September 29, 2017

Denim Social Surpasses 1 Billion Data Points

DES MOINES, Iowa (September 28, 2017)Denim Social, the Des Moines-based insurtech company, has aggregated more than 1 billion data points on consumer engagement with the mobile and social media ads it has powered for insurance and financial services companies. The data is being collected through Denim Social’s patent-pending technology platform that allows marketing teams to easily scale localized mobile and social media ads for thousands of users in two minutes.

“Data is key to making smarter marketing and distribution decisions, and we’re proud to have more data on consumer engagement with insurance-related mobile and social media ads than anyone,” said Gregory Bailey, CEO and co-founder of Denim. “Not only does this level of information reveal our customers’ engagement with the Denim platform, it also offers huge opportunities to drive better marketing and distribution results for our customers.”

By analyzing the more than 1 billion data points according to segments such as age, gender, ad placement, time of day, and locality, some fascinating insights emerge. Here are a few examples:

  • Millennial consumers ages 25 to 34 are a sweet spot. In addition to seeing ads more than any other age group, this generation represents a lower cost per click – 31 percent lower than Gen Z; 9 percent lower than Gen X.
  • Ads viewed by consumers between midnight and 7:00 a.m. local time are 29 percent more likely to be clicked on than ads viewed at any other time.
  • Android smartphone users are 410 percent more likely to click on ads than iPhone users.

“Technology doesn’t stand still, and neither do the people who use it,” Bailey said. “At Denim, we’re always thinking about what’s next, and with this amount of data, we’re in an extremely strong position to drive smarter marketing for our customers. As the amount of data continues to grow, we look forward to delivering additional intelligent, multi-channel experiences.”

About Denim Social

Denim Social is reimagining marketing and distribution with wicked smart technology. Designed with today’s mobile and social consumers in mind, Denim Social’s patent-pending platform improves marketing ROI by changing the way insurance and financial services companies advertise, engage, and sell. With a focus on delivering a simple and intuitive platform, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

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September 29, 2017

Denim Social Surpasses 1 Billion Data Points

DES MOINES, Iowa (September 28, 2017)Denim Social, the Des Moines-based insurtech company, has aggregated more than 1 billion data points on consumer engagement with the mobile and social media ads it has powered for insurance and financial services companies. The data is being collected through Denim Social’s patent-pending technology platform that allows marketing teams to easily scale localized mobile and social media ads for thousands of users in two minutes.

“Data is key to making smarter marketing and distribution decisions, and we’re proud to have more data on consumer engagement with insurance-related mobile and social media ads than anyone,” said Gregory Bailey, CEO and co-founder of Denim. “Not only does this level of information reveal our customers’ engagement with the Denim platform, it also offers huge opportunities to drive better marketing and distribution results for our customers.”

By analyzing the more than 1 billion data points according to segments such as age, gender, ad placement, time of day, and locality, some fascinating insights emerge. Here are a few examples:

  • Millennial consumers ages 25 to 34 are a sweet spot. In addition to seeing ads more than any other age group, this generation represents a lower cost per click – 31 percent lower than Gen Z; 9 percent lower than Gen X.
  • Ads viewed by consumers between midnight and 7:00 a.m. local time are 29 percent more likely to be clicked on than ads viewed at any other time.
  • Android smartphone users are 410 percent more likely to click on ads than iPhone users.

“Technology doesn’t stand still, and neither do the people who use it,” Bailey said. “At Denim, we’re always thinking about what’s next, and with this amount of data, we’re in an extremely strong position to drive smarter marketing for our customers. As the amount of data continues to grow, we look forward to delivering additional intelligent, multi-channel experiences.”

About Denim Social

Denim Social is reimagining marketing and distribution with wicked smart technology. Designed with today’s mobile and social consumers in mind, Denim Social’s patent-pending platform improves marketing ROI by changing the way insurance and financial services companies advertise, engage, and sell. With a focus on delivering a simple and intuitive platform, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

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When it comes to connecting with consumers all over the world, where should you turn? Social media. Denim Social CEO, Doug Wilber, joins Sue Woodard on the Fresh Takes by Total Expert podcast to shine a light on the power of social media and utilizing it to nurture customer relationships. Doug answers the million-dollar question, “How does your brand connect with consumers on social media?”

Where Are the Biggest Opportunities to Use Social Media in Financial Services?

Denim Social's 2020 Benchmark Report shows that most financial institutions — 82% of those surveyed — are using Facebook to reach their audiences. It’s a great place to start, but Facebook is only the tip of the iceberg when it comes to social media strategy for financial services.

Your customers are active in many other places online, so why not meet them there? Our research shows that a few other valuable social media platforms are going underutilized. Let’s dive into whatInstagram, LinkedIn, and Twitter have to offer and how financial services marketers can best use each platform.

1. Instagram

As far as unsung social media platforms in financial services go, Instagram tops the list. The Benchmark Report reveals that it's the least adopted platform across all asset groups of financial services, and that’s a huge missed opportunity.

Instagram is one of the best ways to get in front of younger audiences, which is a worthwhile goal, considering that many Millennial customers will likely be on the search for new financial services providers as Baby Boomers pass their wealth on to the next generations. What's more, 80% of Instagram users follow at least one business account and 60% use the platform to discover new products.


If you’re already on Facebook, getting started on Instagram is a breeze. You can sync your Instagram account with your Facebook Business page and create content simultaneously for both platforms, saving both time and money. That's an excellent place to start, but from there, you'll want to begin creating Instagram-specific ads with extra visual content such as photos and videos.

Instagram ads also allow hyperlinks, so you can lead readers right from their feeds to your website with specific calls to action to learn more. Lead them to a personalized and well-designed landing page on your site, for instance, and you'll be drawing each follower who clicks through one big step closer to conversion.

