November 19, 2021

Denim Social and Experience.com Join Forces to Offer Reviews on Social Media

Denim Social is proud to announce that its platform will now offer integrated review capabilities through a new partnership with Experience.com, the world’s most impactful Experience Management Platform. Denim Social users will now be able to easily and compliantly share positive reviews on their social media channels.

Financial institutions know that relationships matter and that means positive reviews of loan officers and other associates play a pivotal role in the success of a social selling strategy. With Denim Social’s new Experience.com integration, users can post positive reviews gathered through Experience.com’s platform to their social media channels in just a few clicks.

“People buy from people in the mortgage industry and that means financial institutions need to humanize their brands in social media,” said Doug Wilber, CEO of Denim Social. “Experience.com is the premier experience platform and now we can offer our shared clients the ability to seamlessly integrate reviews into their social strategies.”

Here’s how the integration works:

  • Experience.com’s platform delivers survey completion requests to a financial institution’s recent customers.
  • Completed surveys are organized and made available on the Experience.com platform.
  • Top-rated reviews will automatically populate as social posts in the Denim Social content library for easy brand and loan officer social media publishing.
  • Denim Social’s compliance features ensure reviews are compliant before social posts are published.

“Financial services organizations have been using the power of real-time customer feedback in the Experience.com platform for years, boosting customer retention, revenue, and reviews,” said Kristin Messerli, VP of Financial Services at Experience.com. “ We are excited about this new partnership with Denim Social to extend the reach of the great client feedback our customers receive.”

Top-rated reviews now automatically populate as social posts in the Denim Social content library.


This integrated feature is now available for all shared Experience.com and Denim Social clients.

To learn more about social media publishing, visit DenimSocial.com. To learn more about the Experience Management Platform, visit experience.com.

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November 19, 2021

Denim Social and Experience.com Join Forces to Offer Reviews on Social Media

By
Denim Social

Denim Social is proud to announce that its platform will now offer integrated review capabilities through a new partnership with Experience.com, the world’s most impactful Experience Management Platform. Denim Social users will now be able to easily and compliantly share positive reviews on their social media channels.

Financial institutions know that relationships matter and that means positive reviews of loan officers and other associates play a pivotal role in the success of a social selling strategy. With Denim Social’s new Experience.com integration, users can post positive reviews gathered through Experience.com’s platform to their social media channels in just a few clicks.

“People buy from people in the mortgage industry and that means financial institutions need to humanize their brands in social media,” said Doug Wilber, CEO of Denim Social. “Experience.com is the premier experience platform and now we can offer our shared clients the ability to seamlessly integrate reviews into their social strategies.”

Here’s how the integration works:

  • Experience.com’s platform delivers survey completion requests to a financial institution’s recent customers.
  • Completed surveys are organized and made available on the Experience.com platform.
  • Top-rated reviews will automatically populate as social posts in the Denim Social content library for easy brand and loan officer social media publishing.
  • Denim Social’s compliance features ensure reviews are compliant before social posts are published.

“Financial services organizations have been using the power of real-time customer feedback in the Experience.com platform for years, boosting customer retention, revenue, and reviews,” said Kristin Messerli, VP of Financial Services at Experience.com. “ We are excited about this new partnership with Denim Social to extend the reach of the great client feedback our customers receive.”

Top-rated reviews now automatically populate as social posts in the Denim Social content library.


This integrated feature is now available for all shared Experience.com and Denim Social clients.

To learn more about social media publishing, visit DenimSocial.com. To learn more about the Experience Management Platform, visit experience.com.

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SIMILAR POSTS:

Mortgage lenders and financial institutions understand the power of human-first connections and social media can help loan officers build relationships. But social media success is about so much more than a like. Smart mortgage marketers are using social media to start customer journeys that flow down the full marketing funnel.

In our latest webinar, leaders from Denim Social and Total Expert, discuss how the right tech tools can help your team easily and efficiently activate a social media strategy that actually closes deals. When every competitive edge matters, this webinar can help you discover how to make the most of your social marketing efforts.

Check out the video below:

Denim Social announced that its platform will now offer integrated customer relationship management (CRM) capabilities through a new partnership with leading CRM and customer engagement platform, Total Expert. Denim Social users are now able to automatically capture leads generated from Denim Social Pages in the Total Expert platform.

Together with Denim Social, Total Expert users can deepen customer relationships and create customers for life by capturing, tracking, and automating relationships at every step – from social posts to recording interactions in the industry-leading CRM.

Connect with your Denim Social and Total Expert Customer Success representatives to activate the integration.

Denim Social is proud to announce that its platform now offers customer relationship management (CRM) capabilities through a new integration with top-rated mortgage CRM and mortgage marketing engine, Surefire, one of the innovative solutions offered by industry leader Black Knight, an award-winning software, data and analytics company that drives innovation in the mortgage lending and servicing and real estate industries, as well as the capital and secondary markets. Denim Social users can automatically capture leads generated from Denim Social Pages in their Surefire CRM system.

Mortgage marketers know better than anyone that relationships are the heart of their business. Social media marketing can help mortgage loan officers engage customers to deepen relationships and identify business opportunities using the new Surefire and Denim Social integration. Marketers can now capture, track and automate relationships at every step – from social posts to CRM records.

“Relationships matter more than ever in a competitive mortgage market,” said Doug Wilber, CEO of Denim Social. “Using the fully integrated social media and marketing automation with Denim Social and Surefire, mortgage loan officers can make the most of all that social media has to offer, while maximizing their time and relationships.”

Here’s how the integration works:

- Mortgage marketers who use both Denim Social and the Surefire CRM can connect the platforms.

- When a prospect completes a form on a Denim Social landing page, the lead will be automatically distributed to the Surefire CRM.

- With the Denim Social integration, Surefire records will be created, updated, assigned and marketing automations triggered – with no emails or manual updates needed.

Mortgage lenders that are ready to maximize your social impact and supercharge your CRM can connect with their Denim Social or Surefire CRM Customer Success representatives to discuss and activate the Surefire integration. Those interested in becoming Denim Social or Surefire customers should contact visit www.denimsocial.com/demo.

I was beyond excited to attend Adweek’s Social Media Week in New York City this week with some of my Denim Social teammates. Social Media Week is one of the world’s premier conferences covering the most up-and-coming trends and topics in the social media industry, and includes workshops on creating content, paid social advertising, and how to thrive in an ever-connected era from industry leaders. The team and I were excited to learn about the latest trends and best practices to bring it back to our customers in the financial services industry. 

Some of the latest social trends can feel unreachable within a regulated industry but there was a clear theme from all thought leaders that unified everything we heard: authenticity.

Authenticity will always resonate and it’s what audiences are craving in our overly-curated world. The pandemic taught us to focus on what matters most and consumers are expecting to see what matters most to them in their social feeds. 

So what does that mean for financial services? It’s simple. The same authenticity that financial services professionals have used to build relationships and trust with customers over the years is the same authenticity that will resonate on social media. Regulations can make social seem hard to conquer but if you show up as yourself, the trusted professional you already are, your social presence will become a natural extension of you and your business.

