, CEO at Denim Social, onto the latest episode to discuss how financial brands can create content worthy of the “thought leader” mantle.

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