What's more, you can create localized ad campaigns on Instagram to connect your individual employees with customers inclose geographical proximity. A local face in someone's feed is much more likely to capture their attention than a brand ad alone. Denim's social media management tools can help you organize and run localized ad campaigns with ease.

2. LinkedIn

Our research revealed that only about 63% of financial services providers in smaller asset groups use LinkedIn, and those that do use it don’t post as frequently as larger institutions. But smaller organizations might have the most to gain from LinkedIn. Employees at smaller companies are likely to know their customers on a closer level and can utilize LinkedIn to build and maintain those relationships.

For financial services marketers, a brand profile is a necessary starting point. Getting the most out of the platform, however, requires activating your employees in a social selling strategy. They can share relevant content, such as videos and published articles from trusted media outlets, as well as engage with customers and prospects one-on-one via direct messaging to establish themselves as experts and build trusting relationships. People want to engage with other people, not with general brand pages. It’s no wonder that employees on social media can garner double the engagement of brand pages alone.

3. Twitter

Like Instagram, Twitter use is also low across all financial services asset groups with an average of 36% adoption. Understandably, financial services marketers might be intimidated by the fast-paced nature of the platform and fear they don’t have enough resources to keep up. However, with the proper social media management tools, maintaining compliant engagement on Twitter is totally possible — and worth it.

One of the greatest benefits of social media marketing for financial services is the ability to provide more value to customers. Twitter makes this incredibly easy to do. Marketers can follow all relevant news media outlets and keep an eye out for any articles that might benefit their clients or prospects.For example, an explainer piece on recent changes in tax legislation may be helpful come tax season. Retweeting such helpful resources educates followers on financial topics and builds trust in the brand and its employees.

There’s no single best social media platform for marketing. Each one has a unique opportunity to reach and engage current and future customers. If you’re already on Facebook, it’s time to level up your social media marketing strategy by diving into Instagram, LinkedIn, and Twitter as well. No matter the size of your financial institution, extending your social media strategy to encompass these platforms can help grow your audience, build trust, and maintain solid customer relationships.

Gone are the days of sharing helpful, compliant content organically from your bank’s social media profile and seeing significant reach and engagement.

Social media platforms today frequently update their algorithms to make branded content less visible. In January, for example, Facebook announced algorithmic changes to filter every post through integrity filters, a multifaceted scoring system and even a contextual pass.

You might be wondering whether social media is even worth the try anymore in the broader scope of marketing efforts. The answer is a resounding yes. Your prospects and customers are still on social media, perhaps more than ever before. For example, 86 percent of Baby Boomers use social media daily. That’s only 3 percentage points less than Gen Z. With physical banking on a downward trend, banks have to meet people where they are if they want to continue making connections and building relationships.

The following steps can help financial services provider skirt tricky algorithms to get in front of the right audiences:

Don’t avoid organic altogether: Organic social media is still an important jumping-off point, and a key asset to help your brand cut through is your employees. Research from LinkedIn shows that employees have 10 times the following on LinkedIn compared to their employers and that employee posts on LinkedIn create twice the engagement. When employees share with and engage customers and prospects from individual accounts, they humanize the brand beyond brand profiles alone — in the eyes of audiences and algorithms.

Social media algorithms favor people and person-to-person conversation. Because more engagement means greater algorithmic scoring, you can bet that the more people who engage with an employee post, the more social media users will see that post in their feeds.

Pay to play: Of course, one of the biggest advantages of organic social media is that it’s free — but paid advertising doesn’t take a huge investment, either, and the returns can be well worth the initial spend and effort. Consider, for instance, pulling back your marketing budget from traditional out-of-home advertising tactics that have lost their impact as people stay home and reallocating the spend toward paid social efforts.

Paid ads actually help you optimize your advertising budget more than organic alone because you can target them. You can build a targeting strategy based on your ideal persona’s demographics, activities, interests, etc. — which means you can make better-informed decisions about what content to share with whom. Audiences will appreciate the posts’ relevance, and bank associates will appreciate knowing that social media outreach efforts aren’t wasted on the wrong audience.

Provide value with content: While great content isn’t the only thing you need for success today, it is still a crucial factor because it serves as a helpful resource for audiences. Think beyond promotion when creating and distributing ad content. Consider how to create real value.

Content should both highlight your expertise and help educate readers. Guidebooks, blog posts and videos are among many valuable content tools. And you don’t have to limit a post to include only one of them. Instead, link to a landing page on your website from a social media ad. Viewers will go to the page that houses all the relevant, valuable content they want.

What’s more, if you include form fields requesting visitor information in return for downloading some of that content, you’ll get valuable consumer data in your hands that can help you drive more conversions.

Think strategically about retargeting:  To further optimize your approach for even greater ROI, consider retargeted advertising. This means serving social media advertisements to people you know already engage with your website, social media pages or content.

Don’t just retarget campaigns to every person who has ever shown interest in your brand, however. This approach is likely too broad to create much impact, especially when customers today are all about personalization. Instead, divide your audience into segments and create specific campaigns for each.

For example, people who visited your blog might be more receptive to more educational content, while those who visited your contact page might be closer to conversion and ready to hop into a conversation with your sales team. Even in retargeting, precision is the name of the game.

The bottom line is: If your bank’s social media strategy is only organic, you won’t see enough ROI to justify your time and effort. But if you level up with employees, paid advertising and valuable content, you can optimize your efforts beyond what even the best organic strategy would allow to overcome algorithmic roadblocks and get in front of exactly the right people.

This article was originally published on BAI.org.

Instagram stands out as the shining star of social media platforms. While Facebook still reigns supreme, Instagram is quickly catching up fast with more than 1 billion users worldwide today — up by 73.5 million since 2020.