Beyond authenticity, here are a few other key takeaways from our time at Social Media Week:

  1. Find the platform mix that works for you; if your customers aren’t on a particular social platform, you don’t need to include those platforms in your mix
  2. Listen to what is resonating with your social audiences and consistently weave that into the content you’re sharing.
  3. Content should be differentiated across social platforms but your core message should stay consistent; even though content might look different from LinkedIn to Instagram, your message should stay the same.
  4. Attention spans have drastically decreased over the last 15 years (from 11 seconds to 2.5); let this drive what you say on social to keep your audience’s attention, make it matter!
  5. People trust people over brands; empower your localized sales forces (agents, advisors, loan officers, etc.) to be active on social and help them weave it into their everyday processes.

As we move forward in an age of technology, Denim Social is here to support financial institutions as they navigate all the new ways to reach customers and connect with them on a personal level. While the multitude of avenues for networking can seem overwhelming, it actually just means that there are more opportunities than ever for your business to provide value to meet your customers wherever they are. Keep following along with us for more social media news updates and insights on Instagram and LinkedIn.

Denim Social is proud to announce that its platform will now offer integrated customer relationship management (CRM) capabilities through a new partnership with leading CRM and customer engagement platform, Total Expert. Denim Social users are now able to automatically capture leads generated from Denim Social Pages in the Total Expert platform.

Mortgage lenders and financial institutions understand the power of human-first connections and social media can help loan officers build relationships. Together with Denim Social, Total Expert users can deepen customer relationships and create customers for life by capturing, tracking, and automating relationships at every step – from social posts to recording interactions in the industry-leading CRM.

“In a competitive marketplace, a loan officer’s success hinges on connection and relationships,” said Doug Wilber, CEO of Denim Social. “Together, Denim Social and Total Expert can help busy loan officers use social media to stay connected and in front of  their customers and prospects.”

Here’s how the integration works:

  • Mortgage marketers who use both Denim Social and Total Expert can connect the platforms.
  • When a prospective customer completes a form on a Denim Social landing page, the lead will be automatically distributed to track in Total Expert and trigger engagement via intelligent automation.
  • With the Denim Social integration, Total Expert records will be created, updated, assigned, and marketing automations triggered – no emails or manual updates needed.

“In today’s market, every lead counts, and social media has become a powerful tool for financial institutions to deepen customer relationships,” said Joe Welu, founder and CEO of Total Expert. “Through Total Expert’s integration with Denim Social, we’re excited to better enable marketers to harness the power of social media to engage, convert and retain customers."

Ready to maximize your social impact and supercharge your CRM? Connect with your Denim Social and Total Expert Customer Success representatives to discuss and activate the integration today.

New to Denim Social? Let us show you how the integration works.

We’ve been busy here at Denim Social. Maybe even as busy as the financial marketers we serve! We get it. With wide-ranging responsibilities and pressing business goals, marketers need to make the most of their time and tools of the trade. That’s why we’re so excited to share Denim Social platform improvements that will make your life easier.

Denim Social is making our platform even more efficient with new platform integrations that connect the dots between marketers’ most used tools and make content-sourcing easier than ever before.

Users can now integrate their Denim Social platform with:

  • Experience.com: Share positive reviews on social media channels through an integration with Experience.com, the world’s most impactful experience management platform.
  • SureFire: Automatically capture leads generated from Denim Social Pages in SureFire, the top-rated mortgage CRM and marketing engine.

Denim Social customers know the power of social media, but many still struggle with the time-consuming process to source interesting and timely content. Denim Social now offers Shared Content Libraries specifically developed to meet the content needs of Finlocker and Homebinder users, as well as American Bankers Association member banks.

These enhancements are part of our commitment to continually improve our platform to meet the needs of our users. In addition to improving our platform, our Customer Success team is here to help you make the most of our tools and refine your financial institution’s social strategy. We’ve also brought on industry leaders to lend their expertise to your strategy. In case you missed it, the team was recently named a G2 Best Mid-Market Support Team. From our products to our award-winning Customer Success team, we’re here to help.

Denim Social Reports Growth

Key client contracts, strategic partnerships, team expansion and platform improvements in the past year have fueled Denim Social to grow 100 percent year-over-year.

“Strengthening the Denim Social platform is propelling our growth,” said Doug Wilber, CEO of Denim Social. “Deep client relationships and continual improvements to the platform are helping us drive meaningful business results for the financial institutions we serve.”

Additionally, Wilber was recently recognized as a 2022 Dealmaker of the Year at the Smart Business Dealmakers Conference - St. Louis.

More to Come

So what’s next for our team? Well, after a much-deserved nap… ha, who are we kidding? Our team is hard at work developing the next generation of Denim Social tools. Next up, Denim Social will release a new Analytics tool to select beta customers. The platform will enable users to tag select posts, report at the post and network level, analyze organic and paid campaigns and generate usage reports. Look for more news from us in the coming weeks about improvements to our Analytics tools. We can’t wait to tell you more!

Interested in accessing our new platform integrations or Shared Content Libraries? Talk with your Customer Success representative.

We’re proud to share that Denim Social CEO, Doug Wilber, was named a 2022 Dealmaker of the Year at the Smart Business Dealmakers Conference - St. Louis. The award recognizes the owners and C-Suite executives of companies for “Deals” they have closed in the past two years.

Denim Social has grown rapidly since the 2020 merger of Denim Labs and Gremlin Social. Notably, in late 2021, the company closed a $5 million Series B investment round.

Wilber joined industry leaders at the conference in a panel discussion, “Demystifying The Factors Impacting Your M&A Transaction.”

Today, Denim Social is proudly growing our ranks with top talent from the best of our industry (not to mention our competitors). Interested in hopping on this rocketship? Check out our Careers page.


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GUIDES

Denim Social and Experience.com Join Forces to Offer Reviews on Social Media

Denim Social is proud to announce that its platform will now offer integrated review capabilities through a new partnership with Experience.com, the world’s most impactful Experience Management Platform. Denim Social users will now be able to easily and compliantly share positive reviews on their social media channels.

Financial institutions know that relationships matter and that means positive reviews of loan officers and other associates play a pivotal role in the success of a social selling strategy. With Denim Social’s new Experience.com integration, users can post positive reviews gathered through Experience.com’s platform to their social media channels in just a few clicks.

“People buy from people in the mortgage industry and that means financial institutions need to humanize their brands in social media,” said Doug Wilber, CEO of Denim Social. “Experience.com is the premier experience platform and now we can offer our shared clients the ability to seamlessly integrate reviews into their social strategies.”

Here’s how the integration works:

  • Experience.com’s platform delivers survey completion requests to a financial institution’s recent customers.
  • Completed surveys are organized and made available on the Experience.com platform.
  • Top-rated reviews will automatically populate as social posts in the Denim Social content library for easy brand and loan officer social media publishing.
  • Denim Social’s compliance features ensure reviews are compliant before social posts are published.

“Financial services organizations have been using the power of real-time customer feedback in the Experience.com platform for years, boosting customer retention, revenue, and reviews,” said Kristin Messerli, VP of Financial Services at Experience.com. “ We are excited about this new partnership with Denim Social to extend the reach of the great client feedback our customers receive.”

Top-rated reviews now automatically populate as social posts in the Denim Social content library.


This integrated feature is now available for all shared Experience.com and Denim Social clients.

To learn more about social media publishing, visit DenimSocial.com. To learn more about the Experience Management Platform, visit experience.com.

Thank you! Your submission has been received!
Download Guide
Oops! Something went wrong while submitting the form.
ALL GUIDES:

It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

  • Scale your social selling program
  • Plan your content strategy
  • Train your loan officers

AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

Instant Download

Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

So how can marketers ensure that their loan officers stand out? The answer is social media.

Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

Every Mortgage Marketer Should Ask Themselves

Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Read this guide if you’re asking yourself:

  • Is my social media policy current and comprehensive?
  • How do I ensure social media compliance during M&A?
  • What do I need to consider for direct messaging compliance?

In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

Every Financial Services Marketer Should Ask Themselves

Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

Stronger Customer Relationships on Instagram

Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

How 6 Financial Marketers Are Creating Value in Social Media

Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

Download this guidebook to learn how 3 mortgage lenders are using social media to:

  • Position themselves in a place the community is already looking ... their social media
  • Empower loan officers to engage in local conversations
  • Turn their institution's loan officers into the voice of their brand
  • Build trust within the community

Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

  • Who does what
  • The right structure to execute strategy
  • How compliance software can help

Enjoy!

Download this guidebook to learn how marketers are using social media to:

  • Drive business with the lowest digital spend compared to traditional media
  • Position employees as thought-leaders while leveraging their collective reach of their social media presence
  • Ultimately, build trust with their communities and customers that translates to positive business results

ABA Study: The Current State of Social Media

See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    GUIDES

    Denim Social and Experience.com Join Forces to Offer Reviews on Social Media

    Denim Social is proud to announce that its platform will now offer integrated review capabilities through a new partnership with Experience.com, the world’s most impactful Experience Management Platform. Denim Social users will now be able to easily and compliantly share positive reviews on their social media channels.

    Financial institutions know that relationships matter and that means positive reviews of loan officers and other associates play a pivotal role in the success of a social selling strategy. With Denim Social’s new Experience.com integration, users can post positive reviews gathered through Experience.com’s platform to their social media channels in just a few clicks.

    “People buy from people in the mortgage industry and that means financial institutions need to humanize their brands in social media,” said Doug Wilber, CEO of Denim Social. “Experience.com is the premier experience platform and now we can offer our shared clients the ability to seamlessly integrate reviews into their social strategies.”

    Here’s how the integration works:

    • Experience.com’s platform delivers survey completion requests to a financial institution’s recent customers.
    • Completed surveys are organized and made available on the Experience.com platform.
    • Top-rated reviews will automatically populate as social posts in the Denim Social content library for easy brand and loan officer social media publishing.
    • Denim Social’s compliance features ensure reviews are compliant before social posts are published.

    “Financial services organizations have been using the power of real-time customer feedback in the Experience.com platform for years, boosting customer retention, revenue, and reviews,” said Kristin Messerli, VP of Financial Services at Experience.com. “ We are excited about this new partnership with Denim Social to extend the reach of the great client feedback our customers receive.”

    Top-rated reviews now automatically populate as social posts in the Denim Social content library.


    This integrated feature is now available for all shared Experience.com and Denim Social clients.

    To learn more about social media publishing, visit DenimSocial.com. To learn more about the Experience Management Platform, visit experience.com.

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    Download Guide
    ALL GUIDES:

    It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

    • Scale your social selling program
    • Plan your content strategy
    • Train your loan officers

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    GUIDES

    Denim Social and Experience.com Join Forces to Offer Reviews on Social Media

    Denim Social is proud to announce that its platform will now offer integrated review capabilities through a new partnership with Experience.com, the world’s most impactful Experience Management Platform. Denim Social users will now be able to easily and compliantly share positive reviews on their social media channels.

    Financial institutions know that relationships matter and that means positive reviews of loan officers and other associates play a pivotal role in the success of a social selling strategy. With Denim Social’s new Experience.com integration, users can post positive reviews gathered through Experience.com’s platform to their social media channels in just a few clicks.

    “People buy from people in the mortgage industry and that means financial institutions need to humanize their brands in social media,” said Doug Wilber, CEO of Denim Social. “Experience.com is the premier experience platform and now we can offer our shared clients the ability to seamlessly integrate reviews into their social strategies.”

    Here’s how the integration works:

    • Experience.com’s platform delivers survey completion requests to a financial institution’s recent customers.
    • Completed surveys are organized and made available on the Experience.com platform.
    • Top-rated reviews will automatically populate as social posts in the Denim Social content library for easy brand and loan officer social media publishing.
    • Denim Social’s compliance features ensure reviews are compliant before social posts are published.

    “Financial services organizations have been using the power of real-time customer feedback in the Experience.com platform for years, boosting customer retention, revenue, and reviews,” said Kristin Messerli, VP of Financial Services at Experience.com. “ We are excited about this new partnership with Denim Social to extend the reach of the great client feedback our customers receive.”

    Top-rated reviews now automatically populate as social posts in the Denim Social content library.


    This integrated feature is now available for all shared Experience.com and Denim Social clients.

    To learn more about social media publishing, visit DenimSocial.com. To learn more about the Experience Management Platform, visit experience.com.

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
    Oops! Something went wrong while submitting the form.
    Download Guide
    ALL GUIDES:

    It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

    • Scale your social selling program
    • Plan your content strategy
    • Train your loan officers

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    GUIDES

    Denim Social and Experience.com Join Forces to Offer Reviews on Social Media

    Denim Social is proud to announce that its platform will now offer integrated review capabilities through a new partnership with Experience.com, the world’s most impactful Experience Management Platform. Denim Social users will now be able to easily and compliantly share positive reviews on their social media channels.

    Financial institutions know that relationships matter and that means positive reviews of loan officers and other associates play a pivotal role in the success of a social selling strategy. With Denim Social’s new Experience.com integration, users can post positive reviews gathered through Experience.com’s platform to their social media channels in just a few clicks.

    “People buy from people in the mortgage industry and that means financial institutions need to humanize their brands in social media,” said Doug Wilber, CEO of Denim Social. “Experience.com is the premier experience platform and now we can offer our shared clients the ability to seamlessly integrate reviews into their social strategies.”

    Here’s how the integration works:

    • Experience.com’s platform delivers survey completion requests to a financial institution’s recent customers.
    • Completed surveys are organized and made available on the Experience.com platform.
    • Top-rated reviews will automatically populate as social posts in the Denim Social content library for easy brand and loan officer social media publishing.
    • Denim Social’s compliance features ensure reviews are compliant before social posts are published.

    “Financial services organizations have been using the power of real-time customer feedback in the Experience.com platform for years, boosting customer retention, revenue, and reviews,” said Kristin Messerli, VP of Financial Services at Experience.com. “ We are excited about this new partnership with Denim Social to extend the reach of the great client feedback our customers receive.”

    Top-rated reviews now automatically populate as social posts in the Denim Social content library.


    This integrated feature is now available for all shared Experience.com and Denim Social clients.

    To learn more about social media publishing, visit DenimSocial.com. To learn more about the Experience Management Platform, visit experience.com.

    Download the Guide

    Thank you! Your submission has been received!
    Download Guide
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    ALL GUIDES:

    It’s no surprise that social media can help drive results for your mortgage business. In fact, the question for most marketers at mortgage lending institutions isn’t IF they should be doing more social media marketing - it’s HOW. Download to learn how to:

    • Scale your social selling program
    • Plan your content strategy
    • Train your loan officers

    AnnieMac is one of the fastest-growing mortgage loan providers in the U.S., serving clients in 42 states. Learn how Denim Social helped their team to streamline its brand’s social media strategy and activate social selling for hundreds of loan officers in just four months.