With users under age 34 making up nearly half of this user population, financial services marketers looking to reach younger generations should take note. And with an estimated sum of $68 trillion in wealth expected to transfer from Baby Boomers to Millennials in the next couple of decades, Millennials are a worthwhile target.

Studies predict that, after inheriting wealth, 80% or more young heirs will seek out a new financial advisor. Considering that 9 in 10 accounts follow at least one business on Instagram and 8 in 10 users find new products and services in the app, it’s a safe bet that Instagram will be a place to influence many Millennials. Wise financial services marketers will meet them where they are with strong Instagram marketing strategies, and the following tips can help:

1. Focus on paid ads

Instagram is a visual platform for sharing photos and videos, so it’s important for brand pages to populate their profiles with organic posts. While this presence is important, organic content isn’t what will move the needle on business goals. Financial services aren’t exactly visually interesting, and organic posts tend to have low reach as they only show up in the feeds of a brand’s current followers. Without the ability to include hyperlinks in captions, they also won’t drive any traffic back to your site. If you want to build the type of following needed to generate new business, including paid advertising in your Instagram marketing strategy is your ticket.

With Instagram advertising, institutions and advisors can target ads to land with exactly the right audience — even outside their follower base — and include links in posts to drive more traffic to the brand. With a specific call to action that directs consumers to learn more about a topic, Instagram ads offer a straight-line path to giving customers the valuable information they desire — in their own time and at their own place. What’s more, Instagram advertising is seamlessly integrated directly into Instagram feeds and stories, creating a smoother user experience all around.

2. Connect with consumers on a local level

Instagram marketing on the corporate brand level is a great starting point, but advertising on behalf of your individual advisors can take your strategy to the next level. Think of it this way: If a consumer sees a well-known brand on social media, they might recognize the name, but they won’t feel an intrinsic connection beyond initial familiarity. In contrast, they’ll feel familiarity and an immediate connection when they see a post from an advisor in their own community. Consumers want to build relationships with brands, and a shared community is a great starting point.

Of course, most advisors and other financial services employees are not experts on how to market the business on Instagram. And marketers know they must keep all social media marketing for their financial institutions compliant to avoid heavy regulatory reprimands. To keep posts compliant, save employees time, and help them build relationships with consumers in their physical communities, financial services marketers can set up and run ads on their behalf.

3. Micro-target content to your audience

As big-name brands like Amazon continue to elevate the digital customer experience with seamless customer service, purchasing, and delivery, customer expectations are higher than ever before. When customers evaluate a financial institution, they compare it not only to other organizations in the industry, but also to tech giants in any industry that give them exactly what they need when they need it.

They expect a high level of personalization and convenience, and Instagram marketing with paid advertising can help you give it to them. Match basic behavioral and geographic data to potential customers on Instagram to target ads, and then track clicks, engagements, and post-click actions. These data points don’t indicate much on their own, but together they offer a rich story about what consumers want. Continually refine your strategy with these data points in mind to deliver the kind of highly personalized experiences your audiences want on Instagram.

With a large Millennial user base that engages actively with brands online and the ability to target highly personalized ads to exactly the right audiences, Instagram is a must-have in any financial services marketing strategy. To learn more about how Instagram marketing can work to drive your business forward, download our guide to building stronger customer relationships on Instagram for free today.

From a platform that employers can use to test software development job candidates to software that aims to improve how companies deploy field services workers, software-as-a-service (SaaS) companies have made a splash in transforming workplaces in 2021.

Some of the largest employers had to adopt remote working this past year and have declared a willingness to keep some form of it even after the global pandemic subsides, prompting a renewed interest in software tools that can improve and even change business operations in a variety of industries.

With headquarter locations including San Francisco and St. Louis and Kissimmee, Fla., these startups show that not only does innovation happen anywhere, but that startup funding remains strong and good ideas don’t only happen within the largest tech giants.

#3 Denim Social

Top Executive: Douglas Wilber, CEO

Headquarters: St. Louis

Denim Social offers social media management and marketing automation software for highly-regulated industries such as banking, insurance and wealth management.

For these companies, compliance can get in the way of a consumer-oriented marketing campaign, according to Denim Social’s website. The company allows customers to schedule and plan social media content, curate industry-specific articles for audiences and learn about online audiences with analytic reports.

The company counts AWS, Twitter and Facebook among its partners.

The company was founded in 2020 through the merger of St. Louis-based Gremlin Social and Iowa-based Denim. The company also raised a $4 million Series A round of funding to increase marketing.

This list was originally published by CRN and the full list can be viewed here.

As Denim Social studied more than 400 financial institutions for our 2020 Social Media Benchmark Report, we found that only about 20% were including links in their social media content. That means about 80% of organizations are missing big opportunities to create further engagement and drive ROI from social media.

Social media marketing strategies for financial institutions are important for generating interest and building awareness, but without links, a social post is essentially a digital dead end. A post promoting a new product or service might generate a bit of interest, for example, but if the viewer has nowhere to go from there, they’re likely to drop off after hitting the “like” button. It might generate awareness, but it’s not directly moving the needle on your business goals.

A solid linking strategy, on the other hand, can build digital customer journeys that bring more value to followers and increase social media conversions for organizations. When you’re planning your social media marketing strategy, think about how you can incorporate the following links to guide followers on a journey to becoming customers:

1. External links

Denim recommends that social media marketing strategies for financial institutions follow a “4-1-1” approach. That means six posts per week, four of which should be informational, evergreen content. These posts should include links to trustworthy, verified media sources. Sharing useful information from authoritative outlets is an effective way to educate audiences on financial topics, provide value, encourage further engagement, and build trust.