    Instant Download

    Find out how more than 400 financial institutions across asset classes, geographies, and more used social media in 2020 to effectively support their business objectives. We’ve also outlined key trends to inform your social media future.

    As mortgage demand surges to historic highs, home purchase and refinance markets remain hot. This is excellent news for loan officers, but it also means the environment is more competitive than ever.

    So how can marketers ensure that their loan officers stand out? The answer is social media.

    Read this guidebook from Denim Social to learn how you can help your loan officers build strong relationships, stand out from the crowd and win more business using social media.

    Every Mortgage Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Read this guide if you’re asking yourself:

    • Is my social media policy current and comprehensive?
    • How do I ensure social media compliance during M&A?
    • What do I need to consider for direct messaging compliance?

    In this guide we will help you think about your all important social media policy and thoughtfully consider how changes in social media tech and even your bank’s structure may impact compliance.

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    Every Financial Services Marketer Should Ask Themselves

    Compliance is complicated, but don’t let it stop your lending team from making the most of social media. Think you’re ready to start social selling? Ask yourself these five questions!

    Stronger Customer Relationships on Instagram

    Financial Services companies should be marketing and advertising on Instagram. We break down why, and help you create a strategy to reach new customers- while continuing to build trust in your brand.

    How 6 Financial Marketers Are Creating Value in Social Media

    Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing.

    Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

    Download this guidebook to learn how 3 mortgage lenders are using social media to:

    • Position themselves in a place the community is already looking ... their social media
    • Empower loan officers to engage in local conversations
    • Turn their institution's loan officers into the voice of their brand
    • Build trust within the community

    Which roles do you fill when building your bank's marketing dream team? This guide will show you the following:

    • Who does what
    • The right structure to execute strategy
    • How compliance software can help

    Enjoy!

    Download this guidebook to learn how marketers are using social media to:

    • Drive business with the lowest digital spend compared to traditional media
    • Position employees as thought-leaders while leveraging their collective reach of their social media presence
    • Ultimately, build trust with their communities and customers that translates to positive business results

    ABA Study: The Current State of Social Media

    See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • Does your bank measure the impact of your social media use?
  • COVID-19 & Bank Social Media

    Times are different and how you connect with customers and potential customers has changed drastically. In a socially distant world, learn to still build lasting relationships.

    Download and learn the guiding principles for using social media to serve both your customers and communities in the midst of a pandemic.

    Evolve Bank & Trust (“Evolve”) is an $700M+ asset institution with nearly 40 Home Loan Centers (HLC) and nearly 500 employees nationwide. See how Denim Social helped Evolve activate Home Loan Center Facebook pages over the course of just a few months.

    Download Here

    As any marketer worth their salt will tell you, analytics should drive your social strategy. The key to success is understanding how to link social media efforts to ROI metrics. Read this guide to learn how to gain insights that matter, optimize your strategy and prove your social success.

    RESOURCES

    NEWS
    November 19, 2021

    Denim Social and Experience.com Join Forces to Offer Reviews on Social Media

    By
    Denim Social

    Denim Social is proud to announce that its platform will now offer integrated review capabilities through a new partnership with Experience.com, the world’s most impactful Experience Management Platform. Denim Social users will now be able to easily and compliantly share positive reviews on their social media channels.

    Financial institutions know that relationships matter and that means positive reviews of loan officers and other associates play a pivotal role in the success of a social selling strategy. With Denim Social’s new Experience.com integration, users can post positive reviews gathered through Experience.com’s platform to their social media channels in just a few clicks.

    “People buy from people in the mortgage industry and that means financial institutions need to humanize their brands in social media,” said Doug Wilber, CEO of Denim Social. “Experience.com is the premier experience platform and now we can offer our shared clients the ability to seamlessly integrate reviews into their social strategies.”

    Here’s how the integration works:

    • Experience.com’s platform delivers survey completion requests to a financial institution’s recent customers.
    • Completed surveys are organized and made available on the Experience.com platform.
    • Top-rated reviews will automatically populate as social posts in the Denim Social content library for easy brand and loan officer social media publishing.
    • Denim Social’s compliance features ensure reviews are compliant before social posts are published.

    “Financial services organizations have been using the power of real-time customer feedback in the Experience.com platform for years, boosting customer retention, revenue, and reviews,” said Kristin Messerli, VP of Financial Services at Experience.com. “ We are excited about this new partnership with Denim Social to extend the reach of the great client feedback our customers receive.”

    Top-rated reviews now automatically populate as social posts in the Denim Social content library.


    This integrated feature is now available for all shared Experience.com and Denim Social clients.

    To learn more about social media publishing, visit DenimSocial.com. To learn more about the Experience Management Platform, visit experience.com.

    Subscribe to our newsletter and get the latest sent to your inbox.
    Thank you for subscribing!
    Oops! Something went wrong while submitting the form.
    OTHER NEWS:

    Mortgage professionals know: the industry is undergoing digital transformation, and it’s more important than ever for lenders to have access to the latest financial technology tools. Here at Denim Social, we want to empower mortgage marketers and loan officers with social selling resources that will help pave their way into a bright and people-centric future. To stay ahead of the curve, our team attended the National Mortgage News Digital Mortgage Conference to connect with our mortgage colleagues and learn more about how we can successfully guide customer social media strategies.  

    We learned a lot, but here were my three top takeaways: 

    1. Technology solutions are helping institutions better serve customers. 

    Mortgage companies, banks, and credit unions are transforming how they interact with consumers. Technology is helping marketers learn more about consumers, so that lenders can provide the right product at the right time and decrease the time it takes to close a loan. This is drastically reducing the friction for the consumer, because it’s now as easy as clicking a button to connect with a loan officer and go through the entire approval process. 

    1. The home buying process looks different than it used to. 

    Leaders in mortgage are recognizing that the next generation of homebuyers want and expect the buying process to be different from beginning to end. Today’s buyers expect that information will be readily available online and on social media, and communications between involved parties will be instantaneous and casual. Having a strong online presence signals trust and credibility that is needed for customers to feel confident in their decisions. 

    1. Appearances matter, and it’s essential to look the part. 

    Sure, it’s important to have a strong back office system and process in place so that the mortgage business runs smoothly, efficiently, and dependably. However, now that the boom of the last couple of years is coming to a close, it’s time for many lenders to refocus that effort into the front office. Time, effort, and budget must be allocated to making a good impression and catering strategies to meet customers where they already are and on their terms.  It’s a big shift from the old ways of doing things, but loan officers who commit to social selling and create a strong social presence will come out ahead of those reluctant to make the shift. 

    The bright side of these industry transformations is that now financial institutions will have more opportunities than ever to grow their brands and personalize their approach to customer interactions and sales. Loan officers especially have more resources than ever to interact with their communities. Social media is the perfect way to stay top of mind, and tools like Denim Social are here to support mortgage lenders, banks, and other services seeking to strengthen their social selling capabilities.

    Denim Social is proud to announce that its platform now offers customer relationship management (CRM) capabilities through a new integration with top-rated mortgage CRM and mortgage marketing engine, Surefire, one of the innovative solutions offered by industry leader Black Knight, an award-winning software, data and analytics company that drives innovation in the mortgage lending and servicing and real estate industries, as well as the capital and secondary markets. Denim Social users can automatically capture leads generated from Denim Social Pages in their Surefire CRM system.

    Mortgage marketers know better than anyone that relationships are the heart of their business. Social media marketing can help mortgage loan officers engage customers to deepen relationships and identify business opportunities using the new Surefire and Denim Social integration. Marketers can now capture, track and automate relationships at every step – from social posts to CRM records.

    “Relationships matter more than ever in a competitive mortgage market,” said Doug Wilber, CEO of Denim Social. “Using the fully integrated social media and marketing automation with Denim Social and Surefire, mortgage loan officers can make the most of all that social media has to offer, while maximizing their time and relationships.”

    Here’s how the integration works:

    - Mortgage marketers who use both Denim Social and the Surefire CRM can connect the platforms.

    - When a prospect completes a form on a Denim Social landing page, the lead will be automatically distributed to the Surefire CRM.

    - With the Denim Social integration, Surefire records will be created, updated, assigned and marketing automations triggered – with no emails or manual updates needed.

    Mortgage lenders that are ready to maximize your social impact and supercharge your CRM can connect with their Denim Social or Surefire CRM Customer Success representatives to discuss and activate the Surefire integration. Those interested in becoming Denim Social or Surefire customers should contact visit www.denimsocial.com/demo.

    I was beyond excited to attend Adweek’s Social Media Week in New York City this week with some of my Denim Social teammates. Social Media Week is one of the world’s premier conferences covering the most up-and-coming trends and topics in the social media industry, and includes workshops on creating content, paid social advertising, and how to thrive in an ever-connected era from industry leaders. The team and I were excited to learn about the latest trends and best practices to bring it back to our customers in the financial services industry. 

    Some of the latest social trends can feel unreachable within a regulated industry but there was a clear theme from all thought leaders that unified everything we heard: authenticity.

    Authenticity will always resonate and it’s what audiences are craving in our overly-curated world. The pandemic taught us to focus on what matters most and consumers are expecting to see what matters most to them in their social feeds. 

    So what does that mean for financial services? It’s simple. The same authenticity that financial services professionals have used to build relationships and trust with customers over the years is the same authenticity that will resonate on social media. Regulations can make social seem hard to conquer but if you show up as yourself, the trusted professional you already are, your social presence will become a natural extension of you and your business.

    Beyond authenticity, here are a few other key takeaways from our time at Social Media Week:

    1. Find the platform mix that works for you; if your customers aren’t on a particular social platform, you don’t need to include those platforms in your mix
    2. Listen to what is resonating with your social audiences and consistently weave that into the content you’re sharing.
    3. Content should be differentiated across social platforms but your core message should stay consistent; even though content might look different from LinkedIn to Instagram, your message should stay the same.
    4. Attention spans have drastically decreased over the last 15 years (from 11 seconds to 2.5); let this drive what you say on social to keep your audience’s attention, make it matter!
    5. People trust people over brands; empower your localized sales forces (agents, advisors, loan officers, etc.) to be active on social and help them weave it into their everyday processes.

    As we move forward in an age of technology, Denim Social is here to support financial institutions as they navigate all the new ways to reach customers and connect with them on a personal level. While the multitude of avenues for networking can seem overwhelming, it actually just means that there are more opportunities than ever for your business to provide value to meet your customers wherever they are. Keep following along with us for more social media news updates and insights on Instagram and LinkedIn.

    Denim Social is proud to announce that its platform will now offer integrated customer relationship management (CRM) capabilities through a new partnership with leading CRM and customer engagement platform, Total Expert. Denim Social users are now able to automatically capture leads generated from Denim Social Pages in the Total Expert platform.

    Mortgage lenders and financial institutions understand the power of human-first connections and social media can help loan officers build relationships. Together with Denim Social, Total Expert users can deepen customer relationships and create customers for life by capturing, tracking, and automating relationships at every step – from social posts to recording interactions in the industry-leading CRM.

    “In a competitive marketplace, a loan officer’s success hinges on connection and relationships,” said Doug Wilber, CEO of Denim Social. “Together, Denim Social and Total Expert can help busy loan officers use social media to stay connected and in front of  their customers and prospects.”

    Here’s how the integration works:

    • Mortgage marketers who use both Denim Social and Total Expert can connect the platforms.
    • When a prospective customer completes a form on a Denim Social landing page, the lead will be automatically distributed to track in Total Expert and trigger engagement via intelligent automation.
    • With the Denim Social integration, Total Expert records will be created, updated, assigned, and marketing automations triggered – no emails or manual updates needed.

    “In today’s market, every lead counts, and social media has become a powerful tool for financial institutions to deepen customer relationships,” said Joe Welu, founder and CEO of Total Expert. “Through Total Expert’s integration with Denim Social, we’re excited to better enable marketers to harness the power of social media to engage, convert and retain customers."

    Ready to maximize your social impact and supercharge your CRM? Connect with your Denim Social and Total Expert Customer Success representatives to discuss and activate the integration today.

    New to Denim Social? Let us show you how the integration works.

    We’ve been busy here at Denim Social. Maybe even as busy as the financial marketers we serve! We get it. With wide-ranging responsibilities and pressing business goals, marketers need to make the most of their time and tools of the trade. That’s why we’re so excited to share Denim Social platform improvements that will make your life easier.

    Denim Social is making our platform even more efficient with new platform integrations that connect the dots between marketers’ most used tools and make content-sourcing easier than ever before.

    Users can now integrate their Denim Social platform with:

    • Experience.com: Share positive reviews on social media channels through an integration with Experience.com, the world’s most impactful experience management platform.
    • SureFire: Automatically capture leads generated from Denim Social Pages in SureFire, the top-rated mortgage CRM and marketing engine.

    Denim Social customers know the power of social media, but many still struggle with the time-consuming process to source interesting and timely content. Denim Social now offers Shared Content Libraries specifically developed to meet the content needs of Finlocker and Homebinder users, as well as American Bankers Association member banks.

    These enhancements are part of our commitment to continually improve our platform to meet the needs of our users. In addition to improving our platform, our Customer Success team is here to help you make the most of our tools and refine your financial institution’s social strategy. We’ve also brought on industry leaders to lend their expertise to your strategy. In case you missed it, the team was recently named a G2 Best Mid-Market Support Team. From our products to our award-winning Customer Success team, we’re here to help.

    Denim Social Reports Growth

    Key client contracts, strategic partnerships, team expansion and platform improvements in the past year have fueled Denim Social to grow 100 percent year-over-year.

    “Strengthening the Denim Social platform is propelling our growth,” said Doug Wilber, CEO of Denim Social. “Deep client relationships and continual improvements to the platform are helping us drive meaningful business results for the financial institutions we serve.”

    Additionally, Wilber was recently recognized as a 2022 Dealmaker of the Year at the Smart Business Dealmakers Conference - St. Louis.

    More to Come

    So what’s next for our team? Well, after a much-deserved nap… ha, who are we kidding? Our team is hard at work developing the next generation of Denim Social tools. Next up, Denim Social will release a new Analytics tool to select beta customers. The platform will enable users to tag select posts, report at the post and network level, analyze organic and paid campaigns and generate usage reports. Look for more news from us in the coming weeks about improvements to our Analytics tools. We can’t wait to tell you more!

    Interested in accessing our new platform integrations or Shared Content Libraries? Talk with your Customer Success representative.

    Denim Social is pleased to announce a new platform integration with American Bankers Association, which provides support and representation to banks of all sizes.