2. Landing page links

One of six weekly posts should be community-oriented. This post should aim to engage the local community and demonstrate how your organization gives back. A closing photo from a mortgage loan officer is one great example of a community-oriented post. Remember that these posts should aim to catch the followers’ interest and lead them to helpful services to learn more — they should not aim to sell services outright with overly promotional content.

To lead followers to more valuable content from the community-oriented post, include a link to a landing page on your website. The landing page could prompt visitors to input their name and email in exchange for a mortgage 101 guidebook, for example. When visitors submit their details, you have contact information for primed leads in your hands, and your audience has a valuable resource in theirs. Denim Social’s code-free landing page wireframe makes it easy for marketers, even those with no web design experience, to build and scale highly professional landing pages in minutes.

3. Owned content links

The last of your six posts should be promotional about your products or services. These can drive readers to a place on your website where they can learn more or engage with an expert at your organization to ask questions. Link to owned content such as blog posts to accomplish those goals. Well-written and informative blog posts can help you demonstrate expertise and build trust. Plus, linking to these pages will guide users to your digital property, much like landing pages, and you can use that data to retarget posts to people who might have shown interest but dropped off the digital customer journey before engaging further with the brand.

Remember, although this content can promote your products and services, it should still serve a greater purpose than to simply be a digital billboard for your brand. Provide valuable information that readers need, and include a call to action in each post that gives them the opportunity to engage further with ease.

Social media is an excellent brand-building tool, but if you’re not using it to drive ROI and further progress toward business goals, you’re not harnessing its full potential. Including linking tactics in your social media marketing strategy is a simple way to make a big difference.

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GUIDES

Denim Social Surpasses 1 Billion Data Points

DES MOINES, Iowa (September 28, 2017)Denim Social, the Des Moines-based insurtech company, has aggregated more than 1 billion data points on consumer engagement with the mobile and social media ads it has powered for insurance and financial services companies. The data is being collected through Denim Social’s patent-pending technology platform that allows marketing teams to easily scale localized mobile and social media ads for thousands of users in two minutes.

“Data is key to making smarter marketing and distribution decisions, and we’re proud to have more data on consumer engagement with insurance-related mobile and social media ads than anyone,” said Gregory Bailey, CEO and co-founder of Denim. “Not only does this level of information reveal our customers’ engagement with the Denim platform, it also offers huge opportunities to drive better marketing and distribution results for our customers.”

By analyzing the more than 1 billion data points according to segments such as age, gender, ad placement, time of day, and locality, some fascinating insights emerge. Here are a few examples:

  • Millennial consumers ages 25 to 34 are a sweet spot. In addition to seeing ads more than any other age group, this generation represents a lower cost per click – 31 percent lower than Gen Z; 9 percent lower than Gen X.
  • Ads viewed by consumers between midnight and 7:00 a.m. local time are 29 percent more likely to be clicked on than ads viewed at any other time.
  • Android smartphone users are 410 percent more likely to click on ads than iPhone users.

“Technology doesn’t stand still, and neither do the people who use it,” Bailey said. “At Denim, we’re always thinking about what’s next, and with this amount of data, we’re in an extremely strong position to drive smarter marketing for our customers. As the amount of data continues to grow, we look forward to delivering additional intelligent, multi-channel experiences.”

About Denim Social

Denim Social is reimagining marketing and distribution with wicked smart technology. Designed with today’s mobile and social consumers in mind, Denim Social’s patent-pending platform improves marketing ROI by changing the way insurance and financial services companies advertise, engage, and sell. With a focus on delivering a simple and intuitive platform, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

Thank you! Your submission has been received!
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ALL GUIDES:

Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

So how can marketers ensure that their loan officers stand out? The answer is social media.

Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

Download this guidebook to learn how 3 mortgage lenders are using social media to:

  • Position themselves in a place the community is already looking ... their social media
  • Empower loan officers to engage in local conversations
  • Turn their institution's loan officers into the voice of their brand
  • Build trust within the community

Every Mortgage Marketer Should Ask Themselves

Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Read this guide if you’re asking yourself:

  • Is my social media policy current and comprehensive?
  • How do I ensure social media compliance during M&A?
  • What do I need to consider for direct messaging compliance?

In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

How 6 Financial Marketers Are Creating Value in Social Media

Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

  • Who does what
  • The right structure to execute strategy
  • How compliance software can help

Enjoy!

ABA Study: The Current State of Social Media

See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    GUIDES

    Denim Social Surpasses 1 Billion Data Points

    DES MOINES, Iowa (September 28, 2017)Denim Social, the Des Moines-based insurtech company, has aggregated more than 1 billion data points on consumer engagement with the mobile and social media ads it has powered for insurance and financial services companies. The data is being collected through Denim Social’s patent-pending technology platform that allows marketing teams to easily scale localized mobile and social media ads for thousands of users in two minutes.

    “Data is key to making smarter marketing and distribution decisions, and we’re proud to have more data on consumer engagement with insurance-related mobile and social media ads than anyone,” said Gregory Bailey, CEO and co-founder of Denim. “Not only does this level of information reveal our customers’ engagement with the Denim platform, it also offers huge opportunities to drive better marketing and distribution results for our customers.”

    By analyzing the more than 1 billion data points according to segments such as age, gender, ad placement, time of day, and locality, some fascinating insights emerge. Here are a few examples:

    • Millennial consumers ages 25 to 34 are a sweet spot. In addition to seeing ads more than any other age group, this generation represents a lower cost per click – 31 percent lower than Gen Z; 9 percent lower than Gen X.
    • Ads viewed by consumers between midnight and 7:00 a.m. local time are 29 percent more likely to be clicked on than ads viewed at any other time.
    • Android smartphone users are 410 percent more likely to click on ads than iPhone users.