    For financial services marketers, social media content curation can be tough. It is time-consuming, and compliance considerations can further complicate the need to produce interesting and timely content to customers. However, it’s an important aspect of any bank digital marketing strategy, with such a wide array of social media benefits for banks.

    With this development, banks that are ABA members and Denim Social customers will be able to easily access social media content through this Shared Library. Bank marketers will be able to select from a wide range of content that can be shared at the brand, branch, or employee level. All resources will be relevant and compliant social media posts, thanks to Denim Social’s approval workflows.

    When it comes to sharing content on social, it’s important to keep posts engaging and shareable, to help increase brand awareness and boost social selling efforts. ABA will keep content updated regularly, with evergreen, time-specific, and campaign-specific content. Even better, the ABA Shared Content Libraries can be built as often as needed, and users can quickly manage shared content and remove anything that is no longer relevant.

    Here’s how it works:

    • The publisher accesses the Denim Social platform
    • The ABA creates and manages content in the shared library
    • All ABA members and Denim Social users can access and share the available content to their connected networks

    This partnership makes it easier than ever to accelerate your bank’s messaging, manage social content in real time, stay compliant, and remain relevant. Denim Social has helped financial institutions see a 78% increase in engagement, a 2,000% increase in brand-level impressions, and an 874% increase in reach across networks. Empower your institution and strengthen your digital banking customer journey to create and publish social content at scale by booking a demo with Denim Social today. Already a Denim Social customer? Talk to your Customer Success representative to get started.


    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo

    RESOURCES

    VISION
    November 19, 2021

    Denim Social and Experience.com Join Forces to Offer Reviews on Social Media

    By
    Denim Social

    Denim Social is proud to announce that its platform will now offer integrated review capabilities through a new partnership with Experience.com, the world’s most impactful Experience Management Platform. Denim Social users will now be able to easily and compliantly share positive reviews on their social media channels.

    Financial institutions know that relationships matter and that means positive reviews of loan officers and other associates play a pivotal role in the success of a social selling strategy. With Denim Social’s new Experience.com integration, users can post positive reviews gathered through Experience.com’s platform to their social media channels in just a few clicks.

    “People buy from people in the mortgage industry and that means financial institutions need to humanize their brands in social media,” said Doug Wilber, CEO of Denim Social. “Experience.com is the premier experience platform and now we can offer our shared clients the ability to seamlessly integrate reviews into their social strategies.”

    Here’s how the integration works:

    • Experience.com’s platform delivers survey completion requests to a financial institution’s recent customers.
    • Completed surveys are organized and made available on the Experience.com platform.
    • Top-rated reviews will automatically populate as social posts in the Denim Social content library for easy brand and loan officer social media publishing.
    • Denim Social’s compliance features ensure reviews are compliant before social posts are published.

    “Financial services organizations have been using the power of real-time customer feedback in the Experience.com platform for years, boosting customer retention, revenue, and reviews,” said Kristin Messerli, VP of Financial Services at Experience.com. “ We are excited about this new partnership with Denim Social to extend the reach of the great client feedback our customers receive.”

    Top-rated reviews now automatically populate as social posts in the Denim Social content library.


    This integrated feature is now available for all shared Experience.com and Denim Social clients.

    To learn more about social media publishing, visit DenimSocial.com. To learn more about the Experience Management Platform, visit experience.com.

    Subscribe to our newsletter and get the latest sent to your inbox.
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    SIMILAR POSTS:

    People buy from people. That fundamental truth is the cornerstone of the insurance industry and is holding true even as the insurance value chain becomes more and more digital. But in a world where customers increasingly avoid in-person interactions — McKinsey’s 2020 U.S. Insurance Agent Survey saw a 65% drop in face-to-face conversations in 2020, with a slow recovery — how do agents adjust? The answer is to meet customers where they are - online.

    Insurance professionals likely view social media as a necessary evil, but social media can be a powerful sales tool, putting agents right in the path of their clients and prospects. It’s more than just posting content into a digital void; it’s taking what agents have done for decades to build their business and bringing it to life within the social media landscape. Consider this: GWI research suggests online consumers around the globe spend almost 2.5 hours scrolling through social sites daily.

    Putting energy into social media as a sales tool means attracting those eyes and winning more chances to interact with prospects and customers. But where do you start? Here are a few things to consider before leaning into social selling.

    1. Learn exactly what social selling is (and isn’t)

    Social selling is using social media to showcase thought leadership and industry expertise, build relationships and, ultimately, connect with new prospects while maintaining trust with existing ones. But a social selling strategy requires much more than having a Twitter account; it requires the same attention as any sales methods do. It’s taking social beyond simply posting regularly. It’s using social as a connection point to identify life events and points of connection with your community. And the good news is, you should see the returns. LinkedIn’s Social Selling data notes that 78% of social sellers outshine their peers who aren’t using social media as a sales tool.

    1. Take stock of your social media accounts

    If you hope to capitalize on social selling, you must first take stock of your existing social media accounts and look for opportunities to strengthen your overall social presence.

    Whichever social channel mix you’ve decided is right for your business (it’s OK not to be on every social platform!), you always want to make sure your brand is consistent and robust across each channel. That sounds easy, but there are a few things to consider to ensure that your identity is clear and consistent:

    • Profile images: Whether it’s a professionally taken photo, a well-lit high-resolution image taken on a smartphone or your company logo, make sure your profile images reflect how you and your company look today. (For example: Don’t use your headshot from 15 years ago.)
    • Cover images: Facebook, LinkedIn and Twitter all have a space for a cover or background image. Be sure you have a cover image that is consistent with your brand and that you have the rights to use that image.
    • “About” sections: Today’s consumers use social media for information searches like they use Google, so your bios and “about” sections pages are more important than ever. Sections can vary across social channels, but your information should be accurate and reflect your business on each channel. Pay special attention to your business description, location information and hours of operation.

    Rather than jump right into the heavy stuff, it’s important to get these social media ducks in a row first.

    1. Make a plan for posting, engaging and amplifying.

    After your social accounts are up to speed, it’s important to have a plan. Regularly posting content is only the foundation of social selling, but it will help keep you top of mind with your followers and give you a place to interact with them. It also sets you up well when you’re ready to start putting money behind your posts with paid social advertising.

    Beyond posting, it’s important to keep an eye on those who interact with your posts. Comment back, connect with them or, better yet, give them a call. Social selling really comes to life when you can weave social into your everyday sales practices. Either way, prioritize social just as you would other crucial facets of your business. Post regularly and have a plan for responding and engaging with your existing and potential clients. Then turn those engagements into sales opportunities.

    1. Leverage your resources.

    You’re not the only one flexing your social selling muscles, so look to others – even insights from competitors - for help. A good way to begin is to look at the social accounts of others in and out of your sector. What are they writing about? What posts seem to engage followers? How are they branding themselves to be trustworthy experts? Use the information you gather to help you plan your own social selling and content strategy.

    The question shouldn’t be if you should start social selling, it’s when. Your existing and potential clients are there, waiting for you. You only must give social selling the time and energy it deserves. As someone in a profession built around risk, you’ll find that social selling is a safe bet.

    This article was originally published in Insurance Newsnet.

    Mortgage professionals know: the industry is undergoing digital transformation, and it’s more important than ever for lenders to have access to the latest financial technology tools. Here at Denim Social, we want to empower mortgage marketers and loan officers with social selling resources that will help pave their way into a bright and people-centric future. To stay ahead of the curve, our team attended the National Mortgage News Digital Mortgage Conference to connect with our mortgage colleagues and learn more about how we can successfully guide customer social media strategies.  

    We learned a lot, but here were my three top takeaways: 

    1. Technology solutions are helping institutions better serve customers. 

    Mortgage companies, banks, and credit unions are transforming how they interact with consumers. Technology is helping marketers learn more about consumers, so that lenders can provide the right product at the right time and decrease the time it takes to close a loan. This is drastically reducing the friction for the consumer, because it’s now as easy as clicking a button to connect with a loan officer and go through the entire approval process. 

    1. The home buying process looks different than it used to. 

    Leaders in mortgage are recognizing that the next generation of homebuyers want and expect the buying process to be different from beginning to end. Today’s buyers expect that information will be readily available online and on social media, and communications between involved parties will be instantaneous and casual. Having a strong online presence signals trust and credibility that is needed for customers to feel confident in their decisions. 

    1. Appearances matter, and it’s essential to look the part. 

    Sure, it’s important to have a strong back office system and process in place so that the mortgage business runs smoothly, efficiently, and dependably. However, now that the boom of the last couple of years is coming to a close, it’s time for many lenders to refocus that effort into the front office. Time, effort, and budget must be allocated to making a good impression and catering strategies to meet customers where they already are and on their terms.  It’s a big shift from the old ways of doing things, but loan officers who commit to social selling and create a strong social presence will come out ahead of those reluctant to make the shift. 

    The bright side of these industry transformations is that now financial institutions will have more opportunities than ever to grow their brands and personalize their approach to customer interactions and sales. Loan officers especially have more resources than ever to interact with their communities. Social media is the perfect way to stay top of mind, and tools like Denim Social are here to support mortgage lenders, banks, and other services seeking to strengthen their social selling capabilities.

    If you are posting the same content on every social media network, you might be missing out on key engagement opportunities for your social selling strategy. What gets the most attention and engagement on Facebook, Instagram, Twitter, or LinkedIn isn’t universal, and financial marketers would be wise to seek a more nuanced strategy than just casting a wide net and hoping for the best. While there are general best practices to posting on social, making just a few distinctions to how you approach each of your networks can help you beat the dreaded social media algorithms and build credibility and expertise at the brand and individual producer levels. Let’s take a look at each network and how banks, wealth management firms, insurance agencies, and mortgage lenders can customize their strategies to the unique needs of each network to achieve growth and success. 

    Facebook: This is what you should know about our financial institution. 

    Despite the emergence of new networks and the inevitable departure of Gen Z and Millennials, Facebook is still the most popular social media network, and it’s a non-negotiable for any business. For community banks and other smaller financial businesses, it is the perfect medium to connect with local communities. This network will be one of the first places many customers look for a business, so having updated and branded profile information is essential. It’s ideal for sharing important dates or events, announcements, or anything customers need to be in the know about. Utilize brand pages for general information, and allow your agents, advisors, or employees to curate more personalized content on their individual business pages. 

    How To Succeed:

    • Share a wide variety of content geared towards informing and connecting with audiences
    • Post content related to the local community and partnerships with other business or organizations
    • Take advantage of user-generated content to build and maintain relationships with customers at the brand and producer levels

    Twitter: Talking about our #financialinstitution. 

    Sometimes Twitter seems like a mystery with its unique format, hashtag content, and 280-character limit. Like any other network, customers and prospects will consult a company’s account to find information they need to know; but more importantly, Twitter is a network people go to in order to hear news and opinions - and share their own. It is primarily a resource for sharing thought leadership and staying informed about industry updates. To be set up for success, brands and producers should follow relevant accounts like competitors, local businesses, and industry leaders. Hashtags are a useful way to learn about the broader conversations happening- plus, they provide insight into the hashtags marketers should be incorporating as well. Like any other network, brands engaging in social selling will enjoy the benefit of more engagement and awareness opportunities. 

    How To Succeed:

    • Prioritize engaging in existing conversations, rather than creating original content
    • Retweet relevant information for your customers and your brand, and utilize the mention function to increase visibility
    • Follow and use hashtags related to your industry to stay connected to current events and other thought leaders

    LinkedIn: This is what our financial institution wants you to know, and why.

    Branded as the professional social network, LinkedIn is perhaps the most important place for financial services brands and employees to be when it comes to social selling. This is a great way for brands to grow their reach by tapping into the power of user connections through sharing thought leadership and need-to-know information regarding their industry. Plus, authenticity is increasingly important on LinkedIn, with customers preferring to interact with brands that seem more relatable. Marketers and individual producers can use LinkedIn to share those values and insights into company culture that make people feel connected: photos, videos, and important awards or achievements can help boost engagement and brand awareness. With the power of a brand page combined with employee advocacy through social selling, LinkedIn should be a main focal point for any financial institution. 

    How To Succeed:

    • Share images of community and in-person interactions and events with context on what it means to your business
    • Follow local businesses from your actual business page (such as: local library, schools, industry competitors, local figures) and engage with their posts from your business page
    • Share high-performing posts from industry thought leaders and other local businesses; this boosts their engagement and gets visibility for both of you

    Instagram: Here’s a photo or video of what our financial institution values. 

    As a highly popular and visually-appealing social media network, Instagram is ideal for demonstrating a more human side to any financial brand, which is especially important for connecting with younger customers. This network is meant to be fun and entertaining for followers, while also staying on brand for financial companies and still informative. Of all the networks, Instagram is going to be the easiest way to reach younger audiences and get creative with content. For brands engaging in social selling, it’s a fun way to give producers a chance to show their personality and connect with customers on a more casual level. Instagram is also very dynamic and visual: the Reels and Stories functions provide alternative ways to share and engage quickly with video, which provides more opportunities to get in front of audiences within the platform than image posts alone.

    How To Succeed:

    • Post images from community or in-person interactions; share important posts to brand and producer Stories, then save to Highlights
    • Use emojis in copy and keep text light and fun; it’s all about the visuals on this network
    • Follow other businesses/industry thought leaders; engage with their content and share posts to your own stories

    While every network has its own charms and best practices, there are a few overall things to keep in mind when launching a social selling program: stay authentic and non-salesy; keep compliance matters in mind; know how to maintain a balanced and informed feed; and finally, don’t forget that paid advertising can boost organic efforts on any network. Knowing what to post on each social media network can be overwhelming, but understanding the best way to approach social selling at the brand and individual levels on Facebook, Instagram, Twitter, and LinkedIn will translate to more engagement, better brand awareness, and increased trust from industry leaders and customers. With a little fine-tuning and support for your team, you can see the difference a network-based content approach can make for your financial institution. 

    In today’s origination and refi environment, most mortgage loan officers are finding it’s no longer fish in a barrel. That means every loan officer needs to consider their competitive edge. And when bargain-basement rates are no longer the decision driver for prospects, relationships matter more than ever.

    Everyone knows a successful sales strategy is focused on building long-term, trusted relationships, but today, that means building relationships online. Social media has long been regarded as a brand builder, but the real power of social is using it as a sales tool. It’s called social selling and it works.

    Social selling is just what it sounds like: using social media to sell a product or service. It’s leveraging social to build personal relationships, showcase thought leadership, engage with prospects, interact with existing customers, and ultimately build trust and rapport that will eventually lead to deals.