    “Technology doesn’t stand still, and neither do the people who use it,” Bailey said. “At Denim, we’re always thinking about what’s next, and with this amount of data, we’re in an extremely strong position to drive smarter marketing for our customers. As the amount of data continues to grow, we look forward to delivering additional intelligent, multi-channel experiences.”

    About Denim Social

    Denim Social is reimagining marketing and distribution with wicked smart technology. Designed with today’s mobile and social consumers in mind, Denim Social’s patent-pending platform improves marketing ROI by changing the way insurance and financial services companies advertise, engage, and sell. With a focus on delivering a simple and intuitive platform, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

    Download the Guide

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    ALL GUIDES:

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    RESOURCES

    NEWS
    September 29, 2017

    Denim Social Surpasses 1 Billion Data Points

    DES MOINES, Iowa (September 28, 2017)Denim Social, the Des Moines-based insurtech company, has aggregated more than 1 billion data points on consumer engagement with the mobile and social media ads it has powered for insurance and financial services companies. The data is being collected through Denim Social’s patent-pending technology platform that allows marketing teams to easily scale localized mobile and social media ads for thousands of users in two minutes.

    “Data is key to making smarter marketing and distribution decisions, and we’re proud to have more data on consumer engagement with insurance-related mobile and social media ads than anyone,” said Gregory Bailey, CEO and co-founder of Denim. “Not only does this level of information reveal our customers’ engagement with the Denim platform, it also offers huge opportunities to drive better marketing and distribution results for our customers.”

    By analyzing the more than 1 billion data points according to segments such as age, gender, ad placement, time of day, and locality, some fascinating insights emerge. Here are a few examples:

    • Millennial consumers ages 25 to 34 are a sweet spot. In addition to seeing ads more than any other age group, this generation represents a lower cost per click – 31 percent lower than Gen Z; 9 percent lower than Gen X.
    • Ads viewed by consumers between midnight and 7:00 a.m. local time are 29 percent more likely to be clicked on than ads viewed at any other time.
    • Android smartphone users are 410 percent more likely to click on ads than iPhone users.

    “Technology doesn’t stand still, and neither do the people who use it,” Bailey said. “At Denim, we’re always thinking about what’s next, and with this amount of data, we’re in an extremely strong position to drive smarter marketing for our customers. As the amount of data continues to grow, we look forward to delivering additional intelligent, multi-channel experiences.”

    About Denim Social

    Denim Social is reimagining marketing and distribution with wicked smart technology. Designed with today’s mobile and social consumers in mind, Denim Social’s patent-pending platform improves marketing ROI by changing the way insurance and financial services companies advertise, engage, and sell. With a focus on delivering a simple and intuitive platform, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

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    OTHER NEWS:

    Marketers in Regulated Industries Can Now Execute Multi-Network Social Media Publishing and Advertising Campaigns While Staying in Compliance

    Denim Social is proud to announce that its platform now offers Instagram publishing, monitoring and analytics. When combined with Denim Social’s existing support for paid Instagram advertising, marketers in regulated industries – like banking, mortgage, insurance and wealth management – can now manage fully integrated and compliant paid and organic campaigns.

    The platform enhancement offers marketers one easy-to-use, intuitive platform to:

    • Manage publishing and advertising for multiple Instagram Business accounts
    • Publish and schedule organic content
    • Maximize reach and generate leads with paid advertising targeted to unique demographics
    • Strengthen strategies with organic and paid advertising performance analytics
    • Stay compliant and engaged with monitoring in one streamlined feed

    With the integration of organic publishing and paid social media advertising in one platform, marketers can take advantage of Instagram’s unique content display and create opportunities for stronger engagement.

    “A robust social media monitoring platform is a must in the mortgage and banking industry. Denim Social has not only allowed us to remain compliant, their platform allows our sales team to successfully post, utilize a library of approved content and monitor their engagement,” said Christine Madrid Overbeck, senior vice president, mortgage division, Goldwater Bank. “The recent expansion to include Instagram is a game changer. The sales team is extremely excited to engage with their clients using one more additional social media channel.”

    Research shows that Instagram outperforms other social networks on engagement and the network boasts more influence on purchase decisions than any other platform. But for many financial institutions the compliance risks have outweighed the marketing rewards of the network. Denim Social is built for compliance and we’re proud to offer the only fully-compliant Instagram publishing and advertising solution in the industry.


    Curious what Instagram can do for your brand? Check out our latest guide or schedule a demo to see the Denim Social platform in action.

    From a platform that employers can use to test software development job candidates to software that aims to improve how companies deploy field services workers, software-as-a-service (SaaS) companies have made a splash in transforming workplaces in 2021.

    Some of the largest employers had to adopt remote working this past year and have declared a willingness to keep some form of it even after the global pandemic subsides, prompting a renewed interest in software tools that can improve and even change business operations in a variety of industries.

    With headquarter locations including San Francisco and St. Louis and Kissimmee, Fla., these startups show that not only does innovation happen anywhere, but that startup funding remains strong and good ideas don’t only happen within the largest tech giants.

    #3 Denim Social

    Top Executive: Douglas Wilber, CEO

    Headquarters: St. Louis

    Denim Social offers social media management and marketing automation software for highly-regulated industries such as banking, insurance and wealth management.

    For these companies, compliance can get in the way of a consumer-oriented marketing campaign, according to Denim Social’s website. The company allows customers to schedule and plan social media content, curate industry-specific articles for audiences and learn about online audiences with analytic reports.

    The company counts AWS, Twitter and Facebook among its partners.

    The company was founded in 2020 through the merger of St. Louis-based Gremlin Social and Iowa-based Denim. The company also raised a $4 million Series A round of funding to increase marketing.

    This list was originally published by CRN and the full list can be viewed here.