    An active social selling strategy can not only help build ongoing relationships, but keep you top of mind with contacts when opportunities open up – and in this rate environment, that can be short-lived.

    Social selling requires continual care and management, but it’s worth the investment of time, and effort when you’re using social to drive business results. A daily social selling routine helps loan officers in so many ways and managing a program doesn’t have to be overwhelming. Here’s where to start:

    Optimize Your Profile

    Before you even get to posting, it’s important to take a look at your profiles to ensure your brand is consistent across channels. Ensure you have a current and easily recognizable profile picture. If you haven’t already, upload a cover image and update the about section to be your descriptions, location and hours are current.

    Post Meaningful and Relevant Content

    It’s not only important for you to be posting regularly, you need to be posting with purpose. Your social profiles should be an extension of who you are in real life. Authenticity always wins in social media.

    There is no magic formula for how often you should post, but consistency is key. Successful social selling programs offer a variety of organic content. The mix looks different for every loan officer, but commonly a healthy and informed mix includes brand, industry and most importantly, personal/community content.

    Interact with the Community

    Social media is a two-way conversation and that means you need to be interacting with followers. In other words, don’t post and ghost. Social selling is about listening, responding and engaging. It’s a conversation, so you should be promptly responding to comments and direct messages, showing connections that their inquiries and concerns matter.

    When every deal matters, so does every relationship. If you’re looking to build trust and connection with customers and prospects alike, make sure your profiles are up to date, post regularly and interact with your followers. A social selling strategy can help you make the most of social media opportunities in a competitive environment.

    This article was originally published in MBA Newslink.

    The insurance industry is built on — and amazing at! — assessing risk. But the industry’s risk aversion has put insurance marketers between a rock and a hard place. On the one hand, modern customer expectations mean agents need to leverage their relationship-building skills to gain ground online. On the other, unfamiliarity and fears about compliance are driving slow social selling adoption across the industry. While the concept may seem novel to some insurance leaders, that doesn't mean their competition is standing on the sidelines. After all, rival carriers aren’t twiddling their thumbs; many are jumping headfirst into social selling strategies and generating the new business to show for it.

    The good news is that adopting social selling doesn’t mean the industry has to reinvent the wheel. Rather, it should feel natural because this kind of digital communication is simply an extension of what agents are already doing. Instead of viewing digital marketing and social selling as an entirely new strategy, remember that it’s built on the same bread-and-butter relationship skills that trusted insurance advisors have always used with their customers. Insurance leaders must acknowledge social media as a sales channel, just like cold calling and in-person meetings, and must integrate social selling into the fabric of their organizations.

    How to Advocate for Social Selling

    Social media isn’t going anywhere. It’s where consumers are interacting with each other, looking for advice, and learning new things. This means intermediaries have to be there, too. Insurance agents need to reach their clients and prospects alike on social media, and the carriers and agencies they’re part of can help.

    With this in mind, insurance marketers and leaders must advocate for social selling throughout the organization. And everyone has a role to play. While marketers will stay busy coordinating paid ad campaigns to reach new target audiences and managing the branded social media, agents and other representatives of the brand must be on board as well: They need to be posting, liking, and replying to build relationships and bring a human touch to the broader social media strategy. Getting this buy-in means bridging the gap between sales and marketing — and educating them on why social selling works. If you're ready to sell-in social selling, here are four ways to get started:

    1. Get Everybody on the Same Page

    While some marketers may already be comfortable with the concept, social selling is still a recent marketing innovation for the insurance industry. Marketers need to get up to speed on strategy and execution, while also educating the organization (especially intermediaries — have we mentioned how important they are?).

    Start by defining social selling. This is our shorthand definition:

    Social selling is using social media to sell a product or service. It’s using social to:

    · Showcase thought leadership

    · Engage with potential customers

    · Interact with existing customers

    · Build trust and relationships

    Sounds pretty straightforward, right? While the execution can be trickier — think balancing paid and organic advertising, tracking analytics to calculate ROI, and overseeing the social media accounts of all the intermediaries — starting simple helps ease everyone into the process. This is especially important for advisors with limited social media experience. Lead with empathy to help them adjust to the new face of insurance marketing.

    2. Speak Their Language — With Stats to Back You Up

    Intermediaries want to build relationships and drive results — and social selling can help them do it — but only if they understand its potential. Highlight the value social selling has for both the company and individual intermediaries. Thankfully, this is one of the easier parts of selling social selling: The stats can do all the heavy lifting.

    Gather good information from trustworthy sources. If you’re going to be persuasive, you have to paint the picture of what social selling can do. Some of our favorite data comes from LinkedIn. Sales reps scoring higher on LinkedIn’s Social Selling Index experience:

    · 45% more sales opportunities

    · 51% higher likelihood to hit quotas

    · 78% outselling peers who don’t use social media

    And don’t be afraid to share the success you’ve had with brand social media, too. Brand social media and intermediary social selling, paid social ads, and organic social media content: All of these are chapters in the greater narrative of successful digital marketing strategies.

    3. Seriously, Bring Up the Data

    Raw numbers are well and good, but case studies marry data and narrative in a uniquely compelling way. Countless other industries have had success with social selling, and insurance needs to pay attention. Share these stories about what social selling has accomplished for so many other businesses. The housing industry, for one, has been particularly astute with social selling in recent years, especially when it comes to mortgage lending.

    In addition to formal case studies, bring the concept to life with experiences anyone can understand or has likely seen in their personal social media feeds. Local real estate agents are great examples of an industry that’s exemplary at utilizing social selling tools. Instead of starting from scratch, look to adjacent regulated industries to guide the way.

    4. Create a Culture of Q&As

    Don’t assume leaders know that social media is a sales channel — but also, don’t talk down to them when explaining the state of digital marketing. This means creating safe spaces where pros can ask questions (and not feel silly). Have a coffee; grab lunch. Give someone permission to be vulnerable and learn. Their aversion is likely rooted in misunderstanding. And remember, more experienced professionals may never have used social media for anything other than personal sharing. Empathy is your best friend. Walking alongside leaders and agents as they dip their feet into social selling will be so much more effective than talking down to them from the podium of knowledge. Building a strong foundation of understanding and a desire to learn will go a long way toward activating a social selling strategy.

    Social media marketing for insurance intermediaries may seem like a radical concept, but it’s more radical to not be using social as a sales tool. Sure, it may be new and feel risky, but educating the team and arming them with resources will make social selling feel not only prudent but necessary. To learn more about how social selling can help you reach your audience, request a demo today.

    3 Steps to Social Selling
    September 16, 2022

    What is social selling and how does your financial institution get started?

    Social selling is just what it sounds like: using social media to sell a product or service. It’s leveraging social to build personal relationships, showcase thought leadership, engage with prospects, interact with existing customers, and ultimately build trust and rapport that will eventually lead to sales.

    Social selling is the perfect crossroads of marketing and sales. It enables intermediaries – like loan officers, financial advisors and insurance agents – to add value to the customer journey where there wouldn’t otherwise be an opportunity.

    If you're wondering where to get started, check out Denim Social's latest infographic to learn more.

    Ready to learn more? Click here to meet with the Denim Social team.

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
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    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo

    Connect & Convert on Social

    Successfully scale conversion optimized campaigns across all social media channels with built-in compliance, publishing tools, and more.
    Book a Demo