    Does your financial institution struggle with social media content curation? You’re not alone. With time, compliance and resource constraints, it can be difficult for financial institutions to find engaging and relevant content to fill their social media feeds. Denim Social has a new product to help!

    Through an integration with content curation industry leader, UpContent, Denim Social is proud to introduce new features that will give financial marketers the ability to curate collections of relevant, high-quality and compliant social media content.

    We get it, searching for content is time consuming and it can be especially tough to find quality content for financial institutions. Our integration with UpContent will bring curated, third-party articles directly to your Denim Social platform. Here’s how it works: 

    • Simply log in to Denim Social to access the curated content libraries. No search engine required. 
    • Curated posts include pre-populated post captions or your team can customize the message to fit your brand. 
    • Select posts to use at the brand level or your marketing team can pre-approve and organize posts for employee use. 
    Content Curation Product Preview

    Social selling is a powerful strategy for financial institutions to increase reach, drive engagement and build trust with customers. With this new content integration, Denim Social can help your marketing team unlock the potential of employee social media, while maintaining brand consistency and staying compliant. Create pre-approved content libraries and implement approval workflows to keep your marketing team in control. 

    Denim Social’s built-in compliance processes work seamlessly with our new curated content libraries. And unlike our competitors, compliance approvals are built-in to our platform.

    Want to see our platform and curated content libraries in action? Sign up for a demo to learn how Denim Social can help your institution level-up its social media strategy. 

    About UpContent: 

    UpContent helps marketing, sales, and HR professionals build trust, deepen relationships, and drive revenue through strategically curated content. UpContent analyzes millions of articles monthly and taps into the collective expertise of their company’s team by empowering individuals to engage with, and enrich, high-quality articles prior to sharing with customers and prospects through one of UpContent’s many social media, email marketing, and website partnerships and integrations. For more information, visit https://www.upcontent.com.

    ST. LOUIS, Missouri (September 29, 2020)Denim Social, a social media management tool compliantly scaling the publishing, paid advertising, and landing page experience for financial services, was recently named to the list of “2021 Best Tech Startups in St. Louis” by The Tech Tribune.

    The Tech Tribune took four factors into consideration when creating their list including revenue potential, leadership team, brand/product tractions, and competitive landscape. They also stated that all companies must be independent (un-acquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.

    “We are excited to be recognized by The Tech Tribune as one of the best tech startups in our local community of St. Louis. At Denim Social we are working to humanize the social media experience at scale for financial services by providing solutions for brands, branch locations and advisors from one highly intuitive platform. We are in great company with the other companies recognized and it’s an honor to be included in this list,” said Doug Wilber, CEO of Denim Social.

    We’ve Raised $4 Million in Series A Funding to Fuel Growth

    Today, we have important and exciting news to share. St. Louis-based Gremlin Social and Des Moines-based Denim have merged to form a new company called Denim Social.

    Denim Social empowers marketers in regulated industries to build stronger customer relationships on social media with tools that manage organic content and paid advertising in one platform.

    Denim Social provides social media management and marketing automation software built to meet the needs of regulated industries including banking, insurance, mortgage and wealth management. The merger brings together our complementary product offerings and provides a significant market opportunity in both insurance and financial services.

    During times like today, it’s more important than ever for brands to use social media to build deeper, more meaningful relationships with consumers and their communities. But we also recognize that compliance remains a significant barrier in many regulated industries. By merging our technology and expertise, we are providing an industry-leading, all-in-one solution.

    Our platform is the only social media management software that humanizes the social media experience at scale by providing solutions for brands, branch locations and advisors from one highly intuitive platform. Additionally, we’re proud to maintain the exclusive social media management endorsement from the American Bankers Association.

    New Funding to Drive Growth

    We’re equally excited to announce that we’ve raised our largest investment round to date – a $4 million Series A. Led by St. Louis-based Hermann Companies, the new funding will allow us to scale faster, enhance and expand our product offering and grow market share.

    As part of the Series A raise, Rick Holton, Jr. is joining our Board of Directors. Rick has a proven track record of scaling business-to-business fintech solutions and has a unique skill set that will help us develop a more robust digital engagement platform.

    Soon, we’ll share more details about enhancing our product capabilities for social media publishing, listening, analytics, compliance and team management. And, we look forward to delivering new and amazing products for our customers and partners.

    Culture and Teams

    When we began talking about merging our businesses, two of the most important elements of the conversation were focused on our company cultures and team members. We’re extremely excited that all of our team members have made the transition to Denim Social. Doug serves as our CEO, Gregory serves as president and chief product officer and Josh Dennis is our chief technology officer.

    Our company now consists of more than 20 dedicated team members across St. Louis, Des Moines and Birmingham. Like many of you, we’re currently working remotely and looking for more team members to do the same. And, in the coming days, we’re excited to post several new job openings across engineering, marketing, sales and customer success.

    DES MOINES, Iowa (October 15, 2018)Denim Social, the most intelligent mobile marketing platform for financial services, has been named to the InsurTech 100 list by London-based FinTech Global, provider of comprehensive data, insights, and analytical tools to the global fintech industry.

    As incumbent financial institutions grapple with rapid innovation and digital transformation challenges, FinTech Global produced the InsurTech 100 list to identify the 100 innovative companies that every leader in the insurance industry needs to know about in 2019.

    “All insurance companies are aware they need to re-think their business models,” said Richard Sachar, a director of FinTech Global. “The InsurTech 100 identifies some of the solution providers that could become their competitors or partners in the next few years.”

    According to FinTech Global, insurtech is one of the largest and most important sectors within the fintech space. Over $7 billion has been invested in insurtech solution providers since 2015 as insurance and reinsurance firms as well as investors realize the huge impact new digital models are having on the industry.

    The InsurTech 100 companies were chosen by a panel of industry experts who reviewed an analysis of 637 insurtech companies. Companies that made the final cut were recognized for their innovative use of technology to solve a significant industry problem, or to generate cost savings or efficiency improvements across the insurance value chain.

    “The Denim team is extremely honored to be named one of the 100 most innovative insurtech companies in the world — and one of only 39 in the U.S,” said Gregory Bailey, CEO and founder of Denim. “It takes an awesome team to build products and services that create impact and transform businesses. I’m fortunate to be building Denim alongside an awesome team.”

    A full list of the InsurTech 100 can be found at TheInsurTech100.com. More detailed information about each of the companies is available to download in a research pdf.

    About Denim Social

    Denim Social is making marketing personal, at scale. Designed with today’s mobile and social consumers in mind, Denim’s patent-pending, data-driven platform saves time and money by enabling marketing teams to create and manage micro-targeted mobile and social media ad campaigns on behalf of local representatives. With a focus on delivering a simple and intuitive experience, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo

    RESOURCES

    VISION
    September 29, 2017

    Denim Social Surpasses 1 Billion Data Points

    DES MOINES, Iowa (September 28, 2017)Denim Social, the Des Moines-based insurtech company, has aggregated more than 1 billion data points on consumer engagement with the mobile and social media ads it has powered for insurance and financial services companies. The data is being collected through Denim Social’s patent-pending technology platform that allows marketing teams to easily scale localized mobile and social media ads for thousands of users in two minutes.

    “Data is key to making smarter marketing and distribution decisions, and we’re proud to have more data on consumer engagement with insurance-related mobile and social media ads than anyone,” said Gregory Bailey, CEO and co-founder of Denim. “Not only does this level of information reveal our customers’ engagement with the Denim platform, it also offers huge opportunities to drive better marketing and distribution results for our customers.”

    By analyzing the more than 1 billion data points according to segments such as age, gender, ad placement, time of day, and locality, some fascinating insights emerge. Here are a few examples:

    • Millennial consumers ages 25 to 34 are a sweet spot. In addition to seeing ads more than any other age group, this generation represents a lower cost per click – 31 percent lower than Gen Z; 9 percent lower than Gen X.
    • Ads viewed by consumers between midnight and 7:00 a.m. local time are 29 percent more likely to be clicked on than ads viewed at any other time.
    • Android smartphone users are 410 percent more likely to click on ads than iPhone users.

    “Technology doesn’t stand still, and neither do the people who use it,” Bailey said. “At Denim, we’re always thinking about what’s next, and with this amount of data, we’re in an extremely strong position to drive smarter marketing for our customers. As the amount of data continues to grow, we look forward to delivering additional intelligent, multi-channel experiences.”

    About Denim Social

    Denim Social is reimagining marketing and distribution with wicked smart technology. Designed with today’s mobile and social consumers in mind, Denim Social’s patent-pending platform improves marketing ROI by changing the way insurance and financial services companies advertise, engage, and sell. With a focus on delivering a simple and intuitive platform, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimsocial.com.

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    SIMILAR POSTS:

    In an environment that is increasingly digital, home lending is a golden opportunity to build customer relationships that span decades. Maintaining human connection doesn’t require lenders to turn their backs on tech; in fact, the right tech can help deliver a more personalized experience for borrowers. In this webinar with Sales Boomerang, we talk with industry leaders about humanizing the mortgage customer experience by using technology to curate content and create opportunities that are highly valuable, relevant, and timely.



    How Denim Social Works With Agency Partners to Create Consistent,Compliant Digital Marketing for Financial Services

    Many financial institutions partner with outside agencies to create digital marketing experiences. They hire agencies to do what they do best: build connections to customers in creative ways. Even with this support, however, financial services marketers still have to ensure every piece of digital marketing stays compliant and distribute those pieces to their brand, branch, and employee feeds.

    That’s where Denim Social fits into the picture — not as a replacement for agencies you’re already working with, but as a tool to boost their efforts. Financial institutions can turn to Denim Social to work with agency partners to activate more effective, efficient, and compliant social media marketing strategies. When agencies can rely on our compliance and management platform to cover the logistics behind social media marketing, they can focus all of their energy on crafting impactful campaigns. And financial institutions can get more out of their marketing dollars.

    Here’s how we can work with agency partners to support financial institutions’ social media strategies and digital marketing efforts:

    1. Curated Content for Social Media

    So you’ve hired an agency to craft your social media marketing strategy and write attention-grabbing, interest-piquing posts. But not all of your social media posts should be new content. Your brand and employees should also share relevant news or helpful guides from other reliable sources.

    You don’t need to task your agency partners with curating existing material Denim Social can free up their time to focus on creating new campaigns with our curated content support.​ Our integration with content curation industry leader UpContent brings relevant, curated articles directly to the Denim Social platform, so marketers or agencies don’t have to be responsible for sourcing every post. That means a lot, especially for financial institutions running social selling campaigns where hundreds or even thousands of employees post brand-related content.

    2. Social Media Compliance Tools

    The last thing any digital marketing agency wants is to create content that will land your brand in regulatory trouble. But financial institution marketers understand that even one noncompliant post could be a big problem. Denim Social can serve as the compliance checkpoint between the content an agency creates and the public, ensuring no posts go live that shouldn’t.

    Our platform offers keyword and phrase filtering to bring any creative copy with potentially noncompliant messaging to your attention — before it goes live. What’s more, automated approval workflows can streamline agencies’ communication with financial institution marketers, compliance teams, and other stakeholders to get the proper sign-off on every post with ease. Marketers also know they must record every social post and interaction in case they get audited by regulatory agencies, but agency partners shouldn’t have to focus their efforts on administrative tasks and record-keeping. That’s where Denim Social can help with automatic archiving tools to get tedious tasks out of the way and let agencies do what they do best. 

    3. Paid Social Media Management
    Denim Social can work with agencies to deliver the best possible results for paid social media advertising. Our proprietary social media ads manager automatically optimizes ads’ performance and consolidates all social media platforms into one easily accessible dashboard for a one-stop shop.

    When agencies can efficiently manage and optimize ads, they can easily scale campaigns at the brand, location, and advisor level. And when agencies can scale further and deliver more results, financial institutions get more bang for their agency buck.

    4. Accurate, Data-Driven Results

    Financial institution leaders need data to inform the smartest and most impactful decisions when determining where to allocate their marketing budgets. So agencies must provide that data to prove their worth beyond vanity metrics alone. Denim Social can help by clearly connecting social media campaigns to real business results.


    For example, agency partners can easily create landing pages for each campaign using our Landing Page Builder. From there, they can incorporate landing page links into the social media marketing strategy and track analytics to see how many prospects followed the digital journey from social post to landing page to getting in touch to learn more. Essentially, social media can drive conversions — which translates to more profit for your institution. And Denim Social can help provide the analytics agencies need to prove it.

    Successful digital marketing for financial services has to cover a lot of bases. It must be relevant, consistent, and compliant. Few financial institutions can do all of that on their own — and even their agency partners can use a hand to create more efficient and effective campaigns. That’s whereDenim Social fits into the mix. We don’t replace agencies: We support them in creating the strongest possible social media marketing strategies for financial institutions.

    Did you know that 50% of Instagram users become more interested in a brand when they see an ad for it? Brands are using social media advertising to drive awareness for their products and services among highly targeted audiences -- and they’re hitting business goals doing it. Want to learn how to get started with social media advertising? Watch our webinar “Elevate Your Social Strategy with Paid Advertising”  to find out how to easily get started with social media ads.

    Retail banks in the U.S. are facing a major customer attrition challenges. According to a recent Bain report, customers make as many as 55 percent of financial-related purchases from their primary bank’s competitors. While primary banks may be able to retain customers’ savings and checking accounts, the report suggests that they’re likely losing out on lucrative sales when it comes to loans, credit cards and investments.

    Considering that almost one-third of those who defected from their primary bank did so in response to a direct offer from a competitor, wise marketers will up their customer engagement and outreach efforts to retain more customers. Affordability of products is the top reason for customer defection, which marketers may not have much say in, but it isn’t the only contributing factor. Digitization has also been a major catalyst. Namely, the strong digital products and experiences that some banks offer—and others do not.

    Bank marketers who can jump onboard the digitization train to meet customers where they are with engaging, valuable messaging will be much more likely to keep customers coming back again and again for each of their financial needs. The following strategies can help:

    1. Put the human element front and center

    Traditional banks have an innate advantage over digital direct banks: The human touch. Leveraging this benefit, especially when it comes to increasingly digital customer interactions, can lead to measurable improvements in customer retention.

    One way to ensure the human touch remains part of every customer touchpoint is to focus on personalization. A February Insurance Thought Leadership piece revealed that 72 percent of people ignore marketing that’s not highly personalized. So targeting relevant content to the right recipients is essential, especially when digitization can easily strip the human element out of an interaction. Personalizing messaging and services to be relevant and valuable to the specific needs of each customer can bring the human element into focus even in a digital world.

    One way to create more relevant, personalized outreach is to practice social selling, or leveraging a bank’s employees on social media. People can relate more to other people than they can to big brand names. When your employees are the ones getting in front of customers virtually, it humanizes the digital customer experience and sets the stage for trusting and loyal relationships to come. What’s more, employees also tend to have further reach and engagement on brand-related social posts than brand pages alone, so they can expand the impact of your messaging exponentially.

    2. Create digital pathways to human interactions

    When considering how to anchor all digital marketing for financial services around the human element, keep in mind that every pathway should connect prospects and customers directly to a human.

    For example, a social media post from an employee could include a link to a landing page on your website where visitors can learn more valuable information on the topic of the post. On that landing page, you can include valuable content, such as a guidebook, behind an information request form. When users submit their names and email addresses, they will receive the content and your sales team members can reach out to them directly with a human-centric, personalized outreach approach.

    When prospects and customers know they’re just an email or phone call away from a real person at your organization, they’re likely to turn to you instead of an impersonal digital direct bank for their next financial need.

    3. Focus on customer retention just as much as acquisition

    Bringing in new prospects gets a lot of attention from financial services marketers, sometimes at the expense of retaining current ones. But focusing on customer retention and continuously improving the digital customer experience will help secure more revenue when it comes to additional services such as loans and credit cards.

    Listen to the needs of customers and keep refining your personalization tactics to meet their needs. Every time you get in front of a current customer with relevant, valuable messaging or content, you help build trust in that relationship and increase the chances of that customer coming to you for whatever service they need next.

    It’s true that people will always be drawn to brands that offer more affordable products and services. But money isn’t the only reason people look outside of their primary bank to fulfill their financial needs. Banks that differentiate by focusing on digitization alongside the human element will find that it’s easier to keep current customers from looking for greener pastures.

    This was originally published on ABA Bank Marketing.

    If you want your business' content to reach consumers, having a presence on Instagram is a given. It is, after all, the second most popular social media platform behind Facebook. But to make the most of your Instagram Page -- to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) -- you need to optimize your Instagram presence. Get all the info you need to get started with Instagram fundamentals.

    Financial Services companies should be marketing and advertising on Instagram, but the Denim Social 2020 Social Media Benchmark Report for Financial Services shows less than 40% of institutions have adopted the platform. If you're considering starting an Instagram page, consider these basics for setting up your business profile.

    Download the infographic

    Looking for more guidance on Instagram? Check out our guide, Stronger Customer Relationships on Instagram.


    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo